Enticent announced that its StickyFish product was selected by Emmis’ KMVN in L.A. to power the station’s “Movin Rewards” Program. Enticent products are used to increase ratings and web traffic while driving audience database growth and generating direct response for advertisers.
Val Maki, Emmis Sr. VP/GM said, “A points-based audience rewards program is something we had been considering for quite some time. With the help of Emmis Interactive, we took a close look at all the vendors and chose Enticent’s StickyFish product based on features, track record, and the confidence and expertise of their people. They have done a great job for us.”
Enticent is a provider of turnkey database, email, and loyalty marketing programs to media companies. Enticent products are used to increase ratings and web traffic while driving audience database growth and generating DR for advertisers. Enticent clients include stations owned by Clear Channel, CBS Radio, Entercom, Comcast, Belo, Citadel, Tribune and others.
