Entercom Austin announced the launch of the New 96.3 R&B (K242CC @100 watts), from KKMJ-HD3. Previously, 96.3 FM had been utilized as the news-talk KJCE-AM simulcast. 96.3 R&B will feature Steve Harvey in the morning and Urban AC throughout the day. Joining Steve Harvey on the New 96.3 R&B will be Snoop Daniel, live and local in PM drive. The rest of the lineup will be announced in the coming weeks.
“Entercom couldn’t be more excited to launch the New 96.3 R&B here in Austin. For years, the African-American community has been underserved by radio in this market, and 96.3 R&B will super serve this vital and growing community,” said Alan Kirshbom, Entercom Austin Vice President and Market Manager. “We are launching 96.3 R&B to compete and win. Steve Harvey in the morning immediately gives our station credibility with listeners. His mass appeal will resonate not only with the African-American Community but bring in a wider audience over time.”
Entercom also announced a lineup change to Talk Radio 1370. “By bringing back ‘America’s Morning News’ from 5am to 8am and moving Laura Ingraham to live programming from 8am to 11am, KJCE once again proves it is Austin’s and Texas’ Talk Station,” added Kirshbom. Kirshbom also announced Dennis Miller will return from 11am to 1pm, followed by KJCE regulars Dave Ramsey and Sean Hannity.
Previous to news-talk, KJCE was an Urban AC station branded as ‘K-Juice 1370’.