Envision Radio Networks introduced The Finest Radio, the new 24/7 format from legendary Los Angeles programmer Mike Marino. With success on KHHT/Los Angeles, KJHM/Denver and KMRJ/Palm Springs, Marino has developed The Finest’s proven old school and smooth R&B music formula to increase stations’ ratings and standings in any market.
The Finest blends classic and contemporary R&B from the 70s to the 2000s, attracting disenfranchised 25-54 female radio listeners searching for the songs they know and love, combined with the very best sounds of today.
“The Finest super-serves a segment of the audience that feels ignored by their local radio outlets. A crucial ingredient of our secret sauce is the music flow and message. Sure, other stations may play some of the same artists, but it`s what we DON’T play that makes the difference,” said Mike Marino, creator of The Finest.
The Finest takes a more mainstream approach to the urban format, bringing together contemporary artists (Mariah Carey, Usher, Alicia Keys, Robin Thicke and Beyonce) and mixing them with old school R&B artists (Marvin Gaye, Michael Jackson, Earth Wind & Fire, Diana Ross and Prince) along with a strong core of 90s favorites (Boyz II Men, Whitney Houston, Toni Braxton, Selena and Brian McKnight).
“The Finest provides a proven musical experience for radio stations to offer their listeners,” says Envision Radio Networks President and CEO Danno Wolkoff. “The format supplies a new musical choice in the crowded 25-54 female demo and best of all it keeps listeners coming back for more! Mike Marino has created another winning format for radio.”
The Finest offers flexible programming options on a cash or barter basis that can range from daily music scheduling to a turnkey package that includes voiceover talent and pre-produced elements.