Entercom Puts Its Bets On Podcast Growth

0

“Premium, personality-based podcasts” and other on-demand audio content is growing in popularity among advertisers and consumers, in particular digitally savvy audio listeners who don’t consider themselves “radio listeners.”


Perhaps that’s one reason why¬†Entercom Communications¬†has just acquired a 45% stake in a big podcast creator.


Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *