Entravision Communications announced the appointment of Angelica Balderas to SVP/Integrated Marketing Solutions for the Sacramento, California market. In her role, Balderas will be responsible for overseeing sales efforts on Entravision’s radio, digital and mobile properties and marketing services in the Sacramento market.
Balderas brings a long track record as a proven media sales executive, most recently serving as the Vice President and Director of Sales for Adelante Media Group where she oversaw all of the company’s local, national, network and digital sales efforts. With more than 24 years of experience in national and local sales, Balderas has worked with national advertisers and their agencies to execute advertising and promotional programs across the U.S. and has received numerous honors including the 2013 Medalla de Cortez award for excellence in Spanish radio marketing.
“We are pleased to welcome Angelica to our growing team of seasoned radio executives in the Sacramento market,” said Karl Meyer, Executive Vice President of Integrated Marketing Solutions for Entravision’s Western Region. “Angelica’s appointment demonstrates Entravision’s commitment to further strengthen our sales force to maximize marketing and advertising opportunities for our clients. Angelica possesses significant expertise in both local and national sales and I am confident she will be an asset to our clients and further enhance our platforms.”
In Sacramento, Entravision owns and operates radio stations Hot 103.5 FM, The Wolf 101.9 FM, La Tricolor 99.9 FM and José 104.3 FM.