AUSTIN, TEX. — Entravision Communications Corp. is widely known among Hispanic radio listeners for its fun and entertaining programs such as Erazno y La Chokolata and for nationally distributed music formats serving regional Mexican audiences.
Now, Entravision is being saluted for its exceptional public service campaigns.
The multimedia company was recognized Thursday by being handed the Ad Council‘s Crystal Bell award yesterday at the 2017 Radio Show, the annual event co-produced by the RAB and NAB.
The award is presented to one radio broadcaster each year “for its extraordinary contribution to the Ad Council’s public service campaigns.”
Entravision radio stations have supported several Spanish-language Ad Council campaigns on various social issues. This includes campaigns for Fatherhood Involvement, Foreclosure Prevention Assistance, Discovering Nature, Hunger Prevention, and Learning and Attention Issues.
Accepting the award on behalf of Entravision was Ray Leon, who serves as Entravision’s VP/Sales for its Texas region.
It’s a second Crystal Bell for Entravision, which first received the award in 2015.
“We’re incredibly grateful to all of our partners in the radio advertising industry,” said Ad Council President/CEO Lisa Sherman. “Their continued support of our causes and their commitment to spreading important messages to listeners around the country has led to lasting social change. We are proud to recognize Entravision, who has been a stellar partner with all 49 of its stations providing generous support to Ad Council’s Spanish-language PSAs.”
Entravision Chairman/CEO Walter Ulloa added, “Entravision’s efforts to offer informative Spanish-language programming to Hispanics across the United States goes in tandem with being able to reach out, engage and educate our local communities. In true partnership, we extend our own platform to showcase the noble causes brought to fruition by the Ad Council.”
The radio industry ranked among the Ad Council’s top supporters of providing pro bono space in 2016, donating more than $48 million in public service advertising.
The Ad Council is a national non-profit organization and the largest producer of public service advertising (PSA) campaigns in the U.S. All Ad Council campaign PSAs are aired and run in donated media time and space.