Welcome to RBR's Daily Epaper
Volume 24, Issue 219, Jim Carnegie, Editor & Publisher
Thursday Morning November 8th, 2007

Radio News ®

Radio flat, but TV boosts Q3 for SBS
Wall Street may not like Spanish Broadcasting System's move into television, but it was Mega TV that accounted for a 2% increase in Q3 revenues to 46.8 million, while radio revenues were essentially flat. Look for more of the same for Q4. Mega TV, which is still a start-up, saw Q3 revenues shoot up 82% to 2.4 million. The TV operating loss improved by 1.5 million, but was still slightly over three million for the quarter. CEO Raul Alarcon said Q4 TV revenues were pacing up 81%. He noted that Nielsen Household ratings for Miami-based Mega TV had doubled from July 2006 to '07. In the company's conference call, SBS executives said the company's radio stations were key to building the TV operation, and Alarcon said it was crucial in getting DirecTV to give the channel national distribution. Nearly flat radio revenues of 44.3 million (a decline of 219K) in Q3 beat what SBS had told Wall Street to expect, but Alarcon is not satisfied. He insisted, though, that the company is well positioned to return radio to growth. And he noted that SBS still has four of the top seven Spanish radio stations in the US.

Commerce Committee ready to pound on ownership
"Industry, Non-Profits, and Academia to Testify at Media Ownership Hearing." That's the headline from the Senate Commerce Committee advertising today's session on "Localism, Diversity and Media Ownership." The panel participants have been identified, and it's our guess that members of the broadcast ownership community should wear a helmet tomorrow, because it looks like there will be a steady supply of incoming testimony. The broadcasting industry will be most closely represented by Capitol Broadcasting President/CEO Jim Goodmon, making an encore performance after testifying at last week's FCC hearing on localism in which he called for a complete freeze of media ownership rules at least until the new digital environment shakes itself out.

After Goodmon comes Frank Blethen of the Seattle Times. A recent editorial piece in that paper penned by Ryan Blethen noted that opposing media consolidation was a bipartisan pursuit, and that members of both parties should "unite and defeat what really is a threat from the Bush administration." The other panelists include Alex Nogales of the National Hispanic Media Coalition, who may appeal on behalf of minority ownership; Tim Winter of Parents Televison Council, who may link consolidation and coarse content). Finally, there will be John Levine, Dean of the Medill School at Northwestern University.

RBR observation: This committee is indeed a hotbed of anti-consolidation sentiment. Byron Dorgan (D-ND) is the leading exponent of this position in the Senate, and the last committee Democrat who was more open to further deregulation, John Breaux (D-LA), is long gone. Many Republicans on the committee have sided with Dorgan on many of the consolidation issues, prominently including Olympia Snowe (R-ME) and Trent Lott (R-MS). Open marketer John Sununu (R-NH) is the most likely to push for further deregulation.


Radio seen down 2% in 2007
Add Anthony DiClemente at Lehman Brothers to the Wall Street analysts who have reduced their radio forecasts after RAB reported September revenues nationwide down 7%. "In our view, the reality in the US economy right now is that anyone that does business with mortgage brokers, banks big and small, real estate agents, home insurance companies, home builders, or home furnishing businesses is at a distinct risk of a tangible slowdown in their business," DiClemente noted. He is concerned that the deterioration of radio ad sales could be accelerating. He had previously expected radio revenues to be down 0.8% for all of 2007, but he has now changed that to a 2% decline.

XM/Sirius speculation heats up
The FCC has asked for more detail regarding the proposed merger of XM Satellite Radio and Sirius Satellite Radio, and that has the press and minions of Wall Street buzzing. Word is that a top DoJ official -- anti-trust division head Thomas O. Barnett (pictured) -- is going to overrule a staff denial recommendation, and many but not all see the latest move by the FCC as a sign that it may follow suit. Bear Stearns analysts noted the emphasis on specifics in the FCC info request, and read it as an indication that it is close to making a determination on whether it would flash a green or a red light. The FCC's questionnaire return date is 11/16/07 and the 180-day merger turnaround clock expires 12/5/07. Robert Peck at Bear Stearns believes that the FCC would simply stand on existing regulation if it intended to block the merger, so the simple fact that it is still gathering info is a positive.

However, Jonathan Jacoby at Banc of America Securities saw it just the opposite, saying if the merger was going through, the FCC wouldn't need so much info. Motley Fool, which long ago predicted the merger would go through, summed it up like this: "The deal regulators are now like a girl at the bar who has dodged your advances but hasn't shot you down completely. All Mel Karmazin needs now is one more drink and the perfect pickup line to seal the deal."

RBR observation: Consolidation is currently causing a minor frenzy in Washington, and according to most observers, the consolidation can of worms FCC Chairman Kevin Martin (R) wants most to open is the cross-ownership variety. He may not wish take the can opener to other flavors, such as small-market TV duopoly or satellite radio. Both houses of Congress are alert to these proceedings, throwing an additional potential monkey wrench into the works. The Senate Judiciary Committee under Pat Leahy (D-VT) took a very dim view of this merger during hearings earlier in the year, which may spur some to add this to the laundry list of FCC actions brought up for intense scrutiny.


Bancrofts bicker, Murdoch decides
In-family squabbling by the Bancrofts continued beyond their agreement to sell Dow Jones and Company to News Corporation for 5.6 billion bucks. The family was unable to agree on a nominee to the News Corporation board, so company CEO Rupert Murdoch ultimately made his own choice - a 27-year-old opera singer who was a dark horse candidate among the Bancrofts. Family email exchanges over the board nominee selection have been published on the website of the Wall Street Journal, owned by Dow Jones. At least three members of the Bancroft family were campaigning for the News Corporation board nod, with Natalie Bancroft throwing her hat in the ring, despite her lack of experience in either business or journalism. As the family bickered over the choice, a deadline passed to submit the family designee for the board seat to the News Corporation board of directors. The family did eventually communicate that its first choice was Mike Hill, who had supported the sale to Murdoch, but whose political activism apparently didn't sit well with News Corporation management. In the end, Murdoch went with the young opera singer, who lives in Europe and will apparently have to commute to board meetings normally held in New York and LA.

RBR observation: Despite her age and lack of experience, we doubt that Murdoch and his advisors chose Natalie Bancroft because they expect her to be a lapdog on the board. After all, she was among the Bancroft family contingent that opposed selling Dow Jones to News Corporation. But she had also been blunt in questioning whether her own family had kept up with their stewardship responsibilities at the company they had controlled for 100 years. She will be the only woman on the News Corporation board, which was a deficiency that Murdoch hoped to correct. The 77-year-old CEO evidently saw something enticing in the views of the board member wannabe 50 years his junior which he thinks will benefit News Corporation for years to come.

Can radio and TV share ratings?
Phil Rosenthal of the Chicago Tribune thinks Arbitron's PPM may spur a new wave of cooperation between television and radio broadcasters. Digital television stations may spend a good bit of their time on air sending out multiple streams of programming, which will open the door for a possible partnership with their audio-only neighbors. If one of the channels is not audio-dependent, say a weather radar display with a news crawl underneath, why not partner with a local radio station to provide audio concurrently? The possible scenarios are numerous, and Rosenthal found that members of both the radio and television communities in Chicago are already exploring them. This is up to and including letting a radio station have a side channel all to itself, providing video of their air staff doing pulling their shifts just as Don Imus was doing on MSNBC.

RBR observation: The likelihood is that such a scenario would be much like the relationship between radio and recording companies that the recording companies are now trying to destroy via their quest for performance royalties. TV would get inexpensive content; radio would get promotional value; and both would register a few hits on PPM receptors. It's something to keep in mind as the digital era moves forward.


Wall Street Business Report TM
Univision Q3 up 9.8%
Univision Communications Q3 net revenue increased 9.8% to 529.1 million from 481.9 million Q3 2006, excluding 2006 FIFA World Cup estimated incremental net revenues of 24.7 million. Including World Cup incremental revenue in 2006, net revenue increased 4.4%. Prior to the completion of the merger on 3/29 this year, the Univision decided to sell its music recording and publishing businesses. As a result, they are reported as a discontinued operation and not included in the above results. Broken down for the quarter, net revenue for the Television division was 406.7 million, vs. 394.2 in Q3 2006. Radio was 110.8 million vs. 103.3. Internet was 11.6 million vs. 9.2 million. Net revenues for television in the first nine months of the year were 1.181 billion vs. 1.206 billion in 2006. Radio was 314.8 million vs. 280 million. Internet was 32.5 million vs. 26.5 million.
| Read More |

Q4 looking better than Q3 for SBS
Spanish Broadcasting System is telling Wall Street that Q4 radio revenues will be up in the low single digits, largely due to rapidly growing revenues for the still-small TV segment. In radio, COO Marko Radlovic told analysts that Q4 is pacing better than Q3, which was essentially flat. "We are still seeing a very solid national pacing. November seems a little weaker than October and December. Maybe that's due to the TV strike - the writers strike. We have been getting TV cancellations on the local level," Radlovic said, referring to ads being cancelled to promote TV shows on SBS radio stations.

Salem up in Q3, sees Q4 down
Salem Communications reported that Q3 revenues were up 0.3% to 58.1 million. That gain came from the company's fast-growing new media and publishing operations, with radio revenues down 1.2% to 51.9 million. Station operating income dropped 7.3% to 19.2 million. "The radio market continues to prove challenging for all broadcasters. While our net broadcasting revenue was down 1.2%, we did have some positive indications during the quarter. On a same station basis, advertising revenue on our Contemporary Christian music stations grew 3.1%, our block programming revenue increased 3.6% and our non-broadcast businesses grew revenue 14.9% to 6.2 million. We remain confident about the stability of our business model as we continue to invest in new media businesses that give us the ability to repurpose content and leverage the promotional abilities of our radio stations," said CEO Ed Atsinger. For Q4, Salem is warning that revenues will be down from last year's 59.8 million to something in a range of 57.9-58.4 million. Radio revenues are expected to be 50.2-50.7 million, down from 52.6 million, owing largely to the loss of 1.5 million in political advertising. Non-broadcast revenue is expected to be up a half million to 6.5 million.


Ad Business Report TM

Kathy Crawford responds to Bob Neil's PPM-lashing
Kathy Crawford, MindShare President/Local Broadcast, responded to RBR over yesterday's concerns from Cox Radio CEO Bob Neil over Arbitron's PPM ratings system at his Q3 conference call (11/7/07 RBR #218). Crawford tells us her concern with Neil's comments are that some of the very questions that he raises, such as "confusion out in the marketplace," are the same as they have always been in the diary markets. "Much of what he said about using varied months as the criteria exists in the diary markets, right alongside the PPM markets. Each agency has the right to approach their numbers in their own way. So why is that any different?" She adds that in the case of the sample size, is it really all that different in the diary markets from the PPM markets? "And I'm not defending Arbitron here, I'm just stating facts."

What about Neil's concerns about PPM being reason behind the big downturn in Philly, as cited in Beasley's conference call as well? "Well you [RBR] made the statement 'not completely, that's for sure-PPM is supposed to get more confidence and ad dollars from the agencies.' First of all, the money that was lost in that market was surely not about the PPM. It was probably about shifting dollars from old media to new media. I would encourage Bob to take a reading-client by client-and find out where the money went, instead of just blaming it all on the PPM. This is not about the PPM. Yes, he's right-we do need to get a handle on the sample size, but this is an ongoing battle. We might not like the speed by which Arbitron does this. Certainly, the way to get all of this done is to 'encourage' Arbitron to speed up the pace by which they improve the sample size. I want nothing more than that, but it's all about money. For Arbitron to speed this up, it's going to be about money. So for folks like Bob Neil to be rushing out and bashing Arbitron, it's not going to solve the problem."

RBR observation: The PPM is not necessarily going to bring dollars to the marketplace in the short-term. But the PPM, by its electronic existence, will ultimately bring confidence to the buying/planning community and clients. Over time, that confidence may and should bring more dollars as well.

Janice Finkel-Greene
responds to PPM-lashing

Janice Finkel-Greene, Initiative Media EVP/Local Broadcast and EVP/Director Futures and Technology, also responded to RBR over yesterday's concerns from Cox Radio CEO Bob Neil over Arbitron's PPM ratings system at his Q3 conference call (11/7/07 RBR #218). On the "Arbitron was selling snake oil when they were trying to get everyone to sign up for this" comment: "Agencies have been dealing with LPM from television since 2002. This is not our first dance. We are very comfortable with these kinds of transitions. We never claimed it was a one-time only adjustment. It takes time to adjust all of your clients, all of your demographics, and to make them suitable to the criteria for each client as well. So I don't know why somebody that does business with agencies on a regular basis wouldn't pick up the phone and ask us what we've learned about LPM and how we think PPM will go. The agency side never pretended it would be a walk in the park, but it's not a walk in the jungle, either."

On the "tremendous amount of chaos at the agencies comment: "Well, you could call it chaos. I would call it analysis, experimentation and general learnings from new and interesting data. I don't see any reason why we should have some uniform approach. People don't ask salespeople to find a uniform approach in selling. You're allowed to sell your station any way you see fit-to put your own spin on it. And agencies should feel free to combine the data, analyze it and make judgments about it-especially with something so new-any way they think helps them do a better job for their clients."

On the it doesn't bode well for revenue comment:
"We have no evidence that a change in methodology really drives revenue. I've been studying the LPMs for a long time and I've never found the launch of an LPM market in any way affecting that particular market's revenue. Particular stations, yes, but not overall spending. I tracked Houston and Philly-yes it's a much shorter track--and found no difference either. I was using TNS/MI data. So when spending is down across the Top 25 radio markets, it went down in Philly and Houston as well. Some stations were up, some were down. It seems logical during a period of adjustment that should happen anyway." She concluded, "Could Arbitron do a better job? Yes. I think they'd agree. Are they going to try We all hope so-that's what we have the MRC for."


Media Business Report TM
Univision partners with American Red Cross
Univision Communications has partnered with the American Red Cross to help the fundraising efforts for the victims of the recent disastrous weather that has caused massive flooding in Mexico, the Dominican Republic and Central America. Univision has enlisted its national and local television and radio stations, as well as its online platform in order to reach Hispanic Americans interested in contributing to these efforts. As part of the multi-platform outreach effort, the Univision networks are taking full advantage of their cross-promotion capabilities to promote the fundraising efforts through PSAs and special reports.


Media Markets & Money TM
Dickey focuses on Trask at hand
Here's a Lew Dickey deal that has nothing to do with Cumulus. WZZB-AM is Dickey's under licensee name S.C.I. Broadcasting, but not for long. The station is being sent to Blair and Kelly Trask's Midnight Hour Broadcasting LLC for 300K. The changes on the ground won't be too obvious, though. The station is paired with WXKU-FM Austin IN, and the Trasks have been running it via an LMA since 5/25/01. A new, updated LMA kicked in 10/24/07 pending closing.


Washington Business Report TM
Six hung up big time
over Do Not Call

The FTC has entered into settlements with six companies over violations of the National Do Not Call Registry resulting in a whopping 7.7M in civil penalties. By far the largest was with adjustable bed company Craftmatic, hit for over half of the total, 4.4M. It was hit for harvesting phone numbers by couching them as sweepstakes entry numbers, then using them to place calls to people on the DNC list without warning, along with placement of "millions" of abandoned calls. It was also charged with ignoring requests to be put on its entity-specific do not call list. Also hit were home security firm ADT and dealers Alarm King and Direct Security Services, for 2M, 20K and 25K respectively; Ameriquest mortgage company for 1M, Guardian Communications/U.S. Voice Blasting for 150K. That one was all the FTC thinks Guardian can pay out of a judgment set at 7.8M. The FTC is pursuing a settlement with another company, Global Mortage Funding.

RBR observation: Kinda makes the 350K top drawer indecency fine wither into insignificance. We wonder what the fee is for communicating indecency messages over the phone to people on the DNC Registry?


Ratings & Research
PPM reshuffles
NYC rankings

Early pre-currency PPM ratings data obtained by RBR shows New York ratings being reshuffled by PPM much as was experienced in Houston and Philadelphia. Comparing Summer diary rankings 12+ to October PPM 12+, AC WLTW-FM moved up to #1 under PPM from #3 in the Summer diary. CHR WHTZ-FM dropped one spot to #2. As seen in previous PPM markets, Rock formats got a boost from PPM Oldies WCBS-FM jumped to #3 from #8 and Classic Rock WAXQ-FM moved to #4 from #13. Young-skewing Urban formats went the other way. Urban AC WRKS-FM fell to #12 from #2, Rythmic CHR WQHT-FM from #6 to #16 and Urban WBLS-FM from #7 to #17. Arbitron will be discussing the latest PPM numbers for NYC, Houston and Philadelphia on Friday, in conference calls with both the trade media and ratings clients.

Most online advertisers fail to use optimization strategies
JupiterResearch has found that while simple optimization tactics are used by many brand and direct response advertisers, some effective and inexpensive optimization strategies are ignored by most marketers. Additionally, only 15% of advertisers use optimization technology, which can be perceived as too expensive or complex for small and emerging marketers. While more direct response advertisers are familiar with optimization technology, all advertisers benefit from improved campaign performance. According to the JupiterResearch report "Optimization: Maximizing ROI through Cross-Tactic Optimization," many advertisers would also benefit from implementing "cross-tactic" optimization, which currently is used by very few advertisers. Cross-tactic optimization can provide a more complete picture of the ads and ad placements that were most effective across media buys and across online advertising tactics, such as search and display. Due to the complexity of implementing cross-tactic optimization, JupiterResearch recommends that advertisers work with a third party, either an agency, technology provider or network.


Transactions
12.25M WMCU-AM Miami-Ft. Lauderdale-Hollywood FL (Coral Gables FL) from Radio One Licenses LLC, a subsidiary of Radio One Inc. (Catherine L. Hughes, Alfred C. Liggins III) to Caron Broadcasting Inc., a subsidiary of Salem Communications Corp. (Stuart W. Epperson, Edward G. Atsinger III). 1.225M escrow, balance in cash at closing. Duopoly with WKAT-AM North Miami FL. LMA 10/18/07. [File date 10/24/07.]

365K WFXO-FM Iuka MS from Billy R. McLain (Stephen P. Livingston, Chapter 7 Trustee) to Kudzu Communications Inc. (Scott Peters, Joan Peters). 18,250 deposit, balance in cash at closing. Duopoly with WKZU-FM Ripley MS. [File date 10/24/07.]


Stock Talk
Wall Street in freefall
Stock prices took a dive Wednesday, amid worries about the credit crisis and the falling dollar. The Dow Industrials plunged 361 points, or 2.6%, to 13,300.

Almost all radio stocks were lower. The Radio Index fell 5.266, or 4.6%, to 110.031 - a level not seen since 1998. Emmis was really beaten up, falling 11.8%. Saga fell 8.9% and Westwood One was down 6%. Even the two radio companies with cash buyouts pending were down. Cumulus fell 3.3% and Clear Channel was down 1.8%.


Radio Stocks

Here's how stocks fared on Wednesday

Company Symbol Close Change Company Symbol Close Change

Arbitron

ARB

49.38

-1.14

Google

GOOG

732.94

-8.85

Beasley

BBGI

7.44

-0.01

Hearst-Argyle

HTV

21.83

-0.23

CBS CI. B CBS

27.03

-0.87

Journal Comm.

JRN

8.07

-0.51

CBS CI. A CBSa

27.00

-0.86

Lincoln Natl.

LNC

59.18

-0.70

Citadel CDL
3.85 -0.23

Radio One, Cl. A

ROIA

2.98

-0.29

Clear Channel

CCU

35.91

-0.66

Radio One, Cl. D

ROIAK

3.00

-0.27

Cox Radio

CXR

12.00

+0.02

Regent

RGCI

2.23

+0.02

Cumulus

CMLS

9.07

-0.31

Saga Commun.

SGA

7.07

-0.69

Debut Bcg.

DBTB

0.48

-0.41

Salem Comm.

SALM

7.54

-0.24

Disney

DIS

33.50

-0.58

Sirius Sat. Radio

SIRI

3.50

-0.01

Emmis

EMMS

4.26

-0.57

Spanish Bcg.

SBSA

2.42

-0.10

Entercom

ETM

16.65

-0.52

SWMX

SMWX

0.03

-0.01

Entravision

EVC

7.33

-0.33

Westwood One

WON

2.32

-0.15

Fisher

FSCI

43.28

-1.20

XM Sat. Radio

XMSR

14.44

-0.38


Bounceback

Send Us Your OpinionsWe want to
hear from you.

This is your column, so send your comments and
a photo to [email protected]


Below the Fold
Ad Business Report
Responding to Neil's PPM Lashing
Kathy Crawford, MindShare
Janice Finkel-Greene, Initiative Media
Two that agree to disagree with Bob Neil...

Washington Business Report
Six hung up big time
Over Do Not Call, FTC has entered into settlements with six companies...

Media, Markets & Money
Dickey focuses on Trask at hand
Here's a deal that has nothing to do with Cumulus...

Ratings & Research
PPM reshuffles NYC rankings
Early pre-currency PPM ratings data obtained by RBR shows NYC...




Stations for Sale

100kw CP
attractive, rated SE coastal
growth market.
Top 10 AM
Cash flowing SE small market combo.
Suburban St Louis FM
These opportunities and more at Satterfieldandperry.com.

Hot Small Market Cluster
Own the streets with this money maker, locally dominant/multiple revenue streams. 4.8MM Inquiries781-848-4201 or [email protected]
WEB RadioStationsForSale.net

Market your Stations For Sale
in our daily epapers.

Contact
June Barnes
[email protected]


Radio Media Moves

Cosgrove gets CBS Radio Sales nod
Interep has promoted Jana Cosgrove to President of CBS Radio Sales from her previous post as Executive Vice President/General Manager. The veteran rep, who joined Interep in 1993, succeeds Michael Weiss, who recently joined CBS Radio as head of sales of its O&O stations (10/25/07 RBR #209). "Jana has risen through the ranks at Interep because of her outstanding abilities in the areas of new business development, organizational skills and motivating people. This unique combination of skills, combined with the genuine respect which she has both within and outside of the company, makes her an ideal fit for the top spot at CBS Radio Sales, where she already has experienced great success on behalf of the station group," said Interep CEO David Kennedy.

Lefty joins El Zol
Spanish Broadcasting System announced that Salsa singer Lefty Pérez is joining WXDJ-FM "95.7 FM El Zol" Miami as the new host for the "Top 20 Countdown." Pérez will DJ his first show on Saturday, November 10, at 9:00 am.




More News Headlines

Westwood One
adds copy-splitting

Bringing spot radio flexibility to network radio, Westwood One announced it will be enhancing its radio network distribution system, shipping Media Access Xchange (MAX) receivers to approximately 2,000 affiliates across the country. The new receiver is the latest version of International Datacasting's (IDC) SuperFlex Pro Audio suite of products. "The ability to copy-split during live sports proved to be a major success to advertisers in giving them unprecedented flexibility in their national campaigns," said Westwood One EVP/Network Sales, Paul Gregrey. "We are excited to build on that success, taking it to the next level and upgrading our delivery system to make every Westwood One program copy-splitable across the entire network." MAX will also consolidate various services, currently provided by parallel infrastructures or outsourced, into a single, streamlined network. The new system replaces an older, obsolete infrastructure. Deployment is scheduled in Q1.

Rooting for a
Giuliani-Clinton race

This has nothing to do with politics, but rather ad revenues for SBS CEO Raul Alarcon. He figures the SBS radio stations would see heavier spending than ever to reach Hispanic voters if the two contenders from New York win their respective party nominations. Not only would Republican Rudy Giuliani and Democrat Hillary Clinton be duking it out for the home state vote, but Alarcon figures Giuliani might make a strong push for Hispanic votes in California. And, no matter who is nominated, Florida is going to be in play.

Media Monitors,
KRG go political

Media Monitors and Katz Media Group announced the launch of a new online competitive intelligence product for the 2008 national political campaign season called "Candidata." The service will allow agencies, political campaigns and party leaders' access to political messages from all candidates. Candidata will include all political advertising on radio, local and national cable stations, broadcast television stations and newspapers monitored by Media Monitors. The data is delivered via web, where clients can listen to or view political ads as quickly as one hour after airing on broadcast media.



RBR Radar 2007
Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.

Cox Radio's Bob Neil
still outspoken on PPM
On Cox Radio Q3 conference call, CEO Bob Neil spoke about strong categories for the quarter and commented as well on the ongoing issue of PPM-one that he has been quite outspoken about over the last year or so. While noting in our story in Radio News that his Houston stations are doing well with PPM so far, "...we're not pleased at the continuing sample problems in Houston, although they're gradually improving there-but not fast enough. And you know from Beasley's call yesterday, Philly is not making much progress." He further cautioned that if the scenarios of Houston and Philly are repeated in the largest radio markets getting ready to roll PPM out-NYC, LA and Chicago and Long Island-both in sampling and revenue, it's not going to be pleasant." Neil mentioned many of the agencies out there haven't been properly trained on the PPM transition.

RBR observation: Radio was down 7% in September-the marketplace is tough. A TV station that served the Philly market from Reading, PA was recently sold after bankruptcy-WTVE Ch. 51. So Philly, like many other markets, is losing dollars to other mediums. Can we blame PPM? Not completely, that's for sure. PPM is supposed to get more confidence and ad dollars from agencies-once it gets established and the bumps smoothed out. We hope that's sooner, rather than later.

RBR note: As for Training this is going to be either a Work in Progress with Arbitron attacking this issue using technology, marketing, and people to accomplish a successful agency graduation rate and receive their degree in PPM education or 2008 is going to be a long year. Arbitron you have your work cut out for you. See all issues with PPM in RBR.
11/07/07 RBR #218

Radio stumbles into major pothole
Everybody thought September would be another slow month. But not this slow. The analysts over at CL King & Associates called the radio industry's -7% revenue performance for the month of September, as reported by RAB, "shocking." It seems that mid-markets are beginning to emulate large-market softness.
11/06/07 RBR #217


RBR Classifieds

New Listing
Regional Sales Manager
JonesTM in Dallas, home of the Cowboys and the opportunity to work with the best talent in the business today as we need a top RSM with 2-5 yrs pro sales experience; with heavy outbound e-mail and phone prospecting; solid presentation, computer skills. Drug screening is a condition of employment. EOE. There is a lot more to this opening. See Radio Careers

Ad Sales Rep
Imagine Media Ad Sales Without - Long Commutes, 8:30 Sales Meetings, Bonus Spots, or selling Print in an Electronic medium. More Reasons to consider Selling Advertising with RBR. Honestly, we are so busy we can not service all the accounts. Can you help us? Our Budgets Are Realistic. Compensation plan is good. If you are good, our Compensation plan is Great. If you are Great, our Compensation plan is Unbelievable! In confidence, contact Publisher Jim Carnegie at [email protected]

Associate Web Editor
Ideal candidate will work with our News Team developing / delivering quality web & e-paper content on a daily basis requiring a tremendous amount of creativity, flexibility and an ability to work on a deadline. Skills: Intermediate understanding of how websites, web pages are constructed and ability to write "News" ready copy. Plus, important, must be a strong communicator both Verbal / Written and able to manage multiple tasks. See Radio Careers

Additional Positions
Available in RBR Classifieds.
See Radio Careers.

Find Your Radio Career

Post Your Companies Job Openings


Other Links

Help Desk

__EMAIL__ :
Having problems with our epapers?
Please send Questions/Concerns to:
[email protected]

If you wish to remove your name completely from our database use this link __UNSUB__

©2007 Radio Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191