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Volume 24, Issue 186, Jim Carnegie, Editor & Publisher
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Monday Morning September 24th, 2007
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Radio News ®
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 Retailers back merger, watchdog yawns
RadioShack, Circuit City and Crutchfield have come out in favor of the proposed merger of satellite radio competitors XM and Sirius. The DARS duo touts this as clear evidence that the merger would be good for consumers, earning a rousing "Huh?" from an interested watchdog group. Julian C. Day of RadioShack said, "...the merger will bring greater vitality and financial resources tom this upstart technology. Allowing this to happen will, in turn, spark a new generation of services and products with more advanced and user-friendly features." Bob Williams of the consumer group Hear Us Now countered, "It's probably fair to say that RadioShack and Circuit City are not the first names that leap to mind when it comes to gauging consumer benefits." He pointed out that monopolies are generally not good for consumers. "As for XM and Sirius, we would like to offer a little bit of advice should they be interested in finding out what consumers really think about their proposed merger: Ask some actual consumers rather than their corporate cronies."
RBR observation: Instead of two companies working hard to outdo one another both in quality and pricing, we are supposed to believe consumers will benefit from one company which can now focus more on maximizing its own bottom line without any of that pesky competition to worry about. This is from the Econ 101 textbook. It's amazing that this proposal has any traction at all.
Washington Post Company, a simple 1-word answer
We were surprised to hear radio come up during last week's Washington Post Company shareholders day. On the heels of terminating its radio joint venture with Bonneville in DC, Chairman and CEO Donald Graham was asked if the company had plans to try radio elsewhere. He needed only one word for his answer: "No." There's some question whether the Washington Post Company can properly be called a "media" company anymore. A large portion of the four-hour presentation was devoted to Kaplan, the education side of the Washington Post Company. It is on track to deliver two billion in revenues this year, approximately half of the company's total revenues - and it is a growing business. Speaking of the media side, Graham said "TV has held up well. The same cannot be said of print." He applauded Post Newsweek Stations President and CEO Alan Frank for how well he has been dealing with challenges in the television industry. Noting that TV is now a business with a two year cycle, with 2007 being one of the years without Olympics and political revenues, Frank said the Post Newsweek group has grown its core revenues this year, excluding those two even-year-only sources, and has outperformed its peers. He also detailed the success that the company has had since ending its long CBS affiliation and taking WJXT-TV (Ch. 4) Jacksonville, FL independent. That prompted a member of the audience to ask whether the company has plans to go independent elsewhere. "Not at the moment," was Frank's reply.
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 Pharma ad conspiracy exposed?
The Wall Street Journal took a look at the new FDA bill just out of Congress and noted the absence of a three-year moratorium on advertising new product that had been part of an earlier incarnation of the bill. WSJ points out that media companies helped pharma companies excise the ad ban. We are not shocked. The support for knocking that plank out of the bill was bipartisan, and part of the reasoning is that advertisements are one of the important ways that consumers learn not only about the drugs, but about the medical conditions they are designed to combat. Often the ads are the main reason a person knows to seek medical attention in the first place. WSJ says that 5.3B was spent on pharmaceutical advertising in 2006, up from 4.6B a year earlier, but it doesn't break out where that money is going. Presumably most of it is on behalf of pharmaceuticals which have long since moved on past their third birthday. Of course, the media makes no bones about going to bat for a client. NAB's Dennis Wharton said, "NAB applauds Congress for adopting legislation that does not sever an important information link for American consumers. Each year, thousands of Americans seek treatment for heart disease, high blood pressure and other diseases through education that comes in part from prescription drug advertising. There is simply no legitimate reason to deny American citizens this potentially life-saving information."
RBR observation: Frankly, as private consumers and citizens, we would not dream of going to our doctor and requesting to be put on a prescription drug because of an advertisement. But we also believe that within reason, a legal product is a legal product and as such, discussing its fine qualities in an advertisement is a matter of freedom of speech. The overwhelming preponderance of opinion seems to hold that some products, such as cigarettes, are worth special treatment, but the bar for such treatment should be high. Part of the new bill empowers the FDA to go after false claims; let's hope as consumers that they live up to this responsibility and grant most manufacturers the presumption of innocence tempered by meaningful and effective oversight.
Two added to Forbes 400
Two broadcast owners are new additions to the annual Forbes 400 list, but via unfortunate circumstances. Cox Enterprises Chairman and CEO James Cox Kennedy and his sister, Blair Parry-Okedon, inherited their 6.3 billion each from the recent death of their mother, tying them as America's 50th most wealthy person. Their aunt, Anne Cox Chambers, is #24 with 12.6 billion. Cox Enterprises is a major group owner in radio, TV, cable and newspapers.
| Who else made the list?
RBR observation: What about Lowry Mays at Clear Channel? By our calculation, he just missed the list at 1.2 billion. We note though that while Ted Waitt made the list at 1.8 billion, his low-key brother Norman isn't on the Forbes 400 list. We're pretty sure that Norman Waitt, who cashed out of Gateway before its stock price plunged and invested in broadcasting and other ventures, actually has a larger fortune. He just doesn't flaunt it.
 Touting the
"Power of Urban"
Mike Walsh, President/COO, Interep; Tony Ponturo, VP/Global Media, Anheuser Busch & President/CEO, Busch Media; Dave Kennedy/CEO, Interep,, Jeff Haley, CEO/Radio Advertising Bureau; Sherman Kizart/Sr.VP-Urban Marketing, Interep. See details in Ad Business Report
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| Wall Street Media Business Report TM |
Moody's turns negative on Salem
Moody's Investors Service affirmed the Ba3 corporate family rating and B2 senior subordinated notes rating of Salem Communications Holding Corporation. However, the outlook for the company was changed to negative from stable, reflecting Moody's belief that the company has a tightening cushion vis-a-vis its covenants under the bank credit facility.
"Salem's Ba3 corporate family rating and negative outlook reflect high debt to EBITDA leverage, standing at 6.1 times as of 6/30/2007, narrowing bank covenant compliance margins, minimal free cash flow to debt and lower EBITDA margins vs. peers mainly due to spending associated with the company's 'development stage' stations and the news talk stations. The rating also reflects recent weakness experienced by Salem in certain markets and advertising categories. In addition, the rating incorporates the risks related to cross media-competition faced by radio for audience and advertising spending and Moody's belief that radio is a mature industry with modest growth prospects," Moody's said. On the plus side, it added "The ratings are supported by the value of the company's geographically diversified station portfolio, presence in the top 25 markets, leading position in the religious format niche and lack of significant competition within the format, and the stability of the revenue stream from its block advertising sales."
Harman buyout blows up
 Kohlberg Kravis Roberts and GS Capital Partners VI fund say they are walking away from their eight billion bucks deal to take Harman International private. They claim the current credit crunch is not to blame, but rather that a material adverse change in Harman's business has occurred, which means they are no longer obligated to complete the buyout. Harman denies that anything has changed, so look for this to head to court post-haste. In any case, shares of the audio equipment maker plunged 24% on Friday after the deal breakup was announced.
RBR observation: Investors have good reason to be worried about whether private equity firms will be able to make good on their buyout deals. Financing of mega deals is very tough right now and if the equity guys can find an excuse to slip out of a hard-to-finance deal, they are likely to take it. It still looks like the Clear Channel and Cumulus Media buyouts are solid, and Hearst Corporation certainly has the wherewithal to fund its proposed buyout of the public shareholders of Hearst-Argyle. But new radio or TV deals in the billions or hundreds of millions aren't likely to take place for a while. American Security is trying to wriggle out of its long-pending deal to buy the biggest block of Clear Channel Radio spin-offs and the word on the street is that Lincoln Financial Media will come off the market after initial bids were disappointing. Nexstar has already been pulled back and LIN Television has slowed down its strategic review because of the credit tightening. Guess that means folks are going to have to just hunker down and make profits from operations.
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| Executive Comment |
 Getting the point across
about cross-ownership
It's easy to find someone to attack newspaper/broadcast media combinations; not quite so easy to find a reasoned defense. Yet the Second Circuit itself made the case for them in part even as it was shooting down much of the FCC's 2003 ownership rulemaking. Tribune's Tom Langmyer, who works for a rare cross-ownership group including radio, television and newspaper, says the combination allows for a degree of localism that would otherwise be impossible to achieve. Here are his comments, prepared for delivery at last week's FCC ownership forum in Chicago.
| Read More |
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Ad Business Report TM
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National advertisers hit key issues
at "Power of Urban Radio"
The strategic importance of the 710 billion African American market and how to most effectively engage this major consumer group, along with the ramifications of Arbitron's PPM technology, were the prime topics of discussion at Interep's ninth annual Power of Urban Radio event 9/20 in NYC. A crowd of more than 200 execs attended the event, which included remarks from Sherman Kizart, SVP/Urban Marketing, Interep; David Kennedy, CEO/Vice Chairman, Interep; and Jeff Haley, President/CEO, RAB. These were followed by a keynote address from Tony Ponturo, VP/Global Media, Anheuser Busch & President/CEO, Busch Media Group.
National advertisers took the stage for a panel discussion, "The Strategic Importance of the African American Market to Help Grow Business." The group included executives from Coca-Cola, State Farm, Wal-Mart, Verizon and P&G. Andrea Brown, who manages a portfolio of 80 brands at Coca-Cola, said that "radio needs to reclaim its rightful spot as the first interactive medium," adding that radio "has a unique way of communicating with people." "Urban Radio in a PPM World" included Rick Cummings, President/Radio Division, Emmis; Julian Davis, Director, Urban Media Service, Arbitron; and Mark O'Neill, Partner, ROI Media Solutions. ROI Media Solutions was brought in to help synthesize the "new currency" and how it can best be used by radio sellers and buyers. Next was "Agency Perspective on PPM and How an Investment in Urban Radio Grows Business." Participating were Robbyn Ennis, Media Supervisor/Local Broadcast, Global Hue; Coreen Gelber, SVP/Local Media Director, PHD; Paul Hunt, VP/Media Director, Burrell Communications Group; Kay Lucas, SVP/Media Director, Carol H. Williams Advertising; Dennis McGuire, VP/Regional Spot Director, Carat; and Matthew Warnecke, Partner, Director, Network/Local Radio Services, MediaCom.
McGuire said that "PPM should give us the tools to go to clients to show them how radio will work for them. We can show that radio can deliver reach." According to Gelber, "there is a lot for us to learn. It's the new currency, the new reality. If you are not the champion of the new data, you'll be a victim of it. The PPM data allows stations to better understand who they are." Warnecke agreed, saying that "PPM will provide great, robust data. Clients had to adjust to TV people meters too, so we all we adjust to this as well."
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NAB Daytime Planner
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The following will be attending the NAB.
Call or email to make your
appointment in advance.
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BANKERS
Peter H. Ottmar; Dover Capital Partners, LLC; Westin Charlotte; 401/723-1063 x103; cell 401/639-4958; [email protected]
Jacob J. Barker; Barker Capital; Hilton Charlotte City Center; (212) 332-4312; [email protected]
Brian Eick/Dave Meier; The Gladstone Companies; Omni Charlotte Hotel; Brian cell 847-612-3002, Dave cell 847-650-1735; [email protected], [email protected]
BROKERS
Todd Fowler/David Reeder; American Media Services; Westin Charlotte; 843-972-2200; [email protected]; [email protected]
Cliff Gardiner; Clifton Gardiner & Co.; Hilton Charlotte City Center; 303-758-6900; [email protected]
Andy McClure/Erick Steinberg, The Exline Company, Westin Charlotte, office 415-479-3484, Andy cell 415-497-3855, Erick cell (415) 209-4890, [email protected]. [email protected]
Frank Boyle; Frank Boyle & Co.; Residence Inn Charlotte Uptown; 203-969-2020; cell 203-249-7818;
[email protected]
Gordon Rice; Gordon Rice Associates; 843-884-3590; Westin Charlotte; [email protected]
John L. Pierce/ Jamie Rasnick; John Pierce & Company LLC; office 859-647-0101, John cell 859-512-3015; Jamie cell 513-252-1186, Westin Charlotte; [email protected]; [email protected]
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Dick Kozacko/George Kimble;
Kozacko Media Services; office 607-733-7138; cell 607-738-1219; Westin Charlotte; [email protected]; [email protected]
Media Services Group; Westin Charlotte; www.mediaservicesgroup.com
Elliot Evers/Greg Widroe/Brian Pryor/Patricia Carberry-Harris;
Media Venture Partners;
415-391-4877; Hilton Charlotte City Center;
[email protected]
Larry Patrick/Susan Patrick/Greg Guy/Todd Wirth; Patrick Communications; 410-740-0250; Westin Charlotte; [email protected]
Glenn Serafin; Serafin Bros., Inc.;
office 813-885-6060; cell 813-494-6875; Westin Charlotte; [email protected]
Bill Schutz; Schutz & Company; Westin Charlotte; office 757-258-8740, cell 757-880-9251; [email protected]
Zoph Potts; Snowden Associates; Omni Hotel; office 252-940-1680, cell 252-717-3772; [email protected]
CONSULTING ENGINEERS
Richard Mertz, Dan Ryson; Cavell, Mertz & Associates, Inc.; Main Office 703-392-9090; [email protected]
TRAFFIC SYSTEMS
Shane Harris/Susie Hedrick; Marketron Broadcast Solutions; Booth #530; www.marketron.com; 208-788-6800; [email protected]; [email protected]
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| Media Business Report TM |
Petraeus really comes into focus
If you though the testimony of General David Petraeus before Congress put the news focus on the debate over Iraq policy, you were right. As we reported earlier in the week, the ongoing events surrounding the General ate up 36% of available news time and space, according to the Project for Excellence in Journalism. As usual, talkers took the newsers' favorite ball and really ran with it, taking the topic just a hair under the halfway point with 49% of total talk attention. The 2008 campaign picked up a healthy 10%, double what newsers gave it, and September 11 commemorations ate up another 5%. With 4% of talk focus going to immigration, there was barely time left for anything else, indicated by the fact that five stories made it onto the top ten list with a mere 1% share.
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| Media Markets & Money TM |
DIY Midwest bonanza
Five FM CPs are changing hands in a pair of completely separate deals. Well, the first set aren't exactly changing hands right away, but Rockin M Radio has agreed to LMA three Kansas CPs from iconic radio exec Randy Michaels and his group RadioActive. They're located in Hays, Linsborg and Cimarron. Rockin M is headed by Monte, Doris and Christopher Miller. Miller, via his association with brokerage Gammon Media Brokers, represented Rockin M in the transaction, with Jody McCoy of Media Services Group providing brokerage for Michaels while Jay Meyers of Cavalry Media provided advice to the seller. Rockin M has an option to acquire the trio in 2010 for 800K. McCoy has also assisted in the sale of two additional CPs in a transaction which will send Nebraska DIY projects in Minatare and Mitchell from College Creek Broadcasting to legacy Communications of Nebraska. The two stations are in the Scottsbluff area. Further details were not immediately available.
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| Entertainment Media Business Report TM |
 CBS Radio News to offer
60 Minutes podcasts
Programs via audio podcast free on iTunes, CBSNews.com. and websites of CBS Radio News affiliates. CBS streams selected excerpts and segments of 60 Minutes on CBSNews.com and offers abbreviated audio and video versions of 60 Minutes as podcasts, but this will be the first time that the show will be available for download in its entirety. The podcasts will be available every Sunday at 11:00 PM ET on Apple iTunes, CBSNews.com and CBS Radio News affiliate websites. The podcast began yesterday, the 40th season premiere.
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| Internet Media Business Report TM |
Agencies team with ON Networks
for content-based video ad trial
ON Networks (www.ONnetworks.com), a new-media company offering original, episodic HD shows across multiple platforms including Web, TV and mobile devices, announced leading agencies have joined its partner program to test new forms of content-based advertising. Among them are Carmichael Lynch, TPN, GSD&M's Idea City, Critical Mass and SicolaMartin. Unlike traditional video ads where advertising is tied to the TV network, ON says it attaches ads to its shows and allows the ads to travel wherever a show goes--across on-line and off-line networks and devices--to capture the largest share of target markets.
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| Ratings & Research |
Male oriented and upper income formats
top list for radio web visitors
Male oriented radio programming and formats with an upper income skew tend to be common denominator for the top 15 formats driving traffic to radio websites. The top three formats are modern rock, adult alternative and sports, according to a study of media websites released by The Media Audit. "The perception is that younger people are so oriented to the internet that we expected to see younger oriented formats dominating the list of top radio website visitors. However that isn't the case" said Bob Jordan President of The Media Audit. Four younger (18-34) formats (modern rock, rock, CHR and Dance CHR) were evenly spread across the top 15 formats for radio web visitors. Three older skewing formats (55+ demo) Talk, News/Talk and Classical were also spread across the top 15 formats."
| See the charts here |
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| TVBR TV News |
 Legal beagles make
a la carte a class action
Are you a consumer? Do you live in the United States? Congratulations! A who's who list of major media companies is being sued for denying you your right to purchase cable channels a la carte, whether you want to purchase them that way or not. Thanks go to Blecher & Collins PC. It's not quite inclusive of everyone - you have to have subscribed to a preset cable tier. "The lawsuit challenges industry-wide agreements and practices that effectively mandate that consumers must purchase prepackaged tiers of bundled cable channels and cannot purchase channels or programming on an "a la carte" basis. The lawsuit alleges that the agreements and practices are unlawful restraints of trade in violation of the federal antitrust laws." Named in the lawsuit are Time Warner Cable Inc., Comcast Corporation, Comcast Cable Communications, Cox Communications, The DirecTV Group., EchoStar Satellite, and Cablevision Systems Corporation. And the list goes one, "due to restrictive bundling agreements, to include program suppliers NBC Universal, Viacom, The Walt Disney Company, Fox Entertainment Group and, once again, Time Warner. The firm says consumers are deprived of choice, forced to acquire channels they do not want, and according to the FCC, are over-charged as much as a collective 100M per year.
Citizens Against Government Waste (CAGW) countered that destroying the current bundling business model would completely disrupt the way advertising works, and would actually increase prices, often drastically. Channels would retain core fans, but would lose untold numbers of casual viewers who land there while channel surfing. Under an a la carte regime, CAGW says, "Bear Stearns projects that a monthly subscription to the Disney Channel would increase from 1.48 to 5.90. MTV would jump from 0.43 to $2.32, and most notably a subscription to ESPN would skyrocket from 3.78 to 15.82."
TVBR observation: Let's not let cable butt in line. If we're going to unbundled media entities, the newspaper comes first. Just as soon as we can buy the sports page, and only the sports page, we can move on to younger media like cable. And what about pinto beans? Sometimes I only want one or two, but try buying anything less than an entire bag full - it is an outrage, and that's been going on far longer than cable bundling.
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| Monday Morning Makers & Shakers |
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Transactions: 8/6/07-8/10/07
New Vision's 330 million bucks agreement to acquire nine television stations in four markets from Montecito, which itself had acquired them from Emmis not that long ago, headed up trading in a week with three other television transactions and almost no action on the radio side. Television trading shows more signs of coming out of its post-6/2/03 stall.
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Total
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Total Deals
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9
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AMs
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2
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FMs
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3
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TVs
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14
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| Value |
372.01M
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| Complete Charts |
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Radio Transactions of the Week
Red Zebra is Redskin Tidewater stalking horse
| More... |
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TV Transactions of the Week
New Vision gets old Emmis stations
| More... |
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| Transactions |
26.6M KFTY-TV San Francisco-Oakland-San Jose CA (Santa Rosa CA, Ch. 50, indy) & KVOS-TV Seattle-Tacoma WA (Bellingham WA, Ch. 12, indy) from Newport Television LLC (Sandy DiPasquale), a subsidiary of Providence Equity Partners to LK Station Group LLC, a subsidiary of Que Suerte LLC (Barbara Laurence, Seth Kanegis). 1.4M escrow, balance in cash at closing. [File date 9/3/07.]
4.175M KELA-AM & KMNT-FM Centralia WA (Centralia-Chehalis, Chehalis WA) from Citicasters Licenses LP, a subsidiary of Clear Channel Broadcasting Inc. (Mark Mays) to Bicoastal Media Licenses IV LLC, a subsidiary of Bicoastal Holdings LLC (Kenneth R. Dennis, Michael R. Wilson). 417.5K escrow, balance in cash at closing. Superduopoly with KQRT-FM Castle Rock, KLYK-FM Kelso, KBAM-AM Longview WA. [File date 9/7/07.]
N/A WMEQ-AM Eau Claire WI (Menomonie WI) & WQOL-FM Fort Pierce-Stuart-Vero Beach FL (Vero Beach FL) from Capstar TX LP, a subsidiary of Clear Channel Broadcasting Inc. (Mark Mays) to Aloha Station Trust LLC (Jeanette Tully). Stations placed in trust pending possible change of seller's ownership. [File date 9/7/07.]
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| Stock Talk |
Gains on Friday, but not for broadcasters
Wall Street ended the week on a high note, buoyed by strong earnings from Oracle. The Dow Industrials were up 53 points, or 0.4%, to 13,820.
Radio stocks missed out. The Radio Index was off 2.124, or 1.7%, to 122.436. The big drop was by Radio One Class A, which inexplicably fell 11.9%, while the more widely traded Class D stock was off only 2.7%. By contrast, Westwood One had a good day, up 7.8%.
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| Radio Stocks |
Here's how stocks fared on Friday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Arbitron
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ARB
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46.60
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+0.38
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Google
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GOOG
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560.10
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+7.27
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Beasley
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BBGI
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7.00
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-0.20
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Hearst-Argyle
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HTV
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25.62
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+0.02
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| CBS CI. B |
CBS |
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31.59
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+0.20
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Journal Comm.
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JRN
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10.33
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+0.09
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| CBS CI. A |
CBSa |
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31.70
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+0.21
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Lincoln Natl.
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LNC
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64.67
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-0.21
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| Citadel |
CDL |
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4.25 |
-0.03 |
Radio One, Cl. A
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ROIA
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3.57
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-0.48
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Clear Channel
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CCU
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36.88
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-0.70
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Radio One, Cl. D
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ROIAK
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3.92
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-0.11
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Cox Radio
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CXR
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13.16
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-0.53
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Regent
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RGCI
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2.74
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+0.01
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Cumulus
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CMLS
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10.44
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-0.16
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Saga Commun.
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SGA
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7.27
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-0.09
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Debut Bcg.
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DBTB
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1.01
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unch
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Salem Comm.
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SALM
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8.61
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-0.43
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Disney
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DIS
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34.60
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+0.56
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Sirius Sat. Radio
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SIRI
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3.36
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-0.01
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Emmis
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EMMS
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6.07
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-0.09
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Spanish Bcg.
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SBSA
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2.60
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-0.01
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Entercom
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ETM
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19.66
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-0.08
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SWMX
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SMWX
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0.05
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-0.01
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Entravision
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EVC
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9.55
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-0.04
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Westwood One
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WON
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2.75
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+0.20
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Fisher
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FSCI
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49.15
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-0.61
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XM Sat. Radio
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XMSR
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14.21
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-0.04
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
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Below the Fold
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Executive Comment
Getting the point across
About cross-ownership Tribune's Tom Langmyer takes on FCC in Chicago...
Ad Business Report
Power of Urban Radio
National advertisers hit key issues and PPM is one of the issues...
Media Markets & Money
DIY Midwest bonanza
5 FM CPs are changing hands in a pair of completely separate deals...
Ratings & Research
Male oriented and upper income
Formats top list for radio web visitors...
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Stations for Sale
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Florida Resort FM
Immediate ownership opportunity; partner retiring. Sale or equity investor, terms available. Rated market, high growth area. Excellent facility. Meet at NAB/Charlotte
E-mail: [email protected]
3 Station SW Cluster
Excellent 2 owner marketPriced to
[email protected]
(303)758-6900
NewEng Collegetown FM
Highly profitable AC station w. Red Sox rights, owned tower, only signal in market. Asking 8.5x trailing BCF: 950K. Inquiries 781-848-4201 or
e-mail: [email protected]
WEB: radiostationsforsale.net
 Market your Stations For Sale
in our daily epapers.
Contact
June Barnes
[email protected]
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Radio Media Moves
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 Joining NPR
Journalist, author, media critic and educator Alicia C. Shepard has been named Ombudsman for National Public Radio. She joins NPR October 2nd and will report to Kevin Klose, President, NPR. She joins NPR on October 2 and will report to Klose. In 2000, NPR was the first U.S. broadcast news organization to create an Ombudsman position. The NPR Ombudsman receives more than 75,000 listener inquiries annually and responds to significant queries, comments and criticisms. She will also continue the Ombudsman column on npr.org, appear on NPR programs and provide guidance on journalism practices to NPR Member stations. Photo credit: Robert Hodierne
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More News Headlines
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TI DLP Products launches integrated marketing campaign
DLP Products from Texas Instruments announced the largest campaign ever supporting DLP technology and DLP-based micro display HDTVs. The 100 million dollar effort includes a new campaign anchored by three major sports sponsorships and kicks off the peak fall 2007 HDTV buying season. As a part of the new campaign, DLP Products will be a prominent sponsor of ABC and ESPN's Monday Night NFL and College football programming, as well as those stations' Nextel Cup NASCAR programming. The campaign will also use radio, outdoor and online, targeting sites used for consumer research before making HDTV purchases, as well as on banner ads and spots on espn.go.com. Radio will run in 12 markets along the "Chase for the Cup" NASCAR series. The new spots help convey key advantages that DLP's advanced display technology hold over the competition, including no motion blur, no burn-in, and a sharp clear picture, even on the biggest of TV screen sizes. The spots are via JWT Communications, Entertainment and Technology Practice.
WUSC-FM completes HD upgrade in Columbia
University of South Carolina's WUSC-FM Columbia completes its transformation to an all-digital radio station with the acquisition of Broadcast Electronics' (BE) AudioVAULT digital media system this month. The studio upgrade replaces a BE AV100 system and is the latest in a year-long conversion effort that includes, among other items, a BE FMi 201 HD Radio transmitter and IDi 20 Data Importer for broadcasting HD Radio and an additional HD2 channel - an international "Jack" format developed and support by USC students. WUSC is one of the first college-run FMs to add an HD2 channel to its broadcasts. The station celebrates its 40-year anniversary this year.
Pizza Hut names CMO
Brian Niccol its Chief Marketing Officer, replacing Bill Ogle, who left the company to pursue outside opportunities after holding the post for nearly two years. Niccol was previously the VP of National Brand Marketing and Strategy where he was responsible for the development of a mega brand strategy and the development of all national brand marketing programs. In this role, he helped lead Pizza Hut in 2007 to its highest share level in three years while delivering same store sales growth. Niccol joined Pizza Hut in 2005 as the VP of Strategy. Before, Niccol spent 10 years in various brand management positions at P&G.
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RBR Radar 2007
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Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
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Arbitron execs herald
NYC launch of PPM
Arbitron Sr. VP of Ratings Services Jay Guyther proudly told reporters that the company's Portable People Meter (PPM) ratings service launched at its in-tab goal for New York, as pre-currency measurement began yesterday. As with previous markets, the problem demo is Persons 18-34, which is at 66% of target in the core New York market (excluding the embedded Nassau-Suffolk and Middlesex-Somerset-Union markets), compared to 91% for Persons 6+. Those figures were as of August 29th and Guyther said the in-tab numbers had grown by over 200 since then, so he declared the launch to be on target.
RBR note: For the complete outline of details and the new market rankings see this issue of RBR.
09/21/07 RBR #185
PPM heads to Broadway
Today's the day. Arbitron's Portable People Meter (PPM) begins pre-currency radio listening data gathering in the biggest US market, New York, after launching previously in Houston and Philadelphia. Anxious to avoid the in-tab shortfalls encountered recently in Houston and Philly, Arbitron over-installed the New York metro.
RBR observation: There is more in this issue of RBR. But, RBR will stay on PPM's progress in all shapes and forms. Reporting the Good, Bad, and Ugly as Technology Waits for No One.
09/20/07 RBR #184
Nielsen getting into
spot monitoring biz for radio
The Nielsen Company is launching a new spot monitoring system for radio called Nielsen SpotScan. It's an entirely new and separate product designed for local radio. SpotScan provides detailed ad tracking reports at the market and radio station level and offers exclusive expenditure data by specific advertisers; including the number of spots aired in each market, total ad spend across media (radio, local TV and newspaper), market share information, and month-by-month trends.
RBR observation: One thing for sure about Nielsen they believe in Technology and are the King of media research. Data is valuable and SpotScan will be strong Sales, Marketing, and Programming tool.
09/19/07 RBR #183
Big future seen for
Dow Jones assets
At the Goldman Sachs Communacopia XVI Conference in New York, News Corporation CEO Rupert Murdoch said people thought he was an idiot for starting Fox News Channel and buying MySpace, so it's no wonder they think he's an idiot for buying Dow Jones & Company. He sees a big future in demand worldwide for financial information as more and more people come out of poverty and begin to participate in world economic markets.
RBR observation: Rupert would do well to look at the history of CNBC if he thinks "Main Street" consumer news is the way to go with FBN. That was the original plan for CNBC - Consumer News and Business Channel. If failed miserably. NBC only made CNBC a success by throwing out all of its research on what consumers supposedly wanted, buying its spunky chief rival, Financial News Network (FNN), which didn't have the money for fancy research, and substituting the successful FNN format for the original failed CNBC format. People will tell researchers they want "consumer information." In truth, there is plenty available and they don't watch it. The stock market addicts watch CNBC religiously.
09/19/07 RBR #183
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