As Entercom-owned Radio.com is reborn with such outside partners as CNN, Bloomberg, Bonneville and Cox Media Group, iHeartRadio has just bolstered its Spanish-language content offerings by inking a streaming deal with one of the biggest U.S. companies serving Hispanic consumers.
Entravision Communications has entered a steaming audio distribution agreement with iHeartMedia to bring its broadcast stations to the company’s digital music, on demand, podcasting and live streaming radio app.
The agreement, effective March 5, immediately places Entravision’s 49 owned and operated radio stations on iHeartRadio.
“This agreement will broaden the distribution of our radio and audio content,” says Entravision President/COO Jeff Liberman. “This will allow our listeners to truly enjoy our content, how and when they want — across all devices and at any time.”
Entravision’s line-up of syndicated personalities now available on iHeartRadio includes Alex “El Genio” Lucas — once the face of iHeartLatino in its original incarnation, under the leadership of Alfredo Alonso. Prior to the arrival of current iHeartLatino head Enrique Santos, Lucas helmed the morning show on “La Preciosa” regional Mexican AC stations located in key Hispanic markets with a large Mexican-American population.
Other hosts on the Entravision lineup include iconic host Eddie “Piolin” Sotelo and arguably the most popular program on Hispanic radio today, the afternoon-drive offering Erazno y La Chokolata — a parody-based comedy program that entertains audiences with bold humor, outlandish stunts, and Oswaldo Diaz serving as the voice behind three very different personalities: Erazno (a modern-day Dennis the Menace obsessed with soccer), Chokolata (diva extraordinaire and real “boss” of the show) and El Doggy (the outspoken bachelor).