Sinicropi has been named the new Vice-President Market Manager for Entercom Greenville. Sinicropi, who has a 33-year radio background, arrives at Entercom after serving in the same capacity for Cox Media Group in Greenville. In his new role, Sinicropi will oversee all five Entercom stations in their Greenville portfolio: Contemporary Hits WFBC-FM, News/Talk WORD AM/FM, Classic Rock WROQ-FM, Rock WTPT-FM, and Adult Contemporary WSPA-FM.
“I am excited to have Steve join Entercom to lead our team. His years of success in the Greenville market, combined with his insights into how integrated marketing can help get advertisers measurable results, make him the right person to lead our strong team, and incredibly strong brands in the Upstate of South Carolina,” said Entercom Regional President Michael Doyle.
Prior to Sinicropi’s 10 years as Vice President/General Manager of the Cox Media Group Greenville he served for five years’ as Vice-President and General Manager for CBS’s 97.1FM Talk/WKRK-FM in Detroit. He also served ten years as Vice-President and General Manager for the All Pro Broadcasting group in Milwaukee. In Milwaukee he was also the President of Cybertoons Digital.
“I am thrilled to join the Entercom team. This is an incredible opportunity to join one of the largest and most respected broadcasters in the country. Entercom Greenville has five powerful brands and great digital assets along with the largest audience in the Greenville/Spartanburg market,” said Sinicropi. “I’m looking forward to working with the Entercom team to serve our listeners through great programming, provide unparalleled service to the community, and help our advertisers create and execute the best marketing and advertising solutions in the Upstate of South Carolina.”