On 8/1, Entercom launched a new Rhythmic Hot AC station in the San Francisco market, replacing the Classic Rock simulcast KUZX-FM. The New Q102–The Beat of the Bay will be heard on 102.1 in San Francisco, while Classic Rock KFOX-FM will deepen its connection to the South Bay, playing exclusively on the 98.5 frequency.
The New Q102 introduces an exciting new format targeting adults who have outgrown the CHR format and mindset but still want a fun, active and upbeat presentation.
“This is an exciting time for Entercom San Francisco, our listeners and our advertisers,” said Steve DiNardo, Vice-President/Market Manager at Entercom San Francisco. “The New Q102 provides a unique way to reach the Bay Area’s active and engaged 25-44-year-old with a new kind of station for the Bay Area.”
Entercom San Francisco’s Operations Manager, Stacy Cunningham, has announced that Trevor Simpson will program The New Q102. “With a deep history in the Bay Area music scene, Trevor brings market and music expertise that will enable us to effectively launch and grow The New Q102,” Cunningham said.
“We are very excited to bring an adult rhythmic-based station to the San Francisco market. The Bay Area has grown up on the best hip-hop, R&B and dance music over the last 20 years, yet those hit songs have had no current home on the radio dial. I’m proud to work with Entercom to deliver an energetic, upbeat station” said newly installed Program Director Simpson.
At the same time, DiNardo announced a move to refocus 98.5 KFOX for the South Bay. “For 23 years, KFOX has defined rock radio in the South Bay. While the Bay Area has been home to many great rock stations over the years, no station has been more successful at creating an enduring listener bond in the South Bay than KFOX,” DiNardo said.
KFOX Program Director Chris Hoffman added, “98.5 KFOX will deepen its connection to the South Bay with targeted community involvement, engaged local talent and timeless, classic rock.”