Hispanic-focused multimedia company Entravision Communications Corp. has moved its digital reach, data, creative and programmatic offerings into a single entity, which is taking the name Entravision Digital.
“By combining our comprehensive digital capabilities into Entravision Digital, advertisers and agencies have a single source to access a rich combination of audiences, media, performance solutions, and consumer insights,” said Entravision Chairman/CEO Walter Ulloa. “Entravision Digital has a global reach and is a complement to our television, radio and digital media assets serving the U.S. Hispanic market.”
Overseeing Entravision Digital as President is Luis Barraqué.
“Our digital solutions have been very successful in connecting content and technology with targeted audiences, benefiting app marketers and multicultural advertisers,” he said. “We believe we have created a unique and comprehensive digital offering and will continue to evaluate potential acquisitions that would accelerate growth and complement our culture and mission.”
Entravision Digital includes Entravision’s Smadex’s programmatic mobile-first DSP solution; AudioEngage, its audio advertising platform; ScrollerAds, its optimized video advertising marketplace; Dataxpand, its international data management platform and audience marketplace with consumer insights; and its U.S. Hispanic marketing solutions for SME (small and medium enterprises) and national advertisers.