RADAR 98: BOOK TO BOOK |
|
|
|
|
|
|
|
|
|
Standard Reports |
|
RADAR 98 - September 2008 |
|
|
|
|
|
Volume 2, Network
Audiences to All Commercials |
|
Audiences to All Commercials ## |
|
|
|
|
|
All Broadcasts
except 12M-6AM |
|
Coverage ... Overall U.S. |
|
|
|
|
|
Adults 25-54 |
|
Type of Data ... Daypart Averages |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Daypart ... All Broadcasts: Mon-Sun 6A-12M |
|
|
|
|
|
|
RADAR 97 |
|
RADAR 98 |
|
CHANGE |
|
|
Sex/Age Category ... Adults 25-54 |
|
|
|
|
|
NETWORK |
�AUD |
|
�RTG |
|
�RANK |
|
�AUD |
|
�RTG |
|
�RANK |
|
����
(%) |
|
|
Population Estimate ... 126,419 (000) |
|
|
|
|
|
|
�(000) |
|
�(%) |
|
|
|
�(000) |
|
�(%) |
|
|
|
|
|
|
�Aud(000) |
�Rtg(%) |
Net Rank |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dial Global Contemporary |
� 3,575 |
|
��� 2.8 |
|
������ 1 |
|
��� 3,639 |
|
��� 2.9 |
|
�������� 1 |
|
1.8% |
|
|
Dial Global Contemporary |
���� 3,639
|
��������
2.9 |
1 |
|
|
Dial Global Adult Power |
� 3,365 |
|
��� 2.7 |
|
������ 2 |
|
��� 3,238 |
|
��� 2.6 |
|
�������� 2 |
|
-3.8% |
|
|
Dial Global Adult Power |
���� 3,238
|
��������
2.6 |
2 |
|
|
Dial Global Complete FM |
� 3,120 |
|
��� 2.5 |
|
������ 3 |
|
��� 3,091 |
|
��� 2.4 |
|
�������� 3 |
|
-0.9% |
|
|
Dial Global Complete FM |
���� 3,091
|
��������
2.4 |
3 |
|
|
ABCRN Daytime Direction |
� 2,609 |
|
��� 2.1 |
|
������ 4 |
|
��� 2,562 |
|
��� 2.0 |
|
�������� 4 |
|
-1.8% |
|
|
ABCRN Daytime Direction |
���� 2,562
|
�������� 2.0 |
4 |
|
|
Westwood WON I |
� 2,373 |
|
��� 1.9 |
|
������ 5 |
|
��� 2,462 |
|
��� 1.9 |
|
�������� 5 |
|
3.8% |
|
|
Westwood WON I |
���� 2,462
|
��������
1.9 |
5 |
|
|
Dial Global Female
Perspective |
� 2,303 |
|
��� 1.8 |
|
������ 6 |
|
��� 2,202 |
|
��� 1.7 |
|
�������� 6 |
|
-4.4% |
|
|
Dial Global Female Perspective |
���� 2,202
|
��������
1.7 |
6 |
|
|
Premiere Emerald Plus |
� 2,228 |
|
��� 1.8 |
|
������ 8 |
|
��� 2,200 |
|
��� 1.7 |
|
�������� 7 |
|
-1.3% |
|
|
Premiere Emerald Plus |
���� 2,200
|
��������
1.7 |
7 |
|
|
Premiere Mediabase Female |
� 2,235 |
|
��� 1.8 |
|
������ 7 |
|
��� 2,159 |
|
��� 1.7 |
|
�������� 8 |
|
-3.4% |
|
|
Premiere Mediabase Female |
���� 2,159
|
��������
1.7 |
8 |
|
|
Dial Global News &
Information |
� 2,132 |
|
��� 1.7 |
|
������ 9 |
|
��� 2,126 |
|
��� 1.7 |
|
�������� 9 |
|
-0.3% |
|
|
Dial Global News & Information |
���� 2,126
|
��������
1.7 |
9 |
|
|
CMN Prestige |
� 2,091 |
|
��� 1.7 |
|
���� 10 |
|
��� 2,112 |
|
��� 1.7 |
|
������� 10 |
|
1.0% |
|
|
CMN Prestige |
���� 2,112
|
��������
1.7 |
10 |
|
|
Premiere Male Focus |
� 2,018 |
|
��� 1.6 |
|
���� 11 |
|
��� 1,975 |
|
��� 1.6 |
|
������� 11 |
|
-2.1% |
|
|
Premiere Male Focus |
���� 1,975
|
��������
1.6 |
11 |
|
|
CMN Prestige II |
� 1,863 |
|
��� 1.5 |
|
���� 14 |
|
��� 1,918 |
|
��� 1.5 |
|
������� 12 |
|
3.0% |
|
|
CMN Prestige II |
���� 1,918
|
��������
1.5 |
12 |
|
|
ABCRN Prime Access |
� 1,979 |
|
��� 1.6 |
|
���� 12 |
|
��� 1,892 |
|
��� 1.5 |
|
������� 13 |
|
-4.4% |
|
|
ABCRN Prime Access |
���� 1,892
|
��������
1.5 |
13 |
|
|
Premiere Sapphire |
� 1,957 |
|
��� 1.5 |
|
���� 13 |
|
��� 1,870 |
|
��� 1.5 |
|
������� 14 |
|
-4.4% |
|
|
Premiere Sapphire |
���� 1,870
|
��������
1.5 |
14 |
|
|
Premiere Emerald |
� 1,826 |
|
��� 1.4 |
|
���� 18 |
|
��� 1,816 |
|
��� 1.4 |
|
������� 15 |
|
-0.5% |
|
|
Premiere Emerald |
���� 1,816
|
��������
1.4 |
15 |
|
|
Premiere Diamond |
� 1,848 |
|
��� 1.5 |
|
���� 15 |
|
��� 1,810 |
|
��� 1.4 |
|
������� 16 |
|
-2.1% |
|
|
Premiere Diamond |
���� 1,810
|
��������
1.4 |
16 |
|
|
Westwood WFM Day |
� 1,752 |
|
��� 1.4 |
|
���� 21 |
|
��� 1,794 |
|
��� 1.4 |
|
������� 17 |
|
2.4% |
|
|
Westwood WFM Day |
���� 1,794
|
��������
1.4 |
17 |
|
|
Premiere Morning Drive |
� 1,837 |
|
��� 1.5 |
|
���� 17 |
|
��� 1,782 |
|
��� 1.4 |
|
������� 18 |
|
-3.0% |
|
|
Premiere Morning Drive |
���� 1,782
|
��������
1.4 |
18 |
|
|
ABCRN Morning News |
� 1,840 |
|
��� 1.5 |
|
���� 16 |
|
��� 1,762 |
|
��� 1.4 |
|
������� 19 |
|
-4.2% |
|
|
ABCRN Morning News |
���� 1,762
|
��������
1.4 |
19 |
|
|
Westwood CBS News Day |
� 1,645 |
|
��� 1.3 |
|
���� 24 |
|
��� 1,749 |
|
��� 1.4 |
|
������� 20 |
|
6.3% |
|
|
Westwood CBS News Day |
���� 1,749
|
��������
1.4 |
20 |
|
|
Premiere Diamond Plus |
� 1,772 |
|
��� 1.4 |
|
���� 19 |
|
��� 1,728 |
|
��� 1.4 |
|
������� 21 |
|
-2.5% |
|
|
Premiere Diamond Plus |
���� 1,728
|
��������
1.4 |
21 |
|
|
United Stations Impact |
� 1,766 |
|
������ 1 |
|
���� 20 |
|
��� 1,688 |
|
��� 1.3 |
|
������� 22 |
|
-4.4% |
|
|
United Stations Impact |
���� 1,688
|
��������
1.3 |
22 |
|
|
Premiere Sapphire Plus |
� 1,751 |
|
��� 1.4 |
|
���� 22 |
|
��� 1,683 |
|
��� 1.3 |
|
������� 23 |
|
-3.9% |
|
|
Premiere Sapphire Plus |
���� 1,683
|
��������
1.3 |
23 |
|
|
American Urban Pinnacle |
� 1,540 |
|
��� 1.2 |
|
���� 25 |
|
��� 1,646 |
|
��� 1.3 |
|
������� 24 |
|
6.9% |
|
|
American Urban Pinnacle |
���� 1,646
|
��������
1.3 |
24 |
|
|
Premiere Pearl |
� 1,684 |
|
��� 1.3 |
|
���� 23 |
|
��� 1,641 |
|
��� 1.3 |
|
������� 25 |
|
-2.6% |
|
|
Premiere Pearl |
���� 1,641
|
��������
1.3 |
25 |
|
|
Westwood FM Day |
� 1,464 |
|
��� 1.2 |
|
���� 28 |
|
��� 1,496 |
|
��� 1.2 |
|
������� 26 |
|
2.2% |
|
|
Westwood FM Day |
���� 1,496
|
��������
1.2 |
26 |
|
|
Westwood WON III |
� 1,477 |
|
��� 1.2 |
|
���� 26 |
|
��� 1,460 |
|
��� 1.2 |
|
������� 27 |
|
-1.2% |
|
|
Westwood WON III |
���� 1,460
|
��������
1.2 |
27 |
|
|
Premiere Pearl Plus |
� 1,472 |
|
��� 1.2 |
|
���� 27 |
|
��� 1,429 |
|
��� 1.1 |
|
������� 28 |
|
-2.9% |
|
|
Premiere Pearl Plus |
���� 1,429
|
��������
1.1 |
28 |
|
|
Premiere Ruby |
� 1,305 |
|
��� 1.0 |
|
���� 29 |
|
��� 1,272 |
|
��� 1.0 |
|
������� 29 |
|
-2.5% |
|
|
Premiere Ruby |
���� 1,272
|
�������� 1.0 |
29 |
|
|
ABCRN News/Talk |
� 1,198 |
|
��� 0.9 |
|
���� 32 |
|
��� 1,250 |
|
��� 1.0 |
|
������� 30 |
|
4.3% |
|
|
ABCRN News/Talk |
���� 1,250
|
�������� 1.0 |
30 |
|
|
ABCRN Young Adult |
� 1,239 |
|
��� 1.0 |
|
���� 30 |
|
��� 1,209 |
|
��� 1.0 |
|
������� 31 |
|
-2.4% |
|
|
ABCRN Young Adult |
���� 1,209
|
�������� 1.0 |
31 |
|
|
Premiere Female Focus |
� 1,227 |
|
��� 1.0 |
|
���� 31 |
|
��� 1,155 |
|
��� 0.9 |
|
������� 32 |
|
-5.9% |
|
|
Premiere Female Focus |
���� 1,155
|
��������
0.9 |
32 |
|
|
ABCRN Prime Reach |
� 1,165 |
|
��� 0.9 |
|
���� 33 |
|
��� 1,119 |
|
��� 0.9 |
|
������� 33 |
|
-3.9% |
|
|
ABCRN Prime Reach |
���� 1,119
|
��������
0.9 |
33 |
|
|
Westwood Traffic II
Sponsorship |
� 1,103 |
|
��� 0.9 |
|
���� 36 |
|
��� 1,083 |
|
��� 0.9 |
|
������� 34 |
|
-1.8% |
|
|
Westwood Traffic II Sponsorship |
���� 1,083
|
��������
0.9 |
34 |
|
|
Westwood WFM Weekend |
� 1,119 |
|
��� 0.9 |
|
���� 35 |
|
��� 1,074 |
|
��� 0.8 |
|
������� 35 |
|
-4.0% |
|
|
Westwood WFM Weekend |
���� 1,074
|
��������
0.8 |
35 |
|
|
ABCRN Urban Advantage |
� 1,154 |
|
��� 0.9 |
|
���� 34 |
|
��� 1,028 |
|
��� 0.8 |
|
������� 36 |
|
-10.9% |
|
|
ABCRN Urban Advantage |
���� 1,028
|
��������
0.8 |
36 |
|
|
ABCRN FM Connection |
� 1,036 |
|
��� 0.8 |
|
���� 37 |
|
������ 986 |
|
��� 0.8 |
|
������� 37 |
|
-4.8% |
|
|
ABCRN FM Connection |
������� 986
|
��������
0.8 |
37 |
|
|
Westwood CBS News |
���� 925 |
|
��� 0.7 |
|
���� 40 |
|
������ 985 |
|
��� 0.8 |
|
������� 38 |
|
6.5% |
|
|
Westwood CBS News |
������� 985
|
��������
0.8 |
38 |
|
|
ABCRN Hispanic Advantage |
���� 988 |
|
��� 0.8 |
|
���� 38 |
|
������ 976 |
|
��� 0.8 |
|
������� 39 |
|
-1.2% |
|
|
ABCRN Hispanic Advantage |
������� 976
|
��������
0.8 |
39 |
|
|
Premiere Urban |
���� 973 |
|
��� 0.8 |
|
���� 39 |
|
������ 952 |
|
��� 0.8 |
|
������� 40 |
|
-2.2% |
|
|
Premiere Urban |
������� 952
|
��������
0.8 |
40 |
|
|
Westwood Traffic I
Sponsorship |
���� 923 |
|
��� 0.7 |
|
���� 41 |
|
������ 946 |
|
��� 0.7 |
|
������� 41 |
|
2.5% |
|
|
Westwood Traffic I Sponsorship |
������� 946
|
��������
0.7 |
41 |
|
|
American Urban Renaissance |
���� 808 |
|
��� 0.6 |
|
���� 44 |
|
������ 916 |
|
��� 0.7 |
|
������� 42 |
|
13.4% |
|
|
American Urban Renaissance |
������� 916
|
��������
0.7 |
42 |
|
|
American Urban STRZ Wknd Ent |
���� 807 |
|
��� 0.6 |
|
���� 45 |
|
������ 909 |
|
��� 0.7 |
|
������� 43 |
|
12.6% |
|
|
American Urban STRZ Wknd Ent |
������� 909
|
��������
0.7 |
43 |
|
|
ABCRN Information |
���� 875 |
|
��� 0.7 |
|
���� 43 |
|
������ 879 |
|
��� 0.7 |
|
������� 44 |
|
0.5% |
|
|
ABCRN Information |
������� 879
|
��������
0.7 |
44 |
|
|
ABCRN Hot FM |
���� 886 |
|
��� 0.7 |
|
���� 42 |
|
������ 864 |
|
��� 0.7 |
|
������� 45 |
|
-2.5% |
|
|
ABCRN Hot FM |
������� 864
|
��������
0.7 |
45 |
|
|
Westwood FM Weekend |
���� 799 |
|
��� 0.6 |
|
���� 46 |
|
������ 798 |
|
��� 0.6 |
|
������� 46 |
|
-0.1% |
|
|
Westwood FM Weekend |
������� 798
|
��������
0.6 |
46 |
|
|
Westwood WFM Weekday |
���� 775 |
|
��� 0.6 |
|
���� 47 |
|
������ 763 |
|
��� 0.6 |
|
������� 47 |
|
-1.5% |
|
|
Westwood WFM Weekday |
������� 763
|
��������
0.6 |
47 |
|
|
Westwood FM Weekday |
���� 748 |
|
��� 0.6 |
|
���� 49 |
|
������ 758 |
|
��� 0.6 |
|
������� 48 |
|
1.3% |
|
|
Westwood FM Weekday |
������� 758
|
��������
0.6 |
48 |
|
|
Westwood WON II |
���� 761 |
|
��� 0.6 |
|
���� 48 |
|
������ 751 |
|
��� 0.6 |
|
������� 49 |
|
-1.3% |
|
|
Westwood WON II |
������� 751
|
��������
0.6 |
49 |
|
|
ABCRN Advantage |
���� 738 |
|
��� 0.6 |
|
���� 50 |
|
������ 721 |
|
��� 0.6 |
|
������� 50 |
|
-2.3% |
|
|
ABCRN Advantage |
������� 721
|
��������
0.6 |
50 |
|
|
Premiere FOX News |
���� 630 |
|
��� 0.5 |
|
���� 51 |
|
������ 619 |
|
��� 0.5 |
|
������� 51 |
|
-1.7% |
|
|
Premiere FOX News |
������� 619
|
��������
0.5 |
51 |
|
|
Westwood CBS News Weekend |
���� 601 |
|
��� 0.5 |
|
���� 52 |
|
������ 594 |
|
��� 0.5 |
|
������� 52 |
|
-1.2% |
|
|
Westwood CBS News Weekend |
������� 594
|
��������
0.5 |
52 |
|
|
Premiere Evening Adult |
���� 472 |
|
��� 0.4 |
|
���� 53 |
|
������ 452 |
|
��� 0.4 |
|
������� 53 |
|
-4.2% |
|
|
Premiere Evening Adult |
������� 452
|
��������
0.4 |
53 |
|
|
Dial Global Digital 24/7 |
���� 441 |
|
��� 0.3 |
|
���� 54 |
|
������ 429 |
|
��� 0.3 |
|
������� 54 |
|
-2.7% |
|
|
Dial Global Digital 24/7 |
������� 429
|
��������
0.3 |
54 |
|
|
ABCRN Female Connection |
���� 427 |
|
��� 0.3 |
|
���� 56 |
|
������ 413 |
|
��� 0.3 |
|
������� 55 |
|
-3.3% |
|
|
ABCRN Female Connection |
������� 413
|
��������
0.3 |
55 |
|
|
Premiere Evening Youth |
���� 433 |
|
��� 0.3 |
|
���� 55 |
|
������ 408 |
|
��� 0.3 |
|
������� 56 |
|
-5.8% |
|
|
Premiere Evening Youth |
������� 408
|
��������
0.3 |
56 |
|
|
ABCRN Music |
���� 315 |
|
��� 0.2 |
|
���� 57 |
|
������ 315 |
|
��� 0.2 |
|
������� 57 |
|
0.0% |
|
|
ABCRN Music |
������� 315
|
��������
0.2 |
57 |
|
|
ABCRN Hispanic Select |
���� 303 |
|
��� 0.2 |
|
���� 58 |
|
������ 306 |
|
��� 0.2 |
|
������� 58 |
|
1.0% |
|
|
ABCRN Hispanic Select |
������� 306
|
��������
0.2 |
58 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|