Entercom pitches its new San Francisco Bay simulcast


Entercom Communications is calling its simulcast of K-Fox “the first classic rock superstation in the Bay Area.” The dual signals will fire up at noon on Monday, January 24th.

Entercom notes that it has a legacy of leadership in classic rock, with top rated classic rock stations in Seattle, Boston, Portland, Kansas City, and Sacramento. “K-Fox, already successful on the 98.5 signal in San Jose radio, will explode as a nine-county rock dominator with the addition of the 102.1 signal,” the company declared. 

Here’s the lineup of air personalities: Greg Kihn on the Morning Show; Tim Jeffreys in Middays; and Big Rick Stuart joins the lineup in Afternoons.  Entercom has retained Larry Sharp, iconic rock programmer as K-Fox’s new Program Director. 

“In keeping with Entercom Communications’ commitment to classical radio, the company has entrusted the stewardship of the new, noncommercial KDFC Radio (formerly on the 102.1 signal) to The University of Southern California (USC).  KDFC will broadcast on two non-commercial signals, 90.3 and 89.9, starting Monday, January 24, 2011,” the announcement noted. News of that big transition stunned the Bay Area on Tuesday.

“Entercom is both pleased and honored to entrust the outstanding listeners, employees and iconic heritage of KDFC to the esteemed organization of KUSC,” said Dwight Walker, Vice President/Market Manager at Entercom San Francisco. “At the same time, we are excited about creating the Bay Area’s first full-metro mainstream Classic Rock station by building on the 20-year heritage and success of KFOX from San Jose. Bay Area listeners will now be able to Rock (and listen to the San Jose Sharks) from Santa Rosa to Santa Cruz on 98.5 and 102.1.”