MMA launches Avista integrated marketing ROI service
Carat's Marketing Management Analytics, Inc. (MMA) announced the limited release of Avista by MMA Decision Support Service (Avista DSS), the first fully-integrated, enterprise managed service that gives companies the ability to make more profitable and informed marketing decisions throughout the marketing process. The limited release gives a select group of organizations a chance to preview the service and provide feedback prior to its public release in July.
The new web-based service - "Avista DSS" - is designed to increase a company's return on marketing investment (ROMI) by at least 15% in the first year of operation by improving decisions throughout the marketing process. Avista DSS is a managed service available by subscription, eliminating the need for any software purchase or installation and the need to manage multiple vendors for data, marketing analytics and technology.
Marketing execs from 15 Fortune 500 companies, who sit on the MMA Advisory Council, identified specific gaps in the marketplace that Avista DSS was created to fill, including: real-time analytics, "What-if" planning, optimization, portfolio management and benchmarking capabilities.
Avista DSS makes marketing accountable by defining a return on marketing investment (ROMI) for each marketing initiative. It lets marketers easily and quickly do the necessary analytics -- "what if" analysis, optimization, forecasting, reporting and ongoing monitoring - to take immediate action to improve the business results.
The "brains behind the system" are an integrated database of real-time company and syndicated data, MMA's proprietary models, and marketing experience based on more than 1,000 studies conducted by MMA on hundreds of brands and businesses in more than 20 countries. Data are refreshed on demand so users have immediate access to the latest information in one central place.
By using Avista DSS marketers can gain many advantages including:
• Find the best combination of tactics and channels to maximize sales and profit
• Quickly respond to changes in the market by tracking and diagnosing performance
• Manage portfolios of brands to maximize returns
• Capture all marketing history, including performance data, in one location
• Forecast results
• Receive dashboard views of key performance metrics
• Create marketing mix models
• Visualize marketing data through rich reporting
Are you reading this from a forwarded email?
