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Friday Morning October 9th, 2009, Volume 26, Issue 197
Broadcaster Focus
LPFM and TV loudness bills
sail through the House Subcommittee

Little opposition was voiced Thursday as the House Subcommittee on Communications, Technology, and the Internet sent on to the full Energy & Commerce Committee a bill to end the law protecting full power FM broadcasters from having LPFMs on third adjacent channels. Also sailing through was a bill to bar TV commercials from being louder than the programs they appear in. More...

RBR-TVBR observation: We always marvel at the lawmakers and regulators who believe they have the power to repeal or amend the laws of physics.

Radio News
LPFM backers enjoy the sweet taste of victory
"Low Power Radio Triumphs over Big Broadcasters in Washington" read the headline of a press release from Prometheus Radio Project after the House Subcommittee on Communications, Technology, and the Internet voted 15-1 to approve a law expected to allow creation of hundreds of new low-power FM stations. More...

Horn taking mic from studio to podium
Jennifer Horn will still be trying to talk to an audience, but it will be as a candidate for the Republican nomination to the US House of Representatives in New Hampshire's 2nd District, rather than as a Talker on WSMN-AM. More...

WEEI-AM, ESPN Radio sign affiliate deal

Television News

Nielsen wants feedback on melding TV-online audiences
On Tuesday, Nielsen contacted 75 of its clients including advertisers, agencies and media companies to invite them to a 10/16 meeting to get input on how to proceed with a possible merging of TV and online audiences. More...

RBR-TVBR observation: While many may think Nielsen is being proactive here in the wake of the recently-announced Coalition for Innovative Media Measurement (CIMM), the company tells us it is definitely not.

Sinclair reworks Cunningham LMAs
It looks like Sinclair Broadcast Group has achieved the resolution of all of its financial issues in one big package, which the company has been working on since July. It has reworked its LMAs to help Cunningham Broadcasting get square with its lenders and is tendering for its own convertible bonds. More...

RBR-TVBR observation: Yet another sign that the capital markets are improving for broadcasters. Sinclair is making a private placement to fund the tender offers, which would have been almost impossible to do a few months ago.

Hawaii SSA attracts attention of national watchdog RBR-TVBR observation
SCOTUS takes up cruel animal video RBR-TVBR observation
Newbie dramas get CBS full season orders
"Southland" first casualty of new season

Media News
FTC clarifies endorsement rules
The possibility of getting hit with an $11K Federal Trade Commission fine for saying nice things about a product or service that doesn't live up to expectations has many in the media wringing their hands. But a key FTC staffer says there is no vendetta against endorsers. More...

RBR-TVBR observation: The FTC rules may require quite a bit more clarification. People in the media cannot be expected to police the claims of all advertisers; particularly where special knowledge and testing is required to determine a statement's validity.

Sun-Times unions agree to concessions
Finally coming to grips with the reality that no second bidder was going to surface to buy the newspaper company out of bankruptcy, most unions at the Sun-Times Media Group have agreed to deep wage and benefits cuts demanded by the investment group headed by Chicago businessman James Tyree. The sale for $25 million got approval Thursday from Federal Bankruptcy Judge Christopher Sontchi. More...

Free credit report confusion addressed

Features - Only On
Ideas Working Now
Broadcasters Should Evaluate Restructuring Alternatives
By Kevin Shea, Managing Director, Loughlin Meghji + Company
The radio and television broadcasting industries are in crisis mode. Broadcasters are struggling with plummeting advertising revenues, depressed operating margins, dwindling free cash flow, and increasing difficulties making interest payments and the most basic of capital expenditures. All are being forced -- through no fault of management -- to consider some form of financial restructuring, most likely through a formal Chapter 11 reorganization or an out-of-court exchange of debt for equity. What options are available to troubled broadcasters? More...

Ad Business Report
Emmis Radio offering endorsement opportunities
Emmis Radio announced a partnership with former dMarc principals Ryan and Chad Steelberg's Brand Affinity Technologies to offer advertisers access to 3,000+ athlete and celebrity endorsers for immediate activation across Emmis media channels. RBR-TVBR spoke to Ryan Steelberg, President and CEO of BAT. More...

RBR-TVBR observation:
The Steelbergs strike again! This is a great service, in our opinion, to help radio's effectiveness. Click the headline to read why.

Wendy's to focus on freshness in new campaign
After five marketing campaigns in almost as many years, Wendy's is launching today a new campaign aimed at reviving its brand by stressing freshness and quality. More...

Ford launches buyer-focused TV effort

Media Markets & Money
EMF goes to work on WERK sister WURK
Backyard Broadcasting has decided to part with WURK-FM Elwood IN, and once again, Educational Media Foundation is willing to step up to the table and make an offer. More...

Radio Transaction
Elwood IN FM goes noncom

Washington Business Report
Not so grand way to spend ten grand
$10K - the going rate for a public file violation as assessed by the FCC Enforcement Bureau. And the latest dragnet pulled in four stations and two owners. More...

Another Senate Judiciary rainout

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RBR/TVBR PressWire
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Audio Business Report
Windows Marketplace opens to compete with iPhone
ZDNet reports Windows Marketplace for Mobile, Microsoft's version of Apple's iPhone App Store, opened for business officially on 10/6 with 246 applications. Yes, that is nowhere near the more than 85,000 apps in the App Store. More...

RBR-TVBR observation: Why not "applicable" to the new Zune HD? It comes with nine downloadable apps and none of them can stream audio or video. Yes, the device has HD Radio built-in, and can surf the Internet via WiFi, but you just can't stream anything.

Wall Street Business Report

Stock prices rise on retails sales good news
Major retailers reported sales up in September - for most the first year-over-year monthly increase in over a year. That sent the Dow Industrials up 61 points, or 0.6%, to 9,787. As you would expect, broadcasting stocks got a boost. The RBR Radio Index rose 4.184, or 2.9%, to 147.065. The TVBR Television Index rose 3.602, or 3.2%, to 117.150. More...

RBR Radio Index

ACME -11.8%
Radio One -11.1%
CC Media
Emmis -2%

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RBR/TVBR Observations...visit and bookmark


In Saturday's issue of RBR-TVBR's Weekend Report, we look at:
1) 10 tips on making your website the most effective it can be; 2) How new vehicle buyers use Internet sites; 3) Numbers on visiting music sites: Women vs. Men; and 4) An analysis of the latest consumer confidence numbers.

RBR/TVBR Editorial Staff

Jim Carnegie
Editor & Publisher
Jack Messmer
Executive Editor
Carl Marcucci
Managing Dir./Senior Editor
Dave Seyler
Senior Editor

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Below the Fold

Only On
Broadcasters Should Evaluate Restructuring Alternatives

What options are available to troubled broadcasters?

Ad Business Report
Emmis Radio offering endorsement opportunities

To offer advertisers access to 3,000+ athletes and more

Media Markets & Money
EMF goes to work

On WERK sister WURK

FOX News Radio

Media Moves

New villager
Lauren A. Meller has been named Vice President of Communications for iVillage. , the web's leading destination for women. She joins the NBC Universal operation from Yahoo!

Chair change
The American Film Institute (AFI) announced that former Warner Bros. Chairman and CEO Robert A. Daly has been elected Chair of the AFI Board of Directors. He succeeds Jon Avnet and John Cooke, who served as Co-Chairs for eight years.

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Broadcasting stocks
soared in Q3

If you bought a pile of radio and TV company stocks early this year, you're now rolling in dough. Lots of pure play broadcast companies have posted triple-digit percentage gains this year, with most of that advance coming in Q3. See all the charts and analysis.
10/08/09 RBR-TVBR #196

Latest cut at Citadel Media: Robinson out, Rosso in
This is kind of like a mudslide. Expect more to run downhill at Citadel Media.
10/08/09 RBR-TVBR #196

New York Post warns of Clear Channel default (again)
The latest story in the Big Apple tabloid claims that Clear Channel Communications has become so desperate to restructure its debt that it's even gone to the bankers it once sued seeking help.
10/08/09 RBR-TVBR #196

ColorOfChange says
Beck boycott still growing

The campaign of to starve the Glenn Beck Show on FNC is claiming it's convinced 19 more advertisers to request their ads not be part of the program, including two in Great Britain that left FNC entirely.
10/08/09 RBR-TVBR #196

NABJ keeping tabs on Imus
Is well aware of what caused Don Imus to be canned by both CBS Radio and MSNBC, and it's already found reason to gripe about his new stint on Citadel Media and Fox Business Network.
10/08/09 RBR-TVBR #196

Week Two:
Broadcast 96, Cable 4

Highest rated show in the history of cable put ESPN high up in the weekly mash-up of Nielsen data for both broadcast and cable/satellite networks by the TVB. "Monday Night Football" was the #2 show in the 18-49 demo, trailing only "NBC Sunday Night Football." Stats at
10/08/09 RBR-TVBR #196

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