Monday Morning September 21st, 2009, Volume 26, Issue 183
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Carnegie's Observation
 Understanding today's complex BROADCASTING Issues
October 3rd, RBR-TVBR enters our 27th year and today, as you see below, RBR-TVBR has made another major improvement, bringing together our morning epapers as one broadcasting newsletter. We've also added some new tools, such as the top navigation menu and our News Quick Links - where even more news and information is just a click away. Read and view the video on today's complex issues facing broadcasters. More...
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Ideas Working Now
Getting a Symphony Out of a One-Man Band
by Cindy Miller, PD, WSFL-FM Greenville-New Bern-Jacksonville, NC
Sometimes you just have to make do with what you've got. That's precisely the situation that we in radio find ourselves in right now... More...
Sales and Marketing
Great Client Marketing Strategies with Small Budgets
by Zoe Burdine Fly, VP/GM, Regent/Flint, MI
During this week's NAB conference in Philadelphia, a session will feature four radio broadcasting panelists who will share how to achieve success with local clients with small budgets. We will be covering topics like... More...
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Shield vote, interrupted
The Senate Judiciary Committee failed to achieve a quorum Thursday, and among the victims was the reporter's shield. But the matter is already back on the schedule for this week. And a satellite bill has been added to the schedule. More...
RBR-TVBR observation: This should be only a speed bump on the road to this bill's passage into law.
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AccuRadio debuts on Palm Pre
The Palm Pre's "App Catalog" has added Kurt Hanson's popular multichannel webcaster AccuRadio launched its first-ever custom-designed mobile streaming radio app. AccuRadio for the Palm Pre (and its webOS operating system) offers a wider and deeper selection of musical genres than any other webcaster on any other platform. More...
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As P&G goes, so go broadcasters
A Citigroup analyst upgraded consumer products giant Procter & Gamble. And since P&G is a huge advertiser, that was good news for media stocks as well. The Dow Industrials were up 36 points, or 0.4%, to 9,820. The RBR Radio Index rose 2.942, or 3.5%, to 120.393 - the high since October 26, 2007. The TVBR Television Index rose 10.309, or 9.3%, to 121.610 - the all-time high. More...
Winners |
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Losers |
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RBR Radio Index
TVBR TV Index |
| Gray Television |
+47.2% |
Regent |
-9.8% |
| Cumulus Media |
+23.1% |
Entercom |
-6.9% |
Entravision |
+13.7% |
Beasley |
-5.7% |
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For additional reports, ideas, analysis, interviews, and
RBR/TVBR Observations...visit and bookmark www.RBR.com
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Only On RBR.com
Getting a Symphony
Out of a One-Man Band
You just have to make do
with what you've got
Washington
Business Report
Shield vote, interrupted
Should be only a speed bump
Studies & Research
CNN Digital #1
TV news property on
the web in August
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Lex & Terry under statehouse attack
University of FL-owned WRUF-FM "Rock 104" Gainesville, a commercial station programmed much like other Rock ...2 lawmakers have complained to the Governor that the show is too raunchy ...
RBR-TVBR observation:Since this is a government-owned station, the lawmakers are, in effect, members of the station's board of directors. More at RBR.com
09/18/09 RBR #182
Broadcast low on FCC oversight totem pole
Broadband and Wireless where the top of mind items ... Chairman Genachowski reaffirmed his opposition to the Fairness Doctrine and Michael Copps still has quite a bit to say about broadcasting.
09/18/09 RBR-TVBR #182
Commissioners
spar with Congress
During the Bush administration, two of the hottest broadcast issues on Capitol Hill were Broadcast Indecency and Ownership Consolidation. None of that came up. Issues were the Fairness, Mark Lloyd and LPFM.
09/18/09 RBR-TVBR #182
A Great Elevator Pitch for a Changing Marketplace
In this economy, there is something you absolutely must have... a fresh elevator pitch -the statement that describes to someone who you are and what you do in 30 seconds or less.. How it is done at RBR.com
09/18/09 RBR-TVBR #182
TNS: U.S. ad spend down 14.3% in first half
Versus a year ago, to $60.87 billion, according to TNS Media Intelligence. Ad spend during Q2 was off 13.9% compared to last year, the fifth consecutive quarter of YOY declines. Radio down ...Network TV declined ... Cable TV slipped. Spot TV spend dropped buffeted by the slump in auto and retail activity. Details at RBR.com
09/18/09 RBR-TVBR #182
The GM as Brand Manager: Marketing Your Station's "Trusted Brand"
Any PD knows, a well-designed format has a personality all its own, and listeners develop a personal relationship not just with the jocks but also with the station itself. ... All of these channels add up to the station's brand...
09/18/09 RBR #182
Bidders lining up
for Travel Channel
Private equity firms still have some cash and at least three of them are reported to be bidding which Cox Enterprises hopes to sell for $600 million-plus. Former owner Discovery Communications could even end up with a role in running the channel.
09/18/09 TVBR #182
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Sales Manager, IL
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