TRN clears Mancow on XTRA-AM LA
XTRA Sports AM LA (KLAC-AM) announced TRN's Mancow's Morning Madhouse will debut 5/23 in Morning Drive from 4:30AM-9:00AM. Clear Channel LA says it has decided to reinvent New York's WFAN's morning formula on the West Coast with XTRA.
"Clear Channel LA has made a compelling business case to us (TRN-FM) for why they should be Mancow's home in LA at XTRA AM 570. The investments they are willing to make, the fact that their other AM (KFI) out billed the biggest FM's in the market and the outstanding track record of their team ultimately convinced us that Clear Channel is the right place for Mancow's Morning Madhouse in LA's competitive market, says Mark Masters, TRN CEO.
Sponsorship Scorecard signs Minnesota Twins
Nielsen Sports and the Minnesota Twins have penned a license agreement for Sponsorship Scorecard, the measurement and verification service for all sponsored placed media in televised sporting events.
"The Twins have moved their sponsorship marketing to the next level by offering advertisers the ability to more accurately determine the value of their sponsorship investment," said Ron Schneier, GM/Nielsen Ventures. "Advertisers and teams can now evaluate Sports sponsorships in comparison to other measured media including local television, radio and print."
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