Volume 20, Issue 60, Your Morning Radio Industry E-Paper tm
Jim Carnegie, Publisher
Wednesday Morning March 26th 2003
RBR Office 703.719.9500

Radio News ®

Cumulus snares Gaylord's Nashville FMs
Gaylord Entertainment (N:GET), which had sold off its TV stations and cable networks in recent years, is now getting out of radio station ownership - - almost. It's agreed to sell its two Nashville FMs to Cumulus Media (O:CMLS) for $65M, but will retain WSM-AM, the flagship for Gaylord's legendary Grand Ole Opry broadcast, although Cumulus will take over sales under a JSA. RBR Observation: The multiple isn't the story.
| Full Story Click Here | RBR Observation |

George Pine
Pine named President & COO at Interep
George Pine, is moving up at Interep (O:IREP), from heading one of its radio rep firms to overseeing all of them. Pine is now President and Chief Operating Officer, reporting to CEO Ralph Guild and overseeing all eight rep firms. | Full Story Click Here |

Arbitron goes on war footing
Arbitron is adding some features to its website to help programmers predict the impact of the war in Iraq on their station's ratings. Entitled "What You Need to Know About Diary Keeping, Diary Crediting and the SIP during Crisis and War," it covers a number of topics of interest. Included are the following features: | Full Story Click Here |

Report sees satellite radio subscriptions staying on target
A SkyWaves Research Report estimates that XM Satellite Radio's (O:XMSR) total subscriptions at the end of Q1 at 490K to 500K and year-end 2003 subscriber totals of 1.24M. The report also forecasts XM's Q4 '02 revenue at $9.3M, full-year '02 revenue at $20.5M and Q2 '03 revenue at $14.4M. SkyWaves forecasts lower XM subscriber acquisition costs (SACs) throughout '03, beginning in Q1. SkyWaves expects SACs, which averaged around $130 per XM subscriber in 2002, to fall to $100-$110 for Q1 '03. This forecast is largely based on sharp reductions in XM subsidies associated with sales of the Delphi's SkyFi receiver, which is capturing 65% of retail XM sales. SkyWaves expects Sirius (O:SIRI) to report a total of 45K to 50K regular subscribers at the end of Q1. Sirius may also report up to 20K subscribers resulting from Sirius' relationship with Hertz, the report said.

Karmazin re-election in the bag
While public uproar has forced Citigroup CEO Sanford Weill to withdraw as a nominee to the board of directors of the New York Stock Exchange, the media industry's only member up for the 6/5 vote is likely to face no such opposition. Viacom (N:VIA) CEO Mel Karmazin is one of the existing members up for reelection.



Adbiz ©

BMW, NA signs new multicultural AOR
BMW, North America has contracted with Matlock Advertising/PR Atlanta, as its new multicultural AOR. Washington Daniel Advertising, Chicago was the previous since 6/00. BMW is also enhancing its existing relationship with Publicis Sanchez & Levitan Miami, for Hispanic.

AstraZeneca bulks up with Publicis and WPP

Pharmaceutical giant AstraZeneca announced it will consolidate the majority of its creative assignments with Publicis and WPP. Grey and Interpublic will continue with their current assignments, including new product launches.

Pfizer launching review
Pfizer has reportedly sent out requests to 23 agencies for its Zyrtec, Zoloft and Bextra brands in a newly-launched review. The list is divided into eight roster shops, including those that handle Pfizer's pharmaceutical, corporate and consumer divisions, and 15 non-roster agencies. Those in the review include TBWA\Chiat\Day, Lyons Lavey Nickel & Swift, Cline Davis & Mann and Merkley Newman Harty.


Media, Markets & Money tm

Mickey Mouse set to Rock Arkansas a Little?
It appears that Mickey Mouse has set his sights increasingly on the FM dial. It just announced plans to set up shop on the junior band in Indianapolis with a $5.7M deal for WXIR-FM. Now it is moving into Little Rock with a $2,562,500 deal for KYFX-FM. The seller is Loretta Lever House's Nameloc Inc. Broker: Media Services Group (seller)
RBR Observation: Call of the Mouse documented | RBR Observation |

More than meets the eye in Austin
It turns out that McHenry Tichenor's Hispanic Broadcasting (N:HSP) is going to be dropping a little bit more change to enter the Austin market than we originally reported. $1M more. | Full Story Click Here |



Washington Beat

Victoria FM tries to bulk up
The 100.9 mHz facility in Victoria TX is trying to gain some weight where it counts - - in its allotted wattage. KEPG-FM is trying to go from Class A to Class C3, while occupying the same spot on the dial. | Full Story Click Here |

Calibration violation
WMGC-AM, which gets into the Nashville market from its perch on 810 kHz out of Murfreesboro TN, has been hit with a $10K fine by the FCC. Licensee radio 810 Nashville Inc. has been found to be operating improperly calibrated instrumentation. It then operated the station while in con-compliance with its technical license specs. Finally, it is said to have failed to reduce power as specified at sunset. A Notice of Apparent Liability (NAL) was issued 6/18, and was uncontested. It is now officially a forfeiture order. Time to pay up.


April 2003 RBR Magazine

March RBR magazine confronted the hot issues:
1. Arbitron's problem with minority measurement.
2. Continued problems facing African-American broadcasters
3. Working with Cingular Wireless and getting more business
4. Engineered for Profit: What to see at NAB 2003.

RBR's April, May, and June magazine will take on these and other issues. Everybody's looking for solutions. Read RBR to get the facts you need to make your decisions. Reserve your position for the months of April, May, and June. The next three months are critical with numerous issues that our readers will be following.

April RBR
Adbiz
Part II on minority measurement issues

  • Why it will take a full three years to develop the new software and why the company can't just go back to its old methodology in measuring Hispanics until the software is done.
  • Some broadcasters have claimed, if Arbitron changes the way Hispanic-language stations are rated, those differing numbers could affect general market ratings negatively.
  • An inside look at Arbitron's temporary fix option being presented to the industry.


Rick SirvaitisRBR Interview
Rick Sirvaitis, pictured, President and COO of GM Mediaworks and Dennis Donlin, President of GM Planworks. General Motors spends most of its $4B annual worldwide ad budget in the US. Of that, the company spends $29M in national spot radio and close to $9M with network radio. GM recently upped its spending in spot buying and shifted control of local broadcast buying to GM Mediaworks, putting Sirvaitis in charge. As well, Dennis Donlin, President of GM Planworks, handles the decisions day to day on planning strategy. Here, the two discuss how GM uses radio.

Ed McLaughlin
Programming for Profit
RBR interviews the man who started it all. What does it take to launch a new national talk show today? Can liberal talk make money? RBR went straight to the source to get the answers -- Ed McLaughlin, the one-time ABC Radio President who launched then-unknown Rush Limbaugh on the national scene.

Engineered for Profit
The digital world and your on air capabilities - An On-Air Digital system review. An important issue we cover--to all GMs--before you go HD Radio, you better check your automation system first.

| More Info Click Here |

Ad space limited. For space reservations in the May RBR Magazine, contact one of us for information via email:

Jim Carnegie -- [email protected] 703 719-9500
Ken Lee -- [email protected] 703 719-9500
June Barnes -- [email protected] 615 360-7875

April RBR Business Solutions Magazine with NAB Las Vegas distribution.

Company Pre-Ordering extra copies of RBR April issue for your in-house and advertising clients needs must be ordered ASAP. Cost is only $190 per 100 issues. Email: Cathy Carnegie, [email protected] to place your order

Radio Business Report
FIRST, FAST & INDEPENDENT REPORTING



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Sales

NTR Tip of the day
When working with mass merchandisers or price clubs where many vendors are "national accounts", call the home office of the vendor and ask whom the National Accounts Manager for (in this case) Wal-Mart is. Then ask if you were to get the DM to "sign off on a certain level of purchases for a shipper would there be funding from the vendor?" Sometimes you can get a national account to sell locally if the DM approves. Be careful with this. Try to stay away form the buyer at corporate. Try and keep the deal local. Source: Jeremy A. Prescott, NTR Systems, www.ntr-online.com, (207)363-5950


RBR Stats

The FCC gripes of wrath, Q3 2002
Despite a dramatic decrease in complaints about indecent or obscene programming, the total number of complaints taken by the FCC regarding broadcast properties more than doubled from Q2 to Q3 last year. The gain was almost entirely contained in the disability issues area. | Full Story Click Here |


Radio Stocks

Stocks rise on war rumor
It was only a rumor - - a popular uprising against Saddam Hussein's government in the southern Iraq city of Basra - - but it was enough to make Wall Street traders bet again on a short war.

The Dow Industrials rose 66 points, or 0.8%, to 8,280.

The Radio Index rose 2.233, or 1.1%, to 203.433.

Cox Radio gained 3.2%, Hispanic Broadcasting 2.6% and Emmis 2.4%.

Three component stocks were down slightly - - Radio One 0.8%, Entravision 0.5% and Regent 0.2%.

Here's how stocks fared on Tuesday

Company Symbol Close Change Company Symbol Close Change
Arbitron

ARB

$32.10

+$0.70

Jeff-Pilot

JP

$38.95

+$0.11

Beasley

BBGI

$10.19

+$0.04

NBG Radio Nets

NSBD

$0.02

unch

Big City YFM $0.60

unch

Radio One, Cl. A

ROIA

$14.22

-$0.12

Clear Channel

CCU

$37.20

+$0.52

Radio One, Cl. D

ROIAK

$13.96

-$0.08

Cox Radio

CXR

$21.75

+$0.67

Radio Unica

UNCA

$0.31

unch

Cumulus

CMLS

$15.16

+$0.24

Regent

RGCI

$4.69

-$0.01

Disney

DIS

$17.69

+$0.29

Saga Commun.

SGA

$18.46

+$0.31

Emmis

EMMS

$17.63

+$0.41

Salem Comm.

SALM

$16.44

+$0.24

Entercom

ETM

$45.24

+$0.50

Sirius Sat. Radio

SIRI

$0.63

+$0.10

Entravision

EVC

$5.90

-$0.03

Small Town

STWI

$0.08

+$0.01

Fisher

FSCI

$44.81

-$0.57

Spanish Bcg.

SBSA

$6.55

+$0.08

Gaylord

GET

$18.60

unch

Viacom, Cl. A

VIA

$39.91

+$0.54

Hearst-Argyle

HTV

$22.12

+$0.41

Viacom, Cl. B

VIAb

$39.91

+$0.66

Hispanic Bcg.

HSP

$21.90

+$0.55

Westwood One

WON

$32.90

+$0.36

Interep

IREP

$1.69

unch

XM Sat. Radio

XMSR

$6.05

+$0.74

International Bcg.

IBCS

$0.03

+$0.01

-

-

-

-

RBR Bounceback

We want to hear from you.
Speak out to your colleagues in radio on any subject affecting this business.

This is your column, so send your comments to [email protected]

While Clear Channel was recently criticized in this column for being too pro-war (3/14 RBR Daily Epaper #52), this reader is accusing a Clear Channel station of just the opposite.
| Full Response Click Here |


Upped & Tapped

Zane joins LBI as CFO
When Lenard Liberman reported last week on the Q4 results of LBI Media, the parent company of Liberman Broadcasting (3/21 RBR Daily Epaper #57), he mentioned that the company was close to hiring a full-time CFO, which would relieve Liberman of one of the many hats he wears. That new CFO now has a name - - Brett Zane. He joins the Spanish radio and TV group from nine years as CFO of Logistics Express Inc., a company involved in the industrial gas industry.
| More U&T Click Here |


Transactions

$1,300,000 WGIT-AM San Juan (Canovanas PR) from Aureo A. Matos and Olga Rosario to International Broadcasting Corp. (Pedro Roman Collazo). $130K advance payment, $1.17M upon FCC approval of transaction. Duopoly with WVOZ AM-FM Carolina PR, plus overlap with WTCV-TV San Juan. Buyer also owns WIBS-AM and WXRF-AM Guyama, WMTI-AM Morovis, WVOZ-TV Ponce and WVEO-TV Aguadilla, all PR, none of which overlap WGIT.
| More Transactions Click Here |


RBR Radar 2003
Keeping the eyes on issues on a need to know basis.

RADAR 76: ABCRN takes the top spot again 3/25/03 RBR #59

FCC kicks off receiver inquiry 3/25/03 RBR #59

Interep's take on a Rock solid format, Check out these vital stats 3/25/03 RBR #59

Denver cool to daily newspaper readership 3/25/03 TVBR #59

Smooth, successful war minimizes cancellations 3/24/03 RBR #58

Ad pullouts: the latest; As for the major advertisers 3/24/03 RBR #58

NAB2003: The show will go on. RBR Observation: The skiddish must still pay. 3/24/03 RBR #58

Philadelphia weighs in against consolidation RBR Observation: KYW? We doubt Mel wants to get Ridder of it 3/24/03 RBR #58

Our nations capital--DC--might have good daily newspapers but...Over 35% of adults 18+ do not read a daily 3/24/03 RBR #58

Mel signs for three more years at Viacom, the soap opera is over. "we won't do anything stupid" (7/26/02 RBR Daily Epaper #15) RBR Observation: Nobody did anything stupid.. 3/21/03 RBR #57

House Panel presenting Amber Alert bill to full house 3/21/03 RBR #57

S&P may downgrade Disney (N:DIS) after hearing executives lower their expectations for 2003 (3/20 RBR Daily Epaper #56) 3/21/03 RBR #57

RBR Business Briefs; in a nutshell first quarter in most cases will be ahead of 2002 with combined local/national spot will be up on an average of +3%. Network/NTR is a 'wobble' 3/21/03 RBR #57

Reality advertising: Women want accurate portrayal.. "Overwhelmingly, women are willing to make purchasing decisions based on the images used in advertising. RBR Observation: Keep it real - - and up to date. 3/21/03 RBR #57

FCC fills the skies with red flags on all of one deal and portions of another RBR Observation: Is no cluster safe? Bare-bones duop among the flagged. 3/21/03 RBR #57

DirecTV adding local markets, which has pledged to offer local channel service in at least 100 television DMAs by year's end Editors note: Look out programming content and ad sales departments! .. 3/21/03 TVBR #57

Mel signs contract renewal, the suspense is over 3/20/03 RBR #56

Radio stocks fall on Westwood warning, that its Q1 results would come in slightly below last year. Investors sold off radio stocks on the belief that other companies would follow Westwood's lead and reduce Q1 guidance. 3/20/03 RBR #56

Broadcasters see quick rebound after war dip. Those stop orders are largely coming from national advertisers, rather than local merchants. 3/20/03 RBR #56

Senators want more comments on ownership rules. RBR Observation: Enough, already! 3/20/03 RBR #56

Don't let newspapers throw you for a Loop in Chicago. Television Delivers Non-Newspaper 3/20/03 TVBR #56


Industry Jobs

Cumulus Media is
seeking Market Manager for Lexington

Due to a recent promotion we have a very rare opening. Cumulus Media is looking for a market manager to lead our five station Lexington cluster. Live in one of Americas most desireable markets while you build on our growth and momentum.

If your track record includes; growing revenue faster than your market competitors, strict expense and collections controls and have verifiable leadership qualities our Chief Operating Officer, Jon Pinch wants to hear from you today.

E mail your resume
in complete confidence to [email protected].
Or overnight it to Cumulus Media, 3535 Piedmont Road, Atlanta, Georgia 30305.
Cumulus is an EOE
rush your resume to

Jon Pinch c/o Cumulus Media
3535 Piedmont Rd.
Building 14, Floor 14,
Atlanta, GA 30305.
[email protected]

More jobs..


Contacts
MANAGEMENT
Publisher, Jim Carnegie
[email protected]
VP/GM, Assoc. Publisher, Ken Lee
[email protected]
VP, Cathy Carnegie
[email protected]
Admin. Assistant, April McLynn
[email protected]

EDITORIAL
Executive Editor, Jack Messmer
[email protected]
Managing Editor, Dave Seyler
[email protected]
Senior Editor, Carl Marcucci
[email protected]

SALES
Account Executive, June Barnes
[email protected]

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