RADAR 98: BOOK TO BOOK |
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Standard Reports |
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RADAR 98 - September 2008 |
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Volume 2, Network
Audiences to All Commercials |
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Audiences to All Commercials ## |
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All Broadcasts
except 12M-6AM |
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Coverage ... Overall U.S. |
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Women 18-49 |
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Type of Data ... Daypart Averages |
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Daypart ... All Broadcasts: Mon-Sun 6A-12M |
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RADAR 97 |
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RADAR 98 |
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CHANGE |
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Sex/Age Category ... Women 18-49 |
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NETWORK |
�AUD |
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�RTG |
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�RANK |
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�AUD |
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�RTG |
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�RANK |
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����
(%) |
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Population Estimate ... 66,812 (000) |
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�(000) |
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�(%) |
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�(000) |
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�(%) |
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�Aud(000) |
�Rtg(%) |
Net Rank |
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Dial Global Contemporary |
� 1,838 |
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��� 2.8 |
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������ 1 |
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��� 1,879 |
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��� 2.8 |
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�������� 1 |
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2.2% |
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Dial Global Contemporary |
���� 1,879
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��������
2.8 |
1 |
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Dial Global Complete FM |
� 1,645 |
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��� 2.5 |
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������ 2 |
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��� 1,649 |
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��� 2.5 |
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�������� 2 |
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0.2% |
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Dial Global Complete FM |
���� 1,649
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��������
2.5 |
2 |
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Premiere Emerald Plus |
� 1,344 |
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��� 2.0 |
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������ 4 |
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��� 1,339 |
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��� 2.0 |
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�������� 3 |
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-0.4% |
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Premiere Emerald Plus |
���� 1,339
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�������� 2.0 |
3 |
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Dial Global Female
Perspective |
� 1,373 |
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��� 2.1 |
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������ 3 |
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��� 1,274 |
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��� 1.9 |
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�������� 4 |
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-7.2% |
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Dial Global Female Perspective |
���� 1,274
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��������
1.9 |
4 |
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Dial Global Adult Power |
� 1,337 |
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��� 2.0 |
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������ 5 |
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��� 1,269 |
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��� 1.9 |
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�������� 5 |
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-5.1% |
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Dial Global Adult Power |
���� 1,269
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��������
1.9 |
5 |
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Premiere Mediabase Female |
� 1,321 |
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��� 2.0 |
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������ 6 |
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��� 1,267 |
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��� 1.9 |
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�������� 6 |
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-4.1% |
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Premiere Mediabase Female |
���� 1,267
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��������
1.9 |
6 |
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Premiere Emerald |
� 1,138 |
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��� 1.7 |
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������ 7 |
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��� 1,138 |
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��� 1.7 |
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�������� 7 |
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0.0% |
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Premiere Emerald |
���� 1,138
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��������
1.7 |
7 |
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CMN Prestige |
� 1,014 |
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��� 1.5 |
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������ 8 |
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��� 1,038 |
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��� 1.6 |
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�������� 8 |
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2.4% |
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CMN Prestige |
���� 1,038
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��������
1.6 |
8 |
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Westwood WFM Day |
���� 957 |
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��� 1.4 |
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���� 11 |
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������ 993 |
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��� 1.5 |
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�������� 9 |
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3.8% |
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Westwood WFM Day |
������� 993
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��������
1.5 |
9 |
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Premiere Diamond |
���� 964 |
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��� 1.4 |
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���� 10 |
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������ 961 |
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��� 1.4 |
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������� 10 |
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-0.3% |
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Premiere Diamond |
������� 961
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��������
1.4 |
10 |
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American Urban Pinnacle |
���� 879 |
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��� 1.3 |
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���� 15 |
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������ 945 |
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��� 1.4 |
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������� 11 |
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7.5% |
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American Urban Pinnacle |
������� 945
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��������
1.4 |
11 |
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Premiere Pearl |
���� 979 |
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��� 1.5 |
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������ 9 |
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������ 941 |
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��� 1.4 |
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������� 12 |
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-3.9% |
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Premiere Pearl |
������� 941
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��������
1.4 |
12 |
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Premiere Diamond Plus |
���� 937 |
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��� 1.4 |
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���� 12 |
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������ 921 |
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��� 1.4 |
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������� 13 |
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-1.7% |
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Premiere Diamond Plus |
������� 921
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��������
1.4 |
13 |
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CMN Prestige II |
���� 861 |
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��� 1.3 |
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���� 16 |
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������ 920 |
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��� 1.4 |
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������� 14 |
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6.9% |
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CMN Prestige II |
������� 920
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��������
1.4 |
14 |
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ABCRN Daytime Direction |
���� 928 |
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��� 1.4 |
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���� 13 |
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������ 911 |
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��� 1.4 |
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������� 15 |
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-1.8% |
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ABCRN Daytime Direction |
������� 911
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��������
1.4 |
15 |
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United Stations Impact |
���� 905 |
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������ 1 |
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���� 14 |
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������ 870 |
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��� 1.3 |
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������� 16 |
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-3.9% |
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United Stations Impact |
������� 870
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��������
1.3 |
16 |
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Premiere Pearl Plus |
���� 851 |
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��� 1.3 |
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���� 17 |
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������ 818 |
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��� 1.2 |
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������� 17 |
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-3.9% |
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Premiere Pearl Plus |
������� 818
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��������
1.2 |
17 |
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Dial Global News &
Information |
���� 794 |
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��� 1.2 |
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���� 18 |
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������ 784 |
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��� 1.2 |
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������� 18 |
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-1.3% |
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Dial Global News & Information |
������� 784
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��������
1.2 |
18 |
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Westwood WON I |
���� 711 |
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��� 1.1 |
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���� 21 |
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������ 724 |
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��� 1.1 |
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������� 19 |
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1.8% |
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Westwood WON I |
������� 724
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��������
1.1 |
19 |
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ABCRN Prime Access |
���� 750 |
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��� 1.1 |
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���� 20 |
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������ 707 |
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��� 1.1 |
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������� 20 |
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-5.7% |
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ABCRN Prime Access |
������� 707
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��������
1.1 |
20 |
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Premiere Female Focus |
���� 755 |
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��� 1.1 |
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���� 19 |
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������ 696 |
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��� 1.0 |
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������� 21 |
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-7.8% |
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Premiere Female Focus |
������� 696
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�������� 1.0 |
21 |
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ABCRN Morning News |
���� 681 |
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��� 1.0 |
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�22T |
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������ 655 |
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��� 1.0 |
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������� 22 |
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-3.8% |
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ABCRN Morning News |
������� 655
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�������� 1.0 |
22 |
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Westwood FM Day |
���� 613 |
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��� 0.9 |
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���� 26 |
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������ 645 |
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��� 1.0 |
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������� 23 |
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5.2% |
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Westwood FM Day |
������� 645
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�������� 1.0 |
23 |
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ABCRN Young Adult |
���� 598 |
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��� 0.9 |
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���� 27 |
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������ 636 |
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��� 1.0 |
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������� 24 |
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6.4% |
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ABCRN Young Adult |
������� 636
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�������� 1.0 |
24 |
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Premiere Urban |
���� 622 |
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��� 0.9 |
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���� 24 |
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������ 614 |
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��� 0.9 |
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������� 25 |
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-1.3% |
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Premiere Urban |
������� 614
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��������
0.9 |
25 |
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ABCRN Urban Advantage |
���� 681 |
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��� 1.0 |
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�22T |
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������ 608 |
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��� 0.9 |
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������� 26 |
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-10.7% |
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ABCRN Urban Advantage |
������� 608
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��������
0.9 |
26 |
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Westwood WFM Weekend |
���� 618 |
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��� 0.9 |
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���� 25 |
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������ 594 |
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��� 0.9 |
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������� 27 |
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-3.9% |
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Westwood WFM Weekend |
������� 594
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��������
0.9 |
27 |
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Premiere Male Focus |
���� 594 |
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��� 0.9 |
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���� 28 |
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������ 584 |
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��� 0.9 |
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������� 28 |
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-1.7% |
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Premiere Male Focus |
������� 584
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��������
0.9 |
28 |
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Premiere Sapphire |
���� 575 |
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��� 0.9 |
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���� 29 |
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������ 557 |
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��� 0.8 |
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������� 29 |
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-3.1% |
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Premiere Sapphire |
������� 557
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��������
0.8 |
29 |
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American Urban STRZ Wknd Ent |
���� 498 |
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��� 0.7 |
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���� 33 |
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������ 549 |
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��� 0.8 |
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������� 30 |
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10.2% |
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American Urban STRZ Wknd Ent |
������� 549
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��������
0.8 |
30 |
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Westwood CBS News Day |
���� 508 |
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��� 0.8 |
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���� 32 |
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������ 528 |
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��� 0.8 |
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������� 31 |
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3.9% |
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Westwood CBS News Day |
������� 528
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��������
0.8 |
31 |
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Premiere Ruby |
���� 527 |
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��� 0.8 |
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���� 31 |
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������ 526 |
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��� 0.8 |
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������� 32 |
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-0.2% |
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Premiere Ruby |
������� 526
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��������
0.8 |
32 |
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American Urban Renaissance |
���� 451 |
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��� 0.7 |
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���� 38 |
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������ 512 |
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��� 0.8 |
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������� 33 |
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13.5% |
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American Urban Renaissance |
������� 512
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��������
0.8 |
33 |
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ABCRN FM Connection |
���� 543 |
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��� 0.8 |
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���� 30 |
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������ 508 |
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��� 0.8 |
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������� 34 |
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-6.4% |
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ABCRN FM Connection |
������� 508
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��������
0.8 |
34 |
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ABCRN Hispanic Advantage |
���� 496 |
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��� 0.7 |
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���� 34 |
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������ 485 |
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��� 0.7 |
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������� 35 |
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-2.2% |
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ABCRN Hispanic Advantage |
������� 485
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��������
0.7 |
35 |
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Westwood Traffic I
Sponsorship |
���� 470 |
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��� 0.7 |
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���� 35 |
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������ 474 |
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��� 0.7 |
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������� 36 |
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0.9% |
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Westwood Traffic I Sponsorship |
������� 474
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��������
0.7 |
36 |
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Premiere Sapphire Plus |
���� 458 |
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��� 0.7 |
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���� 36 |
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������ 456 |
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��� 0.7 |
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������� 37 |
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-0.4% |
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Premiere Sapphire Plus |
������� 456
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��������
0.7 |
37 |
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Westwood WFM Weekday |
���� 454 |
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��� 0.7 |
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���� 37 |
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������ 455 |
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��� 0.7 |
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������� 38 |
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0.2% |
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Westwood WFM Weekday |
������� 455
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��������
0.7 |
38 |
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Westwood WON III |
���� 450 |
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��� 0.7 |
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���� 39 |
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������ 438 |
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��� 0.7 |
|
������� 39 |
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-2.7% |
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Westwood WON III |
������� 438
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��������
0.7 |
39 |
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ABCRN Prime Reach |
���� 427 |
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��� 0.6 |
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���� 40 |
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������ 403 |
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��� 0.6 |
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������� 40 |
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-5.6% |
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ABCRN Prime Reach |
������� 403
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��������
0.6 |
40 |
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Premiere Morning Drive |
���� 407 |
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��� 0.6 |
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���� 41 |
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������ 380 |
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��� 0.6 |
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������� 41 |
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-6.6% |
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Premiere Morning Drive |
������� 380
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��������
0.6 |
41 |
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ABCRN Hot FM |
���� 387 |
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��� 0.6 |
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���� 42 |
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������ 379 |
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��� 0.6 |
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������� 42 |
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-2.1% |
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ABCRN Hot FM |
������� 379
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��������
0.6 |
42 |
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Westwood FM Weekend |
���� 365 |
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��� 0.5 |
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���� 44 |
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������ 370 |
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��� 0.6 |
|
������� 43 |
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1.4% |
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Westwood FM Weekend |
������� 370
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��������
0.6 |
43 |
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ABCRN Advantage |
���� 367 |
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��� 0.5 |
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���� 43 |
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������ 348 |
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��� 0.5 |
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������� 44 |
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-5.2% |
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ABCRN Advantage |
������� 348
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��������
0.5 |
44 |
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Premiere Evening Youth |
���� 342 |
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��� 0.5 |
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���� 45 |
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������ 317 |
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��� 0.5 |
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������� 45 |
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-7.3% |
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Premiere Evening Youth |
������� 317
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��������
0.5 |
45 |
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Westwood Traffic II
Sponsorship |
���� 305 |
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��� 0.5 |
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���� 46 |
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������ 312 |
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��� 0.5 |
|
������� 46 |
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2.3% |
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Westwood Traffic II Sponsorship |
������� 312
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��������
0.5 |
46 |
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Westwood CBS News |
���� 293 |
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��� 0.4 |
|
���� 47 |
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������ 304 |
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��� 0.5 |
|
������� 47 |
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3.8% |
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Westwood CBS News |
������� 304
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��������
0.5 |
47 |
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Westwood FM Weekday |
���� 275 |
|
��� 0.4 |
|
���� 48 |
|
������ 280 |
|
��� 0.4 |
|
������� 48 |
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1.8% |
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Westwood FM Weekday |
������� 280
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��������
0.4 |
48 |
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ABCRN News/Talk |
���� 262 |
|
��� 0.4 |
|
�50T |
|
������ 270 |
|
��� 0.4 |
|
������� 49 |
|
3.1% |
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ABCRN News/Talk |
������� 270
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��������
0.4 |
49 |
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ABCRN Information |
���� 261 |
|
��� 0.4 |
|
���� 52 |
|
������ 262 |
|
��� 0.4 |
|
������� 50 |
|
0.4% |
|
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ABCRN Information |
������� 262
|
��������
0.4 |
50 |
|
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ABCRN Female Connection |
���� 264 |
|
��� 0.4 |
|
���� 49 |
|
������ 252 |
|
��� 0.4 |
|
������� 51 |
|
-4.5% |
|
|
ABCRN Female Connection |
������� 252
|
��������
0.4 |
51 |
|
|
Westwood WON II |
���� 262 |
|
��� 0.4 |
|
�50T |
|
������ 243 |
|
��� 0.4 |
|
������� 52 |
|
-7.3% |
|
|
Westwood WON II |
������� 243
|
��������
0.4 |
52 |
|
|
Premiere Evening Adult |
���� 218 |
|
��� 0.3 |
|
���� 53 |
|
������ 212 |
|
��� 0.3 |
|
������� 53 |
|
-2.8% |
|
|
Premiere Evening Adult |
������� 212
|
��������
0.3 |
53 |
|
|
Dial Global Digital 24/7 |
���� 211 |
|
��� 0.3 |
|
���� 54 |
|
������ 210 |
|
��� 0.3 |
|
������� 54 |
|
-0.5% |
|
|
Dial Global Digital 24/7 |
������� 210
|
��������
0.3 |
54 |
|
|
Westwood CBS News Weekend |
���� 208 |
|
��� 0.3 |
|
���� 55 |
|
������ 206 |
|
��� 0.3 |
|
������� 55 |
|
-1.0% |
|
|
Westwood CBS News Weekend |
������� 206
|
��������
0.3 |
55 |
|
|
ABCRN Hispanic Select |
���� 144 |
|
��� 0.2 |
|
���� 57 |
|
������ 145 |
|
��� 0.2 |
|
������� 56 |
|
0.7% |
|
|
ABCRN Hispanic Select |
������� 145
|
��������
0.2 |
56 |
|
|
ABCRN Music |
���� 148 |
|
��� 0.2 |
|
���� 56 |
|
������ 140 |
|
��� 0.2 |
|
������� 57 |
|
-5.4% |
|
|
ABCRN Music |
������� 140
|
��������
0.2 |
57 |
|
|
Premiere FOX News |
���� 134 |
|
��� 0.2 |
|
���� 58 |
|
������ 136 |
|
��� 0.2 |
|
������� 58 |
|
1.5% |
|
|
Premiere FOX News |
������� 136
|
��������
0.2 |
58 |
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