RADAR 98: BOOK TO BOOK |
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Standard Reports |
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RADAR 98 - September 2008 |
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Volume 2, Network
Audiences to All Commercials |
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Audiences to All Commercials ## |
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All Broadcasts
except 12M-6AM |
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Coverage ... Overall U.S. |
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Persons 12+ |
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Type of Data ... Daypart Averages |
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Daypart ... All Broadcasts: Mon-Sun 6A-12M |
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RADAR 97 |
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RADAR 98 |
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CHANGE |
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Sex/Age Category ... Persons 12+ |
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NETWORK |
�AUD |
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�RTG |
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�RANK |
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�AUD |
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�RTG |
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�RANK |
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����
(%) |
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Population Estimate ... 253,444 (000) |
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�(000) |
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�(%) |
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�(000) |
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�(%) |
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�Aud(000) |
�Rtg(%) |
Net Rank |
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Dial Global Contemporary |
� 6,438 |
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���� 2.5 |
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������ 2 |
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��� 6,660 |
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��� 2.6 |
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�������� 1 |
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3.4% |
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Dial Global Contemporary |
���� 6,660
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��������
2.6 |
1 |
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Dial Global Adult Power |
� 6,710 |
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���� 2.6 |
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������ 1 |
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��� 6,477 |
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��� 2.6 |
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�������� 2 |
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-3.5% |
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Dial Global Adult Power |
���� 6,477
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��������
2.6 |
2 |
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ABCRN Daytime Direction |
� 6,163 |
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���� 2.4 |
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������ 3 |
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��� 6,074 |
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��� 2.4 |
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�������� 3 |
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-1.4% |
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ABCRN Daytime Direction |
���� 6,074
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��������
2.4 |
3 |
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Dial Global Complete FM |
� 5,764 |
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���� 2.3 |
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������ 4 |
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��� 5,773 |
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��� 2.3 |
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�������� 4 |
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0.2% |
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Dial Global Complete FM |
���� 5,773
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��������
2.3 |
4 |
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Westwood WON I |
� 5,452 |
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���� 2.2 |
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������ 5 |
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��� 5,583 |
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��� 2.2 |
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�������� 5 |
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2.4% |
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Westwood WON I |
���� 5,583
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��������
2.2 |
5 |
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Dial Global News &
Information |
� 4,520 |
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���� 1.8 |
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������ 7 |
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��� 4,615 |
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��� 1.8 |
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�������� 6 |
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2.1% |
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Dial Global News & Information |
���� 4,615
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��������
1.8 |
6 |
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ABCRN Prime Access |
� 4,689 |
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���� 1.9 |
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������ 6 |
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��� 4,499 |
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��� 1.8 |
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�������� 7 |
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-4.1% |
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ABCRN Prime Access |
���� 4,499
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��������
1.8 |
7 |
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Westwood CBS News Day |
� 3,935 |
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���� 1.6 |
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���� 12 |
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��� 4,197 |
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��� 1.7 |
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�������� 8 |
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6.7% |
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Westwood CBS News Day |
���� 4,197
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��������
1.7 |
8 |
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ABCRN Morning News |
� 4,346 |
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���� 1.7 |
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������ 8 |
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��� 4,184 |
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��� 1.7 |
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�������� 9 |
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-3.7% |
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ABCRN Morning News |
���� 4,184
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��������
1.7 |
9 |
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Dial Global Female
Perspective |
� 4,179 |
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���� 1.6 |
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������ 9 |
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��� 3,956 |
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��� 1.6 |
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������� 10 |
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-5.3% |
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Dial Global Female Perspective |
���� 3,956
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��������
1.6 |
10 |
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Premiere Morning Drive |
� 4,015 |
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���� 1.6 |
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���� 10 |
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��� 3,892 |
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��� 1.5 |
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������� 11 |
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-3.1% |
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Premiere Morning Drive |
���� 3,892
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��������
1.5 |
11 |
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Premiere Mediabase Female |
� 3,982 |
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���� 1.6 |
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���� 11 |
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��� 3,849 |
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��� 1.5 |
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������� 12 |
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-3.3% |
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Premiere Mediabase Female |
���� 3,849
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��������
1.5 |
12 |
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Premiere Emerald Plus |
� 3,872 |
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���� 1.5 |
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���� 13 |
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��� 3,790 |
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��� 1.5 |
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������� 13 |
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-2.1% |
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Premiere Emerald Plus |
���� 3,790
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��������
1.5 |
13 |
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Premiere Male Focus |
� 3,708 |
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���� 1.5 |
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���� 14 |
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��� 3,706 |
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��� 1.5 |
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������� 14 |
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-0.1% |
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Premiere Male Focus |
���� 3,706
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��������
1.5 |
14 |
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Premiere Sapphire |
� 3,666 |
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���� 1.4 |
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���� 15 |
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��� 3,578 |
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��� 1.4 |
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������� 15 |
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-2.4% |
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Premiere Sapphire |
���� 3,578
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��������
1.4 |
15 |
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CMN Prestige |
� 3,554 |
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���� 1.4 |
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���� 16 |
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��� 3,573 |
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��� 1.4 |
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������� 16 |
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0.5% |
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CMN Prestige |
���� 3,573
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��������
1.4 |
16 |
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Westwood WON III |
� 3,467 |
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���� 1.4 |
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���� 17 |
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��� 3,404 |
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��� 1.3 |
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������� 17 |
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-1.8% |
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Westwood WON III |
���� 3,404
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��������
1.3 |
17 |
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Premiere Emerald |
� 3,372 |
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���� 1.3 |
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���� 18 |
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��� 3,320 |
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��� 1.3 |
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������� 18 |
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-1.5% |
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Premiere Emerald |
���� 3,320
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��������
1.3 |
18 |
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Premiere Sapphire Plus |
� 3,353 |
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���� 1.3 |
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���� 19 |
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��� 3,291 |
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��� 1.3 |
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������� 19 |
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-1.8% |
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Premiere Sapphire Plus |
���� 3,291
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��������
1.3 |
19 |
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ABCRN News/Talk |
� 3,150 |
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���� 1.2 |
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���� 22 |
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��� 3,269 |
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��� 1.3 |
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������� 20 |
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3.8% |
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ABCRN News/Talk |
���� 3,269
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��������
1.3 |
20 |
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Premiere Diamond |
� 3,313 |
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���� 1.3 |
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���� 20 |
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��� 3,259 |
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��� 1.3 |
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������� 21 |
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-1.6% |
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Premiere Diamond |
���� 3,259
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��������
1.3 |
21 |
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CMN Prestige II |
� 3,142 |
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���� 1.2 |
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���� 23 |
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��� 3,208 |
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��� 1.3 |
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������� 22 |
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2.1% |
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CMN Prestige II |
���� 3,208
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��������
1.3 |
22 |
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Westwood WFM Day |
� 3,022 |
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���� 1.2 |
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���� 25 |
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��� 3,133 |
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��� 1.2 |
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������� 23 |
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3.7% |
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Westwood WFM Day |
���� 3,133
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��������
1.2 |
23 |
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United Stations Impact |
� 3,164 |
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������� 1 |
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���� 21 |
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��� 3,078 |
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��� 1.2 |
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������� 24 |
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-2.7% |
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United Stations Impact |
���� 3,078
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��������
1.2 |
24 |
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American Urban Pinnacle |
� 2,809 |
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���� 1.1 |
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���� 27 |
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��� 2,998 |
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��� 1.2 |
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�25T |
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6.7% |
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American Urban Pinnacle |
���� 2,998
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��������
1.2 |
25T |
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Premiere Diamond Plus |
� 3,051 |
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���� 1.2 |
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���� 24 |
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��� 2,998 |
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��� 1.2 |
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�25T |
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-1.7% |
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Premiere Diamond Plus |
���� 2,998
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��������
1.2 |
25T |
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Premiere Pearl |
� 2,987 |
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���� 1.2 |
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���� 26 |
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��� 2,935 |
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��� 1.2 |
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������� 27 |
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-1.7% |
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Premiere Pearl |
���� 2,935
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��������
1.2 |
27 |
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Westwood FM Day |
� 2,444 |
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���� 1.0 |
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���� 31 |
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��� 2,558 |
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��� 1.0 |
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������� 28 |
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4.7% |
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Westwood FM Day |
���� 2,558
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�������� 1.0 |
28 |
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Premiere Pearl Plus |
� 2,594 |
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���� 1.0 |
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���� 29 |
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��� 2,542 |
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��� 1.0 |
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������� 29 |
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-2.0% |
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Premiere Pearl Plus |
���� 2,542
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�������� 1.0 |
29 |
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ABCRN Prime Reach |
� 2,600 |
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���� 1.0 |
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���� 28 |
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��� 2,524 |
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��� 1.0 |
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������� 30 |
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-2.9% |
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ABCRN Prime Reach |
���� 2,524
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�������� 1.0 |
30 |
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Premiere Ruby |
� 2,457 |
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���� 1.0 |
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���� 30 |
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��� 2,434 |
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��� 1.0 |
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������� 31 |
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-0.9% |
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Premiere Ruby |
���� 2,434
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�������� 1.0 |
31 |
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Westwood CBS News |
� 2,288 |
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���� 0.9 |
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���� 34 |
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��� 2,355 |
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��� 0.9 |
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������� 32 |
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2.9% |
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Westwood CBS News |
���� 2,355
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��������
0.9 |
32 |
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Westwood Traffic II
Sponsorship |
� 2,280 |
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���� 0.9 |
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���� 35 |
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��� 2,293 |
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��� 0.9 |
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������� 33 |
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0.6% |
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Westwood Traffic II Sponsorship |
���� 2,293
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��������
0.9 |
33 |
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ABCRN Information |
� 2,303 |
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���� 0.9 |
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���� 33 |
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��� 2,276 |
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��� 0.9 |
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������� 34 |
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-1.2% |
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ABCRN Information |
���� 2,276
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��������
0.9 |
34 |
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Westwood WON II |
� 2,372 |
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���� 0.9 |
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���� 32 |
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��� 2,254 |
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��� 0.9 |
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������� 35 |
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-5.0% |
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Westwood WON II |
���� 2,254
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��������
0.9 |
35 |
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Westwood WFM Weekend |
� 2,155 |
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���� 0.9 |
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���� 36 |
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��� 2,085 |
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��� 0.8 |
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������� 36 |
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-3.2% |
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Westwood WFM Weekend |
���� 2,085
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��������
0.8 |
36 |
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Premiere Female Focus |
� 2,123 |
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���� 0.8 |
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���� 37 |
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��� 2,029 |
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��� 0.8 |
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������� 37 |
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-4.4% |
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Premiere Female Focus |
���� 2,029
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��������
0.8 |
37 |
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ABCRN Young Adult |
� 1,964 |
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���� 0.8 |
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���� 38 |
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��� 1,975 |
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��� 0.8 |
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������� 38 |
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0.6% |
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ABCRN Young Adult |
���� 1,975
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��������
0.8 |
38 |
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ABCRN Urban Advantage |
� 1,849 |
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���� 0.7 |
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���� 39 |
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��� 1,803 |
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��� 0.7 |
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������� 39 |
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-2.5% |
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ABCRN Urban Advantage |
���� 1,803
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��������
0.7 |
39 |
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American Urban STRZ Wknd Ent |
� 1,582 |
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���� 0.6 |
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���� 44 |
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��� 1,757 |
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��� 0.7 |
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������� 40 |
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11.1% |
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American Urban STRZ Wknd Ent |
���� 1,757
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��������
0.7 |
40 |
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American Urban Renaissance |
� 1,533 |
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���� 0.6 |
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���� 47 |
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��� 1,733 |
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��� 0.7 |
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������� 41 |
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13.0% |
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American Urban Renaissance |
���� 1,733
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��������
0.7 |
41 |
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Westwood Traffic I
Sponsorship |
� 1,649 |
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���� 0.7 |
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���� 43 |
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��� 1,720 |
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��� 0.7 |
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������� 42 |
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4.3% |
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Westwood Traffic I Sponsorship |
���� 1,720
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��������
0.7 |
42 |
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Westwood CBS News Weekend |
� 1,768 |
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���� 0.7 |
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���� 40 |
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��� 1,697 |
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��� 0.7 |
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������� 43 |
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-4.0% |
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Westwood CBS News Weekend |
���� 1,697
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��������
0.7 |
43 |
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Premiere Urban |
� 1,731 |
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���� 0.7 |
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���� 41 |
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��� 1,686 |
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��� 0.7 |
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������� 44 |
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-2.6% |
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Premiere Urban |
���� 1,686
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��������
0.7 |
44 |
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ABCRN FM Connection |
� 1,715 |
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���� 0.7 |
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���� 42 |
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��� 1,634 |
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��� 0.6 |
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������� 45 |
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-4.7% |
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ABCRN FM Connection |
���� 1,634
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��������
0.6 |
45 |
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ABCRN Hot FM |
� 1,537 |
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���� 0.6 |
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���� 46 |
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��� 1,527 |
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��� 0.6 |
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������� 46 |
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-0.7% |
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ABCRN Hot FM |
���� 1,527
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��������
0.6 |
46 |
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ABCRN Hispanic Advantage |
� 1,544 |
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���� 0.6 |
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���� 45 |
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��� 1,517 |
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��� 0.6 |
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������� 47 |
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-1.7% |
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ABCRN Hispanic Advantage |
���� 1,517
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��������
0.6 |
47 |
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Premiere FOX News |
� 1,493 |
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���� 0.6 |
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���� 48 |
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��� 1,484 |
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��� 0.6 |
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������� 48 |
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-0.6% |
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Premiere FOX News |
���� 1,484
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��������
0.6 |
48 |
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Westwood FM Weekend |
� 1,453 |
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���� 0.6 |
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���� 49 |
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��� 1,456 |
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��� 0.6 |
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������� 49 |
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0.2% |
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Westwood FM Weekend |
���� 1,456
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��������
0.6 |
49 |
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Westwood WFM Weekday |
� 1,430 |
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���� 0.6 |
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���� 50 |
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��� 1,405 |
|
��� 0.6 |
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������� 50 |
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-1.7% |
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Westwood WFM Weekday |
���� 1,405
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��������
0.6 |
50 |
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ABCRN Advantage |
� 1,294 |
|
���� 0.5 |
|
���� 51 |
|
��� 1,256 |
|
��� 0.5 |
|
������� 51 |
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-2.9% |
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ABCRN Advantage |
���� 1,256
|
��������
0.5 |
51 |
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Westwood FM Weekday |
� 1,196 |
|
���� 0.5 |
|
���� 52 |
|
��� 1,216 |
|
��� 0.5 |
|
������� 52 |
|
1.7% |
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Westwood FM Weekday |
���� 1,216
|
��������
0.5 |
52 |
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Premiere Evening Youth |
� 1,061 |
|
���� 0.4 |
|
���� 53 |
|
������ 994 |
|
��� 0.4 |
|
������� 53 |
|
-6.3% |
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Premiere Evening Youth |
������� 994
|
��������
0.4 |
53 |
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Premiere Evening Adult |
� 1,025 |
|
���� 0.4 |
|
���� 54 |
|
������ 986 |
|
��� 0.4 |
|
������� 54 |
|
-3.8% |
|
|
Premiere Evening Adult |
������� 986
|
��������
0.4 |
54 |
|
|
Dial Global Digital 24/7 |
���� 889 |
|
���� 0.4 |
|
���� 55 |
|
������ 874 |
|
��� 0.3 |
|
������� 55 |
|
-1.7% |
|
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Dial Global Digital 24/7 |
������� 874
|
��������
0.3 |
55 |
|
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ABCRN Music |
���� 728 |
|
���� 0.3 |
|
���� 56 |
|
������ 731 |
|
��� 0.3 |
|
������� 56 |
|
0.4% |
|
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ABCRN Music |
������� 731
|
��������
0.3 |
56 |
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ABCRN Female Connection |
���� 712 |
|
���� 0.3 |
|
���� 57 |
|
������ 703 |
|
��� 0.3 |
|
������� 57 |
|
-1.3% |
|
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ABCRN Female Connection |
������� 703
|
��������
0.3 |
57 |
|
|
ABCRN Hispanic Select |
���� 470 |
|
���� 0.2 |
|
���� 58 |
|
������ 472 |
|
��� 0.2 |
|
������� 58 |
|
0.4% |
|
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ABCRN Hispanic Select |
������� 472
|
��������
0.2 |
58 |
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