RBR Returns Tuesday, September 5th
The RBR/TVBR offices will be closed
Monday, September 4th in observance of Labor Day.

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New formats take new music and material to deliver air play, but where do you find both?
That is what I have been asked by many colleagues when RBR reports on the status of formats and the new HD2. Answer is Local. To prove my point here is a Tampa, FL local artist Buck Finley, a close friend, who has unique talent for air play. Buck and I connected over a decade ago because of RBR and my prior programming background and his music entertainment experience. We all know how we all just hook up with people because of mutual passion for the biz. Buck handed his recent CD that is hot in local clubs entitled 'Gone Too Damn Far' and with the headphones on it sparked that PD in me and I said, "This is a rotation Add Extra". With the politics and world unrest it seems we have 'Gone Too Damn Far' and makes you proud to be an American.

Down load (4:27) and Take a Listen. Excellent for this Labor Day weekend and appropriate as we approach the 5th anniversary of 9/11. In advance, I thank my colleagues for their passion for the biz. If you give a little air play drop me a note at [email protected]

Ps: If you remember 1969 and served you know the feeling in your gut.

Listen Now!

(Lyrics by Buck Finley (BMI). Music by Buck Finley & Sam Schnieders.)
| View the Lyrics |

For On Air Play
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CA Central Coast FM
Power increased. New site.
1.5M - Possible Terms.
Brett Miller - MCH Enterprises, Inc.
(805) 237-0952
www.mchentinc.com

'KTU goes Hollywood
Hollywood Hamilton returns to Clear Channel's WKTU-FM New York, paired with Goumba Johnny, to host afternoons as the "Hollywood & Goumba Show."

Minuto 60 growing top of the hour newscast
Minuto 60 says it has become the fastest growing news service in US Spanish radio, reaching 55.8% of the market. It brings listeners the latest news from the US, Mexico and the World, every hour on the hour, in an agile 3-minute length. Minuto 60 is aired in 44 radio stations within the main US Hispanic Markets, such as Miami, Los Angeles, Dallas, McAllen, Phoenix, Orlando, Sacramento-Stockton-Modesto, Raleigh-Durham, San Diego and Portland.

Hot 97 jock suspended for two weeks
Hot97 NYC talent Miss Jones was suspended for two weeks on 8/25 during an encounter with singer Beyonce and her mother, Tina Knowles. Jones, a well-known critic of the singer, was asked by WQHT management to leave work early to avoid any confrontation with the Knowles family, who were visiting another radio station in the building to promote Beyonce's upcoming album. Confusion on the timing had them face to face in the hallway. Tina said: "I just wanna thank you for talking about me and my daughter everyday while you're on the air. It just boosts her ratings." Jones reportedly fired back: "Actually you should thank M.A.C. makeup for hiding all that oldness you have on your face. Now you look like the joker." Hot 97 responded by suspending Jones.

Arbitron ramps up PPM in Philly
Arbitron says it has begun installing its Portable People Meter (PPM) system in Philadelphia, which is slated to become the 2nd market for commercial PPM deployment in early 2007, following the switch from test mode to real world in Houston, which is awaiting accreditation by the Media Rating Council. Arbitron is recruiting a panel of 2,040 consumers, age six and older, to carry the PPM devices in Philly. Far more stations have signed contracts for PPM service in Philadelphia, than in Houston, with Beasley, WBEB-FM, CBS Radio and Greater Media all onboard in the City of Brotherly Love. It is, of course, a return of PPM to Philly, which was the site of the first US test.

RBR observation: Technology waits for No One. Get on board and move Radio Forward. Radio has no time to waste except losing its share of the ad biz pie if we stay the same with diaries. Radio does not move forward you will be seeing more Red next year and nothing else will matter to ad clients and agencies. HD2, Less Is More, nothing will matter unless Radio engages in Technology.
08/31/06 RBR #170

Record 2 billion political ad spend
The RAB reports the potential for a media-buying spike is on the horizon for 2006, and broadcast media (including Radio) can profit from it. Numerous reports are predicting that political ad spending in total could reach a record 2 billion. Despite the fact that 2006 is considered an "off-year" election - a non-Presidential campaign year - most forecasters are expecting significantly more spending this year than during the Presidential election in 2004. There are many more elections taking place this year nationwide

RBR observation: Politics is a business and it will become an ad category. Get your marketing teams in place because the people in charge of this advertising spending are young and did not grow up with Radio. They were raised on the Internet.
08/30/06 RBR #169

XM receivers rolling off
assembly lines again
Audiovox reports that it has already resumed production of Audiovox Xpress receivers for XM Satellite Radio after the FCC certified that problems with excessive FM band emissions have been resolved. The certification also cleared the way for production of the RoadyXT and XM Sportscaster models by Delphi in time to be on store shelves for the holiday selling season.

RBR observation: Key is the Christmas Holiday spending. It has already Started. More details in
08/30/06 RBR #169

San Antonio deal a half-price sale
Wall Street may have been applauding CBS for the big multiple in its sale of KTSA-AM and KXJK-FM San Antonio to Tom Castro's Border Media Partners (8/24/06 RBR #165), but it turns out that it is a half-price sale as far as the seller is concerned.

RBR observation: How things have changed. The previous sale was done at the peak of the market, just before values began to decline. Not only did Bernard Waterman get 90 million bucks, but he made Mel Karmazin structure the deal to be tax-free for the seller. According to the 4/3/2000 issue of RBR, Waterman got 90 million in Infinity stock for the stock of Waterman Broadcasting Corporation of Texas. We wonder if he had the good luck to sell before Infinity/Viacom/CBS began to slide with other media stocks. Lot more to read on this in
08/29/06 RBR #168

Google and eBay pact for
"click to call" functionality
Internet giants Google and eBay announced a multi-year deal involving text-based advertising and "click-to-call" advertising functionality. Google will become the exclusive text-based ad provider for eBay outside the US. Yahoo struck a parallel deal in May to handle all of eBay's U.S. ads. The click-to-call functionality will leverage both Skype and Google Talk globally in each company's respective shopping and search platforms.
08/29/06 RBR #168

State Broadcast Association
President for one of the nation's top broadcast associations seeks a replacement for its retiring executive.
See Radio Careers

Talk Radio Network
Seeking professionals in three areas to join our TRN team: Executive, Board Operator & Staff Engineer.
See Radio Careers

General Manager
Saga Communications has a rare opening at Rock 102 and Lazer 99.3.
See Radio Careers

Hard finding that key person
to fill the important position at your organization? Media HeadHunters is the place that key media firms use to get results. See Media HeadHunters and get results with service--Period.

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