Entercom has named one of its WXSS-FM “103.7 Kiss FM” Milwaukee listeners as the grand prize winner of its multi-station, multi-platform “Sing Like Lady Gaga” competition. Nicole Brunker wins a trip for two to meet Lady Gaga and Interscope Records representatives in late August.
Entrants to the Sing Like Lady Gaga competition auditioned by uploading videos on their local Entercom stations’ websites. Listeners voted for their favorites via Facebook, Twitter and email. A winner from each of the seven local stations was named by local judges panels and put into the final round of voting in early June. The grand prize winner was determined by a panel of leading
“The Sing Like competition is a completely new way for radio to engage with its audience. Along with deepening engagement between listeners and stations, they increase advertising sales and create valuable promotional platforms for artists,” said Pat Paxton, Senior Vice President of Programming at Entercom. For Sing Like Lady Gaga, we saw a significant increase in traffic to our affiliates’ websites. With over 1.5 million page views and a 40% referral rate on social platforms coming out of the contest, we are confident in the future potential of our Sing Like initiatives. We were thrilled to work with Interscope and Lady Gaga on this latest competition and look forward to many more Sing Like opportunities in the future.”
“Entercom was a terrific partner on this initiative to bring Sing Like Lady Gaga to listeners nationwide. We are delighted to provide the special and unique opportunity for one lucky fan to connect with their idol,” said Chris Lopes, SVP of Interscope-Geffen-A&M.