|
|
|
|
|
Volume 24, Issue 178, Jim Carnegie, Editor & Publisher
|
Wednesday Morning September 12th, 2007
|
|
|
Radio News ®
|
US ad spend dropped
 0.3% in first half of 2007
Total ad expenditures in the first half of 2007 slipped by 0.3% to 72.59 billion versus the same period in 2006, according to TNS Media Intelligence. Television was hardly alone in taking a hit, while online ad spending continued to grab share. Internet display advertising maintained its growth leadership position, registering a 17.7% increase to 5.52 billion in spend. Consumer magazines posted a 6.9% gain to 11.50 billion in advertising. Outdoor was up 3.6% to 1.90 billion and Cable TV followed with a 2.8% increase to 8.38 billion. Broadcast TV continued to experience weakness in Q2 and turned in significant half-year declines. Network TV spend fell 3.6% to 11.84 billion, while ad spending on Spot TV dropped 5.4% to 7.29 billion. Syndication TV was down 5.3% to 2.00 billion. Newspaper and radio also saw widening losses during Q2. For the half-year period, ad spending in Local papers plunged 5.7% to 11.09 billion on a reduction of 4.7% in space sold. Marketers lowered their radio ad budgets by 2.7%, to a total of 5.14 billion. During the first half, the top 10 advertisers spent a combined total of 9.0 billion, a reduction of 2.2% from last year. Q2 spending for this select group was up slightly, rebounding from a steep 5.1% decline during the first three months.
| See the TNS chart here |
Appeals Court considers Super Bowl battle
The Third Circuit Court of Appeals in Philadelphia was the scene of the latest indecency over the airwaves battle. CBS, which has refused to pay a 550K fine over the infamous Super Bowl halftime show during which Janet Jackson had her wardrobe malfunction, argued that there was no basis for the fine. The FCC argued otherwise. CBS had noted First Amendment attorney Robert Corn-Revere arguing its case v. the FCC's Eric Miller. CBS is argued that it took multiple precautions to assure that the halftime show would hew to community standards of decency, that the malfunction, whether or not Jackson and her accomplice Justin Timberlake did it on purpose, was not scripted. Furthermore, the incident was isolated and was over in less than one second, putting it protection of the fleeting, isolated or unintended plank explained the FCC's decency guidelines. The FCC countered that CBS had many warnings beforehand that there may be a problem with the show, and that other portions of the same performance were already pushing the boundaries of decency; and the "highly sexualized" aspect of the program should have been a cue for CBS to take sterner precautions.
RBR observation: The bottom line is that the rules, as understood when the incident took place, did in fact provide that fleeting incidents are not treated with the same harshness as a prolonged and premeditated incident would be, and were generally dealt with via a simple admonition. In this case, if you blinked when the incident happened, you missed it, and in point of fact, Jackson's exposed body part was not completely naked anyway. The bigger issue here, however, is the old ever-popular chilling effect. Are broadcasters supposed to simply cease the practice of live broadcast? Remember that it was after this incident that no less than President George W. Bush dropped an s-bomb within range of a mic. When all is said and done, the Janet Jackson incident was blown completely out of proportion, and punishing it is not worth the damage it may do to the ability to cover live events. It's time for America to just get over it.
|
|
|
XM/Sirius tout a la carte offerings
Here's a shocker. Merger-hungry satellite services XM and Sirius conducted a poll on a la carte menu offerings and darned if the results weren't favorable. Various pluralities agreed that certain packages the pair contemplate offering if the merger goes through would be "good for consumers." Respondents saying "good" to various packages ran from 77% to 62%. When it came to family-friendly menus, XM/Sirius cited 2-to-1 approval, with 56% calling it good against 29% calling it bad. A similar plurality said these packages make the merger a good rather than bad idea to the tune of 57% to 28%. Pollster Robert Autry, partner of Public Opinion Strategies, LLC, which conducted the survey, said, "These numbers are even more impressive when you consider that recent public opinion studies have shown the American public to be skeptical about the impact mergers will have on consumers and the country."
 However, NAB was interested in the questions that weren't asked. NAB EVP Dennis Wharton (pictured) said, "Here's what XM and Sirius conveniently did not ask poll participants: Do you like monopolies? Does competition restrain a monopolist's price-gouging? Should government reward two companies that routinely violate FCC rules with a monopoly? Did you know you will have to buy a new radio that costs 200 or more to get the alleged benefits of a la carte programming? Did you know that Howard Stern and other 'talent' will cost consumers more - not less - under a la carte? Did you know that under a la carte, the per-channel price of a merged XM-Sirius will rise by 40 percent to 188 percent? Today's poll signals the lengths to which XM and Sirius will game the system in order to achieve monopoly status."
Schultz heads back to school
The Conclave announced that Kelly Jo Ann Schultz has won its Continuing Education Scholarship for 2007. Schultz, who is both a play-by-play announcer and salesperson at RP Broadcasting's KKBJ-AM & FM Bemidji, MN, has taken a leave of absence to become a fulltime student at Bemidji State University, majoring in communication. "It has been my dream to be a sports broadcaster since I was a little girl," Schultz wrote in her winning essay, recalling the Twin Cities sportscasters and DJs she grew up listening to. "Radio and television shaped my life and made me who I am today. I have dedicated my life to being the best broadcaster I can be," she wrote. Having won the 1,500 Continuing Education awarded by The conclave, Schultz says "an education is absolutely necessary to pursue any dream worth achieving."
|
|
|
News smorgasbord
There was a little bit of something for everyone during the week of 9/2/07-9/7/07, according to the Project for Excellence in Journalism's latest coverage chart. Washington and the nation had been focusing on the visit to Capitol Hill by General David Petraeus, which was more than enough to vault the Iraq policy debate to the top of the chart with a convincing 17% of the total newshole. But beyond that, there was an election battle still being waged in both parties, scandal involving a sitting US senator, a video visit from Osama Bin Laden and a serious hurricane to cover. There was even a tabloid element on the top 10 list as the ongoing saga of the missing UK girl pulled a 2% share of available time and space. The high focus on Iraq and the 2008 presidential campaign ate up nearly 30% of total focus between them, which left a lot of other stories competing for the remainder. The individual media lists show stories with unusually high newshole percentages in one sector, but which failed to garner enough cross-media interest to make the overall list.
| Top ten lists here |
 Boycott urged
in interference fight
One side argues that second-adjacent channel FM stations will cause interference; the other argues that's nonsense. No, we're not talking about the US battle over low-power FM stations. This new fight is in Canada, where the CBC is being threatened with a boycott for blocking construction of a station aimed at black Canadians. The Caribbean and African Radio Network (CARN) got preliminary approval from the CRTC (the Canadian equivalent of the FCC) to operate on 98.7 mHz in Toronto, but only if it can work out potential interference problems with the CBC, which has its Radio One programming on 99.1. CARN claims that there will be no interference problems, despite being on second-adjacent channels, if it transmits from the exact same site as the CBC station, proposing that both be located atop the First Canadian Place building in downtown Toronto. CBC is having none of it. "The proposal would negatively impact the quality and extent of coverage of CBC Radio One in the Toronto area," said CBC VP and Chief Technical Officer Raymond Carnovale in a letter a few months ago rejecting the co-location plan. Stymied by the refusal of CBC to budge, CARN President Delford Blythe held a news conference this week in Toronto at which black leaders called for a boycott of Radio One, saying they are "disgusted, angry and ashamed by the selfishness of the CBC." A CBC spokesman responded that it has no objection to the proposed station, only to it occupying a frequency where it would cause interference.
RBR observation: Does co-location cancel second-adjacent channel interference? It is an interesting question, but we're not aware of any full-scale test in an actual urban environment to get the answer. Somehow, putting a new station on the air permanently two channels away from an existing one doesn't seem like the best way to find out.
|
|
|
|
|
No Appointment Necessary.
|
Advertisement
|
|
 |
BE is always there for you
That's why, at the NAB, Broadcast Electronics will be focusing on stations like yours; stations in mid- and small-markets, bringing fresh, profit-making ideas to the show along with our advanced technologies. See us in booth 417.
Learn more.
|
|
|
|
|
|
Ad Business Report TM
|
Who were the big spenders?
P&G maintained its spot atop the rankings by TNS Media Intelligence in the first half of 2007, with 1,611.8 million in spending, up 1.8% from last year on the strength of an 11.7% increase during Q2. Telecommunication companies claimed three of the top ten spots. AT&T expenditures were off 12.5% to 1,100.2 million. GM slashed its budgets by over 100 million in Q2, marking the fifth consecutive quarter in which expenditures fell by at least 15%. It finished the half year with 958.9 million in spending, a 25.1% decline versus a year ago. The Top 10 ad categories in the first half spent an aggregate 36.47 billion, down 0.5% from a year ago. Financial Services maintained its top position with 4.49 billion in expenditures, up 3.5%. In Q2, an average hour of monitored prime time network programming contained 8 minutes, 4 seconds (8:04) of in-show Brand Appearances and 17:25 of commercial messages. The combined total of 25:29 of marketing content represents 42% of a prime-time hour. Unscripted reality programming had an average of 11:52 per hour of Brand Appearances as compared to just 5:34 per hour for scripted programs such as sitcoms and dramas. Late night network talk shows had even higher levels, averaging 14:12 per hour. The combined load of Brand Appearances and ad messages in these shows reached 35:55 per hour, or 60% of total content time.
| See the TNS charts |
NPR, WGBH acquire NPB
NPR and WGBH Boston have made an offer to acquire National Public Broadcasting, LLC (NPB), the leading multi-market sponsorship rep for public television and radio stations. The offer has been accepted in principle by Williams Communications, Inc., majority owner of NPB. Combining NPB with NPR Corporate Sponsorship, NPR and WGBH will form a new independent non-profit company to represent sponsorship across all media for public broadcasting. This new entity will become the largest and most comprehensive rep for national and local public radio, television and multimedia. NPB CEO Robert Williams will retain that role with the new company. Ken Stern, NPR CEO, will additionally assume the Chairman of the Board of this new entity; Jonathan Abbott, COO and President-Elect of WGBH, will also serve on the board. The deal should close by the end of October.
|
|
|
|
|
NAB Daytime Planner
|
|
|
The following will be attending the NAB.
Call or email to make your
appointment in advance.
|
|
BANKERS
Peter H. Ottmar; Dover Capital Partners, LLC; Westin Charlotte; 401/723-1063 x103; cell 401/639-4958; [email protected]
Jacob J. Barker; Barker Capital; Hilton Charlotte City Center; (212) 332-4312; [email protected]
Brian Eick/Dave Meier; The Gladstone Companies; Omni Charlotte Hotel; Brian cell 847-612-3002, Dave cell 847-650-1735; [email protected], [email protected]
BROKERS
Todd Fowler/David Reeder; American Media Services; Westin Charlotte; 843-972-2200; [email protected]; [email protected]
Cliff Gardiner; Clifton Gardiner & Co.; Hilton Charlotte City Center; 303-758-6900; [email protected]
Andy McClure/Erick Steinberg, The Exline Company, Westin Charlotte, office 415-479-3484, Andy cell 415-497-3855, Erick cell (415) 209-4890, [email protected]. [email protected]
Frank Boyle; Frank Boyle & Co.; Residence Inn Charlotte Uptown; 203-969-2020; cell 203-249-7818;
[email protected]
Gordon Rice; Gordon Rice Associates; 843-884-3590; Westin Charlotte; [email protected]
John L. Pierce/ Jamie Rasnick; John Pierce & Company LLC; office 859-647-0101, John cell 859-512-3015; Jamie cell 513-252-1186, Westin Charlotte; [email protected]; [email protected]
|
Dick Kozacko/George Kimble;
Kozacko Media Services; office 607-733-7138; cell 607-738-1219; Westin Charlotte; [email protected]; [email protected]
Media Services Group; Westin Charlotte; www.mediaservicesgroup.com
Elliot Evers/Greg Widroe/Brian Pryor/Patricia Carberry-Harris;
Media Venture Partners;
415-391-4877; Hilton Charlotte City Center;
[email protected]
Larry Patrick/Susan Patrick/Greg Guy/Todd Wirth; Patrick Communications; 410-740-0250; Westin Charlotte; [email protected]
Glenn Serafin; Serafin Bros., Inc.;
office 813-885-6060; cell 813-494-6875; Westin Charlotte; [email protected]
Bill Schutz; Schutz & Company; Westin Charlotte; office 757-258-8740, cell 757-880-9251; [email protected]
Zoph Potts; Snowden Associates; Omni Hotel; office 252-940-1680, cell 252-717-3772; [email protected]
CONSULTING ENGINEERS
Richard Mertz, Dan Ryson; Cavell, Mertz & Associates, Inc.; Main Office 703-392-9090; [email protected]
TRAFFIC SYSTEMS
Shane Harris/Susie Hedrick; Marketron Broadcast Solutions; Booth #530; www.marketron.com; 208-788-6800; [email protected]; [email protected]
|
|
|
|
|
| Media Business Report TM |
DMA's latest catalog marketing study
The Direct Marketing Association's Multichannel Marketing in the Catalog Industry report reveals nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006. Among those surveyed who have mail-order catalogs, 44% of total sales are consummated via the web (vs. mail and telephone), up from 39% in 2005. 33% of respondents believed that their online sales were "incremental," i.e., that they would not have received the order without the existence of their website. Respondents whose online sales are increasing reported an overall 20% growth rate. 45% of respondents said their "website/e-catalog" was their primary marketing channel. This was followed by paper catalog (33%) and retail stores (22%).
|
|
|
|
| Media Markets & Money TM |
GAP buys on the Lake
Lake Charles, Louisiana, that is. George Laughlin's GAP Broadcasting is picking up an intact cluster that includes two AMs, four FMs and even an independent Class A television station. The seller is G. Dean Pearce's Apex Broadcasting Inc. According to brokerage firm Kalil & Co., the price is 13.5M. "We are very excited to have Lake Charles as our newest addition to GAP Broadcasting," said Laughlin. "Apex's team has established a strong market share and we look forward to continued growth in ratings and revenue as part of our regional platform." The stations include KJEF-AM, KLCL-AM, KTSR-FM, KHLA-FM, KNGT-FM, KJMH-FM & KJEF-CA, the Class A LPTV.
|
|
|
|
| Washington Media Business Report TM |
 KODL yodel from
wrong site draws fine
Al Wynn has had what many might consider an unusual house guest for the past few years: his AM radio station. Wynn has been operating KODL-AM The Dalles OR from his home, about a half mile from its licensed transmitter location. What makes the situation doubly unique is that the station did do that legally at first, as licensee Larson-Wynn Inc. requested and received an STA allowing the move on a temporary basis. Then the fun begins. KODL requested an extension of the STA on 8/31/04, and about three weeks later the FCC returned it on grounds that the applicable fee was not included with it. Eau contraire said the station, we did send the fee, and had the cancelled check to prove it. In a just society, you'd think that would let the station off the hook, but there remains one last twist to this tale. The original STA expired 2/25/04, about six months before KODL applied for the extension. The assessed fine for this infraction was 4K, but given errors on both sides of the table and KODL's good-faith efforts to handle the matter according to the book, the FCC decided to split the difference and knock the assessment down to 2K.
|
|
|
|
| Entertainment Media Business Report TM |
 Sillerman has another
hit on his hands
Robert F.X. Sillerman has been out of the radio business for some time now, but he continues to have success in other areas. Ticket sales began this week for "Young Frankenstein," with hundreds lining up to be among the first to snare tickets to what's already being heralded at a likely Broadway hit. The cheapest seat (other than a special lottery for some primo tickets at only 25 bucks) is 50 bucks and they go as high as 450. What's fueling the hot ticket sales, in part, is the success of its predecessor, "The Producers," which is still playing on Broadway, and on the road, more than six years after its 2001 debut. Sillerman and Mel Brooks are the producers of "Young Frankenstein," which, like "The Producers," is a musical based on a Brooks movie. Previews begin October 11th and the show officially opens November 8th.
Barbara Walters to launch Sirius talker
Sirius Satellite Radio announced Barbara Walters will host an exclusive, weekly live call-in show on its Sirius Stars channel. Beginning 9/17, Barbara Live will air Mondays from 6:00-7:00 pm ET on channel 102. She will be joined on the air each week by Bill Geddie, the longtime executive producer of The View.
|
|
|
|
| Ratings & Research |
Eastlan puts Springfield IL back on the map
Springfield IL was once a fixture in the Arbitron Spring and Fall surveys, but it's been five years since the rating giant has produced any results there, according to Mid-West Family's Kevan Kavanaugh. But Kavanaugh will be one of the subscribers as ratings return under the auspices of Eastlan, which will produce its first report during the Fall 2007 quarter. "I think there has been a tendency for buyers and planners to steer more advertising dollars toward television or nearby radio markets where there are ratings for them to look at," noted Kavanaugh. "Consequently, I'm excited about Eastlan Ratings measuring the Springfield radio market." Neuhoff Broadcasting's Kevin O'Dea also indicated that his cluster would be subscribing to the service.
|
|
|
|
| Transactions |
3,242,500 KTBY-TV Anchorage AK (Fox Ch. 4) from Piedmont Television of Anchorage License LLC (Paul Brissette) to Coastal Television Broadcasting Company LLC (William Fielder III). 549.5K in pledged units of Fielder's LP, balance in cash at closing. [File date 8/27/07.]
850K KWIP-AM Dallas OR from Jupiter Communications Corporation (Diane Burns) to Valley Broadcasting Associates LLC (Ayesh Shanah). 200K earnest money, 150K cash at closing, 500K note. [File date 8/23/07.]
400K WTSB-AM Raleigh-Durham NC (Selma NC) from Triangle Sports Broadcasters LLC (Katherine A. Zarzour) to Lamm Media Group LLC (Mickey S. Lamm, Carl E. Lamm). 20K escrow, balance in cash at closing. Duopoly with WMPM-AM Smithfield NC. Seller retains WDUR-AM Durham NC. [File date 8/24/07.]
|
|
|
|
| Stock Talk |
Would you like fries with those shares?
A strong sales report from McDonald's and rising hopes of a Fed rate cut gave stocks a boost. The Dow Industrials rose 181 points, or 1.4%, to 13,308.
Radio stocks, however, slipped a bit. The Radio Index was off 0.097, less than 0.1%, to 122.654. Salem had the worst day, down 3.8%. The best performer was Westwood One, which has been quite volatile of late. It rose 5.4%.
|
|
|
|
| Radio Stocks |
Here's how stocks fared on Tuesday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
|
Arbitron
|
ARB
|
|
46.82
|
-0.13
|
Google
|
GOOG
|
|
521.33
|
+6.85
|
|
Beasley
|
BBGI
|
|
7.02
|
-0.11
|
Hearst-Argyle
|
HTV
|
|
25.51
|
-0.02
|
| CBS CI. B |
CBS |
 |
31.04
|
+0.31
|
Journal Comm.
|
JRN
|
|
10.00
|
+0.10
|
| CBS CI. A |
CBSa |
|
31.05
|
+0.37
|
Lincoln Natl.
|
LNC
|
|
60.80
|
+1.45
|
| Citadel |
CDL |
|
4.15 |
+0.05 |
Radio One, Cl. A
|
ROIA
|
|
3.65
|
-0.01
|
|
Clear Channel
|
CCU
|
|
37.70
|
+0.13
|
Radio One, Cl. D
|
ROIAK
|
|
3.66
|
+0.01
|
|
Cox Radio
|
CXR
|
|
13.52
|
+0.14
|
Regent
|
RGCI
|
|
2.49
|
-0.04
|
|
Cumulus
|
CMLS
|
|
10.86
|
+0.02
|
Saga Commun.
|
SGA
|
|
7.11
|
-0.09
|
|
Debut Bcg.
|
DBTB
|
|
1.03
|
unch
|
Salem Comm.
|
SALM
|
|
9.23
|
-0.36
|
|
Disney
|
DIS
|
|
33.49
|
-0.07
|
Sirius Sat. Radio
|
SIRI
|
|
3.31
|
+0.15
|
|
Emmis
|
EMMS
|
|
6.08
|
-0.11
|
Spanish Bcg.
|
SBSA
|
|
2.65
|
+0.03
|
|
Entercom
|
ETM
|
|
20.26
|
-0.15
|
SWMX
|
SMWX
|
|
0.05
|
unch
|
|
Entravision
|
EVC
|
|
9.21
|
+0.04
|
Westwood One
|
WON
|
|
2.56
|
+0.13
|
|
Fisher
|
FSCI
|
|
47.27
|
-0.69
|
XM Sat. Radio
|
XMSR
|
|
13.62
|
+0.42
|
|
|
|
|
|
|
Bounceback
|
 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
|
|
|
Below the Fold
|
|
Ad Business Report
Who were the big spenders?
P&G still the big spender maintained its spot atop the rankings and increase in ad spending...
Media Business Report
DMA's latest catalog
Marketing study reveals nearly 70% respondents increased multichannel sales...
Media Markets & Money
GAP buys on the Lake
Picking up an intact cluster that includes 2 AMs, 4 FMs and independent Class A TV...
Entertainment Media
Business Report
Sillerman has another
Hit on his hands w/ticket sales began this week for Young Frankenstein...
|
|
|
Stations for Sale
|
NewEng Collegetown FM
Highly profitable AC station w. Red Sox rights, owned tower, only signal in market. Asking 8.5x trailing BCF: 950K. Inquiries 781-848-4201 or
e-mail: [email protected]
WEB: radiostationsforsale.net
 Market your Stations For Sale
in our daily epapers.
Contact
June Barnes
[email protected]
|
|
|
Radio Media Moves
|
 Lange sets retirement
Kansas Association of Broadcasters President Harriet Lange has announced her plans to retire on December 31, 2007. She completed her 25th year at the KAB on August 1st. The KAB Board of Directors has appointed a search committee to find a replacement. The KAB inducted Lange into the Kansas Broadcasting Hall of Fame in 2003 and recognized her with the Distinguished Service Award in 2006.
 Upped at Interep
Interep's CBS Radio Sales announced that Paul Klein has been promoted to Vice President, Sales. Klein joined CBS Radio Sales (then known as Infinity Radio Sales) in 1995 as an Account Executive.
|
|
|
More News Headlines
|
Public Radio near settlement on royalties
Public radio broadcasters may be nearing a royalty settlement with SoundExchange for their online streams. Jon Simson, head of SoundExchange, tells the AP said he is optimistic about reaching an agreement soon, possibly by the end of September. Meanwhile, for other types of webcasters, the wait continues. As negotiations continue, the NAB is still waiting for a response to an offer it made SoundExchange three months ago. NAB EVP Dennis Wharton called the wait for a response "disappointing." Last month SoundExchange reached an agreement with a group representing online companies such as Yahoo, AOL and Pandora to cap the per-channel fees that broadcasters would pay, on top of royalties. Still to be decided is the even larger issue of what the new royalty rates should be.
Martin confirmed
for Charlotte
NAB announced that FCC Chairman Kevin Martin will speak at the FCC Breakfast on Thursday, September 27th, during The NAB Radio Show in Charlotte. FCC Commissioners Jonathan Adelstein and Deborah Taylor Tate will also attend this year's show.
PPM data comes
out today
Arbitron today releases August PPM data for Houston and Philadelphia. Arbitron execs will then hold their second round of monthly conference calls with the trade press and radio station clients. We and other journalists are being allowed only on the press call, but we will no doubt hear from some of you about any fireworks on the client call.
|
|
|
RBR Radar 2007
|
|
Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
|
Cumulus spells out buyout financing
Cumulus Media has filed a preliminary proxy with the SEC for its coming shareholder vote on a proposed going-private transaction, which would have Merrill Lynch Global Private Equity (MLGPE) and the Dickey family buy out all public shareholders for 11.75 per share. According to the filing, the Dickeys will reinvest 5,106,383 shares of common stock, worth 60 million at the buyout price, and MLGPE will commit 286 million in cash, for a total equity commitment of 346 million. (More details in RBR)
09/11/07 RBR #177
Will radio gain from TV's windfall?
The television industry is getting ready for a big year in 2008. With heavy election spending on the horizon, the TVB, the counterpart to the Radio Advertising Bureau, predicts that TV station spot revenues (local and national combined) will jump 9-10% next year. But then, that windfall will be followed by a 2-4% decline in 2009, a non-election year. Note: TVB estimates - derived from a consensus of Wall Street and financial analysts, station representative firms, and independent TVB research - represent national averages. Individual firms and stations may produce varied results based on a number of factors, including market size, region of the country, and affiliation. View the complete stats as your pacing forward.
RBR observation: What remains to be seen is how much of a ripple effect the big gains for TV may have on radio. The cable television industry is already mounting an effort to get a bigger share of that giant political advertising pie, making the pitch that its networks are a more targeted way for candidates to reach specific audiences. Radio is always a player in political advertising, though less so than TV. But radio can also benefit in election years by picking up non-political ad flights as traditional advertisers are squeezed off of TV as the campaign ads grab lots of inventory.
09/10/07 RBR #176
PPM impacting company-wide ratings stats
The analysts at Bear Stearns have been crunching the Arbitron numbers from the latest book and noticed a trend: "In an analysis of the Spring ratings book, several operators posted low to mid-single digit declines, including Univision, Clear Channel, Radio One, Cumulus and CBS Overall ratings gains were posted by Emmis, Entercom, Cox Radio and SBS. Of those four gainers, only Cox has stations in one of the two markets where Arbitron has fired up its Portable People Meters (PPM). It is in Houston, but not Philadelphia..Yes... There is More - What's the solution? With PPM showing higher cumes and lower TSL, the Bear Stearns analysts think radio may need to change its pitch to advertisers.
RBR observation: Whether change is good or bad, we can all agree that change is hard. Shifting how radio is marketed will not be easily accomplished. As we've noted before, the immediate problem is in how advertisers are pricing ad buys in PPM markets. Arbitron says 70 GRPs under PPM equal 100 GRPs under diary measurement, but the buyers aren't rushing to embrace the new math.
09/07/07 RBR #175
|
|
|
|
 |
New Listing
Affiliate Sales Rep
WOR Radio Network's (WRN) needs an exec with Passion for Talk Radio. Self-starter w/ 2-5 yrs experience. Work independently and achieve goals to increase market coverage and audience delivery for our Nationally Syndicated programming. Business is about relationships and candidate with strong database in Talk Radio will win big time. Offering competitive salary + commission plan, health insurance and 401K. WRN is the place to be to succeed with stability. Details & Apply see Radio Careers
General Manager
Midwest & Life is good with this Small-Medium cluster in rated market. Top Aggressive, community minded GM needed. We're reentering ownership so don't be concerned that you're already working for us. Have a track record of performance, strong on sales and ideas. Ability to get the most out of a talented staff. Tired of the corporate jungle and want to work in real radio. This GM post for the person with Radio Passion. Details where to apply see Radio Careers
General Sales Manager
America's Legendary CHR station, KDWB, looking for a world class GSM to lead a talented sales team! We have 5 questions for our next GSM to answer. If you can say Yes to some or all then lets talk. A college degree is preferred with two years related experience and/or training, or equivalent combination of education/experience. Clear Channel's KDWB, EEO--Hey, it doesn't get any better than this. Complete requirements, where to apply see Radio Careers
Hard finding that key person
to fill the important position at your organization? Media HeadHunters is the place that key media firms use to get results. See Media HeadHunters and get results with service.
|
 |
|
|
|
|
Help Desk
|
__EMAIL__ :
Having problems with our epapers?
Please send Questions/Concerns to:
[email protected]
If you wish to remove your name completely from our database use this link __UNSUB__
RBR Epaper -- 108 annual
or just 9 a month
|
|
|
|
©2007 Radio Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
|
|
