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Volume 24, Issue 71, Jim Carnegie, Editor & Publisher
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Wednesday Morning April 11th, 2007
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Radio News ®
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 El Cucuy acquitted
The last charge against KLAX-FM Los Angeles morning host Renán Almendárez Coello, known as El Cucuy, has resulted in an acquittal. A court commissioner in LA acquitted the Spanish Broadcasting System star of making a criminal threat involving an alleged threat during a phone conversation with a police officer. According to the LA Times, the officer said he was not frightened, which weakened the case. Other charges resulting from a domestic incident on New Year's Day had previously been dismissed by a judge. Almendárez has always maintained his innocence of the charges filed after his adult son was stabbed with a steak knife. Prosecutors had charged that the radio host stabbed his son when the son tried to intervene in a fight between his parents. Almendárez and his wife and son were not present when police arrived at the house in response to a domestic violence call. It was only later that the son implicated his father and Almendárez turned himself in to police (1/5/07 RBR #3).
Rutgers players to meet with Imus
The women of the Rutgers basketball team were praised as "valedictorians, future doctors, musical prodigies" by their coach C. Vivian Stringer in a press conference at the university, before turning to the racist and sexist characterization of the team by Don Imus. "It hurts me," she said. Rutgers President Richard McCormick joined in condemning Imus for his comments, calling them despicable and hurtful. Nevertheless, the team members say they will accept Imus' invitation and meet him for what is expected to be a face-to-face apology. Team members have told reporters they don't know what to expect from the session, but agreed at a team meeting that it would be helpful to meet with Imus, who called them "nappy-headed hos" during his show syndicated on radio and simulcast on MSNBC. No doubt yet another apology will be forthcoming, but the team members say they have not decided whether it will be accepted. There is no word yet on when the meeting will take place. Meanwhile, some advertisers have pulled their spots off of the Imus radio and/or TV broadcasts. Those publicly announcing their actions include Bigelow Tea and Staples.
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You can't buy this kind of plug
Two out of three columnists in America seems to have weighed in on the Don Imus gaffe, and Washington Post pundit Eugene Robinson is one of them. But this isn't a story about Don Imus. It's about something Robinson mentioned in discussing why the case was so important. "There's an intimacy about radio," wrote Robinson. "The medium creates the illusion of privacy - it's just the jock and his or her entourage speaking to you, the listener, alone in your car where nobody else can hear."
RBR observation: Robinson went on to say that inappropriate use of this intimacy lets one "...have all your prejudices confirmed on your way to work. It's almost like putting on a suit of psychological armor." But we were struck by the potential for using this intimacy in a positive way. Every real radio pro knows all about it, too. With the opportunity to build such a strong bond with listeners, and to help clients get their message out there, it is amazing how often stations instead program on the cheap, throwing a canned, personality-free glorified jukebox out over the airwaves. Radio must evolve with changing times, but at the same time it should exploit its natural powers. If we owned a station right now, we'd be looking at doing things the old way. Strong professional and local personalities who know how to be a friend to that person stuck in a car, with constant talent grooming on the marginal shifts. Anyway, the next time someone sees Mr. Robinson, he deserves thanks for reminding radio of its greatest advantage.
Thanks from the troops
 Last September Mistress Carrie of Entercom's WAAF-FM Boston deployed with National Guard members to Iraq and Kuwait to interview soldiers from Massachusetts on the 5th anniversary of the 9/11 attacks. A few days ago representatives of the US Army arrived at the WAAF studios to surprise her with the Commander's Award for Public Service. Pictured (l-r) are Sergeant Jamie Gaiten, Mistress Carrie, General Oliver Mason and Major Winfield Danielson.
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Radio's deal with BMI extended for three years
BMI and the Radio Music License Committee (RMLC) announced late yesterday that they have agreed on a three-year extension to the previous 10-year music royalty agreement for commercial radio stations. The agreement will be retroactive to January 1, 2007, once accepted by US District Judge Louis Stanton, which is expected May 18th. "We are pleased to have reached this agreement with BMI and that our agreements now cover both Internet streaming of station signals as well as covering HD simulcasting. . . .We are also pleased that BMI has agreed in principle to a joint radio music use study with RMLC," said Keith Meehan, Executive Director of RMLC. Fees for the period 2007 - 2009 will continue to be calculated on the basis of the formula developed by the RMLC under the prior ten-year agreement. The extension includes provisions for per program music licensing, and also for high definition simulcasting and multicasting, and streaming over-the-air signals on stations' Internet web sites. "This three-year extension extends and expands our relationship with the radio industry in a mutually favorable manner. The new agreement offers the benefits of stability, simplified administration, and consistent fee levels to BMI and radio stations alike," said BMI President & CEO Del Bryant.
RBR observation: We used to get to write so many stories about fights over royalty fees by BMI and RMLC - even an occasional court battle or two. But in recent years the negotiations have been so civil. Boring for us news types, but good for both radio and the music songwriters, composers and publishers.
 NAB awards grants to scholars
The National Association of Broadcasters (NAB) has awarded eight research grants to academic scholars as part of its annual "Grants for Research in Broadcasting" program. Through the program, first initiated in 1967, NAB has awarded more than 300 research grants amounting to nearly one million bucks in support of academic studies. "We received many outstanding proposals again this year, with many studies focused on topic areas that are directly related to the ongoing evolution of the broadcast industry," said NAB Vice President of Research and Planning David Gunzerath. "We fully expect that broadcasters will benefit greatly from this research on subjects that are so crucial to their current and future businesses," he added.
This year's recipients and their research topics are: * "Convergence 2.0: Evolution in Cross-Platform Journalism," Susan Keith, Rutgers University. * "Cross-Promotion and Local Television News Branding," Gregory D. Newton and Tang Tang, Ohio University. * "Don't Blink or You Might Miss It," David Allan, St. Joseph's University. * "Earwitness Testimony: Applying Listener Perspectives to Developing a Working Concept of Localism in Broadcast Radio," Gayane Torosyan, SUNY-Oneonta. * "The Effect of Blogging on Local Sports Broadcasting," Brad Schultz, University of Mississippi, and Mary Lou Sheffer, University of Texas at Arlington. * "Television Station Experience and Satisfaction with Research Services: 2007," Cheryl Harris, University of South Carolina. * "Understanding the Challenges of Minority Media Ownership," John O. Omachonu and Thomas Berg, Middle Tennessee State University. * "Viewers as Content Providers: The Impact on Broadcasters," Mark Tremayne, University of Texas at Austin.
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Leverage Your Station's Brand
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 The Fast Track to HD at NAB
Free seminars on how to meet and defeat the competition with ready-today strategies for HD Radio, Multicasting, Messagecasting and Internet Broadcasting.
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| Executive Comment |
 By what standard should Imus be judged?
While there is no excuse to offer in defense of Don Imus for his insensitive remark about the Rutgers women's basketball team, I am nevertheless willing to stand up while others cower to say that any fair analysis of the context shows that Imus made the comment trying to be funny, not malicious and not premeditated. The remark was not funny and the man has apologized for it with genuine remorse. It is nauseating to see Imus continuing to be hounded by the likes of Al Sharpton, a man who has made more than his share of insensitive racial remarks. Former UN Ambassador Andrew Young spoke of "silly ass white boys" a few years ago without continued demands for his resignation. Jesse Jackson cast a slur upon Jews by referring to New York as Hymietown but after apologizing was not hounded for a resignation from his bully pulpit.
While engaged in talk radio for several years I spoke of certain black talk show hosts around the country who consistently used insensitive racial remarks to stir their audience and permitted callers to go even further. The difference is that people like Sharpton make a very good living grinding away at the mistakes made by white America while there is no one or group in white America willing or even wanting to point to the hypocrisy. Don Imus made an off the cuff remark that was racially insensitive and in bad taste. He acknowledged his mistake and apologized for it without pulling punches. To insist that the man be stripped of his livelihood as Sharpton demands after staging a "dog and pony show" of his own on the radio is petty and ill advised, but it does feed Sharpton's enormous ego by keeping him in front of the cameras.
I've never met Don Imus, but I am aware of the enormous good he has done for suffering children at his Imus ranch - a project made possible by the work Imus has done on his radio program. Sharpton, and others who profit from the division of the races in this country, don't stop to consider the good that a man has accomplished. Their entire focus is to catch a mistake made, fan the issue for personal publicity and, stepping around the carnage, move on to the next photo opportunity. If Don Imus had not acknowledged being personally embarrassed on the national stage and had not offered a sincere apology for a hasty remark that was no premeditated then I would join the call for resignation. Sharpton has not lived his life by the same rules he demands of Imus.
Sincerely,
A. Thomas Joyner
President
Joyner Management, Inc.
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Ad Business Report TM
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 Top Indie bands to perform as part of Yaris/Urban Outfitters Free Yr radio campaign
After launching a brand partnership to support non-commercial radio at the South by Southwest Music Festival in Austin, TX, Toyota Motor Sales, U.S.A., Inc. (TMS) and Urban Outfitters (URBN) announced some of the 13 bands who will make the upcoming "Free Yr Radio" Tour. "Free Yr Radio" is a series of free, in-store performances by some of the biggest indie music names at Urban Outfitters locations across the country. The tour, part of the multi-phased "Free Yr Radio" campaign that will channel much-needed funding to participating independent radio stations, kicks off April 15th at the Chicago Urban Outfitters with a performance by British psychedelic-progressive-pop trio, Klaxons, who will perform songs from their U.S. debut Myths of the Near Future. The tour will hit 12 additional markets through July 21 with a stellar lineup including: The Ponys (Lawrence, KS), Voxtrot (Houston, TX), Long Winters (Seattle, WA), The Rapture (Philadelphia, PA), Rogue Wave (Santa Cruz, CA), Tapes 'N Tapes (Minneapolis, MN), Dinosaur Jr. (Boston, MA), Annuals (Raleigh/Durham, NC), along with others to be announced soon. Each performance will be co-presented by a local non-commercial radio station that will benefit from the campaign's fundraising. Participating stations will be able to award one of their listeners with a brand new Toyota Yaris, presented with a check which can be used towards modifications suggested by the station's Free Yr Radio band. Stations will also receive proceeds from a "Free Yr Radio" compilation CD that will be released at the end of the year-long program. Participating stations include: WLUW (Chicago), KTRU (Houston), KEXP (Seattle), Y-Rock On XPN (Philadelphia), KZSC (Santa Cruz), 89.3 The Current (Minneapolis), WERS (Boston), WKNC (Raleigh/Durham), WBWC (Cleveland) and KGNU (Boulder). The events will be promoted via the web at www.FreeYrRadio.com as well as on-air through partner radio stations in each market. Entry to each venue will be awarded to those who present an invite, which can be printed from the Free Yr Radio web site.
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| NAB Daytime Planner |
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The following will be attending the NAB.
Call or email to make your
appointment in advance.
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BANKERS
Jacob J. Barker; Barker Capital www.barkercap.com Bellagio Hotel
(212) 332-4312 [email protected]
Peter H. Ottmar; Dover Capital Partners, LLC; office 401/723-1063 x103;
cell 401/639-4958; Bellagio Hotel; [email protected]
Brian Eick/Dave Meier/John Weller; Gladstone Capital; Bellagio Hotel;
Brian cell 847-612-3002, Dave cell 847-650-1735, John cell 509-496-3254; [email protected], [email protected], [email protected]
BROKERS
Todd Fowler/David Reeder; American Media Services; Bellagio Hotel; 843-972-2200; [email protected], [email protected]
Brian Cobb/ Denis LeClair /Dan Graves/Jack Higgins; Cobb Corp; Bellagio Hotel; 212-812-5020; [email protected]
Andy McClure/Erick Steinberg, The Exline Company, Bellagio Hotel, office 415-479-3484, cell 415-497-3855, [email protected]. [email protected]
Frank Boyle; Frank Boyle & Co.;
Bellagio Hotel; 203-969-2020; cell 203-249-7818; [email protected]
John L. Pierce/ Jamie Rasnick; John Pierce & Company LLC; office 859-647-0101, John cell 859-512-3015; Jamie cell 513-252-1186, Bellagio Hotel; [email protected]; [email protected]
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Gordon Rice; Gordon Rice Associates;
843-884-3590; Bellagio Hotel; [email protected]
Dick Kozacko/George Kimble;
Kozacko Media Services; office 607-733-7138; cell 607-738-1219; Bellagio Hotel; [email protected], [email protected]
Media Services Group; Bellagio Hotel; www.mediaservicesgroup.com
Elliot Evers/Greg Widroe/Brian Pryor/Patricia Carberry-Harris;
Media Venture Partners;
415-391-4877; Bellagio Hotel;
pcarberryharris@
mediaventurepartners.com
Brian Byrnes; Paramount Media
Advisors, Inc.; 312-396-4043;
cell 312-933-7559; Bellagio Hotel; bbyrnes@[email protected]
Glenn Serafin; Serafin Bros., Inc.;
office 813-885-6060; cell 813-494-6875; Aladdin Hotel; [email protected]
Bill Schutz; Schutz & Company; Bellagio Hotel; 757-258-8740, cell 757-880-9251; [email protected]
Larry C. Wood; Wood & Company, Inc.; Alexis Park Hotel; Office: 513-528-7373; Cell: 513-225-5100; [email protected]
CONSULTING ENGINEERS
Gary Cavell, Richard Mertz, Michael Rhodes, Dan Ryson; Cavell, Mertz & Associates, Inc.; Main Office 703-392-9090; [email protected] |
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| Media Business Report TM |
 British prisoners run Iran back on top
The latest Project for Excellence in Journalism news coverage study found that the saga of 15 British sailors captured by Iran pulled top coverage during the first week of April and for the second week in a row. During the week of 4/1-6/07, it beat out 2008 campaign coverage by an overall margin of 13% to 10%. Iran was the top story for all four electronic media (online, network TV, cable and radio), all of which gave it a minimum of 16% of the news hole, up to 19%. The only reason it didn't dominate the overall chart is that newspaper coverage was a scant 2% of the available reporting space. The early-starting campaign story had an early version of the horse race aspect to discuss, as candidates reported the results of their Q1 2007 fundraising efforts. We should see a few more of those reports before any votes are counted. The biggest story to drop off the overall top ten list was the ongoing controversy over fired US attorneys, which had weighed in at 11% and the #2 slot the previous week. This time it made only two of the five top ten lists, with showings of only 2% and 3% - but it's expected to pick right back up mid-month when AG Alberto Gonzalez appears before a congressional committee to discuss the matter. And Anna Nicole Smith, whose autopsy propelled her to the #10 spot, did not make a return engagement to any of the top 10 lists this time around.
| Top ten lists here |
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| Media Markets & Money TM |
Station moving (without further ado) to Aidoo
Actually, there will be further ado, since this proposed transaction has only been acceopted by the FCC for filing, but if and when it is consummated, Judity Aidoo's Caswell Capital Partners LLC will be the proud owners of WPAL-FM, serving the Charleston SC market from Ridgeville SC. The circumstances aren't the greatest for the seller - in fact, Charles W. Cherry is acting as receiver for licensee Gresham Communications Inc. The Court of Common Pleas for the County of Colleton SC has determined that the price for the station will be 104,923, which is described as a judgment in favor of the buyer, plus interest. It will be Aidoo's only station in the market.
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| Washington Media Business Report TM |
 Planning a move? FCC issues guidelines
The new rules for AM/FM community of license changes, frequency changes and requests for new channel allotments were transported into minor modification territory on a first-come/first-served basis - these types of filing formerly required an FCC rulemaking. The rules are in the MB Docket 05-210, released 11/29/06. However, the FCC says in addition to receiving some 150 requests under the new rules, it's received numerous questions about how they actually work. It has now put out 4/10/07 document DA 07-1671, called - with typical bureaucratic disdain for brevity - "Media Bureau offers examples to clarify the treatment of applications and rulemaking petitions proposing community of license changes, channel substitutions, and new FM allotments." Even though the title drags on, the document does not, and it provides 22 scenarios for such changes along with the proper filing procedures and fee requirements. Some are simple. Example 14, on the other hand, shows the basic steps required to move four existing stations with the goal of opening three new allotments. It is recommended reading if you are contemplating such a move. The Audio Division of the Media Bureau can provide help if needed.
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| Internet Media Business Report TM |
 Hearst Magazines and Fox TV
launch content partnership
Hearst Magazines and Fox Television Studios announced a strategic partnership to develop original content for television and digital media based on Hearst's existing brands. The first projects will launch later this year on the CosmoGIRL! and Popular Mechanics web sites. The announcement was made by Fox Television Studios President Angela Shapiro-Mathes and Hearst Magazines Editorial Director Ellen Levine. The first collaboration is a dramatic series for cosmogirl.com focusing on the lives of three best friends in their junior year of high school. The twice- weekly, 2-3 minute webisodes will highlight relatable themes and many of the storylines will be taken from user emails and dramatized for the series. The series will air on cosmogirl.com and other destinations, to be announced. Also in development is a series of 2-3 minute webisodes for popularmechanics.com that will bring the Popular Mechanics worldview to life. The webisodes will feature mechanics, builders and tech specialists passing along the wisdom they've acquired in a lifetime of competence. The projects will be overseen by the magazines' editors-in-chief, Susan Schulz at CosmoGIRL! and Jim Meigs at Popular Mechanics.
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| Transactions |
350K WULA-AM/WRVX-FM Eufala AL from River Valley Media LLC (Clyde Earnest) to Big Fish Broadcasting LLC (Jeffery S. Roper, J. Stanley Griffin). Earnest money deposits of 10K and 15K, balance in cash at closing. 2K allocated to non-compete. [File date 3/21/07.]
245K KGLA-AM New Orleans LA (Gretna LA). 50% of Crocodile Broadcasting Company Inc. from Stephen Andres Melgar (50% to 0%) to Ernesto Schweikert III (50% to 100%). Cash. Includes non-compete. [File date 3/19/07.]
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| Stock Talk |
Tiny gains, but gains nontheless
Stock prices moved barely higher on Tuesday as traders began to focus on the beginning of the Q1 earnings report season. The Dow Industrials crept up five points to 12,574.
Radio stocks also inched up, with almost all radio stocks higher, but none dramatically so. The Radio Index gained 1.462, or 0.9%, to 161.071. Entravision rose 2.4%. Beasley gained 1.7%.
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| Radio Stocks |
Here's how stocks fared on Tuesday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Arbitron
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ARB
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47.80
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+0.38
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Hearst-Argyle
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HTV
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27.65
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+0.19
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Beasley
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BBGI
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8.77
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+0.15
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Journal Comm.
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JRN
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13.03
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+0.06
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| CBS CI. B |
CBS |
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31.40
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+0.20
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Lincoln Natl.
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LNC
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68.15
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+0.06
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| CBS CI. A |
CBSa |
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31.45
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+0.26
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Radio One, Cl. A
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ROIA
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6.91
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+0.10
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| Citadel |
CDL |
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9.63 |
+0.03 |
Radio One, Cl. D
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ROIAK
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6.94
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+0.10
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Clear Channel
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CCU
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35.82
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+0.27
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Regent
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RGCI
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3.35
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+0.05
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Cox Radio
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CXR
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14.79
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+0.18
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Saga Commun.
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SGA
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10.24
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+0.04
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Cumulus
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CMLS
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9.86
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+0.01
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Salem Comm.
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SALM
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13.10
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+0.08
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Disney
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DIS
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34.99
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+0.08
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Sirius Sat. Radio
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SIRI
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3.12
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unch
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Emmis
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EMMS
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9.07
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+0.01
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Spanish Bcg.
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SBSA
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3.86
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-0.05
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| Entercom |
ETM
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28.09
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+0.16
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SWMX
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SMWX
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0.80
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+0.05
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Entravision
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EVC
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10.23
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+0.24
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Westwood One
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WON
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6.84
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+0.06
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Fisher
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FSCI
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48.60
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+0.35
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XM Sat. Radio
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XMSR
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12.60
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+0.23
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments and
a photo to [email protected]
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Below the Fold
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Executive Comment
By what standard should
Imus be judged?
Sharpton, and others who profit from the division of the races in this country...
Ad Business Report
Top Indie bands to perform
As part of Yaris/Urban Outfitters Free Yr radio campaign...
Media Business Report
British prisoners
Run Iran back on top but 2nd on the list is the '08 campaign...
Internet Media Business Report
Hearst and Fox launch partnership
Strategic partnership to develop original content for television and digital...
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Stations for Sale
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Ski Country FM
NEast, very profitable w. T site.
8.5x trailing CF. Price 950K
Inquiries 781-848-4201
email: [email protected]
Web: RadioStationsForSale.net
Philadelphia and Pittsburgh
Newly Upgraded Daytime AM's
Each covers over 2 mil pop
As package or alone
[email protected]
215-205-2920
Syracuse, NY
metro FM: $3.25M
Open to purchase, swap plus cash, or LMA. Confidentiality agreement required. No brokers please.
hightowercommunications
@hotmail.com
888-904-0045
 Market your Stations For Sale
in our daily epapers.
Contact
June Barnes
[email protected]
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Radio Media Moves
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New Focus
for Gerberding
Joan Gerberding has been named President of LocalFocus, the division of newly formed Focus360 targeting radio usage for advertisers outside the major markets. It was formerly called Regional Market Radio. Gerberding was most recently with Access.1 Communications.
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More News Headlines
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Disney scraps
Pooh settlement
There will be no resolution soon of the battle over royalty payments from Winnie the Pooh products marketed by The Walt Disney Company, a courtroom drama that has played out so far for many, many years. After Disney lost another round in court back in February (2/20/07 RBR #35), it had agreed to hold settlement talks with Stephen Slesinger Inc., which licensed Pooh rights to Disney in 1983 and claims it has been shortchanged on payments. But Disney decided not to hold settlement talks after all and told a federal magistrate that it was pulling out. Slesinger's attorney says his client will now continue its effort to have the courts award it over two billion bucks in damages and revoke all Disney rights to Pooh character. "The Court has reaffirmed Slesinger's rights under copyright in Winnie the Pooh. Disney's chance to resolve Slesinger's claims through settlement rather than risk potentially catastrophic losses is behind us. Disney walked away from the table," said Barry Slotnick, Slesinger's attorney.
GE loves long names
GE Commercial Finance has changed the name of its media lending unit to reflect its growing role in entertainment industry financing. No more is it GE Commercial Finance Global Media & Communications, but rather GE Commercial Finance Media, Communications & Entertainment. The company said entertainment industry financings currently account for 25% of the media lending unit's eight billion bucks portfolio.
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TVBR - TV News
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Dems bail from
second Fox debate
We thought that the Fox September partnership with the Congressional Black Caucus (CBC) would be enough of a hook to get Democratic candidates onto the stage for a second attempted debate after the Nevada event blew up (4/2/07 TVBR #64). We thought wrong. John Edwards, who led the migration away from the Nevada debate, was first to bail out again, and the only two candidates currently running ahead of him in national polls, Hillary Rodham Clinton and Barack Obama, have followed suit. There are six sanctioned debates already on the Democrats' schedule, making it possible for the candidates to give Fox events a pass without looking like they're ducking their opponents. There is also a second CBC event, co-sponsored with CNN. An Obama campaign staffer said, "CNN seemed like a more appropriate venue."
TVBR observation: It is completely obvious that Democratic candidates are snubbing Fox because of its rightward tilt. The question is whether they are missing an opportunity to present their cases to a group of citizens who might not otherwise get a full dose. Perhaps the most liberal of the candidates, Rep. Dennis Kucinich (D-OH) criticized his colleagues for torpedoing the Nevada event.
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RBR Radar 2007
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Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.
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CBS Radio and MSNBC
suspend Imus
More apologies from Don Imus for his racist comment, both CBS Radio, which syndicates his show originated at WFAN-AM New York, and MSNBC, which simulcasts it on cable, suspended Imus for two weeks beginning Monday, April 16. You can view the video in RBR
RBR observation: Smart move to go on Sharpton's show. Imus is taking a lot of criticism for this blunder, and rightly so. Might as well face it head on. RBR and many others will be listening to hear what changes when Imus and his crew return from two weeks of suspension. Any PD worth their weight in salt has to admit it is good for ratings for both radio programs. Getting this much National attention look out weekly cume.
04/10/07 RBR #70
Gannett under pressure
Gannett, which sold its radio group a number of years back, is now the latest big newspaper company to come under pressure to sell its TV group. An article in Barron's suggests that selling its TV group, as the New York Times is doing, would be a way for Gannett to "create value" for shareholders.
TVBR observation: While a TV group sale would benefit the take-the-money-and-run short term investors, it would be incredibly stupid for Gannett long-term. (More of RBR observation in this issue)
04/10/07 TVBR #70
Is TV's political problem
a radio opportunity?
DVR owners tend to be "younger, married, high-income and tech-savvy voters." The key word in this sentence from MSHC Partners may be voters. DVR owners are a desirable demographic for politicians, since they tend to actually visit the polls on Election Day. But their DVR means they are probably missing more than a few political messages on television.
RBR observation: MSHC neglected to mention radio as an alternative to television, but smart campaigns should give it serious consideration for exactly the same reason any smart advertiser would. For starters, there is no ad skipping in radio, unless the listener is willing to move on to a completely different station. Radio provides efficiently targeted and reasonably priced buys which can help a candidate get the right citizens to the polls. Make sure the politicians in your district know who your listeners are.
04/10/07 RBR #70
Competitors ask court
to toss PPM patents
The Media Audit (TMA) and Ipsos, co-developers of a Smart Cell Phone-based radio ratings system, have fired back at Arbitron's lawsuit accusing them of infringing patents related to Arbitron's Portable People Meter, or PPM.
04/09/07 RBR #69
Zell may crack down on Google
In his new role at Tribune Company, Sam Zell may lead the charge against allowing Google free access to aggregate news and other content. "If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be? Not very,"
04/09/07 RBR #69
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New listing
Web Content Director
RBR/TVBR is looking for an aggressive and progressive Media Website Director. Will be working side by side with all aspects of our editorial, sales, marketing and production staff. RBR/TVBR is moving forward with a Pro-Active Strategy see what is required as we begin our 25th year in the media business. See Radio Careers
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©2007 Radio Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
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