RADAR 98: BOOK TO BOOK |
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Standard Reports |
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RADAR 98 - September 2008 |
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Volume 2, Network
Audiences to All Commercials |
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Audiences to All Commercials ## |
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All Broadcasts
except 12M-6AM |
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Coverage ... Overall U.S. |
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Men 25-54 |
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Type of Data ... Daypart Averages |
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Daypart ... All Broadcasts: Mon-Sun 6A-12M |
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RADAR 97 |
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RADAR 98 |
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CHANGE |
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Sex/Age Category ... Men 25-54 |
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NETWORK |
�AUD |
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�RTG |
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�RANK |
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�AUD |
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�RTG |
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�RANK |
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����
(%) |
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Population Estimate ... 63,316 (000) |
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�(000) |
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�(%) |
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�(000) |
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�(%) |
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�Aud(000) |
�Rtg(%) |
Net Rank |
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Dial Global Adult Power |
� 2,018 |
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��� 2.1 |
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������ 3 |
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��� 1,952 |
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��� 3.1 |
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�������� 1 |
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-3.3% |
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Dial Global Adult Power |
���� 1,952
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��������
3.1 |
1 |
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Dial Global Contemporary |
� 1,900 |
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��� 2.7 |
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������ 1 |
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��� 1,929 |
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��� 3.0 |
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�������� 2 |
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1.5% |
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Dial Global Contemporary |
���� 1,929
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�������� 3.0 |
2 |
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Dial Global Complete FM |
� 1,738 |
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��� 2.2 |
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������ 2 |
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��� 1,715 |
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��� 2.7 |
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�������� 3 |
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-1.3% |
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Dial Global Complete FM |
���� 1,715
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��������
2.7 |
3 |
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Westwood WON I |
� 1,522 |
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��� 1.3 |
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���� 15 |
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��� 1,603 |
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��� 2.5 |
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�������� 4 |
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5.3% |
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Westwood WON I |
���� 1,603
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��������
2.5 |
4 |
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ABCRN Daytime Direction |
� 1,534 |
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��� 1.7 |
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������ 7 |
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��� 1,504 |
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��� 2.4 |
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�������� 5 |
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-2.0% |
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ABCRN Daytime Direction |
���� 1,504
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��������
2.4 |
5 |
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Premiere Male Focus |
� 1,423 |
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��� 0.9 |
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���� 27 |
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��� 1,378 |
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��� 2.2 |
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�������� 6 |
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-3.2% |
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Premiere Male Focus |
���� 1,378
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��������
2.2 |
6 |
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Dial Global News &
Information |
� 1,310 |
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��� 1.3 |
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���� 18 |
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��� 1,314 |
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��� 2.1 |
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�������� 7 |
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0.3% |
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Dial Global News & Information |
���� 1,314
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��������
2.1 |
7 |
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Premiere Morning Drive |
� 1,301 |
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��� 0.8 |
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���� 30 |
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��� 1,277 |
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��� 2.0 |
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�������� 8 |
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-1.8% |
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Premiere Morning Drive |
���� 1,277
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�������� 2.0 |
8 |
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Premiere Sapphire |
� 1,302 |
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��� 1.0 |
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���� 24 |
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��� 1,242 |
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��� 2.0 |
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�������� 9 |
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-4.6% |
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Premiere Sapphire |
���� 1,242
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�������� 2.0 |
9 |
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Premiere Sapphire Plus |
� 1,220 |
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��� 0.8 |
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���� 33 |
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��� 1,163 |
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��� 1.8 |
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������� 10 |
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-4.7% |
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Premiere Sapphire Plus |
���� 1,163
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��������
1.8 |
10 |
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Westwood CBS News Day |
� 1,038 |
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��� 1.0 |
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���� 26 |
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��� 1,114 |
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��� 1.8 |
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������� 11 |
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7.3% |
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Westwood CBS News Day |
���� 1,114
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��������
1.8 |
11 |
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Premiere Emerald Plus |
� 1,135 |
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��� 1.7 |
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������ 6 |
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��� 1,110 |
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��� 1.8 |
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������� 12 |
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-2.2% |
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Premiere Emerald Plus |
���� 1,110
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��������
1.8 |
12 |
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ABCRN Prime Access |
� 1,125 |
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��� 1.4 |
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���� 14 |
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��� 1,068 |
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��� 1.7 |
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������� 13 |
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-5.1% |
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ABCRN Prime Access |
���� 1,068
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��������
1.7 |
13 |
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Premiere Diamond |
� 1,078 |
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��� 1.2 |
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���� 22 |
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��� 1,046 |
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��� 1.7 |
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������� 14 |
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-3.0% |
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Premiere Diamond |
���� 1,046
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��������
1.7 |
14 |
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CMN Prestige |
� 1,044 |
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��� 1.7 |
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������ 8 |
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��� 1,037 |
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��� 1.6 |
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������� 15 |
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-0.7% |
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CMN Prestige |
���� 1,037
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��������
1.6 |
15 |
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Dial Global Female
Perspective |
� 1,018 |
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��� 2.0 |
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������ 4 |
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��� 1,001 |
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��� 1.6 |
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������� 16 |
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-1.7% |
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Dial Global Female Perspective |
���� 1,001
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��������
1.6 |
16 |
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Premiere Emerald |
���� 990 |
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��� 1.3 |
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���� 16 |
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������ 980 |
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��� 1.5 |
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������� 17 |
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-1.0% |
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Premiere Emerald |
������� 980
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��������
1.5 |
17 |
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ABCRN Morning News |
� 1,040 |
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��� 1.3 |
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���� 19 |
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������ 969 |
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��� 1.5 |
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������� 18 |
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-6.8% |
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ABCRN Morning News |
������� 969
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��������
1.5 |
18 |
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Premiere Diamond Plus |
���� 988 |
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��� 1.2 |
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���� 21 |
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������ 967 |
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��� 1.5 |
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������� 19 |
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-2.1% |
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Premiere Diamond Plus |
������� 967
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��������
1.5 |
19 |
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Premiere Mediabase Female |
���� 985 |
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��� 2.0 |
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������ 5 |
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������ 957 |
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��� 1.5 |
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������� 20 |
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-2.8% |
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Premiere Mediabase Female |
������� 957
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��������
1.5 |
20 |
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Westwood WON III |
���� 960 |
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��� 0.8 |
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���� 34 |
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������ 955 |
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��� 1.5 |
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������� 21 |
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-0.5% |
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Westwood WON III |
������� 955
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��������
1.5 |
21 |
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United Stations Impact |
���� 981 |
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��� 1.2 |
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���� 20 |
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������ 953 |
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��� 1.5 |
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������� 22 |
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-2.9% |
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United Stations Impact |
������� 953
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��������
1.5 |
22 |
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CMN Prestige II |
���� 942 |
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��� 1.5 |
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���� 11 |
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������ 947 |
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��� 1.5 |
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������� 23 |
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0.5% |
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CMN Prestige II |
������� 947
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��������
1.5 |
23 |
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Westwood FM Day |
���� 892 |
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��� 0.9 |
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���� 29 |
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������ 903 |
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��� 1.4 |
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������� 24 |
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1.2% |
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Westwood FM Day |
������� 903
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��������
1.4 |
24 |
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ABCRN News/Talk |
���� 856 |
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��� 0.5 |
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�45T |
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������ 895 |
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��� 1.4 |
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������� 25 |
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4.6% |
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ABCRN News/Talk |
������� 895
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��������
1.4 |
25 |
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Westwood WFM Day |
���� 757 |
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��� 1.6 |
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���� 10 |
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������ 769 |
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��� 1.2 |
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������� 26 |
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1.6% |
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Westwood WFM Day |
������� 769
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��������
1.2 |
26 |
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Premiere Ruby |
���� 772 |
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��� 0.8 |
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�31T |
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������ 744 |
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��� 1.2 |
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������� 27 |
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-3.6% |
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Premiere Ruby |
������� 744
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��������
1.2 |
27 |
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Westwood Traffic II
Sponsorship |
���� 756 |
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��� 0.5 |
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���� 44 |
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������ 724 |
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��� 1.1 |
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������� 28 |
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-4.2% |
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Westwood Traffic II Sponsorship |
������� 724
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��������
1.1 |
28 |
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American Urban Pinnacle |
���� 675 |
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��� 1.4 |
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���� 13 |
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������ 717 |
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��� 1.1 |
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������� 29 |
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6.2% |
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American Urban Pinnacle |
������� 717
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��������
1.1 |
29 |
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Premiere Pearl |
���� 677 |
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������ 2 |
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������ 9 |
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������ 672 |
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��� 1.1 |
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������� 30 |
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-0.7% |
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Premiere Pearl |
������� 672
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��������
1.1 |
30 |
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ABCRN Prime Reach |
���� 681 |
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��� 0.8 |
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���� 37 |
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������ 655 |
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��� 1.0 |
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������� 31 |
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-3.8% |
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ABCRN Prime Reach |
������� 655
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�������� 1.0 |
31 |
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Westwood CBS News |
���� 583 |
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��� 0.5 |
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�45T |
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������ 631 |
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��� 1.0 |
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������� 32 |
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8.2% |
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Westwood CBS News |
������� 631
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�������� 1.0 |
32 |
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ABCRN Young Adult |
���� 657 |
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��� 0.9 |
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���� 28 |
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������ 606 |
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��� 1.0 |
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������� 33 |
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-7.8% |
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ABCRN Young Adult |
������� 606
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�������� 1.0 |
33 |
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Premiere Pearl Plus |
���� 582 |
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��� 1.4 |
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���� 12 |
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������ 571 |
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��� 0.9 |
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������� 34 |
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-1.9% |
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Premiere Pearl Plus |
������� 571
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��������
0.9 |
34 |
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ABCRN Hispanic Advantage |
���� 546 |
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��� 0.7 |
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���� 40 |
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������ 549 |
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��� 0.9 |
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������� 35 |
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0.5% |
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ABCRN Hispanic Advantage |
������� 549
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��������
0.9 |
35 |
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ABCRN Information |
���� 541 |
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��� 0.5 |
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���� 47 |
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������ 542 |
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��� 0.9 |
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������� 36 |
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0.2% |
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ABCRN Information |
������� 542
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��������
0.9 |
36 |
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ABCRN FM Connection |
���� 543 |
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��� 0.8 |
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�35T |
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������ 523 |
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��� 0.8 |
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������� 37 |
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-3.7% |
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ABCRN FM Connection |
������� 523
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��������
0.8 |
37 |
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Westwood FM Weekday |
���� 487 |
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��� 0.4 |
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���� 50 |
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������ 489 |
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��� 0.8 |
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������� 38 |
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0.4% |
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Westwood FM Weekday |
������� 489
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��������
0.8 |
38 |
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Westwood WFM Weekend |
���� 511 |
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��� 1.0 |
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���� 25 |
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������ 484 |
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��� 0.8 |
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������� 39 |
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-5.3% |
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Westwood WFM Weekend |
������� 484
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��������
0.8 |
39 |
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ABCRN Hot FM |
���� 485 |
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��� 0.6 |
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���� 42 |
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������ 475 |
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��� 0.8 |
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������� 40 |
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-2.1% |
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ABCRN Hot FM |
������� 475
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��������
0.8 |
40 |
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Westwood FM Weekend |
���� 480 |
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��� 0.5 |
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���� 48 |
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������ 466 |
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��� 0.7 |
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������� 41 |
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-2.9% |
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Westwood FM Weekend |
������� 466
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��������
0.7 |
41 |
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Westwood WON II |
���� 458 |
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��� 0.5 |
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���� 49 |
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������ 462 |
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��� 0.7 |
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������� 42 |
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0.9% |
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Westwood WON II |
������� 462
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��������
0.7 |
42 |
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ABCRN Urban Advantage |
���� 476 |
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��� 1.1 |
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���� 23 |
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������ 452 |
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��� 0.7 |
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������� 43 |
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-5.0% |
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ABCRN Urban Advantage |
������� 452
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��������
0.7 |
43 |
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Westwood Traffic I
Sponsorship |
���� 430 |
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��� 0.8 |
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�35T |
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������ 451 |
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��� 0.7 |
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������� 44 |
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4.9% |
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Westwood Traffic I Sponsorship |
������� 451
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��������
0.7 |
44 |
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Premiere FOX News |
���� 451 |
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��� 0.3 |
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���� 56 |
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������ 443 |
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��� 0.7 |
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������� 45 |
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-1.8% |
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Premiere FOX News |
������� 443
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��������
0.7 |
45 |
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Premiere Urban |
���� 440 |
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��� 0.8 |
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�31T |
|
������ 425 |
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��� 0.7 |
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������� 46 |
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-3.4% |
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Premiere Urban |
������� 425
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��������
0.7 |
46 |
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American Urban STRZ Wknd Ent |
���� 363 |
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��� 0.7 |
|
���� 39 |
|
������ 407 |
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��� 0.6 |
|
������� 47 |
|
12.1% |
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American Urban STRZ Wknd Ent |
������� 407
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��������
0.6 |
47 |
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American Urban Renaissance |
���� 347 |
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��� 0.7 |
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���� 38 |
|
������ 390 |
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��� 0.6 |
|
������� 48 |
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12.4% |
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American Urban Renaissance |
������� 390
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��������
0.6 |
48 |
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Premiere Female Focus |
���� 397 |
|
��� 1.3 |
|
���� 17 |
|
������ 383 |
|
��� 0.6 |
|
������� 49 |
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-3.5% |
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Premiere Female Focus |
������� 383
|
��������
0.6 |
49 |
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ABCRN Advantage |
���� 385 |
|
��� 0.6 |
|
���� 43 |
|
������ 378 |
|
��� 0.6 |
|
������� 50 |
|
-1.8% |
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ABCRN Advantage |
������� 378
|
��������
0.6 |
50 |
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Westwood CBS News Weekend |
���� 354 |
|
��� 0.4 |
|
���� 52 |
|
������ 354 |
|
��� 0.6 |
|
������� 51 |
|
0.0% |
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Westwood CBS News Weekend |
������� 354
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��������
0.6 |
51 |
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Westwood WFM Weekday |
���� 346 |
|
��� 0.7 |
|
���� 41 |
|
������ 332 |
|
��� 0.5 |
|
������� 52 |
|
-4.0% |
|
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Westwood WFM Weekday |
������� 332
|
��������
0.5 |
52 |
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Premiere Evening Adult |
���� 259 |
|
��� 0.3 |
|
���� 54 |
|
������ 252 |
|
��� 0.4 |
|
������� 53 |
|
-2.7% |
|
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Premiere Evening Adult |
������� 252
|
��������
0.4 |
53 |
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Dial Global Digital 24/7 |
���� 227 |
|
��� 0.3 |
|
���� 53 |
|
������ 225 |
|
��� 0.4 |
|
������� 54 |
|
-0.9% |
|
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Dial Global Digital 24/7 |
������� 225
|
��������
0.4 |
54 |
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Premiere Evening Youth |
���� 226 |
|
��� 0.3 |
|
���� 55 |
|
������ 214 |
|
��� 0.3 |
|
������� 55 |
|
-5.3% |
|
|
Premiere Evening Youth |
������� 214
|
��������
0.3 |
55 |
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ABCRN Hispanic Select |
���� 175 |
|
��� 0.2 |
|
���� 58 |
|
������ 180 |
|
��� 0.3 |
|
������� 56 |
|
2.9% |
|
|
ABCRN Hispanic Select |
������� 180
|
��������
0.3 |
56 |
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ABCRN Female Connection |
���� 179 |
|
��� 0.4 |
|
���� 51 |
|
������ 178 |
|
��� 0.3 |
|
������� 57 |
|
-0.6% |
|
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ABCRN Female Connection |
������� 178
|
��������
0.3 |
57 |
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|
ABCRN Music |
���� 151 |
|
��� 0.3 |
|
���� 57 |
|
������ 162 |
|
��� 0.3 |
|
������� 58 |
|
7.3% |
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ABCRN Music |
������� 162
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��������
0.3 |
58 |
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