Entercom’s ‘Smart’ Approach To Growing Digital ROI

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Entercom


As seen yesterday at RBR + TVBR, a recently released Nielsen report on how to create an effective digital campaign provided some key insights into how radio can benefit with better targeted display advertising and audio streaming spots. Some high-profile industry players are already applying these tactics at the local level, and are starting to see success. 

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.