RADAR 98: BOOK TO BOOK |
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Standard Reports |
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RADAR 98 - September 2008 |
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Volume 2, Network
Audiences to All Commercials |
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Audiences to All Commercials ## |
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All Broadcasts
except 12M-6AM |
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Coverage ... Overall U.S. |
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Adults 35-64 |
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Type of Data ... Daypart Averages |
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Daypart ... All Broadcasts: Mon-Sun 6A-12M |
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RADAR 97 |
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RADAR 98 |
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CHANGE |
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Sex/Age Category ... Adults 35-64 |
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NETWORK |
�AUD |
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�RTG |
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�RANK |
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�AUD |
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�RTG |
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�RANK |
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����
(%) |
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Population Estimate ... 119,506 (000) |
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�(000) |
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�(%) |
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�(000) |
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�(%) |
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�Aud(000) |
�Rtg(%) |
Net Rank |
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Dial Global Adult Power |
� 3,513 |
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��� 2.9 |
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������ 1 |
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��� 3,460 |
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��� 2.9 |
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�������� 1 |
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-1.5% |
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Dial Global Adult Power |
���� 3,460
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��������
2.9 |
1 |
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ABCRN Daytime Direction |
� 3,358 |
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��� 2.8 |
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������ 2 |
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��� 3,325 |
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��� 2.8 |
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�������� 2 |
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-1.0% |
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ABCRN Daytime Direction |
���� 3,325
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��������
2.8 |
2 |
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Dial Global Contemporary |
� 3,198 |
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��� 2.7 |
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������ 3 |
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��� 3,292 |
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��� 2.8 |
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�������� 3 |
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2.9% |
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Dial Global Contemporary |
���� 3,292
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��������
2.8 |
3 |
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Westwood WON I |
� 2,844 |
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��� 2.4 |
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������ 4 |
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��� 2,939 |
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��� 2.5 |
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�������� 4 |
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3.3% |
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Westwood WON I |
���� 2,939
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��������
2.5 |
4 |
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Dial Global Complete FM |
� 2,591 |
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��� 2.2 |
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������ 5 |
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��� 2,580 |
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��� 2.2 |
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�������� 5 |
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-0.4% |
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Dial Global Complete FM |
���� 2,580
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��������
2.2 |
5 |
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ABCRN Prime Access |
� 2,476 |
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��� 2.1 |
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������ 6 |
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��� 2,399 |
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��� 2.0 |
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�������� 6 |
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-3.1% |
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ABCRN Prime Access |
���� 2,399
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�������� 2.0 |
6 |
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Dial Global News &
Information |
� 2,302 |
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��� 1.9 |
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������ 8 |
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��� 2,320 |
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��� 1.9 |
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�������� 7 |
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0.8% |
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Dial Global News & Information |
���� 2,320
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��������
1.9 |
7 |
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ABCRN Morning News |
� 2,410 |
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��� 2.0 |
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������ 7 |
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��� 2,306 |
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��� 1.9 |
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�������� 8 |
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-4.3% |
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ABCRN Morning News |
���� 2,306
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��������
1.9 |
8 |
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Westwood CBS News Day |
� 2,102 |
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��� 1.8 |
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���� 12 |
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��� 2,223 |
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��� 1.9 |
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�������� 9 |
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5.8% |
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Westwood CBS News Day |
���� 2,223
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��������
1.9 |
9 |
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Premiere Morning Drive |
� 2,274 |
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��� 1.9 |
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������ 9 |
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��� 2,200 |
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��� 1.8 |
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������� 10 |
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-3.3% |
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Premiere Morning Drive |
���� 2,200
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��������
1.8 |
10 |
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Premiere Sapphire |
� 2,180 |
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��� 1.8 |
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���� 10 |
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��� 2,121 |
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��� 1.8 |
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������� 11 |
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-2.7% |
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Premiere Sapphire |
���� 2,121
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��������
1.8 |
11 |
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CMN Prestige |
� 2,092 |
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��� 1.8 |
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���� 13 |
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��� 2,116 |
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��� 1.8 |
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������� 12 |
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1.1% |
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CMN Prestige |
���� 2,116
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��������
1.8 |
12 |
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Dial Global Female
Perspective |
� 2,152 |
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��� 1.8 |
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���� 11 |
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��� 2,041 |
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��� 1.7 |
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������� 13 |
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-5.2% |
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Dial Global Female Perspective |
���� 2,041
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��������
1.7 |
13 |
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Premiere Male Focus |
� 2,051 |
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��� 1.7 |
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���� 14 |
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��� 2,031 |
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��� 1.7 |
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������� 14 |
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-1.0% |
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Premiere Male Focus |
���� 2,031
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��������
1.7 |
14 |
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CMN Prestige II |
� 1,973 |
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��� 1.7 |
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�16T |
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��� 2,002 |
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��� 1.7 |
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������� 15 |
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1.5% |
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CMN Prestige II |
���� 2,002
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��������
1.7 |
15 |
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Premiere Mediabase Female |
� 2,042 |
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��� 1.7 |
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���� 15 |
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��� 1,973 |
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��� 1.7 |
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������� 16 |
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-3.4% |
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Premiere Mediabase Female |
���� 1,973
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��������
1.7 |
16 |
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Premiere Sapphire Plus |
� 1,973 |
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��� 1.7 |
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�16T |
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��� 1,928 |
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��� 1.6 |
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������� 17 |
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-2.3% |
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Premiere Sapphire Plus |
���� 1,928
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��������
1.6 |
17 |
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Westwood WFM Day |
� 1,764 |
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��� 1.5 |
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���� 19 |
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��� 1,815 |
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��� 1.5 |
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������� 18 |
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2.9% |
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Westwood WFM Day |
���� 1,815
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��������
1.5 |
18 |
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Westwood WON III |
� 1,772 |
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��� 1.5 |
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���� 18 |
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��� 1,775 |
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��� 1.5 |
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������� 19 |
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0.2% |
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Westwood WON III |
���� 1,775
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��������
1.5 |
19 |
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ABCRN News/Talk |
� 1,642 |
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��� 1.4 |
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���� 21 |
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��� 1,724 |
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��� 1.4 |
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������� 20 |
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5.0% |
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ABCRN News/Talk |
���� 1,724
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��������
1.4 |
20 |
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Premiere Pearl |
� 1,748 |
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��� 1.5 |
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���� 20 |
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��� 1,704 |
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��� 1.4 |
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������� 21 |
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-2.5% |
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Premiere Pearl |
���� 1,704
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��������
1.4 |
21 |
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Premiere Emerald Plus |
� 1,540 |
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��� 1.3 |
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���� 23 |
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��� 1,531 |
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��� 1.3 |
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������� 22 |
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-0.6% |
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Premiere Emerald Plus |
���� 1,531
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��������
1.3 |
22 |
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Premiere Pearl Plus |
� 1,545 |
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��� 1.3 |
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���� 22 |
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��� 1,507 |
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��� 1.3 |
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������� 23 |
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-2.5% |
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Premiere Pearl Plus |
���� 1,507
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��������
1.3 |
23 |
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American Urban Pinnacle |
� 1,402 |
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��� 1.2 |
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���� 26 |
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��� 1,504 |
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��� 1.3 |
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������� 24 |
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7.3% |
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American Urban Pinnacle |
���� 1,504
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��������
1.3 |
24 |
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ABCRN Prime Reach |
� 1,431 |
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��� 1.2 |
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���� 25 |
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��� 1,388 |
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��� 1.2 |
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������� 25 |
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-3.0% |
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ABCRN Prime Reach |
���� 1,388
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��������
1.2 |
25 |
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Premiere Diamond |
� 1,399 |
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��� 1.2 |
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���� 27 |
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��� 1,369 |
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��� 1.1 |
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������� 26 |
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-2.1% |
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Premiere Diamond |
���� 1,369
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��������
1.1 |
26 |
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United Stations Impact |
� 1,440 |
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������ 1 |
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���� 24 |
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��� 1,367 |
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��� 1.1 |
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������� 27 |
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-5.1% |
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United Stations Impact |
���� 1,367
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��������
1.1 |
27 |
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Premiere Diamond Plus |
� 1,364 |
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��� 1.1 |
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���� 28 |
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��� 1,334 |
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��� 1.1 |
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������� 28 |
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-2.2% |
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Premiere Diamond Plus |
���� 1,334
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��������
1.1 |
28 |
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Westwood Traffic II
Sponsorship |
� 1,313 |
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��� 1.1 |
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���� 31 |
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��� 1,306 |
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��� 1.1 |
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������� 29 |
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-0.5% |
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Westwood Traffic II Sponsorship |
���� 1,306
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��������
1.1 |
29 |
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Premiere Ruby |
� 1,322 |
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��� 1.1 |
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���� 30 |
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��� 1,305 |
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��� 1.1 |
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������� 30 |
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-1.3% |
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Premiere Ruby |
���� 1,305
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��������
1.1 |
30 |
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Westwood FM Day |
� 1,283 |
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��� 1.1 |
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���� 32 |
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��� 1,299 |
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��� 1.1 |
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������� 31 |
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1.2% |
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Westwood FM Day |
���� 1,299
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��������
1.1 |
31 |
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Premiere Female Focus |
� 1,340 |
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��� 1.1 |
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���� 29 |
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��� 1,273 |
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��� 1.1 |
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������� 32 |
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-5.0% |
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Premiere Female Focus |
���� 1,273
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��������
1.1 |
32 |
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Westwood CBS News |
� 1,184 |
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��� 1.0 |
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���� 34 |
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��� 1,243 |
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��� 1.0 |
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������� 33 |
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5.0% |
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Westwood CBS News |
���� 1,243
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�������� 1.0 |
33 |
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ABCRN Information |
� 1,204 |
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��� 1.0 |
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���� 33 |
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��� 1,208 |
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��� 1.0 |
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������� 34 |
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0.3% |
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ABCRN Information |
���� 1,208
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�������� 1.0 |
34 |
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Westwood WFM Weekend |
� 1,180 |
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��� 1.0 |
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���� 35 |
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��� 1,131 |
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��� 0.9 |
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������� 35 |
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-4.2% |
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Westwood WFM Weekend |
���� 1,131
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��������
0.9 |
35 |
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Premiere Emerald |
� 1,100 |
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��� 0.9 |
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���� 36 |
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��� 1,102 |
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��� 0.9 |
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������� 36 |
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0.2% |
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Premiere Emerald |
���� 1,102
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��������
0.9 |
36 |
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ABCRN Young Adult |
� 1,093 |
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��� 0.9 |
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���� 37 |
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��� 1,069 |
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��� 0.9 |
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������� 37 |
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-2.2% |
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ABCRN Young Adult |
���� 1,069
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��������
0.9 |
37 |
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Westwood Traffic I
Sponsorship |
���� 987 |
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��� 0.8 |
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���� 40 |
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��� 1,046 |
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��� 0.9 |
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������� 38 |
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6.0% |
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Westwood Traffic I Sponsorship |
���� 1,046
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��������
0.9 |
38 |
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Westwood WON II |
� 1,060 |
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��� 0.9 |
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���� 39 |
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��� 1,015 |
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��� 0.8 |
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������� 39 |
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-4.2% |
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Westwood WON II |
���� 1,015
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��������
0.8 |
39 |
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ABCRN Urban Advantage |
� 1,069 |
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��� 0.9 |
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���� 38 |
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������ 914 |
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��� 0.8 |
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������� 40 |
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-14.5% |
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ABCRN Urban Advantage |
������� 914
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��������
0.8 |
40 |
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American Urban Renaissance |
���� 786 |
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��� 0.7 |
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���� 45 |
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������ 899 |
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��� 0.8 |
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������� 41 |
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14.4% |
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American Urban Renaissance |
������� 899
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��������
0.8 |
41 |
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ABCRN Hot FM |
���� 894 |
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��� 0.7 |
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���� 41 |
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������ 885 |
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��� 0.7 |
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������� 42 |
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-1.0% |
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ABCRN Hot FM |
������� 885
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��������
0.7 |
42 |
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American Urban STRZ Wknd Ent |
���� 711 |
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��� 0.6 |
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���� 50 |
|
������ 826 |
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��� 0.7 |
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������� 43 |
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16.2% |
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American Urban STRZ Wknd Ent |
������� 826
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��������
0.7 |
43 |
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Premiere FOX News |
���� 826 |
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��� 0.7 |
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���� 43 |
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������ 814 |
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��� 0.7 |
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������� 44 |
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-1.5% |
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Premiere FOX News |
������� 814
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��������
0.7 |
44 |
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Westwood CBS News Weekend |
���� 816 |
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��� 0.7 |
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���� 44 |
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������ 797 |
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��� 0.7 |
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������� 45 |
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-2.3% |
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Westwood CBS News Weekend |
������� 797
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��������
0.7 |
45 |
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ABCRN FM Connection |
���� 827 |
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��� 0.7 |
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���� 42 |
|
������ 794 |
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��� 0.7 |
|
������� 46 |
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-4.0% |
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ABCRN FM Connection |
������� 794
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��������
0.7 |
46 |
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Premiere Urban |
���� 780 |
|
��� 0.7 |
|
���� 46 |
|
������ 762 |
|
��� 0.6 |
|
������� 47 |
|
-2.3% |
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Premiere Urban |
������� 762
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��������
0.6 |
47 |
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Westwood WFM Weekday |
���� 752 |
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��� 0.6 |
|
���� 47 |
|
������ 746 |
|
��� 0.6 |
|
������� 48 |
|
-0.8% |
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Westwood WFM Weekday |
������� 746
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��������
0.6 |
48 |
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ABCRN Advantage |
���� 718 |
|
��� 0.6 |
|
���� 48 |
|
������ 712 |
|
��� 0.6 |
|
������� 49 |
|
-0.8% |
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ABCRN Advantage |
������� 712
|
��������
0.6 |
49 |
|
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Westwood FM Weekend |
���� 693 |
|
��� 0.6 |
|
���� 51 |
|
������ 697 |
|
��� 0.6 |
|
������� 50 |
|
0.6% |
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Westwood FM Weekend |
������� 697
|
��������
0.6 |
50 |
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ABCRN Hispanic Advantage |
���� 717 |
|
��� 0.6 |
|
���� 49 |
|
������ 693 |
|
��� 0.6 |
|
������� 51 |
|
-3.3% |
|
|
ABCRN Hispanic Advantage |
������� 693
|
��������
0.6 |
51 |
|
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Westwood FM Weekday |
���� 632 |
|
��� 0.5 |
|
���� 52 |
|
������ 640 |
|
��� 0.5 |
|
������� 52 |
|
1.3% |
|
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Westwood FM Weekday |
������� 640
|
��������
0.5 |
52 |
|
|
Premiere Evening Adult |
���� 499 |
|
��� 0.4 |
|
���� 53 |
|
������ 487 |
|
��� 0.4 |
|
������� 53 |
|
-2.4% |
|
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Premiere Evening Adult |
������� 487
|
��������
0.4 |
53 |
|
|
Dial Global Digital 24/7 |
���� 456 |
|
��� 0.4 |
|
���� 54 |
|
������ 433 |
|
��� 0.4 |
|
������� 54 |
|
-5.0% |
|
|
Dial Global Digital 24/7 |
������� 433
|
��������
0.4 |
54 |
|
|
ABCRN Music |
���� 413 |
|
��� 0.3 |
|
���� 55 |
|
������ 418 |
|
��� 0.3 |
|
������� 55 |
|
1.2% |
|
|
ABCRN Music |
������� 418
|
��������
0.3 |
55 |
|
|
ABCRN Female Connection |
���� 375 |
|
��� 0.3 |
|
���� 56 |
|
������ 365 |
|
��� 0.3 |
|
������� 56 |
|
-2.7% |
|
|
ABCRN Female Connection |
������� 365
|
��������
0.3 |
56 |
|
|
Premiere Evening Youth |
���� 264 |
|
��� 0.2 |
|
���� 57 |
|
������ 248 |
|
��� 0.2 |
|
������� 57 |
|
-6.1% |
|
|
Premiere Evening Youth |
������� 248
|
��������
0.2 |
57 |
|
|
ABCRN Hispanic Select |
���� 216 |
|
��� 0.2 |
|
���� 58 |
|
������ 213 |
|
��� 0.2 |
|
������� 58 |
|
-1.4% |
|
|
ABCRN Hispanic Select |
������� 213
|
��������
0.2 |
58 |
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