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A past Arbitron competitor's take on the new competitor
Tom Birch knows what it's like to compete with Arbitron. He founded Birch Radio and ran the radio ratings company until 1990, two years before it was shut down by then-owner VNU, a company now known as The Nielsen Company. Birch tells RBR/TVBR that Nielsen will be a tough competitor in the US radio ratings business, but he also doesn't think Arbitron will be easy to knock off as the dominant player.
RBR observation: Read all of what Birch has to say because RBR agrees with most of his analysis, due to his experience on the ratings side of the radio business. Nielsen has the name brand and technology to compete against Arbitron if they desire to do so and see a full monetary reward. And you know this is not about trying to be second best.
Black Friday study offers sliver of hope
Consumer Reports says that despite forecasts of a bleak holiday shopping season, turnout at the nation's retail outlets on Black Friday. In fact, 26% of consumers are planning to brave the crowds on 11/29/08, compared to only 21% in 2007. Only 3% of all consumers have completed their shopping, and only 38% have even started - that compares to 43% early starters in 2007. If you're looking to reach Black Friday shoppers, Consumer Reports says the 18-34 demo will be the one overpopulating the malls.
RBR observation: If retailers can at get people in the door, they at least have a chance. And broadcasters can get them in the door - make sure they remember that. |
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Mixed month for Journal Communications
Combined October revenues for the publishing and broadcast operations of Journal Communications were down 2.8%. Publishing was down 10.6%. Journal Broadcast Group saw revenues gain 6.3%, with radio down 2% and TV up 11%, with a big boost from political. But political will be done with once the November numbers are released and year-to-date tallies are all in negative territory.
SoCal residents protest KRLA towers
The Pasadena Star-News reports Covina, CA residents are upset over Salem's KRLA-AM plans to install five 285-foot radio towers in their hillside community. The towers would be built on a 73-acre plot owned by Salem. Residents recently launched five weather balloons about 285 feet in the sky to give neighbors a first-hand look at the space the towers would take up.
Congress finds a drive through for auto firms
Although the Republican contingent in the Senate figures to shrink, it is still sized at its 110th Congress level, and Democrats have been unable to slip a significant chunk of change out of the $700B general financial bailout fund to aid automobile companies. However, Minority Leader Mitch McConnell (R-KY) found a compromise. Under its terms, $25B already approved for the development of fuel-efficient vehicles will be diverted to get past the current crisis. Certain elements favored by Democrats will be worked into the bill, which will likely be considered in December.
RBR observation: Suggested amendment: Each automaker will allocate a significant portion of its emergency funding to broadcast advertisements for the purpose of enhancing product sales and cash flow. |
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Ideas Working Now ™
Indecency and The Supreme Court
By Gregg Skall, Womble Carlyle Sandridge & Rice, PLLC
We recently talked about what we can say on the air. You probably think the FCC has not been very helpful in guiding broadcasters. Well, that seems to be the view of the courts, too, as the cases establishing those standards will now get further review. The Supreme Court has accepted the appeal of the famous "fleeting expletive and spontaneous utterances" cases...
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Eastlan signs long-term deals
Galaxy Communications and GAP West have reached long-term agreements with Eastlan Ratings to provide audience measurement research to their companies. "Stop laying off your hard-working radio staff and hire Eastlan to be your ratings provider," said Galaxy Communications CEO Ed Levine, who has been a strong promoter of the service since he quit the Arbitron Radio Advisory Board in 2006 and brought Eastlan into the Syracuse market.
Canada gets first PPM data
Yesterday marked the delivery of the first pre-currency Portable People Meter (PPM) data to broadcasters in Montreal. The first eight weeks were delivered by BBM Canada, which licenses PPM from Arbitron, to prepare broadcasters for December 10th, when PPM becomes ratings currency, including 13 weeks of data back to September 1st. The data is being produced with both French and English speaking PPM panels. BBM, the member-owned ratings consortium, plans to also deploy PPM next year in Toronto, Vancouver, Calgary and Edmonton. |
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Another day, another year backward
On Wednesday major stock indices fell to levels not seen since 2003. On Thursday they retreated back to 2002 levels. The day's sell-off was promoted by a jump in jobless claims and indications that no bailout for the auto industry is coming soon. The Dow Industrials plunged 445 points, or 5.3%, to 7,552.
Radio stocks had another bad day. The RBR Radio Index dropped 1.433, or 6.6%, to another record low of 20.236. Salem fell 29.6%, Cumulus 28.3%, SBS 22.7%, Emmis 15.2% and Beasley 12.4%. The biggest move, however, was to the up side, with Radio One gaining 30%.
Here's how stocks fared on Thursday
Company |
Symbol |
Close |
Chng |
Company |
Symbol |
Close |
Chng |
Arbitron* |
ARB |
|
15.06 |
-1.32 |
Fisher |
FSCI |
|
16.86 |
-2.08 |
Beasley* |
BBGI |
|
1.70 |
-0.24 |
Google |
GOOG |
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259.56 |
-20.62 |
CBS CI. B |
CBS |
|
4.51 |
-0.88 |
Hearst-Argyle |
HTV |
|
7.96 |
-1.64 |
CBS CI. A |
CBSa |
|
4.58 |
-1.00 |
Journal Comm. |
JRN |
|
1.51 |
-0.26 |
Citadel* |
CDL |
|
0.21 |
0.00 |
Lincoln Natl. |
LNC |
|
5.07 |
-2.24 |
CC Media |
CCMO |
|
2.50 |
-0.50 |
Radio One, Cl. A |
ROIA |
|
0.46 |
+0.08 |
Cox Radio* |
CXR |
|
4.25 |
+0.05 |
Radio One, Cl. D* |
ROIAK |
|
0.26 |
+0.06 |
Cumulus* |
CMLS |
|
0.33 |
-0.13 |
Regent* |
RGCI |
|
0.13 |
0.00 |
Debut Bcg. |
DBTB |
|
0.27 |
0.00 |
Saga Commun.* |
SGA |
|
2.67 |
-0.03 |
Disney |
DIS |
|
18.73 |
-1.21 |
Salem Comm.* |
SALM |
|
0.62 |
-0.26 |
Emmis* |
EMMS |
|
0.28 |
-0.05 |
Sirius XM |
SIRI |
|
0.14 |
-0.02 |
Entercom* |
ETM |
|
0.75 |
0.00 |
Spanish Bcg.* |
SBSA |
|
0.08 |
-0.02 |
Entravision |
EVC |
|
0.57 |
+0.02 |
Westwood One* |
WON |
|
0.08 |
0.00 |
*Component of the RBR Radio Index
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Only on RBR.com
Indecency and
The Supreme Court
Media Business Report
What's the future
With Nielsen in radio?
Nielsen is throwing a balloon
Internet Business Report
Interactive ad revenues
In Q3 '08 at nearly $5.9 billion
Wall Street Business Report
New York Times Co.
Slashes dividend 74%
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J.R. Ammons returning
as Star 94's PD
Lincoln Financial Media says J.R. Ammons has accepted the post of Program Director at Atlanta CHR WSTR-FM (Star 94). He succeeds Dan Bowen, who left the company in August. Ammons returns to Star 94 after serving in various positions as its Music Director, Assistant Program Director and Promotions Director from 1995-2006. He left Atlanta to program KMXV-FM, Kansas City and was later named Program Director at WAPE-FM, Jacksonville.
Still rockin' in Nashville
Troy Hanson has inked a multi-year deal to remain with the Cromwell Group in Nashville. Troy Hanson, PD of Active Rock outlet WBUZ "The Buzz" was promoted to Operations Manager in September concurrent with the launch of WPRT "The Party" and charged with programming responsibilities for the pop CHR format resurrecting the former party moniker. |
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News you won't read any where else. RBR--First, Accurate, and Independently Owned.
Wall Street dumps Arbitron's stock
Stock traders beat down Arbitron's stock price by more than 24% on Wednesday, following downgrades by two analysts. It had fallen only 10% the day of the Nielsen announcement.
11/20/08 RBR #227
Arbitron vs. Nielsen
on recruiting
Arbitron has resisted calls to expand its address-based recruitment.. Consultant Randy Kabrich, long an Arbitron critic, contends that Nielsen will have a better sample in 50 small radio markets than Arbitron has in any of its PPM markets, save Houston.
11/20/08 RBR #227
Clear Channel still pushing for bigger local cap
The HD issue should have been dealt with when the monopoly was granted. Ed Markey bill that would require HD capability on satellite receivers, but only when they already have analog AM/FM tuners. We suspect that would lead to a lot of 100% satellite/0% terrestrial receivers. It's a loophole we think needs to be fixed.
11/20/08 RBR #227
Reed Elsevier publishing sale in doubt
May be near an end - and the end could be no sale.
RBR observation: The print trade business is tough and getting tougher. Just ask our publisher, Jim Carnegie. He took the leap and made RBR/TVBR all electronic just about a year ago. It's a difficult transition, but it's where print publications have to go to survive. (And not all will.)
11/20/08 RBR #227
Nielsen radio ratings service begins test next month
First sweep of all 50 markets won't come until the spring of 09, but The Nielsen Company is jumping right into the US radio ratings business with a test next month in one of those markets.
RBR observation: Neither we nor anyone else thinks Nielsen will be content with a service for 50 smaller markets. This is the starting point of a head-to-head competition with Arbitron. In our view, that's good for radio - more choice.
11/19/08 RBR #226
Arbitron vows to fight Nielsen head-to-head
Despite the loss of nearly all revenue from the 50 markets where Nielsen plans to launch Arbitron says it will continue to measure all 50 of those markets and defend its turf.
RBR observation: How many years Arbitron will be willing to keep generating ratings in markets where it is getting little or no revenue. A long and bitter fight has been launched in the radio ratings business.
11/19/08 RBR #226
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and more...see and bookmark www.RBR.com |
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