Tuesday Morning February 21st, 2012, Volume 29, Issue 36
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 Sky's the limit for 2012 political advertising
Analysts have projected record revenues for broadcasters from this year's elections. But just how big the political jackpot will be remains to be seen. Due to the Citizens United court ruling which gave free-rein to independent political action committees (PAC) to raise and spend money, creating the so-called Super-PACs, Sinclair Broadcast Group executives indicated in the company's quarterly conference that the final figure could be beyond what anyone expects at this point.
RBR-TVBR observation: The airwaves are going to be really crowded come October and early November. Car dealers, retailers and any other type of business you can think of would do well to schedule their advertising to run heavily ahead of that crunch. More...
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Intelligence Briefs
Another positive indicator on consumer confidence
We keep our eyes on the material coming out on the economy, and there is no doubt that confidence in the likelihood of improvement it is perking up. Today we have before us the monthly report from Prosper Business Development's BIGinsight wing - and it joins the crowd that is producing similar results. While there is not a rip-roaring this-slump-is-over breakthrough evidenced when consumers are queried, there are definite signs that many believe the economy has started to move toward recovery.
RBR-TVBR observation: Is an economic recovery finally at hand? The economy hasn't caught fire yet, but there sure does seem to be a lot of smoke, both from the consumer and the business side of the equation. Like everybody else, we have a stake in this - and we're more than ready to keep this ball rolling. More...
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Only on RBR.com
Confidence returning
As consumers see
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Ad Business Report
Want students?
Why not have students
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Media, Markets & Money
Actually no money this time
The radio station is a gift |
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Cape return
Mike Smythe is returning to Cape Girardeau, MO as General Manager of Sinclair Broadcast Group's KBSI-TV (Fox) and WDKA-TV (MyNet). He had previously retired from Raycom's KFVS-TV (CBS) in the market. |
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Incentive auctions on the way / radio gains in 2011
02/20/12 RBR-TVBR #35
Q4 numbers coming in / Court battles over taxes and trademarks
02/19/12 Sunday edition
Consumer Confidence Up / Customer Interaction for Retailers
02/18/12 Saturday edition
Auctions are coming / KFI suspends John & Ken
02/17/12 RBR-TVBR #34
NBA locked out CBS / Spectrum auctions back in play
02/16/12 RBR-TVBR #33
Moby in hot water / Indecency complaints to FCC low
02/15/12 RBR-TVBR #32
Yucaipa in line for Inner City - disputes IRS claim
No other bidder came forward to make an offer for the Inner City Media Corporation (ICMC) stations, so the Thursday (2/16) auction was cancelled and a new company created by Yucaipa Companies and the other senior debt holders won with its "stalking horse" credit bid of $180 million. US Bankruptcy Judge Shelley Chapman is expected to approve the sale at a Tuesday (2/21) hearing - if ICMC and the lenders succeed in convincing her to dismiss an IRS objection.
RBR-TVBR observation: Pretend you're back in the year, oh let's say 1999, and you had the opportunity to buy a full power FM in New York City and a full-power FM in San Francisco for $180 million - and with 15 other stations thrown in, no less! You couldn't have believed such a bargain was real. But in 2012 no one even stepped up to top that price. It is a different world.
02/20/12 RBR-TVBR #35
Radio hits Q4 revenue speed bump en route to positive 2011
The radio business suffered a 2% drop in overall Q4 revenue, the blame for which can be laid entirely at the doorstep of the spot business, which was the only down category among the four tracked by the Radio Advertising Bureau and Miller, Kaplan, Arase & Co. But radio stations were still able to record an increase in year-over-year income.
RBR-TVBR observation: Although the election year advertising bump is not nearly as pronounced in the radio biz as it is for television operators, it will help. The economy, which seems to finally be demonstrating some vitality, should help more. We would like to see radio drive a healthy increase in the national demand for black ink this year.
02/20/12 RBR-TVBR #35
Payroll bill and incentive auctions headed for Oval Office
A bill that will extend a temporary employment tax cut for Americans through the end of the year, extend benefits for the unemployed and maintain reimbursement levels for doctors who see Medicare patients has passed both Houses of Congress. The bill will use incentive auctions of television spectrum to help offset costs that will result from other elements of the total legislative package.
02/20/12 RBR-TVBR #35
TWC, MSG have a handshake agreement
The retransmission consent battle being fought in Washington concerns broadcasters v. MVPDs, but the biggest dispute of late has not involved broadcasters at all.
RBR-TVBR observation: MVPDs should simply get used to it and bargain for a fair price.
02/20/12 RBR-TVBR #35
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