With campaigning underway – and many candidates targeting Hispanic voters – Entravision Communications has launched a new weekly political public affairs show “Perspectiva Nacional con Armando Guzmán.” The program will air on all 24 of its owned and operated Univision affiliate television stations.
“As a frontrunner in Spanish-language television, radio and interactive, we constantly seek to deliver programming with popular and talented personalities, like Armando, that inform and educate our growing audiences with news that is most relevant to them,” said Entravision CEO Walter Ulloa. “With the election rapidly approaching, the addition of ‘Perspectiva Nacional con Armando Guzmán’ to our scheduling lineup will be a valuable resource to our viewers as we keep them up-to-date with the latest election news and headlines.”
The show, which launched Sunday, March 11th (at 8:30 am ET), is hosted by Armando Guzmán, a well-known and award-winning Washington, DC news correspondent and anchor. Each week, the program will highlight the most pressing political news, issues and events impacting the US Hispanic community. The show will include experts from the political arena who will discuss and provide insights into the critical issues that are important to the Latino community, with a heightened focus on the upcoming elections.
The inaugural episode, which focused on Latinos in the 2012 election, included commentary from Representative Mario Diaz Ballard (R-FL); Representative and Vice Chair of the House Democratic Caucus, Xavier Becerra (D-CA); Mark Hugo Lopez, Associate Director of the Pew Hispanic Center; and Clarissa Martinez, Director of Immigration and National Campaigns for the National Council of La Raza (NCLR).
Entravision’s O&O TV footprint includes stations in key battleground states such as Connecticut, Colorado, Nevada, New Mexico, Florida, California, Massachusetts and Texas, plus a market well known for political interest, Washington, DC. The show will be rebroadcast on 36 of Entravision’s radio stations in California, Colorado, Florida, New Mexico, Nevada and Texas and also Entravision’s interactive properties, allowing further audience engagement through its social media, online and mobile platforms.