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Volume 24, Issue 34, Jim Carnegie, Editor & Publisher
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Monday Morning February 19th, 2007
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Radio News ®
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 Arbitron keeping its
PPM options open
The Portable People Meter (PPM) as it looks today may not always look that way - either as far as the hardware is concerned, or in how it is used. In his quarterly conference call last week, Arbitron CEO Steve Morris kept all of his options open for the future. Arbitron officials have been critical in the past of challenger The Media Audit/Ipsos for basing its proposed radio ratings system on Smart Cell Phones. Morris repeated his concerns about the way cell phones are carried by participants, versus a dedicated pager-like device, and noted that young demos are much more likely than oldsters to carry cell phones religiously. But he did not rule out someday including cell phones as PPM devices - and iPods and other portable devices as well. For now, though, Arbitron is sticking strictly with the dedicated PPM device, since it is what has been accredited by the Media Ratings Council (MRC). Modifications can wait until the main PPM rollout is complete and MRC has a few years of comfort with PPM data collection. Morris is also keeping his options open as far as cooperation with Nielsen is concerned. Without much elaboration, Morris said it was probably best that the proposed full partnership with Nielsen for PPM didn't come off, given how the business has developed. But he said that doesn't preclude future collaboration "on a smaller scale." The two companies are continuing to work jointly on Project Apollo, which uses a national PPM sample for tying radio/TV exposure to consumer buying activities. A decision is expected after the middle of this year on whether advertisers and agencies have found the pilot program valuable enough to foot the bill for a larger-scale test. Arbitron and Nielsen also jointly own Scarborough Research, which measures the lifestyle and shopping patterns, media behaviors, and demographics of American consumers.
RBR note: If you missed last Friday's report on 'Arbitron downplays challenger to PPM', scroll over and down to today's Radar and review.
No growth is still growth
Suppose, after its strong performance in 2006, CBS Corporation saw virtually no revenue growth in 2007. In a note to clients titled "2007 - Zero Tolerance?" Bear Stearns analyst Victor Miller lays out the zero growth scenario - and says it would still be a good year for CBS shareholders. Political spending was so strong in 2006 that it beat even the most optimistic projections. Miller figures the CBS O&O TV stations ended up booking nearly 150 million in political advertising - 29% more than the analyst had originally expected. And while Miller sees more off-year political spending this year than in the past (2/13/07 TVBR #30), it won't come close to replacing what 2006 brought. The political demand also won't be there to squeeze inventory and drive up rates and Miller also doesn't think ratings for the big four TV networks, including CBS, are anything to get excited about. In addition, he sees the TV syndication business in a down trend for CBS. But there are pluses for the company as well. CBS Radio has lapped the departure of Howard Stern, so Miller sees 2007 revenues up 3% over 2006. CBS Outdoor was a growth leader last year and should be again this year. So, if the TV negatives are cancelled out by the radio and outdoor positives, is a flatline revenue scenario bad for shareholders? Miller argues that it isn't for several reasons. CBS is flush with cash from selling its theme parks and some non-core radio and TV stations. The Bear Stearns analyst sees a big share buyback coming. In addition, he expects CBS to raise its dividend again. Leverage is down and interest expenses are down. So the way Miller see it, FCF per share could be up double digits with no increase to speak of in revenues.
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Commission ready to take on violence
FCC Chairman Kevin Martin and senior Democrat Michael Copps are ready to take on broadcast and other outlets that program violent material. The FCC's report on such programming is about to be released, and it will suggest that Congress can give the FCC power to step in and do something about it. According to reports, the FCC will suggest that violence can be regulated along the same lines as indecency, via safe harbor regulations which would restrict its presence on the air during hours when children are likely to be in the audience. The report will also bring the a la carte menu option for cable and satellite subscribers, allowing those with children to opt out of and avoid paying for basic cable services that they deem inappropriate, or that they simply don't care to watch.
RBR observation: The First Amendment to the Constitution of the United States of America, FCC version: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, so long as the speech is geared toward the youngest children and the most sensitive adults, or of the press, as long as it only covers peaceful, conflict-neutral people exhibiting proper decorum; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances, as long as the grievances are presented in proper and soothing language. War is heck, and darn the torpedoes, full speed ahead, as long as such speed stays within the posted limit.
 Judge gives thumbs up
for Air America Radio sale
Federal bankruptcy judge Robert Drain on Friday approved the sale of the liberal talk radio network Air America Radio for 4.25 million to Stephen Green, founder of NYC real estate firm SL Green Realty Corp. According to the agreement, the transaction between Air America's former owner, Piquant LLC, and Green has his firm repaying up to 3.25 million in loans provided to Air America after it filed for Chapter 11 protection last October. Green and his brother Mark Green, a longtime liberal New York City politician and frequent guest on Air America, plan to continue running the network. The approval transfers all the assets of Piquant to a group including new and current investors. It gives a majority stake to Green Family Media LLC, an entity controlled by Green, and a minority stake to Democracy Allies LLC. That group includes RealNetworks CEO Robert Glaser and two former Air America board members. The deal is expected to close this week and will allow Piquant to pay back its loan to Democracy Allies, pay 526,000 to resolve back rent and building costs at its headquarters and pay 500,000 for creditor claims.
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Website opens for wannabe radio owners
Following the recent fly-in conducted by the Minority Media and Telecommunications Council (MMTC) for minority and female entrepreneurs who want to bid on the radio stations Clear Channel has up for sale (1/15/07 RBR #9), Arbitron has launched an Internet resource site to help them build business plans and find financing. "This is a tremendous opportunity for minority and first-time buyers of radio stations, but these aspiring bidders need information to help build a business plan and raise capital. The new Arbitron website contains information on the value of radio and the state of the industry to help those seeking equity to make the case for investing in radio." said Arbitron Sr. VP Carol Hanley. The new section of the Arbitron website contains general information on the value of radio (plus a pitch for the added value of being in an Arbitron-rated market), studies and reports, including general market, Hispanic and African-American radio format trends, market ranks, population trend figures and commuting information.
RBR observation: Better hurry. Bids are due this Friday. If you are just now starting to write a business plan, you had better burn the midnight oil. But even if you are not ready to bid on one of the CCU divestitures, the Arbitron site has some information of use to would-be radio station owners.
| Here is the link |
 Republicans back off
Pelosi piracy charge
Nobody can say Speaker of the House Nancy Pelosi (D-CA) is behind the times when it comes to the Internet. She has her own brand new blog, and was using it to post C-CPAN clips of various Republican Representatives taking part in the debate on Iraq. A House conservative group called The Republican Study Committee has had to back off of a charge of video piracy and a request to have the material removed from the blog. As it turns out, the material on C-SPAN is not under any copyright whatsoever. Moreover, the cameras shooting the footage as owned by Congress, not the basic cable producer, and anything it captures instantly goes into the public domain.
RBR observation: If we were allowed to make a speech on the floor of the House of Representatives, we'd be grateful for all the exposure we could get. So much of what is said there just drifts up into outer space. Are we to believe that people privileged to air their views in the most public of all US forums are going out there and hoping what they say will be kept secret? Anyway, it's a good thing to know about C-SPAN material. You may want to keep a recording device your own newsroom tuned in there to keep tabs on what your own local elected representatives are doing.
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| RBR News Analysis |
Don't forget to vote!
RBR-TVBR hears that the proxy solicitation firm hired by Clear Channel is beating the bushes to get out the vote. If you own a share or two, you may well have gotten a phone call urging you to return the proxy card and vote yes for the buyout by Bain Capital Partners LLC and Thomas H. Lee Partners LP, along with Mark and Randall Mays, for 37.60 per share. In fact, they are happy to take your vote right there and then over the phone. The votes will be tallied at a special shareholders meeting on March 21st. Approval by two-thirds of all shares is required and shares not voted are counted as no votes. That's a big hurdle for the buyout bidders, since the giant Fidelity mutual fund company has been hinting - or should we say threatening? - that it will vote its large stake on the no side unless the bid is boosted. There is no indication any sweetener is in the offing, so this could end up resembling election night 2000 as we all waited for the votes to be counted in Florida. Fidelity, by the way, last week filed its annual updates with the SEC for the stakes its funds hold in various public companies, including Clear Channel. The filing regarding Clear Channel showed Fidelity (FMR Corp.) with 47,803,229 shares, or 9.681% of CCU stock.
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| Wall Street Media Business Report TM |
 Saban borrows a billion and a half
Umbrella Acquisition, the private equity consortium aligned with Haim Saban that is buying Univision Communications, is selling 1.5 billion in eight-year senior notes to help fund the 13.7 billion deal. Closing on the bond sale is tied to closing of the acquisition. The new notes, due 2015, will be issued by Umbrella, but immediately assumed by Univision upon consummation of the merger. All in all, the company will be carrying around 10 billion in debt once it goes private. Umbrella Acquisition Inc. is an entity controlled by affiliates of a private equity consortium consisting of Madison Dearborn Partners, Providence Equity Partners, Texas Pacific Group, Thomas H. Lee Partners and Saban Capital Group.
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Ad Business Report TM
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E. Morris chooses Arbitron's PPM system
Arbitron announced E. Morris Communications, which provides integrated marketing communications services to multicultural markets, with emphasis on the African-American consumer segment, has signed a multi-market agreement for Arbitron' PPM radio ratings services. E. Morris Communications has been in existence for more than 20 years, specializing in identifying the challenges and needs that drive the African-American consumer and helping companies proactively respond to them with a variety of services that include market research, creative development, media buying and strategic planning, among others. E. Morris has created targeted and structured campaigns for such clients as Tyson, Wal-Mart, Hefty, American Family Insurance and the Illinois DOT.
 SWMX sees 52% increase
in Q4 '06 volume over Q3
SoftWave Media Exchange (SWMX), a leading electronic advertising marketplace for radio and television, announced it had helped place over 7 million in radio and television advertising in Q4 r of 2006, a 52% increase over the 4.6 million transacted in Q3. "SWMX is the recognized leader in the media exchange space, and our quarter over quarter increase in total exchange volume is a great indicator of our progress both in diversifying the scope of our offering, and in generating accelerated adoption of our radio and television exchange applications among advertisers, agencies and media owners," said Josh Wexler, CEO of SWMX. "As we continue to add enhanced features and functionality, including preparing for the launch of version 2.0 of our television marketplace during the first quarter of 2007, we are optimistic the building momentum we have been experiencing will continue."
 Midwest Air
launches new "flight"
Midwest Airlines announced a new campaign, attracting new customers with its promise of award-winning service at competitive fares. The new campaign, with its theme of "Simply the best care in the air," began Friday. "Midwest's growth plans for 2007 create great opportunities to introduce new customers to the airline," said James Reichart, the airline's director of advertising and branding. "Our new advertising uses iconic images familiar to our current flyers, like our leather seats and our baked-onboard cookies, and packages them in a clean, fresh way that will have consistent impact across all media. This is especially important on the Internet, where more frequent travelers are getting their daily news and information." According to Reichart, the campaign includes television advertising in the airline's hub markets of Milwaukee and Kansas City, plus radio, outdoor, newspaper and four-color magazine in these and other select markets. Web banner advertising will appear locally, regionally and nationally, including sites like usatoday.com and weather.com. Creative was handled by Noble Chicago, the airline's AOR. Total spend was not disclosed.
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| Media Business Report TM |
Playback time lapse affects commercial viewing
Think everybody with a digital video recorder (DVR) skips through the commercials when they play back the TV shows they have recorded? Not so. Research by The Nielsen Company finds that people are more likely to watch commercials in a DVR playback if the viewing is close to the time of the original telecast that was recorded. The longer the wait for playback, the more likely people are to skip through the commercials. As you would expect, playback delays tend to be shortest for programs that have high levels of live viewing, such as sports and news. Nielsen also reported that personal viewing devices, iPods and such, are growing in popularity. 20% of all households now have at least one, but no one technology is yet dominant. "New digital technologies are changing the way people watch television and Nielsen is committed to helping clients understand and measure this new viewing behavior," said Sara Erichson, General Manager, National Services for Nielsen Media Research. "The information we are presenting to clients over the next two days demonstrates the complexity of the challenges and the innovative solutions we are offering to address these challenges." Here are highlights of the DVR study:
| Read More... |
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| Media Markets & Money TM |
AMs travel in Traverse City
Richard Stone's Stone Communications is swapping WWKK-AM to Roy Henderson's Fort Bend Broadcasting in exchange for WLDR-AM in the Traverse City-Petoskey market. WWKK is licensed to Petoskey, and WLDR makes its home in Kingsley. Stone will also fork over 244K, comprised of 100K cash and a 144K note. The two companies may be swapping facilities, but they are not swapping call letters; Stone keeps the rights to WWKK and Henderson keeps the rights to WLDR. Both owners have other Traverse City market interests. Stone will maintain an AM-AM duopoly with WJML-AM, and Henderson owns WLDR-FM, WOUF-FM and WBNZ-FM.
Close encounter in Greensboro
North Carolina's own Curtis Media Group has closed on its acquisition of three Greensboro-Winston Salem AM stations, which also closes the books on the 2006 station portfolio trimming exercise at CBS Radio. The stations include WSJS-AM and WMFR-AM, which are said to be two of North Carolina's oldest radio stations; and a third station, WSML-AM, is basically a satellite of WSJS. Curtis adds them to a pair of stations on the eastern fringe of the market, WPCM-AM/WZTK-FM out of It's major presence is in the Raleigh-Durham market. The pricetag was 8.375M.
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| Washington Media Business Report TM |
 Kerry going to bat for baseball fans
We believe that John Kerry (D-MA) is a member in good standing of the Red Sox Nation, and understand that he has a difficult following them on television when his day job keeps him in Washington DC. He is incensed that a deal between Major League Baseball and DirecTV will deprive himself and as many as 60M baseball fans from access to MLB's "Extra Innings," a 700M dollar exclusive arrangement that will make the channel unavailable to cable systems and limit potential subscribership to 15M citizens, going by current cable and DirecTV sub levels. "By definition, this deal will reduce choices for fans," said Kerry. "I have serious problems with any mega-deal that makes it harder for people across the country to follow their favorite baseball team. I'm especially troubled by this agreement, which I believe is not in the best long-term interests of the sport. Major League Baseball is making a short-term profit, but they are shutting out fans that can't or won't be able to keep up with their teams if this deal goes through. I appreciate the willingness of Chairman Inouye to organize a full and thorough airing of this issue." The principles in the deal can expect to be hauled before the Senate Commerce Committee at some time, presumably in the near future.
George W.'s birthday
All through the federal city not a creature was stirring not even a pretty uhhhh well-connected lobbyist. And the city we're talking about is named after this birthday boy. It's not the current George W. we're talking about, it's George Washington, celebrating three days early to give federal workers a three day weekend. So don't expect much news out of Washington today. We're on the job to see what's going on elsewhere.
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| Monday Morning Makers & Shakers |
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Transactions: 1/1/07-1/5/07
Nobody's going to call up the broker's hall of fame and reserve a spot for the first week of 2007 as a bellwether in the annals of station trading. There was one down-under television deal (we mean Puerto Rico, not Australia in this instance), and the total value of seven radio deals, approaching 10M, was fairly robust when you consider the only one of 11 stations was in a rated market, a 300K AM in the Seattle area involved in an estate sale.
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Total
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Total Deals
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10
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AMs
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5
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FMs
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6
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TVs
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5
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| Value |
51.742M
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| Complete Charts |
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Radio Transactions of the Week
Clear Channel spinner kicks off the year
| More... |
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TV Transactions of the Week
Caribevision leads off 2007
| More... |
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| Transactions |
1.19M WZAZ-AM Jacksonville FL from Chesapeake-Portsmouth Broadcasting Corporation (Nancy A. Epperson) to Titus Harvest Dome Spectrum Church Inc. (Rodney J. Washington et al). 40K escrow, balance in cash at closing. Seller retains WJGR-AM, WZNZ-AM in market, plus interest in noncommercial WCRJ-FM, WAYL-FM licensed to The River Educational Media Inc. Buyer is noncommercial entity. [File date 1/24/07.]
500K WHYL-AM Harrisburg-Lebanon-Carlisle PA (Carlisle PA) from Group B. Licensee LLC, a subsidiary of Route 81 Radio Group B LLC (Rosenblatt) to Royal Broadcasting Inc. (Andrew Shearer). 25K escrow, balance in cash at closing. [File date 1/24/07.]
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| Stock Talk |
A record day...barely
Worries about sales of Microsoft's new Vista operating system kept a lid on Wall Street trading Friday. Nevertheless, the Dow Industrials managed to eke out a three point gain to an all-time record of 12,768. Other indices were down slightly for the day.
The Radio Index declined 0.110, or 0.1%, to 160.821. Entravision was the biggest mover, up 2.2%. No other radio stock moved as much as 1%.
Rumors of a merger (how often have we heard these rumors?) helped the satellite radio stocks. XM rose 7.7% and Sirius 2.8%.
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| Radio Stocks |
Here's how stocks fared on Friday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Arbitron
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ARB
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45.76
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-0.44
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Journal Comm.
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JRN
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13.31
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+0.12
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Beasley
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BBGI
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9.13
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-0.01
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Lincoln Natl.
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LNC
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70.79
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+0.44
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| CBS CI. B |
CBS |
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31.81
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-0.07
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Radio One, Cl. A
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ROIA
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7.40
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-0.01
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| CBS CI. A |
CBSa |
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31.78
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-0.10
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Radio One, Cl. D
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ROIAK
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7.42
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-0.01
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| Citadel |
CDL |
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10.44 |
-0.02 |
Regent
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RGCI
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2.98
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-0.01
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Clear Channel
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CCU
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36.45
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-0.12
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Saga Commun.
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SGA
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9.64
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-0.01
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Cox Radio
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CXR
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15.65
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+0.08
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Salem Comm.
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SALM
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12.32
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-0.01
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Cumulus
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CMLS
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10.31
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+0.05
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Sirius Sat. Radio
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SIRI
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3.70
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+0.10
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Disney
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DIS
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34.89
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+0.22
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Spanish Bcg.
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SBSA
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4.20
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+0.03
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Emmis
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EMMS
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8.67
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-0.05
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SWMX
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SMWX
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0.80
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-0.10
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| Entercom |
ETM
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30.61
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unch
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Univision
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UVN
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35.95
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+0.02
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Entravision
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EVC
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8.49
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+0.18
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Westwood One
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WON
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7.10
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+0.01
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Fisher
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FSCI
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44.85
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-0.16
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XM Sat. Radio
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XMSR
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13.98
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+1.00
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Hearst-Argyle
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HTV
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26.25
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-0.13
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-
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-
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-
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
A reader has comments on the Anna Nicole Smith's takeover of CATV news channels, in particular our comment "If we were cable TV, we'd be embarrassed. The medium's overheated Anna Nicole coverage may well be enough to restore global warming back onto the chart next week all by itself."
Yup, it's embarrassing. But in a news-for-profit world, who dares break the cycle and risk their job? There's nothing wrong with these story choices given that the agenda is news-as-entertainment measured by ratings. What we need to see for perspective is a comparison with the share-of-stories found on NPR and PBS, whose agendas are based on a different model that more closely resembles true journalism. And surely true journalism still has a role to play in American society, doesn't it? Or are we just amusing ourselves to death?
Dennis Jackson, Owner
WMEX/WCLX/WQQQ/WRIP, Wilton, CT
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Below the Fold
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RBR News Analysis
Don't forget to vote!
RBR hears that the proxy solicitation firm hired by Clear Channel is beating the bushes...
Ad Business Report
E. Morris chooses
Arbitron's PPM system...
SWMX sees 52% increase
In Q4 '06 volume over Q3...
Media Markets & Money
AMs travel in Traverse City
Stone Communications swapping WWKK-AM...
Monday Shakers & Makers
Clear Channel spinner kicks off year...
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Stations for Sale
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NorthEast FM's For Sale
Clusters, standalones, sticks
8x - 12x BCF, 950K - 7.2M
[email protected] or
781-848-4201
 Market your Stations For Sale
in our daily epapers.
Contact
June Barnes
[email protected]
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Radio Media Moves
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Stevens lands
at Radio One
Radio One announced that it has hired Jay Stevens as Senior Vice President of Programming Content, overseeing programming strategies for all of the company's radio stations and reporting to CEO Al Liggins. Stevens was formerly Vice President of Programming for CBS Radio and Program Director for WPGC-FM Washington, DC.
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More News Headlines
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Cynthia Upson
dead at 49
 Cynthia Upson, who for many years handled press relations for the Consumer Electronics Association (CEA), has died at age 49 after a long battle with lung cancer. "The CEA family has lost one of its brightest stars," said CEA President and CEO Gary Shapiro. Upson had been CEA Vice President in the communications department in the 1990s and had in recent years been a consultant to Washington, DC-based CEA after moving to Richmond when her husband became Virginia's Secretary of Technology in 1998.
Talkers follow cable into the Anna zone
To an extent you have to admire the US journalistic media for resisting the Anna Nicole Smith story enough to deny it a double-digit share of the total 2/4/07-2/9/07 newshole. Only one of the five media categories tracked by the Project for Excellence in Journalism popped it beyond 9%, but that one - CATV - gave it SO much coverage (21%) that it took up 9% of the combined hole. The Blabosphere during the same period followed cable's lead, giving the story 15% of its time, behind Iraq policy (19%) and the 2008 campaign (18%). Those two categories, by the way, were worked much harder on the Talk than the News circuit, where they picked up 12% and 8% respectively. Talkers had more interest in the Scooter Libby trial as well by a margin of 7% to 3%. No other Talk topic bested the 4% mark.
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RBR Radar 2006
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Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
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Arbitron downplays
challenger to PPM
Discussion of the test announcement by The Media Audit/Ipsos, with funding from five radio groups (2/12/07 RBR #29), dominated the Q&A portion of the quarterly conference call by Arbitron, as analysts sought to find out if the revived competitor poses a threat to the rollout of PPM. With Philadelphia, Houston and New York all scheduled to get PPM ratings this year, one analyst asked whether holdouts, including giant Clear Channel, might put off signing PPM contracts with Arbitron until they see the results of the TMA/Ipsos test early next year. "Always possible, but I really believe that the industry is at a moment of truth here, and they know it. The buyers are quite strident in their position that it is time to move forward. The rest of the competing media are moving forward in leaps and bounds in terms of innovation that they're bringing to the market, both in terms of product and in terms of measurement. And for radio to simply sit out and take a pass on the hope that something useful might come out of this three-month test and to delay making a decision that would drive the industry, I find that just very unlikely," said Arbitron CEO Steve Morris.
RBR observation: Real threat or merely an annoyance? Investors are trying to sort out whether PPM has clear sailing ahead or if Arbitron really faces the possibility of the radio industry adopting the TMA/Ipsos alternative and abandoning Arbitron in its bread and butter business, US radio ratings. There is more to RBR observation in this report.
02/16/07 RBR #33
Rising costs hit Arbitron
Arbitron managed to hit its guidance to Wall Street for Q4, but the costs of rolling out PPM and its ongoing Project Apollo pilot took their toll. While revenues rose 5.2% to 79.3 million, higher costs took earnings before interest and income tax down 35.7% to 10.9 million. Earnings per share fell to 17 cents, compared to 36 cents a year earlier. In their conference call with analysts, Arbitron execs said 2007 will be a trough year for the company, with double digit revenue gains in 2008 and beyond as PPM rolls out to the top 50 markets. Revenues are expected to rise 5.5-7.5% in 2007 with the first three PPM markets coming on line.
RBR observation: So you think getting into the ratings business is a windfall. HA. Do you think a new upstart service is going to accomplish what Radio needs today and for tomorrow to compete with the rest of the media world? Think again and get real.
02/16/07 RBR #33
Radio's use of video
Radio may be in a stagnant period. It certainly is in no danger of going away, but neither is it growing very much, not a happy situation for a business which used to crank out high-single digit black ink comps on a regular basis. The New York Times notes devoted a significant amount of ink to take a look at radio's use of one of the tools of the enemy: video. As with most other modern aspects of business, the key is the Internet.
RBR observation: One obvious use of video on radio is to fill the gap left by MTV's virtual abandonment of such content on basic cable. But there's much more to it. One of the keys to maximizing a station's website is to bring your core audience in as a member of the family, and what better way than to elevate them to a participant in the station's community and make them a contributor to its content. Perhaps best of all, it's a great way to demonstrate community service and public interest at renewal time. Note: RBR web 2.0 is coming and membership has it privilege. (More details in this RBR)
02/15/07 RBR #32
Reps want DARS to keep it national
Gene Green (D-TX) and Chip Pickering (R-MS) are once again going to bat for local radio. Trumpeting its importance its importance to the immediate communities in times of emergency, they are offering legislation to make sure satellite radio doesn't encroach on their territory. The "Local Emergency Radio Service Preservation Act of 2007" marks a return engagement for a bill originally offered during the last Congress.
RBR observation: Broadcasters have long been suspicious of terrestrial repeaters being installed by DARS services. Unless the satellite services are willing to put boots on the ground in every community in the country to provide the same kind of emergency information that broadcasters do, they have no argument. Caveat: Broadcasters must continue to excel in this area. And while we've all heard about Minot ND over and over again, we believe the fact of the matter is that 99% of the time, broadcasters shine brightest when conditions are at their worst. And it is a vital service provided by no other medium, period.
02/14/07 RBR #31
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General Sales Manager
Independent Aggressive Radio is Great Radio. Like that ring of Independent Aggressive Radio? Then add in a great city like Tampa and you never leave. GSM post is open for that aggressive radio pro that likes independent thinking. Like getting local direct business and working with and for your clients? Thinking out of the box the way radio must be to succeed. View our check list.
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©2007 Radio Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
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