Entravision Extends Marketing Moves With MLC


The national sales and marketing arm of one of the nation’s top Hispanic media companies likes its relationship with MLC Media so much that it has just extended it for 24 more months.

MLC Media Services produces and distributes such Spanish-language syndicated radio programs as El Show de Alex ‘El Genio’ Lucas, El Show de Chiquibaby and El Show de Toño.

It also is the distributor of Armida y La Flaka in partnership with Entravision, which extended its relationship with MLC Media through 2021.

The agreement with MLC Media brings more than 500 radio stations to the Entravision Solutions radio platform, including the addition of 174 new radio stations acquired through MLC’s acquisition of Intercambio Media. The additional stations expand Entravision Solutions radio platform into nine new markets. With the addition of these stations, Entravision Solutions national radio platform will have a presence in more than 100 markets, with a coverage of 96% of U.S. Hispanics 12+.

“We have a strong and growing platform of radio, online and mobile assets that allows us to provide unique and creative opportunities for advertisers to efficiently engage with the U.S. Hispanic market,” said Jeffery Liberman, Entravision’s President/COO. “Our ongoing relationship with MLC Media enhances the reach of our radio platform to the benefit of our advertisers and station partners.”