It’s a comprehensive digital audio streaming and digital ad sales agreement where Entravision will leverage the Abacast Clarity Digital Radio System as its online streaming solution for 42 of its radio stations, and the companies will jointly offer the Abacast Clarity Digital Radio System to Entravision’s 300 affiliated stations. Entravision Solutions will also partner with the Abacast Digital Ad Sales Network to focus on expanding digital ad sales for the Latino market.
“Through our partnership with Abacast, we can now deliver superior quality online streaming, which will extend our reach and provide easy multi-platform listening options for our growing audiences across all of our stations,” said Jeffery Liberman, Chief Operating Officer of Entravision. “In addition, Abacast’s focus on digital profitability and multiple ad insertion solutions provides opportunities for our advertisers to enhance digital revenue across our affiliates as they continue to ramp up their digital sales efforts.”
Entravision will offer its affiliated radio stations the Clarity system. Clarity is an end-to-end solution for broadcasters to stream their content online and monetize it. It provides digital audio campaign management, ad insertion, industry-standard audience metrics, SoundExchange-compliant royalty reporting, high-performance streaming, and mobile and desktop Players.
“This agreement cements Entravision as an Abacast customer and partner to represent our products and digital ad sales, and exemplifies the range of capabilities of the Clarity system” said Rob Green, Abacast CEO. “Entravision provides us with tremendous exposure to Latino radio listeners nationwide and we look forward to a mutually-beneficial long-term relationship.”