Entercom taps SplashCast for social networking


SplashCast (www.splashcastmedia.com), a content syndication service for emerging media, announced Entercom will go live with SplashCast technology on the websites of 70 music stations. The announcement is part of a strategic Entercom initiative to provide listeners of its music stations with more local content, more ways to interact with one another online, and the ability to easily share their favorite content on social networks such as Facebook and MySpace.

"Our stations create exciting, engaging and locally relevant content for millions of weekly listeners and online visitors," noted Sandy Smallens, Entercom’s Senior Vice President, Digital. "SplashCast’s sophisticated technology provides a distribution platform for us to deliver this content everywhere, while also tapping into the groundswell in popularity of social networks."

Starting this week, Entercom will roll out what are called SplashCast micro-channels – virtual, embeddable, interactive TVs – on the Web sites of its music stations. The first to launch is Z104 in Norfolk, VA (www.z104.com). Entercom’s music radio stations will use the micro-channels to serve up fresh, original, regularly updated local content, including video coverage of events and concerts, exclusive interviews, photos, music and news. Each station’s community of listeners can also contribute content and interact via SplashCast micro-channels, or embed them on their social networking profiles or other Web pages. Entercom’s online strategy also provides advertisers with effective new marketing opportunities in local markets.

Companies using SplashCast include Sony BMG, Red Bull, Universal Music, Live Nation, NIKE, AEG, PBS and other top name brands. Founded in 2006,