|
|
|
|
|
Volume 23, Issue 234, Jim Carnegie, Editor & Publisher
|
Monday Morning December 4th, 2006
|
|
|
Radio News ®
|
 HD Digital Radio Alliance 2007
Campaign to top 250 million
After a successful first year that broadcasters hope has put HD Digital Radio on track to be the fastest consumer technology rollout in history, the HD Digital Radio Alliance announced it has renewed its charter, with broadcasters increasing their ad commitment to 250 million. Next year's marketing campaigns will continue to support the success of a rapidly growing list of retail, receiver and automotive partners in the HD Radio marketplace. Alliance member companies will continue to promote HD Digital Radio and the new HD2,3 multicast channels, along with its manufacturing, retail and auto partners. Over 1,000 stations are currently broadcasting in HD, reaching 81% of the population and over 230 million people. More than 500 of those FM stations are providing HD2 multicast channels, expanding programming choices in 167 markets. "The radio industry is in a whole new place today on the Alliance's one-year anniversary," said Peter Ferrara, Alliance CEO. "We have driven a wave of progress on digital radio supported by a wealth of new content and formats, as well as new HD Radio receivers, an explosion in retail availability; and new automotive partners and devices that are turning the in-car radio environment digital. We are grateful to all our partners for their leadership and vision, and we're excited to expand our marketing commitment to ensure that every consumer in the United States discovers HD Digital Radio."
| Read More... |
RBR observation: Yes, retailers and manufacturers have a long way to go in getting these radios on the shelves, but it's better than having plenty on the shelves with no demand for them. The price points are getting affordable and the 2006 radio campaigns' frequency is working. Keep it up in 2007 and consumers will be demanding more and more these units be stocked. The plug in HD Radio adapter from Visteon should sell like wildfire if properly promoted. One further suggestion: In the 2007 ads, please don't present the content of an HD Multicast channel ("the hidden channels") as the sound of small dog being brutally tortured...whoever thought that one for the '06 campaign up should reconsider such lunacy.
Spanish stations score best
Lehman Brothers is out with the latest edition of its long-running "Ratings Scorecard" for public radio companies, with most showing year-over-year declines in the Summer book. Not so for Univision and Spanish Broadcasting System, who were both up again and were the only radio companies to post double digit weighted gains over four ratings books. Although it remains in the middle of the pack, Lehman Brothers analyst Anthony DiClemente sees bad news for Clear Channel in his quarterly ratings analysis. Revenue-weighted radio ratings were down 3.1% for CC Radio in the Summer book compared to a year earlier. That was the third straight quarterly decline, so the analyst thinks the effect of CC Radio's Less is More initiative appears to be waning. "As many general market operators have noted in the Q3 conference calls, demand for shorter length ads is widespread. With the competitive advantage of LIM becoming more diluted in the marketplace, Clear Channel could find itself competing on level ground with its peers again, and experience similar ratings shifts away from their stations, losing any ratings gains attributable to its LIM initiative," DiClemente wrote. Meanwhile, Spanish radio continued to grow at the expense of its English cousins. Univision saw its revenue-weighted ratings rise 16.4% for the Summer book, putting its four-book weighted average gain at 13.1%. SBS was up only 5.7% for the Summer book, but its four-book weighted average gain was 10.7%. The best four-book performance for any general market group was Saga, up 2.6%. Here is a look at Lehman Brothers' calculations for the past four Arbitron books.
| View the Chart |
|
|
|
 NAB takes its case to Capitol Hill
The key to an effective advertising campaign is knowing how to target your audience. In the ongoing years-long battle with EchoStar, during which the satellite service has been found by the federal courts to be illegally importing distant television signals into local markets, broadcasters have repeatedly won court battles. But the DBS service has found a handful of supportive small-state legislators and inspired the possibility of legislation to undo all that's been done in court as it comes upon the deadline to cease and desist. The National Association of Broadcasters has taken out space in The Hill and Roll Call reminding lawmakers that "Congress should not reward lawbreakers...because ethics in business matter." NAB notes that citizens about to lose access to these distant signals have numerous other options for network programming, including over the air, cable, DirecTV or in some cases broadband Internet providers. For its own part, EchoStar is doing its own Capitol Hill lobbying, charging that broadcasters and NAB are continuing to "bully consumers and the courts" with their actions. "We are hopeful the courts will see through the Fox Network-led coalition of broadcasters, whose real intention is to deny consumers their freedom of choice and leave the Fox-owned DirecTV as a monopoly for distant networks," EchoStar said in a press release.
| See the NAB ad aimed at Congress |
Meanwhile, a second front has opened in the fight with EchoStar. Broadcasters have filed a new complaint charging that EchoStar is illegally trying to skirt the order of a federal judge in Florida who ordered the cutoff of distant network signals. EchoStar pulled the plug Friday (December 1, the effective date of the court order) on subscribers receiving distant network signals via its Dish Network. But it also announced a deal last week to National Programming Service (NPS), which is primarily a C-Band provider of cable network signals, to lease space on EchoStar satellites and sell distant network signals to eligible consumers. The motion filed by broadcasters and the NAB claims the judge's order clearly prohibited anyone from delivering distant network signals via EchoStar equipment, not just EchoStar itself. EchoStar insists that is not the case.
RBR observation: Knowing the actual history of their relations, it is pretty funny to hear someone claim that News Corporation/Fox is calling the shots for NAB and its members. A few years back when the other three of the big four networks quit the NAB in a dispute over FCC ownership rules (ABC has since returned), the only reason the Fox Network didn't quit as well is that it was never a member in the first place. According to most of the predictions we've seen, the chances of EchoStar getting a Congressional bail out during the current lame duck session, which is expected to be as brief as possible, are roughly equivalent to the chances of Frosty the Snowman taking up residence in a blast furnace. Meanwhile, the federal judge in Florida could rule pretty quickly on whether or not NPS will be allowed to sell distant network signals via EchoStar satellites. EchoStar has already made the judge angry a couple of times and he may not take kindly to this attempt to do an end-run around his order.
|
 |
Markey picks Telecom
Speculation as to the next move for Rep. Ed Markey (D-MA) can now be laid to rest. Markey has opted for a return engagement as chair of the influential Subcommittee on Telecommunications and the Internet, which operates under the umbrella of the Energy and Commerce Committee. He served in the same post from 1987 through 1995 and is currently its ranking member. Markey has considerable seniority, and it was thought he may use it to take the chair of a full committee, but he indicated on his official House website that he would seek a return to the top slot at Telecommunications. His focus, according to a release, will be "...on the need to keep the Internet an open platform by adopting strong rules for 'net neutrality' and to promote policies to make broadband services competitive, available and affordable to all Americans." He is a strong opponent of media ownership consolidation, once offering an amendment to a Republican-authored bill threatening to lock former FCC Chairman Michael Powell in a room and subjecting him to repeated viewings of "Citizen Kane" until he understood the dangerous of excessive concentration of ownership.
RBR observation: We've been pointing out for some time that Democrats on the Hill have been more than willing to go along with Republicans in getting telcos into the MVPD business quickly, providing competition for both programming and broadband internet access. But not net neutrality safeguards are not part of it. Markey will be working with John Dingell (D-MI), who has been making noise about a revised Telecom bill now that those put forth by Rep. Joe Barton (R-TX) and Sen. Ted Stevens (R-AK) now appear dead in the water. If the net neutrality portions of the Republican bills are deleted for separate consideration, we wouldn't be surprised to see bipartisan support for many of the other elements in the existing telecom packages. One final note: Markey's decision to stick with this subcommittee, which we have every reason to believe will be honored by Nancy Pelosi (D-CA), probably just made Kevin Martin's life a whole lot more interesting.
 ACLU jumps into the indecency wars
The American Civil Liberties Union, as part of "a coalition of 20 free speech organizations, has signed onto a friend-of-the-court brief in the ongoing battle between the FCC and some broadcast networks over the Commission's indecency standards. The group wants the indecency standards deep-sixed in their entirety, saying that "the FCC's efforts to regulate in this area have proven to be constitutionally unworkable." The brief says that the FCC standards are "...not only overly broad, but inconsistent," noting that language found to have artistic merit in "Saving Private Ryan" on ABC was condemned when used in "The Blues" on PBS. "The FCC's arbitrary censorship system is no more tolerable than allowing government agents to tear pages out of library books," said Steven R. Shapiro, National Legal Director of the American Civil Liberties Union. The brief notes several examples of self-censorship, particularly among noncommercial broadcasters, due to uncertainty over the rules and the financial inability to risk a huge fine. Several artists groups were on the list signing the brief, including the Directors Guild of America, Screen Actors Guild, Writers Guild of America East, Writers Guild of America West, PEN American Center and the American Federation of Television and Radio Artists.
|
|
|
|
|
Ad Business Report TM
|
 Buyer expects Radio Spend
to be Flat to Down in '07
Bank of America hosted the second of its Fall '06 Media Buyer lunches. The guest is the president of local broadcast media buying at a major agency. Key takeaways included:
1. GOOG/dMarc initially will serve direct response advertisers and smaller advertisers. The buyer does not believe that GOOG/dMarc's offering initially will be able to serve a media agency with time-sensitive ad buys or that is working off of a complex media plan. We note this view is essentially opposite from what we heard from our first buyer lunch. We believe that GOOG is about to launch this program and it appears from the materials that we have seen that they are targeting national and local advertisers and agencies. 2. Radio spending likely will be flat to down in '07. Unit pricing is expected to be flat to down for spot TV and radio, with radio experiencing slightly larger declines. We currently project radio industry revenue growth of 1% in '07, with most of the growth coming from Internet sales. 3. Digital budgets are doubling for many advertisers next year. At this stage of the year,'07 advertising budgets already have been set for many of the buyer's clients. Not surprisingly, digital advertising spending will continue to grow at the expense of traditional media. In addition, the buyer believes that the Internet will play a much bigger role in political ad budgets during the '08 presidential campaign. The Internet was used more as a fundraising tool in '04. 4. The Portable People Meter (PPM) likely will receive MRC accreditation very soon. The buyer believes that the hold up has more to do with making sure standards are in place for an eventual nationwide rollout, rather than any fundamental flaw with the electronic measurement system. Although some station groups are concerned that the PPM will expose smaller audience ratings than those under the diary system, the buyer acknowledged that PPM ratings simply will be a "new currency" (i.e., the price per spot will not change initially - buyers have been aware for some time that the diary method is flawed). On the plus side, the PPM could give radio new status as a "reach medium" - something that operators could use as a selling point with media planners. * Investment thoughts: Today's buyer comments seem to further justify our negative view on most terrestrial radio names. We continue to recommend that investors sell CDL, CXR, and ETM. We project listener losses to continue to cap radio revenue growth for at the least the next decade. * Sector View: Audience erosion will continue to cap top-line growth over the next decade, whether radio "goes Google" or not.
 General Motors November
U.S. sales rise 5.8%
General Motors Friday posted a 5.8% rise in November U.S. auto sales to 297,556 cars and trucks. Light trucks jumped 16.6% to 183,573 on the strength of its new GMT900 lineup. The GMC brand showed the biggest gains, up 30.1% to 37,440 trucks. 2007 is looking to be a better year for GM, as Mike Jackson, VP/Marketing and Advertising for GM North America, told RBR and TVBR: "We're really knee-deep into planning for 2007 and are focusing on continuing to ensure that we leverage and differentiate the eight divisional brands. Not just from a creative or advertising positioning perspective, but that we really work on media, work on messaging as well and then obviously on the creative side...We like to believe that while we clearly have franchise players in the full-size SUVs, we've got a lot of other products...that we're launching. We've got the Saturn Vue Green line, the most economical hybrid on the market. We also are in the process of launching the two-mode hybrid system in the full-size SUVs next year and there is a lot of excitement around that. For 2007 model year we have 23 vehicles that get 30 miles per gallon or better...the real key is we're excited, very optimistic here. We've got a long-term strategy that we believe in, a lot of new products, and we're looking forward to a great 2007."
|
|
|
|
| Media Business Report TM |
Journal Register exits Massachusetts
One newspaper group is making major divestitures in the New England market, which has suffered even more than other regions in the advertising downturn for newspapers. Journal Register Company announced a deal to sell its New England Cluster community newspapers in Massachusetts to Gatehouse Media for approximately 70 million in cash and two million in estimated working capital. The sale includes two Massachusetts dailies, the Herald News in Fall River and the Taunton Daily Gazette, and five non-daily community newspapers. Gatehouse Media, based in Fairport, NY, owns hundreds of weeklies and shoppers and some 75 small daily newspapers. Journal Register is also looking to sell its cluster of small dailies and weeklies in Rhode Island. It will, however, not be exiting New England all together. The company's largest newspaper is the Hartford Register and it has a large cluster of smaller dailies and weeklies elsewhere in Connecticut.
|
|
|
|
| Media Markets & Money TM |
Christian broadcaster doubles up in Huntsville
Dan Baughman's Christian Voice of Central Ohio Inc. has struck an agreement which will bring it WTKI-AM in Huntsville AL. The seller is David L. Barnhardt's Mountain Mist Media LLC. According to Greg Guy of Patrick Communications, who handled brokerage chores, the price is 475K. Baughman's group, which true to its name is also active in the state of Ohio, recently filed a deal at the FCC for another area AM station. It's paying just under 170K for WDPT-AM (the former WAJF) in a deal accepted by the FCC at the beginning of last month.
|
|
|
|
| Washington Media Business Report TM |
Nashville details revealed
 The FCC has started to outline the next official public forum on media ownership, scheduled for Nashville TN on 12/11/06. It'll be held at Belmont University's Massey Performing Arts Center. The FCC describes the agenda as a two-parter, each of which will seat a different panel. "The first panel will examine issues affecting the music recording industry. The second panel will provide an overview of the Nashville market and issues affecting broadcasters and independent programmers." It'll start at 1:00 PM. The identity of the panelists is not yet available.
|
|
|
|
| Internet Media Business Report TM |
Ask Jeeves ending its online ad network business
MaxOnline, a division of Ask Jeeves, was purchased by IAC/InterActiveCorp/ IAC Search & Media, in the summer of 2005. As a consequence of the acquisition, it was announced the company will discontinue its MaxOnline ad network business next month. "The MaxOnline ad tags will no longer be active and the partnership between MaxOnline [and web publishers clients] will end 12/31," a memo from the company read.
|
|
|
|
| TVBR TV News |
 NBC goes for a kill
in LA Hispanic TV wars
NBC Universal is challenging the license renewal of KAZA-TV Avalon CA, serving the Los Angeles market. The station is owned by Pappas Telecasting and is associated with Mexico-based TV Azteca - too closely associated, charges NBC. NBC says a loan from Azteca to Pappas gives the foreign company an excessive and illegal stake in the station; Pappas says the charge is without merit. NBCU's Telemundo network competes directly with Azteca America, the US network from the Mexican company. NBCU has two O&Os, KWHY-TV 22 and KVEA-TV 52, listed as providing Telemundo service in Los Angeles in addition to KNBC-TV, its NBC Network O&O. In its filing, NBC said that Azteca has impermissible control of the Pappas. It also said that Azteca has used "strong-arm" tactics in competitive situations back in Mexico and has had trouble with the SEC here in the USA, indicating it lacks the necessary character to operate a stations. Peter Pappas, an EVP with the company, contends that the arrangement between his company and Azteca is a simple time brokerage under which Pappas rents the station to Azteca to program with its network offerings. According to the Los Angeles Times, he said there is no truth to charges that Pappas has ceded control of the station to Azteca, and implied that his company is basically caught in the crossfire between the other companies who are continuing a long-standing feud.
TVBR observation: It seems that NBCU will have the burden of proof if it wants to shoot down Pappas's license, and if we were gamblers, we'd bet that the FCC is not likely to comply with NBCU's request. Are LMAs legal? Yes, if the paperwork is in order. Is Pappas aware that the paperwork needs to be in order? We believe that Pappas is utterly aware of what it's doing and what legal requirements it needs to meet, but if not, they'd be more likely to face a fine for unauthorized transfer of control than the nuclear option of a license revocation. If the LMA is upheld as legal, and assuming that this doesn't inspire the FCC to toss everything else as completely irrelevant since Azteca isn't a licensee: Did Azteca have trouble with the SEC? That's the SEC's lookout. Are Azteca and NBCU feuding in Mexico? That's Mexico's lookout. Does NBCU think it has the basis for a civil suit? This is a license renewal hearing - if NBCU wants to make a federal case out of it, find a court. We will be extremely surprised if any significant regulatory action comes out of this proceeding.
|
|
|
|
| Monday Morning Makers & Shakers |
|
Transactions: 10/16/06-10/20/06
You have to go back to April 24-28 to find the last week in which less than 10M in station transaction value was filed at the FCC, and to March 13-17 to find a week with a lower total than this one. And the one action which accountedfor most of this week's value looks essentially like a refi. This has been one slow October.
|
|
Total
|
|
Total Deals
|
9
|
|
AMs
|
7
|
|
FMs
|
3
|
|
TVs
|
0
|
| Value |
7.822M
|
| Complete Charts |
|
Radio Transactions of the Week
Tucson seller is one of the buyers
| More... |
|
TV Transactions of the Week
Another week of idleness
|
|
|
|
|
| Transactions |
130M WJPX-TV/WAPA-TV San Juan PR, WNJX-TV Mayaguez PR, WKPV-TV/WTIN-TV Ponce PR, WJWN-TV San Sebastion PR & WIRS-TV Yauco PR from Various subsidiaries of LIN Television Corporation (Vincent Sadusky) to Intermedia Partners LP (Peter Kern, Leo Hindery Jr.). Cash. Stock transaction. Includes non-compete. [File date 11/9/06.]
5M WHAT-AM Philadelphia PA from Urban Radio I LLC, a subsidiary of Inner City Broadcasting Corporation (Pierre Sutton) to Marconi Broadcasting Company LLC (Thomas Kelly). 100K escrow, balance in cash at closing. [File date 11/14/06.]
400K WJIT-AM Sabana PR. 100% of WJIT Broadcasting Corporation from Olga I. Fernandez to Jaime Rivera Acevedo. 9K cash at closing, 391K note. [File date 11/15/06.]
|
|
|
|
| Stock Talk |
Manufacturing report worried Wall Street
Stock prices fell Friday as a report from the Institute for Supply Management indicated that manufacturing is in decline, which made investors worry about the overall economy. The Dow Industrials fell 28 points, or 0.2%, to 12,194.
Radio stocks were also lower. The Radio Index declined 0.699, or 0.5%, to 147.892. Salem plunged 5.1%, with no news to account for the move. The best performer was Entravision, up 2.9%.
|
|
|
|
| Radio Stocks |
Here's how stocks fared on Friday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
|
Arbitron
|
ARB
|
|
44.00
|
-0.11
|
Hearst-Argyle
|
HTV
|
|
25.62
|
+0.30
|
|
Beasley
|
BBGI
|
|
7.01
|
-0.10
|
Journal Comm.
|
JRN
|
|
11.91
|
+0.07
|
| CBS CI. B |
CBS |
 |
29.75
|
unch
|
Lincoln Natl.
|
LNC
|
|
63.05
|
-0.54
|
| CBS CI. A |
CBSa |
|
29.76
|
+0.03
|
Radio One, Cl. A
|
ROIA
|
|
6.42
|
-0.15
|
| Citadel |
CDL |
|
9.40 |
-0.11 |
Radio One, Cl. D
|
ROIAK
|
|
6.42
|
-0.07
|
|
Clear Channel
|
CCU
|
|
35.37
|
+0.21
|
Regent
|
RGCI
|
|
3.04
|
-0.08
|
|
Cox Radio
|
CXR
|
|
16.04
|
+0.14
|
Saga Commun.
|
SGA
|
|
8.78
|
-0.15
|
|
Cumulus
|
CMLS
|
|
10.15
|
unch
|
Salem Comm.
|
SALM
|
|
11.73
|
-0.63
|
|
Disney
|
DIS
|
|
33.09
|
+0.04
|
Sirius Sat. Radio
|
SIRI
|
|
4.25
|
-0.01
|
|
Emmis
|
EMMS
|
|
8.50
|
+0.07
|
Spanish Bcg.
|
SBSA
|
|
4.23
|
unch
|
| Entercom |
ETM
|
|
27.17
|
+0.22
|
Univision
|
UVN
|
|
35.45
|
-0.14
|
|
Entravision
|
EVC
|
|
7.37
|
+0.21
|
Westwood One
|
WON
|
|
6.57
|
-0.02
|
|
Fisher
|
FSCI
|
|
44.45
|
-0.83
|
XM Sat. Radio
|
XMSR
|
|
14.45
|
+0.01
|
|
Gaylord
|
GET
|
|
48.52
|
-0.38
|
-
|
-
|
-
|
-
|
-
|
|
|
|
|
|
|
Bounceback
|
 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
 How ironic for Commissioner Copps to choose to make his most recent statement about media consolidation ("Seattle is a special town in which to have this crucial conversation. It is fortunate enough to have a paper (the very one you hold in your hands) that has firmly committed itself to covering and editorializing on the troubling issue of media consolidation - an issue that makes many media outlets, especially those owned by large conglomerates, very uncomfortable.") in the Seattle Times (11/30/06 RBR #232). What is special about Seattle is that it has ostensibly two newspapers, but in reality has just one. The Times and Post Intelligencer currently operate under a JOA consent from the Department of Justice. The Times and owner Frank Blethen have done everything possible to kill off the last tiny vestiges of the P-I. Talk about consolidation!
Gregory MacDonald
President / CEO
Montana Broadcasters Association
Bonner, MT
|
|
|
Below the Fold
|
|
Ad Business Report
RadioFlat to Down in '07
Close up look by a guest from a local broadcast media buying president...
Media Markets & Money
Christian broadcaster
Doubles up in Huntsville...
Internet Media Business Report
Ask Jeeves
Ending its online ad network business...
Shakers & Makers
Transactions: 10/16/06-10/20/06
Radio: Tucson seller is one of the buyers
TV: Another week of idleness...
|
|
|
Stations for Sale
|
5 FM / 1 AM station NEast
2 markets, 3 station clusters.
Revenue @ 2.5M, CF pacing at
1M in 06, Asking 12.3M,
[email protected]
or 781-848-4201
Upgradeable Albany AM
License, equipment, and engineering study for upgrade, all available now. Includes property and new solid state transmitter. $240k, owner will finance. NO cash flow.
877-541-5250 (NO BROKERS)
Southern Market w/PCF
Near Major University
Owner finance - $950K
Ken Hawkins 334-514-2241
Satterfield & Perry
[email protected]
Market your Stations For Sale
in our daily epapers.
Contact June Barnes
[email protected]
|
|
|
Radio Media Moves
|
 W?
Call Wood
Kerry Wood has joined GreenStone Media as VP Affiliate Relations, East, handling affiliate sales and support for all "W" call letters. Stacey Cohen continues as VP Affiliate Relations, West, handling the "K" call letters. Wood founded her own marketing and promotion consulting firm, Kerry Wood Entertainment, in 2001 after 17 years as VP of Adult Formats for three successive record labels.
 Upped in NYC
Cathy Murphy has been promoted to the position of Local Sales Manager for WCBS-AM New York. She had been Retail Sales Manager at the station for the past two years.
|
|
|
More News Headlines
|
Phone merger battle coming to a head
This doesn't directly affect broadcasting, but FCC Chairman Kevin Martin appears to be wasting no time in setting up a major confrontation with the Democrats about to take over control of Capitol Hill. Frustrated by months and months of being unable to craft a deal to win the vote of one of two Democrats on the Commission for the long-pending merger of BellSouth and AT&T, the Republican Chairman has asked the FCC General Counsel to rule on whether Republican Robert McDowell may vote on the merger. McDowell, the newest Commissioner, had recused himself because he previously worked for an association that represented telephone companies. Democrat Commissioners Michael Copps and Jonathan Adelstein immediately denounced the move as an attempt to short-circuit talks on a compromise and, in Copps' view, "very likely short-change consumers."
|
|
|
Ideas Working Now TM
|
In January's Special Journal Report
1. Media Assoc. Presidents Forecasting '07. These are your Leaders Folks this is where Your dues go to so get involved and read, learn and 'What does it mean to your business?'
2. RBR/TVBR Business News: Google: threat, savior or non-issue. Google is after your inventory.
3. One-on-One--Alan Frank, CEO Post-Newsweek Stations his view from the inside today's Media biz.
4. TV station deal making outlook, Mark Fratrik, Brian Cobb, Kalil, others with insight '07
Contact & Discuss how you can Partner with RBR/TVBR
June Barnes: 803 731-5951
Carl Marcucci: 703 492-8191 ext 202
Jim Carnegie: 813 909 2916
Ideas Working Now TM
 View '07 Content Focused
Reports Calendar
|
|
|
RBR Radar 2006
|
|
Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
|
Levine quits Arbitron
Radio Advisory Council
Saying he was fed up with rate increases, Galaxy Communications CEO Ed Levine has resigned from the Arbitron Radio Advisory Council and signed a contract to have Eastlan provide radio ratings in Syracuse (Arbitron #82), beginning with the Winter 2007 book. Levine told RBR. After seeing his payments to Arbitron go up 46% for the Syracuse market in the past five years, Levine said he could not justify paying for the diary ratings service, so he elected to go with a phone survey from Eastlan. Levine said his people will be using the Eastlan numbers for regional and national sales and he has set aside bonus cash for his own sales staff and those at his rep, D&R, to help drive sales.
12/01/06 RBR #233
Polarizing the population, part 2
Continuing our exploration of the media's role in creating an increasingly polarized electorate, based on the lecture of Diana C. Mutz at the Brookings Institute 11/28/06. The second aspect of media coverage which tends to push people to the extremes, she said, is the way that elections are covered. It all boils down to the horse race aspect of politics, which is how it tends to be covered these days. The format of news programming in the electronic media is not always well suited to a substantive look at complex issues, and for all media, that approach can be boring and causes the audience to go away.
12/01/06 RBR #233
|
|
|
November RBR/TVBR
Digital Magazine
|
In November's RBR/TVBR Solutions Magazine:
* GMs on top promotions
* Integrating advertising
on TV & the Net
* MEC/Group M's Rino Scanzoni
* Jon Mandel on
Playing in the Right Field
* Gannett's Roger Ogden
* Talkers' Mike Harrison
* MEC's Kim Vasey on the importance of relevance
* Victor Miller from the
NAB Radio Show
Read RBR/TVBR in 2 simple steps:
1.Create a simple account with Zinio and download the Zinio Reader.
2. You can then download the
November Issue of RBR/TVBR
|
|
|
|
 |
Website Director
2007 the year of Challenge and RBR-TVBR is looking for an aggressive and progressive Media Website take charge Director. Will be working side by side with all aspects of RBR-TVBR’s editorial, sales, marketing and production staff in a new era of today’s media business. RBR-TVBR is moving forward with a Pro-Active Strategy see what is required as RBR-TVBR begins our 24th year in the media business and independently owned.
See Radio Careers
Research Director
TVB (Television Bureau of Advertising) New York City Experience in media sales research/market research. Knowledge of: Nielsen NTI & NSI, TNS, Polk, Scarborough, MRI, Excel/PowerPoint. EOE
See TV Careers
Hard finding that key person
to fill the important position at your organization? Media HeadHunters is the place that key media firms use to get results. See Media HeadHunters and get results with service--Period.
|
 |
|
|
|
|
Help Desk
|
__FIRST__ __SECOND__ :
Having problems with our epapers?
Please send Questions/Concerns to:
[email protected]
If you wish to remove your name completely from our database use this link __UNSUB__
RBR Epaper -- 108 annual
or just 9 a month
|
|
|
|
©2006 Radio Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
|
|
