RADAR 98: BOOK TO BOOK |
|
|
|
|
|
|
|
|
|
Standard Reports |
|
RADAR 98 - September 2008 |
|
|
|
|
|
Volume 2, Network
Audiences to All Commercials |
|
Audiences to All Commercials ## |
|
|
|
|
|
All Broadcasts
except 12M-6AM |
|
Coverage ... Overall U.S. |
|
|
|
|
|
Women 25-54 |
|
Type of Data ... Daypart Averages |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Daypart ... All Broadcasts: Mon-Sun 6A-12M |
|
|
|
|
|
|
RADAR 97 |
|
RADAR 98 |
|
CHANGE |
|
|
Sex/Age Category ... Women 25-54 |
|
|
|
|
|
NETWORK |
�AUD |
|
�RTG |
|
�RANK |
|
�AUD |
|
�RTG |
|
�RANK |
|
����
(%) |
|
|
Population Estimate ... 63,103 (000) |
|
|
|
|
|
|
�(000) |
|
�(%) |
|
|
|
�(000) |
|
�(%) |
|
|
|
|
|
|
�Aud(000) |
�Rtg(%) |
Net Rank |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dial Global Contemporary |
� 1,675 |
|
��� 2.7 |
|
������ 1 |
|
��� 1,710 |
|
��� 2.7 |
|
�������� 1 |
|
2.1% |
|
|
Dial Global Contemporary |
���� 1,710
|
��������
2.7 |
1 |
|
|
Dial Global Complete FM |
� 1,382 |
|
�2,2 |
|
������ 2 |
|
��� 1,376 |
|
��� 2.2 |
|
�������� 2 |
|
-0.4% |
|
|
Dial Global Complete FM |
���� 1,376
|
��������
2.2 |
2 |
|
|
Dial Global Adult Power |
� 1,347 |
|
��� 2.1 |
|
������ 3 |
|
��� 1,286 |
|
��� 2.0 |
|
�������� 3 |
|
-4.5% |
|
|
Dial Global Adult Power |
���� 1,286
|
�������� 2.0 |
3 |
|
|
Premiere Mediabase Female |
� 1,250 |
|
��� 2.0 |
|
������ 5 |
|
��� 1,202 |
|
��� 1.9 |
|
�������� 4 |
|
-3.8% |
|
|
Premiere Mediabase Female |
���� 1,202
|
��������
1.9 |
4 |
|
|
Dial Global Female
Perspective |
� 1,285 |
|
��� 2.0 |
|
������ 4 |
|
��� 1,201 |
|
��� 1.9 |
|
�������� 5 |
|
-6.5% |
|
|
Dial Global Female Perspective |
���� 1,201
|
��������
1.9 |
5 |
|
|
Premiere Emerald Plus |
� 1,093 |
|
��� 1.7 |
|
������ 6 |
|
��� 1,090 |
|
��� 1.7 |
|
�������� 6 |
|
-0.3% |
|
|
Premiere Emerald Plus |
���� 1,090
|
��������
1.7 |
6 |
|
|
CMN Prestige |
� 1,047 |
|
��� 1.7 |
|
������ 8 |
|
��� 1,075 |
|
��� 1.7 |
|
�������� 7 |
|
2.7% |
|
|
CMN Prestige |
���� 1,075
|
��������
1.7 |
7 |
|
|
ABCRN Daytime Direction |
� 1,075 |
|
��� 1.7 |
|
������ 7 |
|
��� 1,058 |
|
��� 1.7 |
|
�������� 8 |
|
-1.6% |
|
|
ABCRN Daytime Direction |
���� 1,058
|
��������
1.7 |
8 |
|
|
Westwood WFM Day |
���� 995 |
|
��� 1.6 |
|
���� 10 |
|
��� 1,025 |
|
��� 1.6 |
|
�������� 9 |
|
3.0% |
|
|
Westwood WFM Day |
���� 1,025
|
��������
1.6 |
9 |
|
|
CMN Prestige II |
���� 921 |
|
��� 1.5 |
|
���� 11 |
|
������ 971 |
|
��� 1.5 |
|
������� 10 |
|
5.4% |
|
|
CMN Prestige II |
������� 971
|
��������
1.5 |
10 |
|
|
Premiere Pearl |
� 1,007 |
|
��� 1.6 |
|
������ 9 |
|
������ 969 |
|
��� 1.5 |
|
������� 11 |
|
-3.8% |
|
|
Premiere Pearl |
������� 969
|
��������
1.5 |
11 |
|
|
American Urban Pinnacle |
���� 865 |
|
��� 1.4 |
|
���� 13 |
|
������ 929 |
|
��� 1.5 |
|
������� 12 |
|
7.4% |
|
|
American Urban Pinnacle |
������� 929
|
��������
1.5 |
12 |
|
|
Westwood WON I |
���� 851 |
|
��� 1.3 |
|
���� 15 |
|
������ 859 |
|
��� 1.4 |
|
������� 13 |
|
0.9% |
|
|
Westwood WON I |
������� 859
|
��������
1.4 |
13 |
|
|
Premiere Pearl Plus |
���� 890 |
|
��� 1.4 |
|
���� 12 |
|
������ 858 |
|
��� 1.4 |
|
������� 14 |
|
-3.6% |
|
|
Premiere Pearl Plus |
������� 858
|
��������
1.4 |
14 |
|
|
Premiere Emerald |
���� 836 |
|
��� 1.3 |
|
���� 16 |
|
������ 836 |
|
��� 1.3 |
|
������� 15 |
|
0.0% |
|
|
Premiere Emerald |
������� 836
|
��������
1.3 |
15 |
|
|
ABCRN Prime Access |
���� 854 |
|
��� 1.4 |
|
���� 14 |
|
������ 824 |
|
��� 1.3 |
|
������� 16 |
|
-3.5% |
|
|
ABCRN Prime Access |
������� 824
|
��������
1.3 |
16 |
|
|
Dial Global News &
Information |
���� 822 |
|
��� 1.3 |
|
���� 18 |
|
������ 812 |
|
��� 1.3 |
|
������� 17 |
|
-1.2% |
|
|
Dial Global News & Information |
������� 812
|
��������
1.3 |
17 |
|
|
ABCRN Morning News |
���� 800 |
|
��� 1.3 |
|
���� 19 |
|
������ 793 |
|
��� 1.3 |
|
������� 18 |
|
-0.9% |
|
|
ABCRN Morning News |
������� 793
|
��������
1.3 |
18 |
|
|
Premiere Female Focus |
���� 830 |
|
��� 1.3 |
|
���� 17 |
|
������ 772 |
|
��� 1.2 |
|
������� 19 |
|
-7.0% |
|
|
Premiere Female Focus |
������� 772
|
��������
1.2 |
19 |
|
|
Premiere Diamond |
���� 770 |
|
��� 1.2 |
|
���� 22 |
|
������ 764 |
|
��� 1.2 |
|
������� 20 |
|
-0.8% |
|
|
Premiere Diamond |
������� 764
|
��������
1.2 |
20 |
|
|
Premiere Diamond Plus |
���� 784 |
|
��� 1.2 |
|
���� 21 |
|
������ 761 |
|
��� 1.2 |
|
������� 21 |
|
-2.9% |
|
|
Premiere Diamond Plus |
������� 761
|
��������
1.2 |
21 |
|
|
United Stations Impact |
���� 785 |
|
������ 1 |
|
���� 20 |
|
������ 735 |
|
��� 1.2 |
|
������� 22 |
|
-6.4% |
|
|
United Stations Impact |
������� 735
|
��������
1.2 |
22 |
|
|
Westwood CBS News Day |
���� 607 |
|
��� 1.0 |
|
���� 26 |
|
������ 635 |
|
��� 1.0 |
|
������� 23 |
|
4.6% |
|
|
Westwood CBS News Day |
������� 635
|
�������� 1.0 |
23 |
|
|
Premiere Sapphire |
���� 655 |
|
��� 1.0 |
|
���� 24 |
|
������ 628 |
|
��� 1.0 |
|
������� 24 |
|
-4.1% |
|
|
Premiere Sapphire |
������� 628
|
�������� 1.0 |
24 |
|
|
ABCRN Young Adult |
���� 582 |
|
��� 0.9 |
|
���� 28 |
|
������ 603 |
|
��� 1.0 |
|
������� 25 |
|
3.6% |
|
|
ABCRN Young Adult |
������� 603
|
�������� 1.0 |
25 |
|
|
Premiere Male Focus |
���� 595 |
|
��� 0.9 |
|
���� 27 |
|
������ 597 |
|
��� 0.9 |
|
������� 26 |
|
0.3% |
|
|
Premiere Male Focus |
������� 597
|
��������
0.9 |
26 |
|
|
Westwood FM Day |
���� 572 |
|
��� 0.9 |
|
���� 29 |
|
������ 593 |
|
��� 0.9 |
|
������� 27 |
|
3.7% |
|
|
Westwood FM Day |
������� 593
|
��������
0.9 |
27 |
|
|
Westwood WFM Weekend |
���� 608 |
|
��� 1.0 |
|
���� 25 |
|
������ 590 |
|
��� 0.9 |
|
������� 28 |
|
-3.0% |
|
|
Westwood WFM Weekend |
������� 590
|
��������
0.9 |
28 |
|
|
ABCRN Urban Advantage |
���� 678 |
|
��� 1.1 |
|
���� 23 |
|
������ 576 |
|
��� 0.9 |
|
������� 29 |
|
-15.0% |
|
|
ABCRN Urban Advantage |
������� 576
|
��������
0.9 |
29 |
|
|
Premiere Ruby |
���� 533 |
|
��� 0.8 |
|
�31T |
|
������ 528 |
|
��� 0.8 |
|
������� 30 |
|
-0.9% |
|
|
Premiere Ruby |
������� 528
|
��������
0.8 |
30 |
|
|
Premiere Urban |
���� 533 |
|
��� 0.8 |
|
�31T |
|
������ 527 |
|
��� 0.8 |
|
������� 31 |
|
-1.1% |
|
|
Premiere Urban |
������� 527
|
��������
0.8 |
31 |
|
|
American Urban Renaissance |
���� 461 |
|
��� 0.7 |
|
���� 38 |
|
������ 526 |
|
��� 0.8 |
|
������� 32 |
|
14.1% |
|
|
American Urban Renaissance |
������� 526
|
��������
0.8 |
32 |
|
|
Premiere Sapphire Plus |
���� 531 |
|
��� 0.8 |
|
���� 33 |
|
������ 520 |
|
��� 0.8 |
|
������� 33 |
|
-2.1% |
|
|
Premiere Sapphire Plus |
������� 520
|
��������
0.8 |
33 |
|
|
Premiere Morning Drive |
���� 536 |
|
��� 0.8 |
|
���� 30 |
|
������ 505 |
|
��� 0.8 |
|
�34T |
|
-5.8% |
|
|
Premiere Morning Drive |
������� 505
|
��������
0.8 |
34T |
|
|
Westwood WON III |
���� 517 |
|
��� 0.8 |
|
���� 34 |
|
������ 505 |
|
��� 0.8 |
|
�34T |
|
-2.3% |
|
|
Westwood WON III |
������� 505
|
��������
0.8 |
34T |
|
|
American Urban STRZ Wknd Ent |
���� 444 |
|
��� 0.7 |
|
���� 39 |
|
������ 502 |
|
��� 0.8 |
|
������� 36 |
|
13.1% |
|
|
American Urban STRZ Wknd Ent |
������� 502
|
��������
0.8 |
36 |
|
|
Westwood Traffic I
Sponsorship |
���� 493 |
|
��� 0.8 |
|
�35T |
|
������ 495 |
|
��� 0.8 |
|
������� 37 |
|
0.4% |
|
|
Westwood Traffic I Sponsorship |
������� 495
|
��������
0.8 |
37 |
|
|
ABCRN Prime Reach |
���� 484 |
|
��� 0.8 |
|
���� 37 |
|
������ 464 |
|
��� 0.7 |
|
������� 38 |
|
-4.1% |
|
|
ABCRN Prime Reach |
������� 464
|
��������
0.7 |
38 |
|
|
ABCRN FM Connection |
���� 493 |
|
��� 0.8 |
|
�35T |
|
������ 463 |
|
��� 0.7 |
|
������� 39 |
|
-6.1% |
|
|
ABCRN FM Connection |
������� 463
|
��������
0.7 |
39 |
|
|
Westwood WFM Weekday |
���� 429 |
|
��� 0.7 |
|
���� 41 |
|
������ 431 |
|
��� 0.7 |
|
������� 40 |
|
0.5% |
|
|
Westwood WFM Weekday |
������� 431
|
��������
0.7 |
40 |
|
|
ABCRN Hispanic Advantage |
���� 442 |
|
��� 0.7 |
|
���� 40 |
|
������ 427 |
|
��� 0.7 |
|
������� 41 |
|
-3.4% |
|
|
ABCRN Hispanic Advantage |
������� 427
|
��������
0.7 |
41 |
|
|
ABCRN Hot FM |
���� 401 |
|
��� 0.6 |
|
���� 42 |
|
������ 389 |
|
��� 0.6 |
|
������� 42 |
|
-3.0% |
|
|
ABCRN Hot FM |
������� 389
|
��������
0.6 |
42 |
|
|
Westwood Traffic II
Sponsorship |
���� 347 |
|
��� 0.5 |
|
���� 44 |
|
������ 359 |
|
��� 0.6 |
|
������� 43 |
|
3.5% |
|
|
Westwood Traffic II Sponsorship |
������� 359
|
��������
0.6 |
43 |
|
|
ABCRN News/Talk |
���� 342 |
|
��� 0.5 |
|
�45T |
|
������ 355 |
|
��� 0.6 |
|
������� 44 |
|
3.8% |
|
|
ABCRN News/Talk |
������� 355
|
��������
0.6 |
44 |
|
|
Westwood CBS News |
���� 342 |
|
��� 0.5 |
|
�45T |
|
������ 354 |
|
��� 0.6 |
|
������� 45 |
|
3.5% |
|
|
Westwood CBS News |
������� 354
|
��������
0.6 |
45 |
|
|
ABCRN Advantage |
���� 353 |
|
��� 0.6 |
|
���� 43 |
|
������ 343 |
|
��� 0.5 |
|
������� 46 |
|
-2.8% |
|
|
ABCRN Advantage |
������� 343
|
��������
0.5 |
46 |
|
|
ABCRN Information |
���� 334 |
|
��� 0.5 |
|
���� 47 |
|
������ 337 |
|
��� 0.5 |
|
������� 47 |
|
0.9% |
|
|
ABCRN Information |
������� 337
|
��������
0.5 |
47 |
|
|
Westwood FM Weekend |
���� 319 |
|
��� 0.5 |
|
���� 48 |
|
������ 332 |
|
��� 0.5 |
|
������� 48 |
|
4.1% |
|
|
Westwood FM Weekend |
������� 332
|
��������
0.5 |
48 |
|
|
Westwood WON II |
���� 303 |
|
��� 0.5 |
|
���� 49 |
|
������ 289 |
|
��� 0.5 |
|
������� 49 |
|
-4.6% |
|
|
Westwood WON II |
������� 289
|
��������
0.5 |
49 |
|
|
Westwood FM Weekday |
���� 261 |
|
��� 0.4 |
|
���� 50 |
|
������ 269 |
|
��� 0.4 |
|
������� 50 |
|
3.1% |
|
|
Westwood FM Weekday |
������� 269
|
��������
0.4 |
50 |
|
|
Westwood CBS News Weekend |
���� 247 |
|
��� 0.4 |
|
���� 52 |
|
������ 240 |
|
��� 0.4 |
|
������� 51 |
|
-2.8% |
|
|
Westwood CBS News Weekend |
������� 240
|
��������
0.4 |
51 |
|
|
ABCRN Female Connection |
���� 248 |
|
��� 0.4 |
|
���� 51 |
|
������ 235 |
|
��� 0.4 |
|
������� 52 |
|
-5.2% |
|
|
ABCRN Female Connection |
������� 235
|
��������
0.4 |
52 |
|
|
Dial Global Digital 24/7 |
���� 822 |
|
��� 1.3 |
|
���� 18 |
|
������ 204 |
|
��� 0.3 |
|
������� 53 |
|
-75.2% |
|
|
Dial Global Digital 24/7 |
������� 204
|
��������
0.3 |
53 |
|
|
Premiere Evening Adult |
���� 213 |
|
��� 0.3 |
|
���� 54 |
|
������ 200 |
|
��� 0.3 |
|
������� 54 |
|
-6.1% |
|
|
Premiere Evening Adult |
������� 200
|
��������
0.3 |
54 |
|
|
Premiere Evening Youth |
���� 207 |
|
��� 0.3 |
|
���� 55 |
|
������ 194 |
|
��� 0.3 |
|
������� 55 |
|
-6.3% |
|
|
Premiere Evening Youth |
������� 194
|
��������
0.3 |
55 |
|
|
Premiere FOX News |
���� 179 |
|
��� 0.3 |
|
���� 56 |
|
������ 176 |
|
��� 0.3 |
|
������� 56 |
|
-1.7% |
|
|
Premiere FOX News |
������� 176
|
��������
0.3 |
56 |
|
|
ABCRN Music |
���� 164 |
|
��� 0.3 |
|
���� 57 |
|
������ 153 |
|
��� 0.2 |
|
������� 57 |
|
-6.7% |
|
|
ABCRN Music |
������� 153
|
��������
0.2 |
57 |
|
|
ABCRN Hispanic Select |
���� 128 |
|
��� 0.2 |
|
���� 58 |
|
������ 126 |
|
��� 0.2 |
|
������� 58 |
|
-1.6% |
|
|
ABCRN Hispanic Select |
������� 126
|
��������
0.2 |
58 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|