Entravision Communications announced the promotions of two executives to the position of Executive Vice President, effective immediately. These promotions reflect the continued expansion of Entravision’s marketing services platform, as well as the growth of the company’s core digital, television and radio assets.
Eddie Melendez has been promoted to Executive Vice President, Western Region. He will be responsible for overseeing the TV, radio and digital sales operations for all of Entravision’s eight California markets including: San Diego, El Centro, Palm Springs, Los Angeles, Monterey-Salinas, Sacramento, Stockton and Santa Barbara. With over 20 years of Spanish-language broadcast industry experience, Melendez has become one of today’s leading voices on multicultural marketing in the U.S. Prior to this promotion, Melendez served as EVP of Integrated Marketing Solutions, National, since February 2013, and VP, National Sales of Television and Radio Divisions from January 2007 to February 2013.
James Lyke has been promoted to Executive Vice President, Integrated Marketing Solutions, National, overseeing all national revenue for television, radio spot and national digital sales. His responsibilities will include overseeing national sales for 58 TV and 49 radio stations. He will also manage the company’s New Business Development team, which is focused on the growth of Entravision’s current business and developing new business across all of the company’s properties. Previously VP, Network and Spot Sales in Chicago, Lyke is a 19-year veteran in the Latino media industry.
Lyke and Melendez will report to Carrera and will work together to provide advertisers and marketers with a comprehensive multi-media platform to reach Latino audiences and communities.