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Volume 24, Issue 166, Jim Carnegie, Editor & Publisher
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Friday Morning August 24th, 2007
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Radio News ®
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 Arbitron re-releases
Houston PPM carry rate data;
notes from the PPM fly-in
After a major PPM carry rate data error being caught earlier this week (8/22/07 RBR #164), Arbitron reissued PPM Houston August Week 1 (7/26-8/1) Weeklies data yesterday, coinciding with the Arbitron PPM Fly-in conference. The re-release contained the missing data Arbitron said caused the precipitous drop-off or carry rates in that week. Here is the new data from Arbitron: "The Average Daily sample size for the weekly report--1,189. The Weekly (unified, 6 out of 7 day) sample size--880 (not 683!)." Arbitron notes that the real average weekly (unified, 6 day out of 7 day) sample for August Week 1 in Houston was 880, better than the equivalent in-tab numbers for the first two weeks in July (the survey weeks which straddled the July 4 holiday week) and the 3rd week in July. Arbitron also noted in the PPM Fly-in that the in-tab measure that really matters is Average Daily in-tab-the number that is used to calculate all the AQH ratings. The average weekly (unified, 6 day out of 7 day) in-tab sample are used to calculate only the weekly cumes. And as John Snyder demonstrated at the PPM Consultant Fly In, the cumes for an in-tab based on the partial sample that was improperly processed was just about the same as the full properly processed sample because of weighting. We note that weekly in-tab numbers are not the worst week ever, even though we are down another 3.3% from the previous week.
| See the new data releases here |
RBR observation: PPM is a better method, but they are asking broadcasters to pay more for it than diaries--and fund it. Arbitron didn't get a credit line to pay for this itself. They have great cash flow with no debt. They didn't build it first and then sell it to radio. They are asking radio fund it. As well, broadcasters don't own it. Let's at least get it right.
Big streamers deal, small streamers do not
Large audio streamers are said to have come to an agreement with SoundExchange which would affect their operations through 2010. According to Billboard, in a closed door session, big internet streamers would have royalty liability capped at 50K per year and would not be forced to use any particular technology to prevent tune ripping by consumers. Meanwhile, SoundExchange has offered to give a royalty payment discount to internet audio streamers that bring in less than 1.25M per year. The offer is open until 9/14/07, and would provide a those companies with a reduced rate for four years, through 2010. The first streamers to comment are not enamored of the proposal. According to the Associated Press, RadioParadise.com operator Bill Goldsmith is one such streamer who has been in negotiation with SoundExchange, and he characterized its offer as an attempt to "divide and conquer" by separating small operators from other larger streaming entities, including major radio groups such as Clear Channel and internet companies such as Yahoo and AOL. And even with the offered rate of 10%-12% of annual revenues, the offer did not provide enough relief to allow many small streamers to remain in business. Another small streamer, Rusty Hodge of SomaFM said at the very least SoundExchange should match the US Small Business Administration definition of a small broadcasting company, which sees any company earning 6M in annual revenue or less as qualifying for that designation. Hodge added that many of the artists streamed by small players are independents who are not represented by SoundExchange, and would not be part of the SoundExchange offering.
RBR observation: Apparently progress has been made in this parallel issue to recording companies seeking the upheaval of the age-old content/promotion symbiotic relationship between themselves and broadcasters. It's hard to see what benefit the recording industry expects to gain from not being aired on defunct internet music services. You would think that producers would treasure an armada of small music sites each of which can gather together base of serious, like-minded music fans, expose them to music which otherwise may be difficult to find, and in many cases offer a chance to buy that music instantaneously. Instead, music producers seem dead set on driving these companies out of business. Unbelievable.
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 Freedom Watch links
big buy to Iraq report
A major advertising campaign is slated for a five week run with the goal of solidifying support for President George W. Bush's Iraq policies. The campaign is timed to the mid-September progress report due from Gen. David Petraeus, and will utilize a broad mix of media including television, cable, radio and the internet. Cash for the buy is coming from major conservative campaign donors, some with ties to Bush. However, many of the districts included in the campaign are home to Republican legislators, particularly moderate whose support for the Iraq was has been wavering. Iowa is one of the states included in the buy, meaning that there could be implications for the presidential race as well, with the state's lead-off caucuses likely scheduled for early January 2008 or even late December 2007. An antiwar group has analyzed the placement of the campaign and finds that they are also being run in locations where Republican legislators who support Bush policy have been under attack by advertising from antiwar organizations.
RBR observation: This would appear to be the sort of political advertising that the Supreme Court just gave the thumbs up. It is certainly about a serious issue before the American public, but the ads are just as clearly being used with an eye to who is holding elective office in the targeted areas. This particular campaign would not have been restricted by McCain-Feingold, since it is not scheduled in the run-up to an election. But it provides a refresher in the kind of advertising that may be competing with candidate material in the weeks leading up to Election Day.
New beverage category targeted by AGs
Energy drinks have become a hot category for beverage manufacturers and are known to be popular among younger demos. And watchdogs have long been concerned about the marketing of alcohol-containing malt beverages, sometimes known as malternatives or alcopops, which also tend to be consumed by younger demos and to trickle down into the hands of underage drinkers. A whole new category of drink, alcholic energy drinks which mix attributes of both have inspired a coalition of 29 state attorneys general to petition the Alcohol and Tobacco Tax and Trade Bureau to take a closer look, according to AdAge.com. They argue that the companies, which include Anheuser-Busch, Miller Brewing and Charge Beverages, are using the energy drink craze to get their products into the hands of young consumers. As evidence, the quote a tag-line from an A-B ad for its Bud Extra which tells its target audience "You can sleep when you're 30." The manufacturers are defending both the drinks and their marketing, which they say are aimed at legal age consumers only. A-B expressed surprise that their relatively low-alcohol content drinks were getting AG scrutiny when studies show much of the serious underage alcohol abuse involves distilled products.
 Bloomberg says he's not in race
Michael Bloomberg told HDNet journalist Dan Rather that he is not running for president. He went so far as to admit he is unelectable. Of course, if you are familiar with politics in America, that immediately led to speculation that he is in fact getting ready to jump into the race as an independent next year, bringing his own personal warchest of up to 1B with him.
RBR observation: Third party candidacies are notorious for purloining votes from one or the other mainstream party candidate, but a Bloomberg effect may perhaps be difficult to gauge in advance, since he has stints with both the Democratic and then the Republican parties on his resume. He recently withdrew from the latter party and declared himself an independent, one of the moves which led to widespread speculation about his third-party candidacy in the first place.
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| Wall Street Media Business Report TM |
Eye on ION
ION Media Networks says that its recapitalization and privatization is essentially completed. Citadel Investment Corp. and NBC Universal were instrumental in this feat, and ION says Citadel has "sponsored the Company's effort to go private by acquiring approximately 87% of the outstanding Class A common shares..." that it did not already own. Obligations are said to have been reduced by 187M, and the network has 115M in cash from Citadel to pursue its long-term strategic plan. "This transaction completes our corporate finance objectives, giving the Company financial runway and streamlined ownership under Citadel Investment Group," said Brandon Burgess, CEO of ION Media Networks. "Now we will turn our full attention to growing the business with programming and marketing initiatives for the ION Television Network, as well as nurturing our digital networks and mobile television plans."
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Ad Business Report TM
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Jones MediaAmerica details debut
of two new RADAR nets
Jones MediaAmerica made a strong showing in a RADAR 93 Special Tab with the creation of two new networks - Jones MediaAmerica Adult Power Network and Jones MediaAmerica Female Perspective Network. Since entering RADAR in 2004, JMA programming has ranked among the Top 5 with Adults 25-54, currently occupying the No. 1 position in RADAR 93 with the Jones MediaAmerica TWC Radio Network. The JMA Adult Power Network hit the No. 1 position across virtually all key demos, including Adults, Men and Women 25-54, Adults and Men 18-49, and Adults, Men and Women 35-64. The JMA Female Perspective Network ranks among the Top 5 with both Women 25-54 and Women 18-49, with excellent penetration among the Top 10, Top 25 and Top 50 markets. "We are extremely pleased with the performance of our new networks," said Susan Love, VP Advertising Sales and Marketing for JMA. "It's exciting to be able to offer advertisers such targeted programming to efficiently reach consumers across all demographics." Both networks are available for purchase for the 2008 upfront buying season. The Jones MediaAmerica TWC Radio Network will continue to be available for purchase through the end of 2007.
 Roehm's suit against Wal-Mart dismissed in Michigan
Former Wal-Mart marketer Julie Roehm's lawsuit against the retailer has been dismissed from state court in Michigan. Judge Denise Langford Morris, sitting in Oakland County, Mich., dismissed the case, ruling it should be heard in Arkansas, where Wal-Mart is based. Judge Morris noted that Roehm had signed an agreement providing that any legal action relating to her employment would be brought in state or federal courts in Benton County, Arkansas. Roehm and her lawyers haven't yet decided whether to file there. The original claim alleged that Wal-Mart breached its contract when the company fired her. Roehm was dismissed last year because of an alleged number of ethical violations during her tenure as Wal-Mart SVP/Marketing Communications. Wal-Mart counterclaimed, accusing her of engaging in an improper relationship with a subordinate, Sean Womack. Roehm responded with a legal document accusing Wal-Mart CEO Lee Scott and other execs of ethical improprieties.
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| Media Business Report TM |
Idearc Media flips Miami Verizon Yellow Pages bilingual
The shape of things to come nationwide? Idearc Media, home to Superpages.com and publisher of the Verizon Yellow Pages, recently completed distribution of the Greater Miami Verizon Yellow Pages with an increased font size and brighter yellow paper for an easier to read directory. Areas with high Hispanic populations will receive a "flipped" bilingual directory with Spanish on one side and English on the other. Approximately 72% of recipients will receive the bilingual directory. The Spanish side of the bilingual directory includes a front of book Community Magazine.
In-game advertising on consoles
to reach 850 million by 2011
 The ability to dynamically serve advertising into video games that are connected to the Internet will create a growing opportunity. As gamers connect consoles to the Internet for online gaming and commerce, publishers and their respective console partners increasingly will look to reach them through advertising - resulting in a market that will grow from 80 million in 2007 to 852 million by 2011. ABI Research believes in-game advertising is just one of the new revenue streams that will come to fruition from the conversion of console gaming into connected gaming. Online downloading of entertainment content such as movies and TV shows will grow, as Sony and Microsoft nurture their respective video offerings. All three major console vendors will experience strong growth in casual game download revenues. ABI Research forecasts the casual and classic game download market for gaming consoles to grow tenfold from 93 million in 2007 to 1.1 billion by 2011. "At present, all three game console vendors are investing heavily in online gaming and commerce infrastructure," said the report. "While these investments are not profitable today, we expect mounting acceptance of the online channel as one of the primary mediums to get new content on the console, causing online gaming to become a significant contributor to revenues for all three vendors within 3 to 4 years."
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| Media Markets & Money TM |
Getting a new read on Reed
Media Services Group broker George Reed has found a new way to get his name into the transactional sections of the trade press. Instead of facilitating deals, he's again opted to be the principal in one. Last month, he spent 7.75M to acquire WCHV-AM, WKAV-AM, WCJZ-FM, WCYK-FM, WHTE-FM & WSUH-FM Charlottesville VA from Clear Channel. Now, as MSG Radio Inc., he's venturing clear off the continent in pursuit of grouphood, striking a 4M deal to acquire WIAC-FM in San Juan PR. The seller is Luis A.Mejia. The station is a standalone as far as full power facilities go, but comes with two translators, covering the towns of Ponce and Ceiba. Although Reed's brokerage wasn't credited with brokering this deal, it is holding the 1K escrow deposit. The entire price will be paid pursuant to a three-year promissory note.
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| Washington Media Business Report TM |
Michigan halfway to mid-January primary event
The Republican-controlled Michigan Senate has approved 1/15/08 as the date for some sort of primary event in that state, jumping it a week ahead of the 1/22/07 date when the New Hampshire primary was originally penciled onto the schedule. Such a move is expected to have repercussions further affecting the schedule, possibly moving the Iowa caucuses into late 2007. The Michigan House, controlled by Democrats, is still grappling with the date issue, and has not been able to agree if it wishes to hold an election or caucuses. The Democratic Party has sanctioned only four events for January, caucuses in Iowa and Nevada, and primaries in New Hampshire and South Carolina. DNC Chair Howard Dean has threatened severe sanctions, such as not counting results from any state that jumps in early. Although that can change, too, he expects the party's rules committee to stick to the schedule and enforce the sanctions.
RBR observation: At least one candidate, Joe Biden (D-DE) is complaining that the rush to the front of the line is turning the primaries from a fair marketing of ideas - he called it a retail event - and into a battle of warchests. All we know is this is the craziest primary season we've ever witnessed, and we expect that is a viewpoint everyone paying even the slightest amount of attention would agree with. But hey, the January post-holiday blahs are always a tough sales time - if nothing else, broadcasters almost everywhere may get a serious boost from all this nonsense. Stay tuned.
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| Entertainment Media Business Report TM |
Phil Hendrie adds DC, BC
TRN-FM's The Phil Hendrie Show will soon be heard in the Nations Capital on Washington Post Radio, both Bonneville's WTWP FM 107.7 and its AM counterpart WTWP AM 1500. In addition, Greater Media's FM Talk 96.9, WTKK, Boston will also add Phil Hendrie to its late-night lineup starting September 10th. Bell Globemedia 50-kw Talker CFUN AM 1410, Vancouver added Phil Hendrie to its early evening lineup also this past week. Since the re-launch of The Phil Hendrie Show, June 25th the show has been added to over 50 of the top markets.
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| Ratings & Research |
Asia Pacific to surpass Europe as world's
largest regional automotive market
 Auto sales growth in the Asia Pacific region is projected to surpass Europe's by 2009, according to J.D. Power and Associates. By 2009, the Asia Pacific region is expected to net 23 million sales, compared with 22.7 million sales in Europe. The Asia Pacific region is already home to the world's second- and third- largest light-vehicle markets-China and Japan-and future sales will be bolstered by continued growth in China, plus expected expansion in India, Southeast Asia and Korea. Light-vehicle sales in the Asia Pacific region reached 9.7 million units in the first half of 2007, marking a 7.2% increase compared with the same period in 2006, according to J.D. Power and Associates. By the end of 2007, vehicle sales in the Asia Pacific region are projected to reach 19.3 million units and to account for 28.1% of global demand. By comparison, other regions throughout the world are projected to post only moderate gains for the year. Sales in Europe are expected to grow by 3% to reach 21.6 million units, while North America sales are expected to decrease by 0.04% to 19.2 million units. South America sales are projected to increase by 10.6% to 3.4 million units. Sales throughout the rest of the world are expected to grow by 5%.
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| Engineering Business Report TM |
Sally ditches the ABC satellite
From Mark Heller at WGBW Radio in Two Rivers, WI: "Sally Jessy Raphael is stopping her distribution via ABC Satellite on Friday, and we have to cancel, because we can't get a reliable internet for the full two hours!" Vinnie Grosso, Executive Producer of the show, says affiliates will have to get it from Sallyjr.com/broadcaster.htm site as an FTP.
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| Transactions |
3.1M WUTQ-AM/WOUR-FM, WRNY/WUMX-FM, WIXT-AM/WSKU-FM, WSKS-FM, WADR-AM/WOKR-FM Utica-Rome NY (Utica, Rome, Little Falls, Whitesboro, Remsen NY) from Clear Channel Broadcasting Inc. (Mark Mays) to Galaxy Communications LP (Edward F. Levine). 310K escrow, balance in cash at closing. Superduopoly with WTLB-AM/WRCK-FM Utica, WKLL-FM Frankfort NY. Galaxy is spinning WRCK-FM, WOKR-FM Remsen, WADR-AM Remsen, WUTQ-AM Utica, WSKS-FM Whitesboro & WSKU-FM Little Falls in three separate deals. [File date 7/31/07.]
1.224M WRCK-FM Utica-Rome NY (Utica NY) from Galaxy Communications LP (Edward F. Levine) to Educational Media Foundation (Richard Jenkins). 61.2K escrow, balance in cash at closing. Duopoly with WOKR-FM Remsen, coming from same seller in separate concurrent deal. File date 7/31/07.]
650K WUTQ-AM, WSKU-FM, WSKS-FM & WADR-AM Utica-Rome NY (Utica, Little Falls, Whitesboro, Remsen NY) from Galaxy Communications LP (Edward F. Levine) to Roser Communications Network Inc. (Kenneth F. Roser). 65K escrow, balance in cash at closing. Superduopoly with WBGK-FM Newport Village, plus overlap between WSKU-FM and out-of-market WBUG-FM Fort Plain NY. File date 7/31/07.]
350K WOKR-FM Utica-Rome NY (Remsen NY) from Galaxy Communications LP (Edward F. Levine) to Educational Media Foundation (Richard Jenkins). 35K escrow, balance in cash at closing. Duopoly with WRCK-FM Utica NY, coming from same seller in separate concurrent deal. File date 7/31/07.]
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| Stock Talk |
Pretty much flat, too
Like the Dow yesterday, radio stocks for the most part flatlined from Wednesday. Standouts included Arbitron, down 0.77 over the PPM data crisis; Google down 0.56 and Salem, up 0.55.
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| Radio Stocks |
Here's how stocks fared on Thursday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Arbitron
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ARB
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50.64
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-0.77
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Google
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GOOG
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512.19
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-0.56
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Beasley
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BBGI
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7.00
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-0.01
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Hearst-Argyle
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HTV
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20.46
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+0.06
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| CBS CI. B |
CBS |
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31.24
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-0.15
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Journal Comm.
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JRN
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9.94
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-0.15
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| CBS CI. A |
CBSa |
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31.22
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-0.15
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Lincoln Natl.
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LNC
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61.25
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+0.21
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| Citadel |
CDL |
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4.11 |
-0.08 |
Radio One, Cl. A
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ROIA
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3.85
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+0.02
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Clear Channel
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CCU
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36.80
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-0.20
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Radio One, Cl. D
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ROIAK
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3.84
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-0.01
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Cox Radio
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CXR
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13.27
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-0.40
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Regent
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RGCI
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2.77
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+0.02
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Cumulus
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CMLS
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10.28
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-0.06
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Saga Commun.
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SGA
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7.60
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+0.24
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Debut Bcg.
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DBTB
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1.25
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unch
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Salem Comm.
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SALM
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9.74
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+0.55
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Disney
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DIS
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33.16
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-0.41
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Sirius Sat. Radio
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SIRI
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2.77
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unch
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Emmis
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EMMS
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6.03
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-0.04
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Spanish Bcg.
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SBSA
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2.85
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-0.04
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Entercom
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ETM
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20.53
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-0.19
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SWMX
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SMWX
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0.09
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unch
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Entravision
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EVC
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9.07
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-0.02
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Westwood One
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WON
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2.97
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+0.01
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Fisher
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FSCI
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48.01
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-1.79
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XM Sat. Radio
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XMSR
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10.91
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-0.18
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
Here's another observation on the PPM situation
 In an earlier life, I had the responsibility over some very important transmitters. One was on a mountaintop, about 1,566 feet above the market, without a back-up. The next job was Chief Engineer in Chicago. I wore a pager as part of my job description. If something went wrong, I was told about it. Or so they thought. I wore that pager eight hours a day, inside the office where I worked, but it didn't make it out on a date. It didn't see much more than the top of my dresser at my apartment. The telephone worked nicely. Sometimes the batteries would wear down. So, when I saw the initial plans for PPM by Arbitron, I said to myself, "I hope they have someone picked with more seriousness than I had at 25!" Yet, these are the key demos everyone wants. To see the drop-off, over time, just shows that human nature is still in effect. And, I didn't have to mention that shower radio, either!
Mark Heller,
President and General Manager
WTRW Incorporated, WGBW Radio Station, Two Rivers WI
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Below the Fold
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Media Business Report
In-game advertising
On consoles to reach 850 million by 2011. In-game advertising is just 1 of the new revenue streams...
Media Markets & Money
Getting a new read on Reed
Broker has found a new way to get into the transactional sections by striking a 4M deal to acquire...
Washington Media Business Report
Michigan halfway
To mid-January primary event.1 candidate complaining calling it a retail event...
Ratings & Research
Asia Pacific (AP) to surpass
Europe as world's largest regional auto market. By 09, AP region is expected to net 23 million sales...
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Stations for Sale
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The Exline Company
AMs - San Jose,
Salt Lake City, Fresno
FMs - Northern CA, Coastal CA,
Central CA, Idaho, Oregon
Call Andy McClure or Erick Steinberg
(415) 479-3484 [email protected]
 Market your Stations For Sale
in our daily epapers.
Contact
June Barnes
[email protected]
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TVBR - TV News
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Martin defends a la carte to minority critics
FCC Chairman Kevin Martin fired off a letter defending his concept of cable a la carte program menus to seven representatives of minority organizations. Although minority and other niche programmers, not to mention cable operators, are opposed, Martin believes it will be ultimately beneficial to programmers and consumers. The organizations which fear damage to cable programming serving their constituencies include the Black Leadership Forum, Hispanic Federation, Labor Council for Latin American Advancement, league of United Latin American Citizens, National Black Chamber of Commerce, National Congress of Black Women and Hispanic Telecommunications and Technology Partnership. Martin trotted out his now familiar arguments. Cable subscribers who watch a limited number of channels could pick and choose the few they want and thus lower their bill. He added that Hispanic customers may benefit most of all, since they must get an entire menu of offerings when all they want are a handful of Spanish-language channels. He also said offering channels a la carte could actually increase diversity, as indy channels would be able to demonstrate their power by pointing to subscriber numbers of people who consciously made to decision to pick them. He noted the difficulty some new niche channels have getting picked up by cable systems in the first place.
RBR observation: These arguments for a la carte get stranger all the time. Let's look closer. Hispanic customers aren't going to have to worry about getting English-language channels they don't want; if they live in an area where they number less than 10% of the total population, they can instead worry that they won't get any channels at all - if 90% of the market is by definition going to ignore Spanish language programming, the cable operator may well be forced to drop it from the menu. We also fail to see how a la carte makes it easier for a niche operation to establish itself; to the contrary, the time it takes to build an audience may kill it off before it gets a chance to take root. This whole issue is not about making it easier for minority and niche programming services, and it is not about saving consumers money. It's about edgy programming on certain cable channels, and the desire of some in government and the watchdog community to turn the FCC into the national nanny. Parents have blocking technology which can prevent children from watching undesirable channels. The FCC should push that and take the small cable programmers' word that a la carte will be devastating to their business model.
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International
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Radio up
across the pond
Word from The RadioCentre in London, and its division known locally as the Radio Advertising Bureau not only had a positive second quarter, they were able to record their moderately successful results with a curly number. Total revenues were up 3.4% according to Reuters. One problem faced by British broadcasters which is not a big factor in the US is competition with publicly-owned media. They're up against a dominant BBC. A spokesperson noted a similarity to the US situation, however, loss of business to the internet. The upswing was credited to advertisers rediscovering the cost effectiveness and efficiency of the medium.
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RBR Radar 2007
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Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
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Why radio has to pay
for streaming royalties?
Did radio miss a great opportunity to get a sweetheart deal on streaming audio royalties and DMCA fixes from the RIAA? Based on conversations with several radio groups he works with [we saw the internal emails from one of the groups on this], consultant Randy Kabrich was told, "They had the RIAA willing to settle on sweetheart streaming rates and DMCA fixes for a trade off of industry support on DRM [Digital Rights Management] in HD Radios. The powers that be, including CBS, Clear Channel and iBiquity Digital (which was desperate to get some revenue flowing), were so determined to get HD rolled out they didn't want to wait 18 months to give the Consumer Electronics Industry time to rethink HD and slow down (or bail out of) the rollout. So the RIAA offer fell by the wayside...
RBR observation: Would DRM on HD be a minor price to pay? Talk about being between a rock and a hard place-broadcasters were under so much pressure to launch HD-and had to because they may have lost receiver manufacturer interest-that they may have had to give up a sweetheart deal that now looks like 20 cent a gallon gas . Now we've also got SoundExchange chiseling for all airplay.
08/23/07 RBR #165
HD Radio rules take effect
The FCC's HD radio rules are to take effect September 14, 2007. Subject to the limitations noted below, AM stations will be able to broadcast HD at night and FM stations can operate HD2 and HD3 streams without a need for special authorization. At this point, HD radio remains a "hybrid" IBOC (in-band, on-channel) system that permits the transmission of both analog and digital signals within the spectrum occupied by a single AM or FM channel. Among the benefits..
RBR observation: The highlights of the rules that are to take effect September 14 are as follows: See this Special Report Page in RBR.
08/23/07 RBR #165
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Sales Associate
A fast growing network radio company seeks a Sales Assistant for its Chicago office. The ability to multi-task and prioritize are paramount in this position, as is the willingness and desire to learn in a fast paced environment. Please send resumes with cover letter to: [email protected]
See Radio Careers
Hard finding that key person
to fill the important position at your organization? Media HeadHunters is the place that key media firms use to get results. See Media HeadHunters and get results with service.
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