In his new role, Richard will oversee sales for six Entercom stations in Sacramento: Star 106.5, ESPN 1320, 107.9 The End, Radio 94.7, 98 Rock and 96.9 The Eagle. Richard, who had been serving as Entercom’s Vice President of Integrated Sales, joined Entercom Communications in November 2009. Prior to joining Entercom, Richard spent two years as the Regional Sales Director for Monster.com, where he managed an 18-state territory covering the central United States. His sales team represented a proprietary network of sites that include Monster.com, Military.com, FastWeb.com, and AffinityLabs.com.
From March 1997 to September 2000, Richard served as the Director of Sales for Clear Channel in Houston, a cluster of eight radio properties. Prior to that, Richard spent 10 years in Atlanta working in various sales and management positions with radio station WFOX-FM. Richard sits on the board of the Western Michigan University Advertising and Promotion Industry Advisory Board.
“I am thrilled to have Lance Richard lead our sales team. With the largest, most powerful and most valuable radio audiences in the market, we are always looking to improve our team and do the best for our clients. Lance is a proven performer whose talent, experience and passion for excellence leading made him the clear choice to lead our sales team,” said Entercom VP/Market Manager Sean Shannon.
“I am excited to join the Entercom Sacramento team,” Richard said. “All the pieces are in place for a market-leading performance: great brands, strong management and outstanding account executives. At the end of the day, it’s all about creating campaigns that deliver for clients, and we’ve got the best platform in the market to do just that.”