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Volume 24, Issue 164, Jim Carnegie, Editor & Publisher
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Wednesday Morning August 22nd, 2007
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Radio News ®
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 Data glitch? Houston PPM carry rates drop one-third in one week
As RBR first reported yesterday, Houston, we may have a big problem when it comes to PPM carry rates. There is a sudden sharp drop in Houston August Week 1 weekly PPM intab. The daily intab is in range but the weekly has suddenly dropped by around one-third in most demos. Is this possible? Philadelphia has been on a slow, long-term drop over the last few months as well. RBR sources privy to the latest information are frankly pretty concerned: "Philadelphia has a slight improvement. I'm concerned about Houston, however. It's so far off that I think there may be something wrong with the sample data we've been supplied. While the Daily sample number is in-line with the last one (actually it's up slightly), the weekly in-tab number is down dramatically, falling by one-third. The carry rates have fallen from the mid-70s to the 50 percentage range in nearly all age cells. Men 18-24 is in the 30's. Inconceivable this could happen from one week to the next. I'm checking further to make sure the sample data we were given is correct."
There were 2,078 installs in Houston and only 683 intabs for P6+ in Week 1. For P12+ there were 620 intab. In July Week 4, there were 910 intab for P6+, and 811 intab for P12+. Are those Houston numbers right? If they're correct it's not good for the future of PPM. The explanation could be as simple as they downloaded the wrong data (i.e. the weekly sample numbers aren't the weekly sample numbers; they're something else and are mislabeled). "Anything other than that is too scary," said one radio operator. Here's what Arbitron Chief Research Officer Bob Patchen is telling one concerned source: "It certainly seems possible that summer schedules and vacations could impact the number of people who qualified for six out of seven days in August week 1, but we need to verify that's the cause." We heard Patchen is telling some that the data (the weekly sample) is wrong and that he's waiting for a fully checked and rechecked version of the sample count before its reissued. The weekly cumes and TSL's might change because of this "data processing error." However, Arbitron spokesperson Thom Mocarsky tells RBR a different view-see story, below.
RBR observation: This should make good fodder for the Arbitron PPM Fly-in this week. Three more markets go live in 40 days-this may get interesting. In the PPM call-in last Wednesday, Arbitron said radio was willing to dump some respondents that were not cooperative to get more cooperative respondents on the panel. Arbitron claimed they had been going through this process, churning them out. The problem is if that is what had really happened then the daily number would have dropped as well-because if the people aren't in the sample, they couldn't be in the daily or weekly sample. Care to respond to this? We'll run it. Send to: [email protected]
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Arbitron responds to PPM carry rates
Arbitron spokesperson Thom Mocarsky gave the official company explanation of what happened to cause the sudden sharp drop in Houston August Week 1 weekly PPM intab (see story). He says there was actually "no precipitous decline in panelist cooperation in Houston for the week of July 26 through August 1, 2007." The file used to process the weekly cume estimates (the unified weekly sample) was incompletely loaded from the data warehouse to the production system. "It appears that exposure records for almost 200 panelists who were in-tab 6 of 7 days were not included in that file transfer. This is why the average (unified) weekly in-tab appears to be abnormally low," said Mocarsky. "No exposure records have been lost. The error affected the calculation of weekly cumes. We need to find out what caused the processing error. We need to correct the file and reprocess the PPM weekly data. Please note: The average quarter hour estimates and the daily cume estimates are NOT likely to change. These estimates are based on the average daily in-tab sample which appear to be correctly reported on the Sample Composition. We will provide more details shortly."
 Broadcasters respond to PPM issue
RBR asked if broadcasters had any response to the PPM issue and/or glitch. Here's what they had to say: Bob Neil, pictured, Cox Radio CEO: "Why didn't we hear about this in last week's big conference call? Either they didn't know or they didn't want to deal with it. They claim to be watching the sample closely, so if they didn't know this was coming, I guess we see that was just lip service. If they did know, it's pretty clear they didn't want to discuss and disclose it. So much for transparency. We pay for 12 months of reliable data, and they need to deliver it. They have had over five years of testing to get this right, and we were promised that it would be right and it was ready. Surely, after all the testing, they ran into these issues with seasonality, so that isn't an excuse. If you think this is bad, just wait until you see the bigger markets convert to PPM when there are more than just two markets rolling and the ethnicity and geography are even more complex than Houston. Radio has only ourselves to blame if we let them get away with it."
Mike Ginsburg, pictured right, GM Lotus Fresno's: KLBN-FM/KMMM-FM/KGST-AM/KOQO-FM: "Until PPMs are integrated into cell phones or car key fobs, something people habitually already carry, failure seems imminent. It's like the pen we can never seem to keep."
Russ Whitnah, WFIL-AM Philadelphia VP/GM: "How would you like to have the future success of your advertising campaign based on this research tool?!"
Consultant Randy Kabrich: "Less than one week ago on their subscriber conference call, in response to a question on panel management, Pierre [Bouvard, Arbitron President/Sales & Marketing] told me to "handle programming and let them (Arbitron) deal with panel management". 48 hours later, Arbitron told the NABOB "PPM ratings are not flawed" and said they "remain confident in the validity" of the data. Less than 1 business day later, Arbitron put out flawed PPM data with no validity - passing through all their quality controls without raising a single red flag. If I had followed Pierre's advice, we would have never learned of this error, as Arbitron was still denying it existed as late as this morning to the press. Clearly, their Quality Control is not working nor is their panel management-and Arbitron rolls out more live markets in 30 days. Arbitron is clearly over their heads in this even after 7 years of live tests. We may be told "not to look behind the curtain" but this should be a wake up call to all broadcasters."
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Tribune clears shareholder hurdle
Sam Zell has gotten one necessary seal of approval for his 8.2B plan to privatize The Tribune Company. According to reports he won approval from 97% of eligible share-holding voters who took the recommendation of an approving proxy advisor. Now Zell has to line up financing and gain bureaucratic approval. Standard & Poors lowered ratings on the company, and said its rating will stay on CreditWatch with pending closure on 8.2B deal. According to the Associated Press, S&P downgraded Tribune's corporate credit rating slightly from B+ to BB-, both of which are in the junk bond range. It will go down even further, to B with negative expectatations, upon closing, anticipating further reversals in newspaper revenue and circulation. Nevertheless, Proxy advisor Glass Lewis & Co. had advised approval and shareholders overwhelmingly took that advice - largely because the current stock price in the 27 dollar range makes Zell's 34 dollar offer very attractive. According to AP, Tribune has borrowed 7B already, 1.5B of which must be repaid within two years, and needs another 4.2M to complete the acquisition. In addition to coming up with funding, the deal must gain FCC approval for the transfer of 23 television stations, and further, will require waivers to keep five television/newspaper local ownership combinations intact. One of those, in Chicago, also includes legendary clear channel boomer WGN-AM. The MLB Chicago Cubs are also located there but are already on the block to be sold.
 Michigan move may
further shake up primaries
As it stands now, Iowa, Nevada and New Hampshire are the first three states to weigh in on the presidential races next January, on the 14th, 19th and 22nd respectively. South Carolina Republicans are already looking at jumping up to 1/19/08, and now both parties in Michigan are eying 1/15/08. The front-loaded primary schedule is already clogged up, particularly by so-called Super Duper Tuesday on 2/5/08, which may feature as many as 22 states on the electoral calendar, Michigan being one of them. The possible Michigan move, said to be a pet project of Sen. Carl Levin (D-MI), who has long objected to what he sees as the undue influence of Iowa and New Hampshire on US politics, would make even earlier electoral events in Iowa and New Hampshire a virtual lock. New Hampshire state law dictates that it holds the first primary, and its current 1/22/08 date is only penciled in at this point. Nonetheless, AdAge.com notes that the frontloading has not had any affect whatsoever on presidential advertising expenditures, at least in terms of where the money's being spent. In the face of so much contested territory, the campaigns that are simply concentrating on Iowa and New Hampshire anyway, regardless of what other states have done or are considering. AdAge.com says 7.9M has already been spent, well ahead of 2004 when only the Democratic nomination was in play. So far, 3.1M of that has gone to Iowa and 1.9M to New Hampshire.
RBR observation: Imagine if no one candidate is able to score a knockout punch by the first week of February. If legitimate contests continue into May, there will be only five places left to gain support. On 5/6/08, Indiana and North Carolina have primaries. Two weeks later, on 5/20/08, there are primaries in Kentucky and Oregon. The last scheduled event is South Dakota on 6/3/07 on the tentative schedule. Can you imagine the media circus that is going to envelop these states?
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No Appointment Necessary.
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Ad Business Report TM
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DeVito/Verdi signs Sports Authority
Sports Authority has named DeVito/Verdi NY to handle its multi-million dollar advertising and marketing account, it was announced today by Trish Mueller, senior vice president of advertising and marketing for the Colorado-based sporting goods retailer. The independent agency competed against a number of national firms in a six-month review, which was eventually narrowed to two agencies. The assignment calls for various marketing aspects for the retailer, including advertising, branding, promotions, media and non-traditional efforts. The agency will also be responsible for impacting all methods of communications -- from weekly circulars and retail collateral, to print, broadcast and online advertising. Total billings were not disclosed, nor were the names of other agencies competing for the business.
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| Media Business Report TM |
Advertising going mobile?
Business watchdog BloggingStocks has taken a fresh look at advertising on cell phones. Writing for the service, Kevin Kelly noted that he, like almost all of us, is annoyed by trivial text ads showing up like spam on his phone offering him stuff he has no interest in. In fact, he goes so far as to call them "brutally annoying." However, a possibility for successfully advertising to cell phone users may exist in the form of services offered to same. An example is a business-finding service. A cell phone user could use a subscription to such a service to find a nearby restaurant or clothing store or whatever. This would in turn open up an opportunity to sell some phone advertising to restaurants and clothing stores that could accompany the requested information in a way that likely would not be seen as intrusive and as objectionable as a telemarketing call or even a text message. Apparently such services are doing well in Japan.
RBR observation: And if they're doing well in Japan, it can only be a matter of time before we have them here as well. All we know is that we are charter members of the Do Not Call list, and as journalists covering the communications industry, we know exactly how to contact the FCC, and we will not hesitate to do so the very first time someone calls us on our cell phone to try to get us to sign up for a credit card or buy some life insurance.
 News coverage was flat
What a strange week. The #1 and the #2 overall news stories did not make the top ten list of all five media measured by the Project for Excellence in Journalism. In fact, only one top ten story DID receive universal coverage. It took Karl Rove's resignation, pictured, to pull that off during the week of 8/12/07-8/17/07. With 8% of the total media attention span, the 2008 campaign edged out three stories with 7%, but was the #1 story on only one medium, that being radio. Iraq in particular and the mideast in general almost always account for a major comprehensive portion of the newshole, but this week only one aspect of the ongoing story even made the list, and at that, the events in Iraq saga picked up a mere 5% of total coverage. Storms, earthquakes and other disasters competed for attention, with newly-minted weather events joining ongoing coverage of the mine disaster in Utah. The Minnesota bridge collapse was the biggest story to drop off the overall top ten list, although it still was good for 2% of the newspaper hole. Interestingly, the Don Imus/CBS settlement that opened up the door for his possible return to radio picked up 5% of cable's time, but failed to make the radio top ten list.
| Top ten lists here |
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| Media Markets & Money TM |
Old fashioned deal in Texas
Fred Morton and David Stewart already have dibs on an FM station serving the Odessa-Midland TX market from nearby Los Ybanez. Their Dawson County Broadcasting (DCB) now has a deal on file at the FCC that will give KYMI-FM a little sister on the AM band. The deal is for KPET-AM, operating out of Lamesa TX. DCB will pay 290K for it, with the bulk of that total covered by a 232K promissory note. The seller is KPET Inc., headed by Don Sitton. Morton and Stewart are actually in the process of rescuing KYMI-FM from the scrap heap. Last month they filed to acquire the station for 400K despite the fact that it had received an FCC death certificate and had its call letters deleted. Their deal to acquire it, of course, will require a successful appeal to reinstate its license.
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| Washington Media Business Report TM |
Wireless auction set for next year
Early next year, that is. The FCC will bang the gavel to kick of bidding for 1,099 licenses for companies angling to get a piece of beachfront spectrum to be abandoned by over-the-air television 2/17/09, a key element of the transition to digital television. The date of the Auction No. 73 will be 1/16/08. The frequencies in question are known as the "700 MHz Band" and range from 698 MHz to 806 MHz. The FCC is taking public comment on the bidding procedures at this time; information is available at fcc.gov.
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| Entertainment Media Business Report TM |
 Timeline for Spanish
broadcasting in
non-Spanish markets
When we interviewed Bustos Media CEO Amador Bustos for the August issue of SmartMedia magazine, one thing we wondered about was the long-term viability of Spanish radio and TV in markets where the Hispanic population, while growing, will always be a small percentage. We asked, how many generations do people tend to stick with Spanish as their primary language if they are in an area where Spanish is not widely spoken? "They will stick with it I would say, in the second generation, then it's practically lost in the third generation, but there are often times when there is a return to 'roots' somewhere in between the third and fourth generation. The immigrant parents and their children who speak Spanish are fairly dominant in Spanish, even though they may be bi-lingual and by the third generation they gravitate and travel much more to the English language. But then in the fourth generation, the grandchildren or great grandchildren, they tend to have a desire for a return to their roots and knowledge of their ancestors' language and they will gravitate back. But even though they may speak Spanish, they are very dominant in English, so they will continue to listen to Spanish radio for the music, not so much for the language," Bustos said. Those growing Hispanic markets, such as Milwaukee and Seattle, are the markets Bustos is targeting with his second radio company, this time adding TV as well. You can read more about his strategy in the August SmartMedia Magazine.
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| Ratings & Research |
Google and Yahoo! favorite online brands;
MySpace ranks high among youth
JupiterResearch reports Google and Yahoo! are consumers' favorite online brands, although young adults like MySpace just as much. Marketers can use the results of this consumer survey to target campaigns so they align with consumer affinities. The findings are outlined in a new report, "Google and Yahoo Are Favorite Brands Online" that sketches the characteristics of brand-fans, such as age, gender, online buying habits, and attitudes toward online marketing and to the other brands. For instance, while Apple had the smallest fan base of the brands JupiterResearch queried, its supporters are extremely desirable. An astonishing 51% described themselves as brand advocates. "Marketers doing co-branded campaigns or deep sponsorships with these brands should be able to fine-tune them for audience affinities," explained David Card, Vice President and Research Director at JupiterResearch. "That should work particularly well for piggybacking on new product or service launches, which will resonate first with those brands' biggest fans."
Indianapolis still most affordable housing market
The metropolitan area encompassing Indianapolis-Carmel, Ind. has retained the title of most affordable major U.S. housing market for an eighth consecutive time, according to the National Association of Home Builders/Wells Fargo Housing Opportunity Index (HOI) for Q2. On a nationwide basis, housing affordability remained well below the levels recorded prior to the price acceleration that accompanied the 2004-2005 housing boom, although there was at least some improvement from a year ago.
| Read More... |
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| Internet Media Business Report TM |
 Cavemanscrib.com party site honored for excellence
Cavemanscrib.com, GEICO's interactive site, recently received platinum honors in the Hermes Creative Award competition for scoring a 90-100 in the Web site overall category. The marketing competition is sponsored by the Association of Marketing and Communications Professionals (AMCP). GEICO recently released more videos into the lives of the cavemen on the interactive www.cavemanscrib.com site to show visitors about the post-party aftermath at the "crib." The site, which received more than one million unique visitors and more than 50 million hits, allows viewers to experience the party firsthand through camera phone video clips, photos, and voicemails on various phones and computers throughout the "crib." The Hermes Creative Awards is an international competition honoring the messengers and creators of traditional and emerging media. The mission of the awards competition is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals.
RBR note: Stop for a second and open your browser and type in Cavemanscrib.com and you will see an awesome interactive media site. It will take you a number of hours of playing and viewing this site as this is how media interaction and the use of an entertainment website are meant to be. Awesome.
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| Transactions |
125K KFRA-AM Franklin LA from Radio & Investments Inc. (Kenneth Noble) to Castay Media Inc. (Howard Castay, Darlene Castay). 5K cash at closing, 120K note. LMA until closing. [File date 7/27/07.]
50K WPGY-AM Ellijay GA from Tri-State Communications Inc. (Randy Gravley) to Exponent Broadcasting Inc. (Randy D. Gravley, Byron L. Dobbs, William G. Brown, Clifton G. Moor). Cash. Gravley and Dobbs also have an interest in WLJA-FM Ellijay GA. [File date 7/27/07.]
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| Stock Talk |
Mixed bag for media issues
Uncertainty again ruled the Street early yesterday, leading to skittish traders, until Sen. Chris Dodd (D-CT) emerged from a meeting with the Fed's Ben Bernanke and Treasury's Henry Paulson and intoned some reassuring words about the Fed using its full toolbelt to keep the economy in good working order. The results for broadcasting were all over the map. Clear Channel went up $0.93; Media General dropped over a buck. Tribune gained an even dollar on shareholder approval of its acquisition by Sam Zell.
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| Radio Stocks |
Here's how stocks fared on Tuesday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Arbitron
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ARB
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50.64
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-0.62
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Google
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GOOG
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506.61
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+8.69
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Beasley
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BBGI
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7.07
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-0.03
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Hearst-Argyle
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HTV
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20.01
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-0.36
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| CBS CI. B |
CBS |
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30.82
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+0.37
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Journal Comm.
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JRN
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10.33
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-0.49
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| CBS CI. A |
CBSa |
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30.80
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+0.35
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Lincoln Natl.
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LNC
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58.84
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-0.42
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| Citadel |
CDL |
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4.20 |
+0.03 |
Radio One, Cl. A
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ROIA
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3.71
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-0.12
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Clear Channel
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CCU
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36.70
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+0.93
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Radio One, Cl. D
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ROIAK
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3.71
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-0.12
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Cox Radio
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CXR
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13.24
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+0.01
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Regent
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RGCI
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2.76
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+0.01
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Cumulus
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CMLS
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9.99
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+0.45
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Saga Commun.
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SGA
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7.42
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-0.20
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Debut Bcg.
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DBTB
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1.25
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unch
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Salem Comm.
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SALM
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9.36
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+0.37
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Disney
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DIS
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33.29
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+0.38
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Sirius Sat. Radio
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SIRI
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2.77
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-0.02
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Emmis
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EMMS
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6.09
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-0.27
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Spanish Bcg.
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SBSA
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2.88
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unch
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Entercom
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ETM
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21.35
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-0.06
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SWMX
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SMWX
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0.08
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-0.01
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Entravision
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EVC
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8.85
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+0.11
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Westwood One
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WON
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2.88
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+0.03
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Fisher
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FSCI
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48.81
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-0.63
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XM Sat. Radio
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XMSR
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11.28
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+0.63
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
More commentary on
performance taxes:
 I never did understand the logic between the different music royalties being charged to commercial broadcasters and internet broadcasters. It's a fact that internet radio sells records. It's a fact that commercial radio also sells records as well. It's also a fact that internet radio, with its thousands of formats that cater to the true interests of listeners are siphoning away listeners from commercial radio and their tight, sterile, impersonal programming and playlists. In my mind, it's not a question of logic involved in charging excessive royalties to internet radio. It's the fact that eventually internet radio is going to deservedly kill corporate radio, and the corporations know it. I've anticipated for quite a while that in the next 10 years, internet radio will water down corporate radio until the corporations go out of business. What a shame that corporate radio will have to unwillingly give up the once-beautiful business they killed and destroyed anyway. Look below the surface in this matter. That's where the rats live.
Bob Walker
WTIX, New Orleans (retired)
And now for something completely different, a comment on Sharpton v. Imus
 Good Lord, have we really reached a point where Al Sharpton will be the clearing house for who goes back to work and who languishes around the house? Sharpton's self inflated ego allows him to believe that he can issue hurtles for Don Imus to clear before Imus is allowed to earn a living and support his family, one of those hurdles being a subject the Reverend knows only too well...payoffs. Sharpton decries that Imus must forget about defending himself in court and payoff the Rutgers player who filed suit against him as well as any other player who might want to jump on the band wagon before Imus is allowed to work again. What a pompous ass. Imus made a mistake, apologized for it and remained quite while Sharpton and other opportunists took full advantage of the situation to gain TV face time. The player filing suit was not mentioned individually and the only person that I can see who suffered embarassment was Imus. The Rutgers women's team received support from all segments of society and Imus personally went to them with his apology. I predict that this suit will go south faster than a Bluebird in winter but Sharpton smells money in the air and a chance to revise his self imposed role in the proceedings. Imus would do well to ignore Sharpton this time around and get on with his life. Does it strike anyone else as odd that Sharpton, a man who has a documented record of issuing insensitive remarks, incorrect facts, and premature judgments should be taken seriously by a gullible media? Tawana Brawley must be giggling in her sleep. To the rest of us Sharpton's act just isn't funny.
Tom Joyner, President
Joyner Management Services, Inc.
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Below the Fold
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Ad Business Report
DeVito/Verdi signs Sports Authority
Will be responsible for impacting all methods of communications includinig broadcast and online advertising...
Media Business Report
Advertising going mobile?
If they're doing well in Japan, it can only be a matter of time...
Media Markets & Money
Old fashioned deal in TX
DCB now has a deal on file at the FCC that will give KYMI-FM a little sister...
Ratings & Research
Google and Yahoo!
Favorite online brands; MySpace ranks high among youth...
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Stations for Sale
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MCH Enterprises, Inc.
CO FM C.P.: $400K
ND FM C.P.: $150K
www.mchentinc.com
805.680.2265 (cell)
 Market your Stations For Sale
in our daily epapers.
Contact
June Barnes
[email protected]
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More News Headlines
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AP and NBCU strike content deal for Beijing Olympics
The Associated Press has reached a deal with NBC Sports and NBC Olympics to be the exclusive news agency for the distribution of select, NBC-produced text content and video links related to the 2008 Olympic Games through a premium online product produced by the AP. NBC Universal holds the exclusive broadcast and video rights within the US for the 2008 Beijing Olympic Games. The joint effort will provide AP customers with comprehensive Olympics coverage leading up to the 2008 Summer Olympics, as well as during the 17 days of international Beijing competition. AP customers can receive a turnkey solution that will give their users, readers and viewers Olympic content matched with the exclusive video coverage and related content provided by NBC through its NBCOlympics.com website.
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RBR Radar 2007
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Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
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Comments lead the pack
on the Royalties Issue
As a local broadcaster, I can only look to the future and wonder what industry I'll be part of in 5 years. Too young to retire, and unable to afford the excessive fees the placed on us by the CRB decision of this year. Come on guys - we're not the enemy! We've provided a service and paid you for the opportunity for decades. The CRB decision is only hurting your cause, and even the fan base will suffer in the end. Dan DeBruler, General Manager, Christian Listening Network.
Frank Boyle, Station Broker feels, How about the reverse fees that record companies, artists, composers should pay to radio stations, collected by and distributed by NAB. 1. P.A.C.S.A, aka Payment After Calculation of Songs Played. 2. IMB, aka Individual Music Broadcast. Each station would send its rate cards to each record company, indicating the average cost per 2 1/2 minutes for each record played. 3. Run Of Schedule. Each record companies' ad agency would place an annual bulk order for average plays per month-for clients of each record company.
RBR note: RBR encourages your view on this topic so send your comments and a photo to [email protected]
08/21/07 RBR #163
The case for performance
fees fairness
We admit it. The MusicFirst Coalition is right: "Radio should be held to the same standards and should play by the same rules as its competitors." Agreed. AM and FM stations should pay the same performance royalties as Internet streamers and satellite radio - and that royalty rate should be zero. The radio industry should be aligning itself more closely with the Internet streamers to not only fight the outrageous CRB increases in Internet streaming fees, but to have Congress eliminate them altogether. RBR note: RBR encourages your view on this topic so send your comments and a photo to [email protected] (Complete observation in RBR)
08/20/07 RBR #162
July another Downer
Bank of America analyst Jonathan Jacoby says it looks like radio revenues in big markets were down around 2% in July, but he's holding with his down 1% estimate overall, since the smaller markets have been outperforming their larger brethren. We note that Jacoby is predicting only one more up month this year, September, and that by only 1%. So far this year, RAB has reported three up months and three down ones.
RBR observation: The downers as Wall Street views it will continue until many in the public ranks operate their facilities instead of portfolio management. RBR stated our view on the necessary moves radio needs to improve and worth repeating. Saga's Ed Christian said on radio it just got lazy. Well add greedy, lack of innovation, being cheap to this long list. Radio leaders are NOT addressing the real issues of the medium dealing with Content, Technology, and New Revenue Development and if they were there are not enough local creative people in charge to accomplish this task. Wall Street should hold the CEO's feet and all body parts to the fire. They make the mega bucks with perks while their stock is in the crapper. RBR can not think of one business were mega salaries is rewarded for bad performance except a pink slip. Wall Street - Time to stop beating up on the total radio medium a! s it is time to take the real downers to task -- the CEO's -- and hold them accountable.
08/20/07 RBR #162
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