RADAR 98: BOOK TO BOOK |
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Standard Reports |
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RADAR 98 - September 2008 |
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Volume 2, Network
Audiences to All Commercials |
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Audiences to All Commercials ## |
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All Broadcasts
except 12M-6AM |
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Coverage ... Overall U.S. |
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Men 18-49 |
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Type of Data ... Daypart Averages |
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Daypart ... All Broadcasts: Mon-Sun 6A-12M |
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RADAR 97 |
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RADAR 98 |
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CHANGE |
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Sex/Age Category ... Men 18-49 |
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NETWORK |
�AUD |
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�RTG |
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�RANK |
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�AUD |
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�RTG |
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�RANK |
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����
(%) |
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Population Estimate ... 68,426 (000) |
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�(000) |
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�(%) |
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�(000) |
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�(%) |
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�Aud(000) |
�Rtg(%) |
Net Rank |
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Dial Global Contemporary |
� 2,065 |
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��� 3.0 |
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������ 1 |
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��� 2,116 |
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��� 3.1 |
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�������� 1 |
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2.5% |
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Dial Global Contemporary |
���� 2,116
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��������
3.1 |
1 |
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Dial Global Complete FM |
� 2,026 |
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��� 3.0 |
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������ 2 |
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��� 1,981 |
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��� 2.9 |
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�������� 2 |
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-2.2% |
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Dial Global Complete FM |
���� 1,981
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��������
2.9 |
2 |
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Dial Global Adult Power |
� 1,995 |
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��� 2.9 |
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������ 3 |
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��� 1,892 |
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��� 2.8 |
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�������� 3 |
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-5.2% |
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Dial Global Adult Power |
���� 1,892
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��������
2.8 |
3 |
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Westwood WON I |
� 1,314 |
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��� 1.9 |
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������ 6 |
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��� 1,379 |
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��� 2.0 |
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�������� 4 |
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4.9% |
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Westwood WON I |
���� 1,379
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�������� 2.0 |
4 |
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Premiere Emerald Plus |
� 1,387 |
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��� 2.0 |
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������ 4 |
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��� 1,360 |
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��� 2.0 |
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�������� 5 |
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-1.9% |
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Premiere Emerald Plus |
���� 1,360
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�������� 2.0 |
5 |
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ABCRN Daytime Direction |
� 1,309 |
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��� 1.9 |
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������ 7 |
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��� 1,293 |
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��� 1.9 |
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�������� 6 |
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-1.2% |
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ABCRN Daytime Direction |
���� 1,293
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��������
1.9 |
6 |
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Premiere Emerald |
� 1,306 |
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��� 1.9 |
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������ 8 |
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��� 1,290 |
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��� 1.9 |
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�������� 7 |
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-1.2% |
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Premiere Emerald |
���� 1,290
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��������
1.9 |
7 |
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Premiere Male Focus |
� 1,319 |
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��� 1.9 |
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������ 5 |
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��� 1,287 |
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��� 1.9 |
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�������� 8 |
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-2.4% |
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Premiere Male Focus |
���� 1,287
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��������
1.9 |
8 |
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Dial Global News &
Information |
� 1,256 |
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��� 1.8 |
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������ 9 |
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��� 1,264 |
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��� 1.8 |
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�������� 9 |
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0.6% |
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Dial Global News & Information |
���� 1,264
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��������
1.8 |
9 |
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Premiere Diamond |
� 1,244 |
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��� 1.8 |
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���� 10 |
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��� 1,219 |
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��� 1.8 |
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������� 10 |
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-2.0% |
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Premiere Diamond |
���� 1,219
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��������
1.8 |
10 |
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United Stations Impact |
� 1,163 |
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������ 2 |
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�11T |
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��� 1,126 |
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��� 1.6 |
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������� 11 |
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-3.2% |
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United Stations Impact |
���� 1,126
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��������
1.6 |
11 |
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Premiere Sapphire |
� 1,163 |
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��� 1.7 |
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�11T |
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��� 1,099 |
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��� 1.6 |
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������� 12 |
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-5.5% |
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Premiere Sapphire |
���� 1,099
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��������
1.6 |
12 |
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Premiere Diamond Plus |
� 1,116 |
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��� 1.6 |
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���� 13 |
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��� 1,096 |
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��� 1.6 |
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������� 13 |
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-1.8% |
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Premiere Diamond Plus |
���� 1,096
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��������
1.6 |
13 |
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Premiere Morning Drive |
� 1,094 |
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��� 1.6 |
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���� 14 |
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��� 1,072 |
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��� 1.6 |
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������� 14 |
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-2.0% |
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Premiere Morning Drive |
���� 1,072
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��������
1.6 |
14 |
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Dial Global Female
Perspective |
� 1,063 |
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��� 1.6 |
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���� 16 |
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��� 1,055 |
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��� 1.5 |
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������� 15 |
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-0.8% |
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Dial Global Female Perspective |
���� 1,055
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��������
1.5 |
15 |
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Premiere Sapphire Plus |
� 1,085 |
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��� 1.6 |
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���� 15 |
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��� 1,028 |
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��� 1.5 |
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������� 16 |
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-5.3% |
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Premiere Sapphire Plus |
���� 1,028
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��������
1.5 |
16 |
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Premiere Mediabase Female |
� 1,060 |
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��� 1.5 |
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���� 17 |
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��� 1,025 |
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��� 1.5 |
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������� 17 |
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-3.3% |
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Premiere Mediabase Female |
���� 1,025
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��������
1.5 |
17 |
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CMN Prestige |
� 1,002 |
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��� 1.5 |
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���� 18 |
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��� 1,000 |
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��� 1.5 |
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������� 18 |
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-0.2% |
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CMN Prestige |
���� 1,000
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��������
1.5 |
18 |
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Westwood FM Day |
���� 949 |
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��� 1.4 |
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���� 20 |
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������ 980 |
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��� 1.4 |
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������� 19 |
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3.3% |
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Westwood FM Day |
������� 980
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��������
1.4 |
19 |
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Westwood CBS News Day |
���� 874 |
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��� 1.3 |
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���� 21 |
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������ 939 |
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��� 1.4 |
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������� 20 |
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7.4% |
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Westwood CBS News Day |
������� 939
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��������
1.4 |
20 |
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ABCRN Prime Access |
���� 951 |
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��� 1.4 |
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���� 19 |
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������ 909 |
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��� 1.3 |
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������� 21 |
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-4.4% |
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ABCRN Prime Access |
������� 909
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��������
1.3 |
21 |
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CMN Prestige II |
���� 873 |
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��� 1.3 |
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���� 22 |
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������ 878 |
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��� 1.3 |
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������� 22 |
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0.6% |
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CMN Prestige II |
������� 878
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��������
1.3 |
22 |
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Westwood WON III |
���� 853 |
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��� 1.2 |
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���� 23 |
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������ 824 |
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��� 1.2 |
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������� 23 |
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-3.4% |
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Westwood WON III |
������� 824
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��������
1.2 |
23 |
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ABCRN Morning News |
���� 845 |
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��� 1.2 |
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���� 24 |
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������ 795 |
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��� 1.2 |
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������� 24 |
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-5.9% |
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ABCRN Morning News |
������� 795
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��������
1.2 |
24 |
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American Urban Pinnacle |
���� 756 |
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��� 1.1 |
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���� 26 |
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������ 782 |
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��� 1.1 |
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������� 25 |
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3.4% |
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American Urban Pinnacle |
������� 782
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��������
1.1 |
25 |
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Westwood WFM Day |
���� 738 |
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��� 1.1 |
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���� 27 |
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������ 763 |
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��� 1.1 |
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������� 26 |
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3.4% |
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Westwood WFM Day |
������� 763
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��������
1.1 |
26 |
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Premiere Ruby |
���� 781 |
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��� 1.1 |
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���� 25 |
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������ 734 |
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��� 1.1 |
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������� 27 |
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-6.0% |
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Premiere Ruby |
������� 734
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��������
1.1 |
27 |
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ABCRN News/Talk |
���� 659 |
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��� 1.0 |
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���� 29 |
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������ 721 |
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��� 1.1 |
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������� 28 |
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9.4% |
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ABCRN News/Talk |
������� 721
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��������
1.1 |
28 |
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ABCRN Young Adult |
���� 692 |
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��� 1.0 |
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���� 28 |
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������ 664 |
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��� 1.0 |
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������� 29 |
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-4.0% |
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ABCRN Young Adult |
������� 664
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�������� 1.0 |
29 |
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Premiere Pearl |
���� 648 |
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��� 0.9 |
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�30T |
|
������ 649 |
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��� 0.9 |
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������� 30 |
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0.2% |
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Premiere Pearl |
������� 649
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��������
0.9 |
30 |
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Westwood Traffic II
Sponsorship |
���� 648 |
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��� 0.9 |
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�30T |
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������ 634 |
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��� 0.9 |
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������� 31 |
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-2.2% |
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Westwood Traffic II Sponsorship |
������� 634
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��������
0.9 |
31 |
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ABCRN Hispanic Advantage |
���� 625 |
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��� 0.9 |
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���� 32 |
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������ 622 |
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��� 0.9 |
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������� 32 |
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-0.5% |
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ABCRN Hispanic Advantage |
������� 622
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��������
0.9 |
32 |
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ABCRN FM Connection |
���� 617 |
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��� 0.9 |
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���� 33 |
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������ 593 |
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��� 0.9 |
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������� 33 |
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-3.9% |
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ABCRN FM Connection |
������� 593
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��������
0.9 |
33 |
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ABCRN Prime Reach |
���� 580 |
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��� 0.8 |
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���� 34 |
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������ 564 |
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��� 0.8 |
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������� 34 |
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-2.8% |
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ABCRN Prime Reach |
������� 564
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��������
0.8 |
34 |
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Premiere Pearl Plus |
���� 549 |
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��� 0.8 |
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���� 35 |
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������ 544 |
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��� 0.8 |
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������� 35 |
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-0.9% |
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Premiere Pearl Plus |
������� 544
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��������
0.8 |
35 |
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Westwood CBS News |
���� 493 |
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��� 0.7 |
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���� 41 |
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������ 538 |
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��� 0.8 |
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������� 36 |
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9.1% |
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Westwood CBS News |
������� 538
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��������
0.8 |
36 |
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Westwood FM Weekday |
���� 512 |
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��� 0.7 |
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���� 38 |
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������ 521 |
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��� 0.8 |
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������� 37 |
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1.8% |
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Westwood FM Weekday |
������� 521
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��������
0.8 |
37 |
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ABCRN Urban Advantage |
���� 495 |
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��� 0.7 |
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���� 40 |
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������ 520 |
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��� 0.8 |
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������� 38 |
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5.1% |
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ABCRN Urban Advantage |
������� 520
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��������
0.8 |
38 |
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Westwood FM Weekend |
���� 526 |
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��� 0.8 |
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���� 36 |
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������ 515 |
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��� 0.8 |
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������� 39 |
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-2.1% |
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Westwood FM Weekend |
������� 515
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��������
0.8 |
39 |
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Premiere Urban |
���� 522 |
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��� 0.8 |
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���� 37 |
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������ 502 |
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��� 0.7 |
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������� 40 |
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-3.8% |
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Premiere Urban |
������� 502
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��������
0.7 |
40 |
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Westwood WFM Weekend |
���� 498 |
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��� 0.7 |
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���� 39 |
|
������ 487 |
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��� 0.7 |
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������� 41 |
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-2.2% |
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Westwood WFM Weekend |
������� 487
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��������
0.7 |
41 |
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ABCRN Hot FM |
���� 485 |
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��� 0.7 |
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���� 42 |
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������ 483 |
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��� 0.7 |
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������� 42 |
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-0.4% |
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ABCRN Hot FM |
������� 483
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��������
0.7 |
42 |
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American Urban STRZ Wknd Ent |
���� 426 |
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��� 0.6 |
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���� 44 |
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������ 456 |
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��� 0.7 |
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������� 43 |
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7.0% |
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American Urban STRZ Wknd Ent |
������� 456
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��������
0.7 |
43 |
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ABCRN Information |
���� 431 |
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��� 0.6 |
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���� 43 |
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������ 439 |
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��� 0.6 |
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������� 44 |
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1.9% |
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ABCRN Information |
������� 439
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��������
0.6 |
44 |
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American Urban Renaissance |
���� 374 |
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��� 0.5 |
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���� 48 |
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������ 408 |
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��� 0.6 |
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������� 45 |
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9.1% |
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American Urban Renaissance |
������� 408
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��������
0.6 |
45 |
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Westwood WON II |
���� 390 |
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��� 0.6 |
|
���� 47 |
|
������ 407 |
|
��� 0.6 |
|
������� 46 |
|
4.4% |
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Westwood WON II |
������� 407
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��������
0.6 |
46 |
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Westwood Traffic I
Sponsorship |
���� 400 |
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��� 0.6 |
|
���� 46 |
|
������ 405 |
|
��� 0.6 |
|
������� 47 |
|
1.3% |
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Westwood Traffic I Sponsorship |
������� 405
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��������
0.6 |
47 |
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ABCRN Advantage |
���� 412 |
|
��� 0.6 |
|
���� 45 |
|
������ 402 |
|
��� 0.6 |
|
������� 48 |
|
-2.4% |
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ABCRN Advantage |
������� 402
|
��������
0.6 |
48 |
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Premiere FOX News |
���� 373 |
|
��� 0.5 |
|
���� 49 |
|
������ 366 |
|
��� 0.5 |
|
������� 49 |
|
-1.9% |
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Premiere FOX News |
������� 366
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��������
0.5 |
49 |
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Westwood WFM Weekday |
���� 361 |
|
��� 0.5 |
|
���� 50 |
|
������ 357 |
|
��� 0.5 |
|
������� 50 |
|
-1.1% |
|
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Westwood WFM Weekday |
������� 357
|
��������
0.5 |
50 |
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Premiere Female Focus |
���� 360 |
|
��� 0.5 |
|
���� 51 |
|
������ 355 |
|
��� 0.5 |
|
������� 51 |
|
-1.4% |
|
|
Premiere Female Focus |
������� 355
|
��������
0.5 |
51 |
|
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Premiere Evening Youth |
���� 355 |
|
��� 0.5 |
|
���� 52 |
|
������ 339 |
|
��� 0.5 |
|
������� 52 |
|
-4.5% |
|
|
Premiere Evening Youth |
������� 339
|
��������
0.5 |
52 |
|
|
Westwood CBS News Weekend |
���� 297 |
|
��� 0.4 |
|
���� 53 |
|
������ 302 |
|
��� 0.4 |
|
������� 53 |
|
1.7% |
|
|
Westwood CBS News Weekend |
������� 302
|
��������
0.4 |
53 |
|
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Premiere Evening Adult |
���� 265 |
|
��� 0.4 |
|
���� 54 |
|
������ 251 |
|
��� 0.4 |
|
������� 54 |
|
-5.3% |
|
|
Premiere Evening Adult |
������� 251
|
��������
0.4 |
54 |
|
|
Dial Global Digital 24/7 |
���� 232 |
|
��� 0.3 |
|
���� 55 |
|
������ 231 |
|
��� 0.3 |
|
������� 55 |
|
-0.4% |
|
|
Dial Global Digital 24/7 |
������� 231
|
��������
0.3 |
55 |
|
|
ABCRN Hispanic Select |
���� 199 |
|
��� 0.3 |
|
���� 56 |
|
������ 205 |
|
��� 0.3 |
|
������� 56 |
|
3.0% |
|
|
ABCRN Hispanic Select |
������� 205
|
��������
0.3 |
56 |
|
|
ABCRN Female Connection |
���� 197 |
|
��� 0.3 |
|
���� 57 |
|
������ 199 |
|
��� 0.3 |
|
������� 57 |
|
1.0% |
|
|
ABCRN Female Connection |
������� 199
|
��������
0.3 |
57 |
|
|
ABCRN Music |
���� 142 |
|
��� 0.2 |
|
���� 58 |
|
������ 146 |
|
��� 0.2 |
|
������� 58 |
|
2.8% |
|
|
ABCRN Music |
������� 146
|
��������
0.2 |
58 |
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