Entercom and Strutta.com Media Inc. have partnered to provide contest marketing solutions to Entercom’s network of 110 radio stations. Utilizing the Strutta contest platform, Entercom will be able to set up and manage online promotions around user content and social media, at either a local or national level.
Each of Entercom’s stations will have access to Strutta’s Contest Builder tool for creating contests in their local market, while Entercom will utilize Strutta’s Contest API to manage more complex national promotions. The Strutta platform supports multimedia contests and integrates with various social media channels to make it easy for participants to share the contest through the social web.
“Strutta has enabled us to substantially elevate our game in one of our highest profile initiatives,” commented Joe Rosenthal, Entercom’s Senior Director of Digital Content, “We believe these types of promotions are powerful tools to drive both user engagement and sponsorship revenue.”