Entravision Touts Radio At Ad Week ‘Upfront’ Event


By Adam R Jacobson

NEW YORK —  For the nation’s media companies, Upfront Week has traditionally involved a revolving series of polished presentations and Uber-hopping from reception to reception over three days in mid-May.

Entravision Communications last week took a different approach to gaining the interest of advertisers.

First, it’s squarely focused on the post-Upfront scatter market.

Second, the Upfront presentation barely mentioned the company’s television stations.

This was a radio Upfront, and COO Jeff Liberman tells RBR + TVBR this second audio-focused event has created positives among the ad buyers who are now considering AM and FM as options other than what cable and broadcast TV present.

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