Entercom taps Triton Digital’s a2x buying platform


EntercomEntercom has joined a2x, the industry’s only audience-based programmatic buying solution for online and mobile audio ads, bringing its portfolio of 100 leading digital radio stations to the platform.

a2x is the first and only audio ad exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

“We are driven by a mission to optimize the value of our core audio content for our advertising partners, and Triton’s a2x platform allows us to do just that,” said Tim Murphy, VP of digital strategy and enterprise platforms for Entercom Communications. “a2x fits perfectly with our vision for the digital future of radio, and we’re proud to sign on as an early adopter of the platform.”