The Las Vegas Monorail will become home to the nation's first "autotainment" experience when General Motors officially opens "The Drive" on 4/10. "The Drive," a hands-on driving experience for consumers, is located on 11 acres at the base of the Sahara Hotel & Casino monorail station. "The Drive" will feature two professionally designed driving courses, including a high-performance loop and an off-road adventure with two trails over a dirt terrain.

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"The monorail is rapidly becoming an attraction as well as a convenient and cost-efficient means of traveling throughout the resort corridor of Las Vegas," said Curtis Myles Las Vegas Monorail CEO. "We're proud to have General Motors as an advertiser and are looking forward to working with them to implement sales and marketing programs that will help us increase ridership and consumer awareness of the monorail."

The GM deal is another example of the Las Vegas Monorail's experiential advertising program. Created and implemented for the monorail by Las Vegas-based Promethean Partners, the Total Brand Immersion experiential advertising program provides high-profile corporations with the opportunity to create unique marketing environments on the trains, stations and adjacent property of the monorail.

"With projects like 'The Drive,' the monorail becomes an exciting and entertaining attraction rather than just a mode of public transit," explained Myles. "If visitors enjoy their experience on the monorail, they will use the monorail more often and that means more eyeballs for advertisers and more fare-box revenues for the Bond holders."

In addition to GM, several other well-known brands have taken advantage of the monorail's Total Brand Immersion advertising program, including Sprint/Nextel, Monster Energy Drink, Paramount Parks, BankWest of Nevada, and the Las Vegas Convention & Visitors Authority.