Despite challenging times for radio, Entercom Communications Corporation, while not finding the pot of gold at the end of the rainbow, seems to have struck on a paradigm for steady success and survival, as reported by online financial information outlet Seeking Alpha. This at a time when radio is struggling for advertising dollars against a burgeoning digital presence, a need to “tell its story better,” and two of its big guns — iHeartMedia and Cumulus — having filed for bankruptcy in recent years.
