Entravision Communications announced eremy Basil Dannebohm, Internet Sales Manager for Entravision/Denver, will participate in the upcoming automotive dealer event called “Innovative Dealer Summit” being held on Wednesday, September 8 in Denver. Entravision’s presentation is entitled “Reaching Spanish Speakers Using New Media.”
As part of the discussion, Entravision will share key findings and facts about the explosive growth of Spanish-speaking individuals’ use of online and Web based platforms, and the impact that has on their highly-ranked purchasing power. Entravision will also clarify some misconceptions about how Hispanics’ Internet and online usage actually outpaces the general market in certain areas, while providing tips and advice on how the auto industry can better reach the growing Hispanic market in Colorado.
“Entravision’s presentation ‘Reaching Spanish Speakers Using New Media’ will also offer 101 ways to improve Internet marketing strategies….and that is in just ONE of 30 sessions in the 12 hour Summit!” said Tim Jackson, director of the Innovative Dealer Summit.
As Internet Sales Manager with Entravision, Dannebohm helps drive cross-platform content and sales initiatives, providing integrated marketing opportunities to advertisers across on-air, online and mobile properties.
The Innovative Dealer Summit is being coordinated by the Colorado Automobile Dealers Association.