RADAR 98: BOOK TO BOOK |
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Standard Reports |
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RADAR 98 - September 2008 |
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Volume 2, Network
Audiences to All Commercials |
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Audiences to All Commercials ## |
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All Broadcasts
except 12M-6AM |
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Coverage ... Overall U.S. |
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Adults 18-49 |
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Type of Data ... Daypart Averages |
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Daypart ... All Broadcasts: Mon-Sun 6A-12M |
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RADAR 97 |
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RADAR 98 |
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CHANGE |
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Sex/Age Category ... Adults 18-49 |
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NETWORK |
�AUD |
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�RTG |
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�RANK |
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�AUD |
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�RTG |
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�RANK |
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����
(%) |
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Population Estimate ... 135,238 (000) |
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�(000) |
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�(%) |
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�(000) |
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�(%) |
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�Aud(000) |
�Rtg(%) |
Net Rank |
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Dial Global Contemporary |
� 3,903 |
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��� 2.9 |
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������ 1 |
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��� 3,995 |
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��� 3.0 |
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�������� 1 |
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2.4% |
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Dial Global Contemporary |
���� 3,995
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�������� 3.0 |
1 |
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Dial Global Complete FM |
� 3,671 |
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��� 2.7 |
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������ 2 |
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��� 3,630 |
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��� 2.7 |
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�������� 2 |
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-1.1% |
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Dial Global Complete FM |
���� 3,630
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��������
2.7 |
2 |
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Dial Global Adult Power |
� 3,332 |
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��� 2.5 |
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������ 3 |
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��� 3,161 |
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��� 2.3 |
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�������� 3 |
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-5.1% |
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Dial Global Adult Power |
���� 3,161
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��������
2.3 |
3 |
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Premiere Emerald Plus |
� 2,731 |
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��� 2.0 |
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������ 4 |
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��� 2,699 |
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��� 2.0 |
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�������� 4 |
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-1.2% |
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Premiere Emerald Plus |
���� 2,699
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�������� 2.0 |
4 |
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Premiere Emerald |
� 2,444 |
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��� 1.8 |
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������ 5 |
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��� 2,428 |
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��� 1.8 |
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�������� 5 |
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-0.7% |
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Premiere Emerald |
���� 2,428
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��������
1.8 |
5 |
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Dial Global Female
Perspective |
� 2,436 |
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��� 1.8 |
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������ 6 |
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��� 2,329 |
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��� 1.7 |
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�������� 6 |
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-4.4% |
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Dial Global Female Perspective |
���� 2,329
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��������
1.7 |
6 |
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Premiere Mediabase Female |
� 2,381 |
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��� 1.8 |
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������ 7 |
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��� 2,292 |
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��� 1.7 |
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�������� 7 |
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-3.7% |
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Premiere Mediabase Female |
���� 2,292
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��������
1.7 |
7 |
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ABCRN Daytime Direction |
� 2,237 |
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��� 1.7 |
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������ 8 |
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��� 2,204 |
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��� 1.6 |
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�������� 8 |
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-1.5% |
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ABCRN Daytime Direction |
���� 2,204
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��������
1.6 |
8 |
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Premiere Diamond |
� 2,208 |
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��� 1.6 |
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������ 9 |
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��� 2,180 |
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��� 1.6 |
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�������� 9 |
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-1.3% |
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Premiere Diamond |
���� 2,180
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��������
1.6 |
9 |
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Westwood WON I |
� 2,025 |
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��� 1.5 |
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���� 13 |
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��� 2,103 |
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��� 1.6 |
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������� 10 |
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3.9% |
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Westwood WON I |
���� 2,103
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��������
1.6 |
10 |
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Dial Global News &
Information |
� 2,050 |
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��� 1.5 |
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���� 12 |
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��� 2,048 |
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��� 1.5 |
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������� 11 |
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-0.1% |
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Dial Global News & Information |
���� 2,048
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��������
1.5 |
11 |
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CMN Prestige |
� 2,016 |
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��� 1.5 |
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���� 14 |
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��� 2,038 |
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��� 1.5 |
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������� 12 |
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1.1% |
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CMN Prestige |
���� 2,038
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��������
1.5 |
12 |
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Premiere Diamond Plus |
� 2,053 |
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��� 1.5 |
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���� 11 |
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��� 2,017 |
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��� 1.5 |
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������� 13 |
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-1.8% |
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Premiere Diamond Plus |
���� 2,017
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��������
1.5 |
13 |
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United Stations Impact |
� 2,068 |
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������ 2 |
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���� 10 |
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��� 1,996 |
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��� 1.5 |
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������� 14 |
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-3.5% |
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United Stations Impact |
���� 1,996
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��������
1.5 |
14 |
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Premiere Male Focus |
� 1,913 |
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��� 1.4 |
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���� 15 |
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��� 1,871 |
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��� 1.4 |
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������� 15 |
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-2.2% |
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Premiere Male Focus |
���� 1,871
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��������
1.4 |
15 |
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CMN Prestige II |
� 1,734 |
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��� 1.3 |
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���� 17 |
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��� 1,798 |
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��� 1.3 |
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������� 16 |
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3.7% |
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CMN Prestige II |
���� 1,798
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��������
1.3 |
16 |
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Westwood WFM Day |
� 1,695 |
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��� 1.3 |
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���� 19 |
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��� 1,756 |
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��� 1.3 |
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������� 17 |
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3.6% |
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Westwood WFM Day |
���� 1,756
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��������
1.3 |
17 |
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American Urban Pinnacle |
� 1,635 |
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��� 1.2 |
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���� 20 |
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��� 1,727 |
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��� 1.3 |
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������� 18 |
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5.6% |
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American Urban Pinnacle |
���� 1,727
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��������
1.3 |
18 |
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Premiere Sapphire |
� 1,738 |
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��� 1.3 |
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���� 16 |
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��� 1,656 |
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��� 1.2 |
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������� 19 |
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-4.7% |
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Premiere Sapphire |
���� 1,656
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��������
1.2 |
19 |
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Westwood FM Day |
� 1,562 |
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��� 1.2 |
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���� 22 |
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��� 1,625 |
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��� 1.2 |
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������� 20 |
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4.0% |
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Westwood FM Day |
���� 1,625
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��������
1.2 |
20 |
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ABCRN Prime Access |
� 1,701 |
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��� 1.3 |
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���� 18 |
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��� 1,616 |
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��� 1.2 |
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������� 21 |
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-5.0% |
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ABCRN Prime Access |
���� 1,616
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��������
1.2 |
21 |
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Premiere Pearl |
� 1,627 |
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��� 1.2 |
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���� 21 |
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��� 1,590 |
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��� 1.2 |
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������� 22 |
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-2.3% |
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Premiere Pearl |
���� 1,590
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��������
1.2 |
22 |
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Premiere Sapphire Plus |
� 1,543 |
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��� 1.1 |
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���� 23 |
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��� 1,484 |
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��� 1.1 |
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������� 23 |
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-3.8% |
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Premiere Sapphire Plus |
���� 1,484
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��������
1.1 |
23 |
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Westwood CBS News Day |
� 1,382 |
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��� 1.0 |
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���� 27 |
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��� 1,467 |
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��� 1.1 |
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������� 24 |
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6.2% |
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Westwood CBS News Day |
���� 1,467
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��������
1.1 |
24 |
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Premiere Morning Drive |
� 1,501 |
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��� 1.1 |
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���� 25 |
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��� 1,452 |
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��� 1.1 |
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������� 25 |
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-3.3% |
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Premiere Morning Drive |
���� 1,452
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��������
1.1 |
25 |
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ABCRN Morning News |
� 1,526 |
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��� 1.1 |
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���� 24 |
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��� 1,450 |
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��� 1.1 |
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������� 26 |
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-5.0% |
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ABCRN Morning News |
���� 1,450
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��������
1.1 |
26 |
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Premiere Pearl Plus |
� 1,400 |
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��� 1.0 |
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���� 26 |
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��� 1,362 |
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��� 1.0 |
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������� 27 |
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-2.7% |
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Premiere Pearl Plus |
���� 1,362
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�������� 1.0 |
27 |
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ABCRN Young Adult |
� 1,290 |
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��� 1.0 |
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���� 30 |
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��� 1,300 |
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��� 1.0 |
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������� 28 |
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0.8% |
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ABCRN Young Adult |
���� 1,300
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�������� 1.0 |
28 |
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Westwood WON III |
� 1,303 |
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��� 1.0 |
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���� 29 |
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��� 1,262 |
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��� 0.9 |
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������� 29 |
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-3.1% |
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Westwood WON III |
���� 1,262
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��������
0.9 |
29 |
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Premiere Ruby |
� 1,308 |
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��� 1.0 |
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���� 28 |
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��� 1,260 |
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��� 0.9 |
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������� 30 |
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-3.7% |
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Premiere Ruby |
���� 1,260
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��������
0.9 |
30 |
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ABCRN Urban Advantage |
� 1,176 |
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��� 0.9 |
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���� 31 |
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��� 1,128 |
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��� 0.8 |
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������� 31 |
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-4.1% |
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ABCRN Urban Advantage |
���� 1,128
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��������
0.8 |
31 |
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Premiere Urban |
� 1,144 |
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��� 0.8 |
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���� 33 |
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��� 1,116 |
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��� 0.8 |
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������� 32 |
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-2.4% |
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Premiere Urban |
���� 1,116
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��������
0.8 |
32 |
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ABCRN Hispanic Advantage |
� 1,121 |
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��� 0.8 |
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���� 34 |
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��� 1,107 |
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��� 0.8 |
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������� 33 |
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-1.2% |
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ABCRN Hispanic Advantage |
���� 1,107
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��������
0.8 |
33 |
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ABCRN FM Connection |
� 1,160 |
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��� 0.9 |
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���� 32 |
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��� 1,101 |
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��� 0.8 |
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������� 34 |
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-5.1% |
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ABCRN FM Connection |
���� 1,101
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��������
0.8 |
34 |
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Westwood WFM Weekend |
� 1,116 |
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��� 0.8 |
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���� 35 |
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��� 1,081 |
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��� 0.8 |
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������� 35 |
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-3.1% |
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Westwood WFM Weekend |
���� 1,081
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��������
0.8 |
35 |
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Premiere Female Focus |
� 1,115 |
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��� 0.8 |
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���� 36 |
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��� 1,051 |
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��� 0.8 |
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������� 36 |
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-5.7% |
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Premiere Female Focus |
���� 1,051
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��������
0.8 |
36 |
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American Urban STRZ Wknd Ent |
���� 924 |
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��� 0.7 |
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���� 39 |
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��� 1,005 |
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��� 0.7 |
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������� 37 |
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8.8% |
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American Urban STRZ Wknd Ent |
���� 1,005
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��������
0.7 |
37 |
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ABCRN News/Talk |
���� 921 |
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��� 0.7 |
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���� 40 |
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������ 991 |
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��� 0.7 |
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������� 38 |
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7.6% |
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ABCRN News/Talk |
������� 991
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��������
0.7 |
38 |
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ABCRN Prime Reach |
� 1,007 |
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��� 0.7 |
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���� 37 |
|
������ 967 |
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��� 0.7 |
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������� 39 |
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-4.0% |
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ABCRN Prime Reach |
������� 967
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��������
0.7 |
39 |
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Westwood Traffic II
Sponsorship |
���� 953 |
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��� 0.7 |
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���� 38 |
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������ 946 |
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��� 0.7 |
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������� 40 |
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-0.7% |
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Westwood Traffic II Sponsorship |
������� 946
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��������
0.7 |
40 |
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American Urban Renaissance |
���� 825 |
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��� 0.6 |
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���� 44 |
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������ 920 |
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��� 0.7 |
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������� 41 |
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11.5% |
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American Urban Renaissance |
������� 920
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��������
0.7 |
41 |
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Westwood FM Weekend |
���� 891 |
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��� 0.7 |
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���� 41 |
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������ 885 |
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��� 0.7 |
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������� 42 |
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-0.7% |
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Westwood FM Weekend |
������� 885
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��������
0.7 |
42 |
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Westwood Traffic I
Sponsorship |
���� 870 |
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��� 0.6 |
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���� 43 |
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������ 879 |
|
��� 0.6 |
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������� 43 |
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1.0% |
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Westwood Traffic I Sponsorship |
������� 879
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��������
0.6 |
43 |
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ABCRN Hot FM |
���� 872 |
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��� 0.6 |
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���� 42 |
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������ 862 |
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��� 0.6 |
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������� 44 |
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-1.1% |
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ABCRN Hot FM |
������� 862
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��������
0.6 |
44 |
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Westwood CBS News |
���� 786 |
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��� 0.6 |
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���� 47 |
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������ 842 |
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��� 0.6 |
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������� 45 |
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7.1% |
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Westwood CBS News |
������� 842
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��������
0.6 |
45 |
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Westwood WFM Weekday |
���� 815 |
|
��� 0.6 |
|
���� 45 |
|
������ 812 |
|
��� 0.6 |
|
������� 46 |
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-0.4% |
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Westwood WFM Weekday |
������� 812
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��������
0.6 |
46 |
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Westwood FM Weekday |
���� 787 |
|
��� 0.6 |
|
���� 46 |
|
������ 801 |
|
��� 0.6 |
|
������� 47 |
|
1.8% |
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Westwood FM Weekday |
������� 801
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��������
0.6 |
47 |
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ABCRN Advantage |
���� 779 |
|
��� 0.6 |
|
���� 48 |
|
������ 750 |
|
��� 0.6 |
|
������� 48 |
|
-3.7% |
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ABCRN Advantage |
������� 750
|
��������
0.6 |
48 |
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ABCRN Information |
���� 692 |
|
��� 0.5 |
|
���� 50 |
|
������ 701 |
|
��� 0.5 |
|
������� 49 |
|
1.3% |
|
|
ABCRN Information |
������� 701
|
��������
0.5 |
49 |
|
|
Premiere Evening Youth |
���� 697 |
|
��� 0.5 |
|
���� 49 |
|
������ 656 |
|
��� 0.5 |
|
������� 50 |
|
-5.9% |
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|
Premiere Evening Youth |
������� 656
|
��������
0.5 |
50 |
|
|
Westwood WON II |
���� 652 |
|
��� 0.5 |
|
���� 51 |
|
������ 650 |
|
��� 0.5 |
|
������� 51 |
|
-0.3% |
|
|
Westwood WON II |
������� 650
|
��������
0.5 |
51 |
|
|
Westwood CBS News Weekend |
���� 505 |
|
��� 0.4 |
|
���� 53 |
|
������ 508 |
|
��� 0.4 |
|
������� 52 |
|
0.6% |
|
|
Westwood CBS News Weekend |
������� 508
|
��������
0.4 |
52 |
|
|
Premiere FOX News |
���� 507 |
|
��� 0.4 |
|
���� 52 |
|
������ 502 |
|
��� 0.4 |
|
������� 53 |
|
-1.0% |
|
|
Premiere FOX News |
������� 502
|
��������
0.4 |
53 |
|
|
Premiere Evening Adult |
���� 483 |
|
��� 0.4 |
|
���� 54 |
|
������ 463 |
|
��� 0.3 |
|
������� 54 |
|
-4.1% |
|
|
Premiere Evening Adult |
������� 463
|
��������
0.3 |
54 |
|
|
ABCRN Female Connection |
���� 461 |
|
��� 0.3 |
|
���� 55 |
|
������ 451 |
|
��� 0.3 |
|
������� 55 |
|
-2.2% |
|
|
ABCRN Female Connection |
������� 451
|
��������
0.3 |
55 |
|
|
Dial Global Digital 24/7 |
���� 443 |
|
��� 0.3 |
|
���� 56 |
|
������ 441 |
|
��� 0.3 |
|
������� 56 |
|
-0.5% |
|
|
Dial Global Digital 24/7 |
������� 441
|
��������
0.3 |
56 |
|
|
ABCRN Hispanic Select |
���� 343 |
|
��� 0.3 |
|
���� 57 |
|
������ 350 |
|
��� 0.3 |
|
������� 57 |
|
2.0% |
|
|
ABCRN Hispanic Select |
������� 350
|
��������
0.3 |
57 |
|
|
ABCRN Music |
���� 290 |
|
��� 0.2 |
|
���� 58 |
|
������ 286 |
|
��� 0.2 |
|
������� 58 |
|
-1.4% |
|
|
ABCRN Music |
������� 286
|
��������
0.2 |
58 |
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