Entravision Ups Cerda To Global Marketing EVP

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She’s been at Entravision since 2014 and began her career 31 years ago at Dailey & Associates. Her resumé includes experience at such storied Hispanic advertising agencies as Casanova Pendrill and Publicis Sanchez & Levitan.


Now, she’s the first-ever EVP of Global Marketing at the Los Angeles-headquartered global media and digital advertising solutions company led by Walter Ulloa.

Taking the newly created position is Karina Cerda. She’s being tasked with creating a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.

Ulloa, Chairman and Chief Executive Officer of Entravision, commented, “Karina is a natural leader and has been a great asset to Entravision for more than eight years.”

He explained that Cerda’s promotion “is part of our company’s long-term growth strategy as we continue to expand our operations and marketing footprint.”

Today, Entravision serves more than 7,000 clients in over 35 countries worldwide. “Karina will be an important part of our expansion effort, working closely with each of our global businesses on branding, messaging, sales and training to promote efforts that will ultimately benefit all of Entravision’s stakeholders,” Ulloa said.

Cerda transitioned from agencies to broadcast media at Univision, and later served as GSM of KXOS-FM 93.9 in Los Angeles under Grupo Radio Centro. At Entravision, she has risen from the roles of VP/Marketing & Sales Development, adding SVP and EVP stripes across the last eight years.

“I am thrilled to have the opportunity to take on this newly expanded role at Entravision,” Cerda said. “We are experiencing exciting growth here at Entravision, and I am proud to be part of the team that is so diligently working to expand our global image, digital footprint and leadership position within our target markets. I look forward to building upon our stellar and passionate global marketing organization by further connecting our unique portfolio of brands to our customers, not just locally, but also to each of our new international divisions. Together we will take our brand, marketing and client services to even greater heights.”

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